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DRIVE SUMMER 2014

PROGRAM- MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER- 1
MB0039 Business Communication
Q1 As a speaker you are addressing a group of people. Explain the elements involved in this communication.

Key elements of communication

Answer.
Key elements of communication
Communication is an important component for success in our personal and professional lives. It is the key to building
favorable relationships. It is a part of soft skills,
The elements involved in communication are:

Sender or encoder This is the person who transmits a message. For example, a manager writes a letter to a

Q2 What is the importance of Kinesics and Proxemics in communication? Explain with examples.

Kinesics with example

Proxemics with example

Answer.

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Kinesics with example
Kinesics is the most often studied and important area of non-verbal communication and refers to body movements of
any kind. Different body movements can express inner states of emotion. The different body movements are:

Facial expressions Facial expressions can convey feelings of surprise, happiness, anger and sadness. If you

Q3 How does internal business communication affect the organization? Discuss the role of each stakeholder in
this.

Importance of internal business communication Stakeholders role

Answer.
Importance of internal business communication
Internal business communication is the exchange of information within a Company internal business communication;
internal business communication involves interaction with the following stakeholders:

Superiors

Peers
Subordinates
Employees/Unions

Shareholders

Q4 Imagine a new product from food industry. Write a persuasive letter to customers, persuading them to buy
your companys product.

Choosing the product and describing in letter

Persuading the customer to buy it

Answer.
Choosing the product and describing in letter
Here we choose Special Costa Coffee as a food product. The following is a persuasive letter for the same:
Caf Coffee Day
Q5 You are going to face a job interview for the post of Manager-operations. Which aspects you will keep in
mind while facing the interview?

Aspects to be kept in mind during job interview

Answer.
Aspects to be kept in mind during job interview
Research the Target Company: To be well prepared is half the victory. Do your homework, e.g. go to the company's
website and read about their vision, mission, strategy, products, finances, departments, competitive advantages,
competitors etc.etc. If the company does not have a web presence look them up at the library, call the Chambers of

Q6 Write short notes on:

a) SQ3R technique of reading
b) Circulars
(SQ3R technique of reading , Meaning and role of Circulars )
Answer.
a) SQ3R technique of reading
SQ3R stands for the initial letters of the five steps in studying a textSurvey S
Question Q
Read R
Recall R

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