TNT Corp Id Manual 2

Corporate Identity Manual
Second Edition
Contents
Corporate Identity Manual
Second Edition
Contents
October 2002
Introduction
TNT has grown into a strong brand, thanks in part to a unique corporate
identity applied uniformly worldwide. In order to maintain the power of
this identity, we must meet the challenge of consistent application
- which calls for constant vigilance, reminders and updates.
This is the second edition of the TNT Corporate Identity Manual, and
completely replaces the first edition published in 1998. To avoid confusion,
we recommend destroying the 1998 edition. The contents of the manual
are also available digitally on cd-rom (enclosed). This cd-rom also includes
master artwork for logo and stationery. Further information can be found
on the websites, housestyle.tpg.com, tnttoolbox.com and tntlivespecs.com.
Aside from the core identity rules, which remain unchanged, this edition
offers detailed information about recent developments and adaptations,
including the introduction of the TPG endorsement.
Always remain alert and watchful of the application of the TNT corporate
identity. Remember - the corporate identity is not open to compromise
or local interpretation, and incorrect usage will endanger the legal protection
we enjoy through international trade mark registration.
With your help, and the careful application of the TNT corporate identity,
we can ensure the future success of this powerful brand.
Contents
C onte n ts
C ore I dent ity
Appli ca tio ns
1 . C or por a te
2 . In ter nal C om munica ti on
3 . Ex ter nal C om munica ti on
4 . Pa cka ging
5 . L iver y
6 . El ect ro nic Applic at ion s
7 . C o-br an ding
Core Identity
The heart of a brand is a strong and uniform identity that perfectly reflects areas of brand communication – from vans and airplanes to invoices and
the brand’s core identity. TNT has developed a unique corporate packaging. In this section of the Corporate Identity Manual, you will find
communication style that is immediately recognised by customers around the details that form the basis of all brand communication. Always consult
the world. To help ensure the continuity of the TNT brand image, guidelines and carefully apply these guidelines when preparing any TNT materials.
have been established which help to maintain the quality and power of all
Logo
Colour
Typography
Form
Don’ts
Contents
LOGO wo r l dw i d e
movement
time
Contents
LOGO
A round t h e wo r l d , aro und the c lo c k
T h e “ c o r p o r a t e s i g n a t u re ” o r “ l o g o ” i s o n e o f T N T ’s m o s t
valuable assets, and forms the heart of all TNT brand
communications. Simple yet effective , the TNT logo is
immediately recognised by existing and potential customers
a ro u n d t h e wo r l d . T h a n k s t o ye a r s o f c o n s i s t e n t u s a g e , t h e
TNT logo continues to represent the qualities that TNT
p rov i d e s : re l i a b l e , wo r l d w i d e s e r v i c e . I n o rd e r t o m a i n t a i n
and safeguard the logo, always follow the corporate guidelines.
Contents
M i n i mu m c l e a r s p a c e a ro u n d T N T L o go
The TNT logo must be surrounded by adequate clear space, otherwise Minimum cle a r spa ce is th e dist anc e a llowed bet ween the logo
k n o w n a s “ m i n i m u m c l e a r s p a c e ” . M i n i m u m c l e a r s p a c e e n s u re s and other surrounding elements, such as typography, illustrations,
immediate recognition and maximises the overall impact of the TNT photographs an d t he tr im edge of a pr in ted item . S urro un din g
lo go. e le me nts s hould alw ays be “ X” dist an ce f ro m th e TNT lo go.
“X” is e qual to t he heigh t of t he “ T” in t he TN T lo go.
x x x x
x x x x
x x x x
x x x x
x x x x
2-colour logo on white 2-colour logo on orange
Tr a d e m a r k u s a g e
The TNT trademark statement must
The TNT name and logo are trademarks of TNT Holdings B.V.
be used on all adver tising and sales
collateral material. Please contact trademark
TNT Corporate Communication for Contents
fur ther information at cc@tpg.com.
TN T logo on c oloure d
backg ro und
TNT l ogo i n rel at i on t o ot her nam es
TNT logo must always stand alone . Other Only the logos shown
names are entirely separate elements and a re per mi tted.
2 - co l o u r l o go o n w h i t e 2 - col our l ogo on ora nge
s h o u l d n eve r b e p o s i t i o n e d a l o n g s i d e t h e
TNT logo, and never closer than the length
o f t h e “ T ” i n t h e T N T l o go. O t h e r n a m e s
can be set in their own specific style , but
m u s t re m a i n i n t h e c o r p o r a t e t y p e f a c e .
Correct usage: product or other name may only

appear in relation with TNT in texts. e .g. 1-colour logo on white 1-colour logo on orange
T N T P RO D U C T
T N T S E RV I C E
TNT DIVISION
TNT BUSINESS UNIT
1-colour logo on white 1-colour logo on black
C at egor y Defi ner
Categor y definers are used only on vehicle

liver y, adver tising and marketing and sales C a t e go r y d e f i n e r p ro p o r t i o n s
collateral - never on signage or consumables.

Categor y definers always appear in English,
a nd m ay neve r be t r a ns la t e d . x
0.75x
W he n cre a t ing a ca t e go r y d e fine r, be g in

capitals followed by lower case characters.
Size is directly propor tionate to the TNT
lo go a t 75% o f t he “ T ” . W he n us e d in a x
0.50x
s ing le line t he s a m e r ule s apply.
Illus t r a t io ns s hown a re no t a ct ua l s iz e .
Contents
pioneering spirit
COLOUR
leadership
personality
Contents
COLOUR
Distinctive colour for a unique company

Friendly and open, unique and powerful. The TNT corporate
c o l o u r s fo r m o n e o f t h e m o s t i n s t a n t ly re c o g n i s a b l e v i s u a l
elements of the TNT corporate identity- helping to promote
a strong non-verbal message on the company’s behalf. Bright,
e ye - c a t c h i n g a n d p i o n e e r i n g , t h e T N T c o l o u r s re f l e c t t h e
c o m p a n y ’s p e r s o n a l i t y a n d l e a d i n g p o s i t i o n w o r l d w i d e .
Contents
T h e T N T c o r p o r a t e c o l o u r s a re a s mu c h a p a r t o f t h e c o r p o r a t e e n s u r e t h a t t h e c o r p o r a t e c o l o u r s a r e r e p ro d u c e d a c c u r a t e l y,
i d e n t i t y a s t h e c o r p o r a t e l o go - a n d a re e q u a l ly m a n d a t o r y. T h e a c c o rd i n g t o t h e s p e c i f i c a t i o n s m e n t i o n e d b e l ow. W h e n ap p ly i n g
c o r p o r a t e c o l o u r s a re u s e d t o e n s u re v i s u a l c o n s i s t e n c y. F a c t o r s colour electronically, in signage or on liver y vehicles, always ensure
such as paper quality and printing methods can influence the c o l o u r a c c u r a c y by c o n s u l t i n g t h e sw a t c h e s a n d d a t a p rov i d e d i n
ap p e a r a n c e o f t h e T N T c o l o u r s . T h e re fo re , w h e n p r i n t i n g , p l e a s e this manua l.
COLOUR
Spot Colour Spot Colour

P a nt o ne 0 2 1 Bl ack
4-colour - process 4-colour - process

60% M a g e n t a 100 % Bl ack
95% Yel l ow
S P OT COLOUR 4 - C O L O U R - P RO C E S S RGB HTML

printing printing e l e c t ro n i c e l e c t ro n i c
Pa nt o ne O ra ng e 021 0C / 60M / 95 Y / 0 K 2 5 5 re d / 1 0 2 g re e n / 0 b lu e ff red / 66 gree n / 0 0 b l ue C o n t e n t s
Pa nt o ne Bl a ck 0C / 0M / 0Y / 1 0 0 K 0 re d / 0 g re e n / 0 b lu e 00 red / 00 gree n / 0 0 b l ue
Pa nt o ne Whi t e 0C / 0M / 0Y / 0 K 2 5 5 re d / 2 5 5 g re e n / 255 bl ue ff red / ff gree n / f f b l ue

O r a n g e s h o u l d a lw ay s b e u s e d a s a s p o t c o l o u r. H oweve r, i f o n ly Colour swatches for Pantone Orange 021 (coated, uncoated) and its CMYK
4 - c o l o u r p ro c e s s ( C M Y K ) i s av a i l a b l e ( e . g . m a g a z i n e a d ve r t i s i n g ) , e q u i va l e n t ca n b e fo u n d i n p a r t 2 ( A p pl i cati on s) of thi s manual .
ple a s e us e t he s pe cifica t io ns m e nt io ne d be low.
Spot Colour
White
4-colour - process
0% C ya n
0% M a g e n t a
0% Ye l l ow
0% Bl a ck
P P G INDU S TRIES AKZ O NOBEL COATINGS DU PONT

l i v e ry / s i g n ag e l i v e ry / s i g n ag e l i v e ry / s i g n ag e
F THTC N 6040- 04 F L IN T 2700 F8680 pioneering spirit – leadership – unique – historical Contents
F THTC N 6042- 04 F L IN T 4701 F9169 p r a g m a t i c – p owe r f u l – re l i a b l e
F THTC N 6041- 04 F L IN T 4700 F8679 f r i e n d ly – c l e a r – o p e n - h o n e s t

TYPOGRAPHY
typograp
open and honest person-to-person
Contents
TYPOGRAPHY
phy
Cl e ar an d op en commu ni c a ti o n s
H ow d o e s T N T c o m mu n i c a t e o n a p e r s o n - t o - p e r s o n l eve l ?
W i t h a c l e a n t y p e f a c e t h a t i s e a s y - t o - re a d by p e o p l e o f a l l
nations. The TNT corporate typography was chosen to express
an open, honest character. Famed for its pragmatic durability,
consistent use of the TNT typography suppor ts both internal
and external communications with strong brand values.
Contents
h a rd e d g e
f r i e n d ly c u r ve
Contents
G i l l S a ns L i g ht G i l l S a n s Bo l d
AB CD E F GHI J KLMNO P Q R ST U VWX Y Z AB CDEFGH I J KLM NOP Q RSTU VW X YZ
ab cd ef gh i j kl mn op q r stu vw xyz1 2 3 4 5 6 7 8 9 0 ab cd efgh ijklm n op q r st uv w x yz 1 234 5 678 9 0
G i l l S a ns Reg ul a r G i l l S a n s Bo l d C o n d e n s e d
AB C D E FG HI J K L MNO P Q RS TU VWX YZ ABCDEF GHIJK LMNO PQR S T UVWXY Z
ab c d ef gh ijklmn op q rs t u v wx y z1 2 3 4 5 6 7 8 9 0 abcdefghijklm nopq r s t u vw xyz 1 2 3 4 5 6 7 8 9 0
G i l l S a ns It a l i c G i l l S a n s E x t r a Bo l d
A B CD E FGH I J K LM N O P Q RS T U V WXY Z ABCD EFGHIJK L MN OP QR S TUV WX YZ
abc de f ghi j k l m no p qr stuv w xy z 1234567890 ab cd efghi j k l mn o p qr st u vw x yz 1 234 5 678 90
G i l l S a ns C o ndensed
AB C DEF GHI J KL M NOP QR ST UV WXY Z
a bc de f g hijklmnopqr s tuvw x y z1 2 3 4 5 6 7 8 9 0
C or por at e P r i m ar y Typeface
The typeface , Gill Sans, was developed in 1927-30 by designer Eric

gill sans family
The primary TNT corporate typeface is the complete Gill Sans
Gill as an expression of contemporar y style . An immediate success, family.
Gill Sans is highly flexible and widely available . These qualities made - gill s ans re gular
it the logical choice for suppor ting the overall TNT corporate - gil l san s con d en sed
id e nt it y. - gill s ans light
- italic
W h e n u s e d c o n s i s t e n t l y, G i l l S a n s c o m p l e m e n t s t h e t o t a l T N T - bold
c o r p o r a t e i d e n t i t y. T h e c u r ve s s y m b o l i s e f r i e n d l i n e s s a n d h o n e s t y. - b ol d i tal i c
The hard edges reflect the more practical, goal-oriented side of TNT. - extra bo ld
W h e n c re a t i n g b o d y t e x t , u p p e r a n d l o we r c a s e c h a r a c t e r s a re
p e r m i t t e d . To h i g h l i g h t t e x t , p l e a s e u s e G i l l S a n s b o l d .
The secondar y corporate typeface is Times, which is used only on
p e r s o n a l c o m p u t e r s w h e n c re a t i n g b o d y t e x t fo r c o rre s p o n d e n c e .
Contents
D o n o t r e p l a c e c o r p o r at e f o n t s w i t h f o n t s t h at a p p e a r s i m i l a r.
ambition speed motion
Contents
FORM
T he d y na mic power of de sign

The TNT guarantee of precision and speed is also expressed
through form, which communicates on a non-verbal level. The
T N T “ d y n a m i c e l l i p s e ” c o l o u r a n d fo r m a s i t t a ke s o f f a n d
h e a d s i n t o n ew h o r i z o n s . T h e s e s t y l e e l e m e n t s a l s o c a rr y a
strong message when applied to packaging, aircraft and vehicles
and uniforms.
Contents
S econdar y forms
The secondar y style elements include lines, stripes, dots, icons, etc .
T h e s e e l e m e n t s m ay n o t b e h i g h l y o b v i o u s , b u t t h e y s e r v e t o
complete the overall TNT identity by adding finesse and precision.
Secondar y style elements may be used more flexibly than the dynamic
e l l i p s e , b u t a l w ay s a s p a r t o f t h e t o t a l T N T c o r p o r a t e s t y l e .
packaging
co r po r a t e wa rd ro be liver y or aircraft
Contents
P r i m ar y For m : Dynam i c Ellipse
The “dynamic ellipse” is a unique and highly recognisable form that

c o m mu n i c a t e s t h e p r i m a r y m e s s a g e o f T N T – s p e e d , a m b i t i o n , a n d
m o ve m e n t . T h i s s t y l e e l e m e n t i s d e s i g n e d t o e n h a n c e t h e v i s u a l
impact of the TNT corporate identity on specific external
co m munica t io n applica t ions .
T h e s e ap p l i c a t i o n s a re : - ve hicle and aircraft live r y
- pack aging
- uniforms
100 x
10 x
45 x
35 x
46 x 9x 37 x 7x 1x
Contents
U se o f t he dyna mi c el l i ps e o n a n y a p p l i c at i o n ot h e r t h a n t h o s e m e n t i o n e d i s p rohi bi t ed.
DON’T
Maintaining a strong corporate identity means careful and consistent
use of the TNT design elements. Please follow the guidelines exactly,
a nd avo id “ d o n’t s ” a t a ll t im e s .
Contents
Logo
Do n’t us e l o go p a r t s s e p a r a t e ly D o n ’t p l a ce o n b l a ck b a ckg rou n d D on’t po si t io n ver t ic al ly or at an angl e
D o n ’t re p ro d u c e t h e c o r p o r a t e
s i g n a t u re i n a ny o t h e r w ay t h a n
those specified in this manual.
T h e e x a m p l e s s h o w n h e re , a n d Do n’t cro p
D o n ’t re p o s i t i o n s h a d i n g
all other deviations from the
guidelines in this manual, are
D on’t us e ou tl i ne s D on ’t u se l ogo w i t h produc t
incorrect and strictly prohibited. or ot he r nam es
Fo r s p e c i f i c a t i o n s re g a rd i n g t h e
D o n ’t u s e t i n t s P RO D U C T
correct use of the corporate Do n’t us e w i t ho u t ci rcl e s
logo please refer to the previous
chapt e r.
D on’t pl ac e on ph otography D on ’t c han ge bac kgrou nd col ou r
Do n’t s ubs t i t ut e t yp e f a ce s D o n ’t a l t e r co l o u r u s a g e
Master artwork must be used for
the reproduction of all elements.
C ol our
Don’t replace corporate colours

with colours that appear similar.
100%
Do n’t us e t int s .
100%
Contents
Typogr aphy
type
D o n ’t u s e d i f fe re n t t yp e f a ce s D on ’t s kew or u se a s it ali cs
D o n ’t r e p l a c e c o r p o r a t e f o n t s
w i t h f o n t s t h a t a p p e a r s i m i l a r.
Gill Sans is the mandatory
co r po r a t e t ype fa ce .
type
Use Gill Sans bold (not italics)
D o n ’t s t re t ch t h e t yp e f a ce D on ’t d ist or t th e t ype fa ce
type
type type
to highlight or emphasize texts.
Correct use is outlined in the

b ack g ro und t ype fa ce .
D o n ’t s q u a s h t h e t yp e f a ce Do n’t u se t he w hol e f ami ly i n on e word
type
type type
For m D o n ’t a l t e r t h e co l o u r
Don’t position Do n’t al te r th e colo ur D on ’t c han ge b ac kgroun d colou r
vertically or at an angle
Don’t crop or distor t the
d yna m ic e llips e .
Only use the dynamic ellipse on D on ’t u se t i nt s

D o n ’t u s e o u t l i n e s Do n’t im po r t ph oto gr aphy
• ve hicle a nd a ircr a ft live r y
• pa ck a g ing
• unifo r m s
Do n’t s qua s h Do n’t cro p

D o n ’t u s e p a r t s s e p a r a t e ly Do n’t edi t s hap es D on ’t rep os it i on e le me nt s
Contents
Imag er y
D o n ’t u s e D u o t o n e B l a c k a n d
Pantone Orange 021 photography.
DON’T
Maintaining a strong corporate identity means careful and consistent
use of the TNT design elements. Please follow the guidelines exactly,
a nd avo id “ d o n’t s ” a t a ll t im e s .
Contents
Applications
The heart of a brand is a strong and uniform identity that perfectly reflects areas of corporate communications – from vans and airplanes to invoices
the brand’s core identity. TNT has developed a unique corporate and paks. In this section of the Corporate Identity Manual, you will find
communications style that is immediately recognised by customers around the details that form the basis of all corporate communications. Always
the world. To help ensure the continuity of the TNT brand image, guidelines consult and carefully apply these guidelines when preparing any TNT
have been established which help to maintain the quality and power of all materials.
1 C o rp o r a t e 5 L i ver y
E n do r se m e n t 1 Key E l em en t s 39
Stationery 3 C o lo u r S pe c i fi c a t i o ns 40
Signage 10 C a te gor y D e fi n e r 41
U n i fo r m s 17 Ve h i c l e s 42
Imagery 18 We b si t e A ddre ss 43
Powe r Po i n t 19 A irc ra f t 44
S e r vi ce Q u a l i t y Aw ard s 20 M o to r- b i ke 45
R e fl ec ti n g Ma te r i a l 46
2 I n t e r n a l C o m mu n i ca t i on
N ew sl e t t e r 22 6 El ec t ron i c A pp l i c a t i o ns
G e ne r i c G ui de l i n es 47
3 E x t e r n a l C o m mu n i ca t i on Web si t e A ddre ss 48
Ge n e r i c A dve r t i s i n g Gu i d el i n es 24 G e ne r a l D i rec ti o n s 50
R e cr u i t m e n t A dver t i s i n g 25 I n tr an e t 51
Pre ss R e l e a se Let t er h ead 27 I n te r n e t 52
Exhibition Stand 28
7 C o -b ra n di ng
4 Pa ck a g i n g S tat i o n er y 53
C o n si g n m e n t N ot e 29 L i ve r y 54
I nvo i ce 31 S ig n a g e 55
R e m i t t a n ce A dvi ce 32
Pa k E nve l o p e s 33 8 Col ou r swa t c h es a n d bro m i de s
Pa k S a t ch e l 35
Contents
I de n t i t y C a rd 37
A cce ss C a rd 38
1. Corporate
The TNT core identity consists of strong elements that reinforce the unique is the key point of interest. Corporate media, as covered in this section,
qualities of the company. The individual elements that make up the total is widely seen and used. This makes it even more essential to strictly
corporate identity carry slightly different messages, and are applied per maintain consistency in design.
media accordingly. Sometimes the logo is emphasised, sometimes colour
- TPG Endorsement 1
- Stationery 3
- Signage 10
- Uniforms 17
- Imagery 18
- P re s e n t a t i o n s 19
- S e r v i c e Q u a l i t y Aw a rd s 20
Contents
C O R P O R AT E TPG ENDORSEMENT 1
full colour logo on white • TPG brand name

To strengthen the TPG identity, the brand name “TPG” is
being applied to all TPG-related businesses. For example, the
Royal PTT Post has been renamed Royal TPG Post.
• TPG endorsement
The TNT brand is linked to TPG by means of the TPG
endorsement, which reads, “a TPG company”. The endorsement
must be used consistently in the following applications only:
- stationery
- external communications
- packaging
- livery
- electronic media
• Typography
Set in lower case characters
Gill Sans Regular
Please consult the endorsement checklist for appropriate

applications.
In this edition of the TPG Corporate Identity Manual, the TPG

endorsement has been integrated into all relevant applications.
• Notes
Business Units in the Benelux must not use the TPG
endorsement before 5 July 2004.
sizing and proportions logo colour variations
1x
1x
1x 1x
TPG endorsement colours
spot colour process colour RGB colour
pantone 275 100c/94m/0y/38k 0/0/102
pantone 485 0c/100m/100y/0k 255/0/0
pantone or ange 021 0c/60m/95y/0k 255/102/0

Contents
C O R P O R AT E TPG ENDORSEMENT CHECKLIST 2
Checklist for the application of the TPG Endorsement with TNT logo • Important Notes
Please consult this TPG Endorsement checklist for appropriate
applications.
ITEMS YES NO REMARKS ITEMS YES NO REMARKS The use of the TPG Endorsement with the TNT Brand is not
allowed on entities under control of Benelux Business Units
prior to 5 July 2004.
STATIONERY E X T E R N A L C O M MU N I C A T I O N S
LETTERHEAD X A DV E RT I S E M E N T X In case of doubt or uncertainty please consult Corporate

C O N T I N UAT I O N S H E E T X T V- C O M M E R C I A L S X
Communication: cc@tpg.com
MEMORANDUM X O U T D O O R A DV E RT I S I N G X
FAC S I M I L E T R A N S M I S S I O N X F O L D E R S / B RO C H U R E S X ONE POSITION ONLY
COMPLIMENT SLIP X C A L E N DA R S X
BUSINESS CARD X S A L E S P R I N T E D M AT T E R S X ONE POSITION ONLY
MAILING LABEL X A / V ( F I L M , V I D E O, DV D, E T C . ) X ONE POSITION ONLY
ENVELOPES X P RO M OT I O N A L I T E M S / G I V E AWAYS X OPTIONAL
C O R P O R AT E F O L D E R X ONE POSITION ONLY R E C RU I T M E N T A DV E RT I S I N G X
OT H E R I T E M S X PRESS RELEASES X
E X H I B I T I O N S TA N D X MINIMUM ONE POSITION
SIGNAGE DIRECT MAIL X ONE POSITION ONLY

N OT O N E N V E L O P E S
E X T E R N A L S I G N AG E X
D I R E C T I O N A L S I G N AG E X PACKAGING
F L AG S A N D B A N N E R S X C O N S I G N M E N T N OT E X
I N T E R N A L S I G N AG E X I N VO I C E S X
R E M I T TA N C E A DV I C E S X
U N I FO R M S PAC K S / E N V E L O P E S / S AT C H E L S X ONE POSITION ON BACK
U N I F O R M S / WO R K W E A R X
LEISURE WEAR OPTIONAL I D E N T I T Y / A C C E S S C A RD S X
INTERNAL PRESENTATIONS X L I VE R Y
VEHICLES X ONE POSITION ON BACK
EXTERNAL PRESENTATIONS AIRCRAFT X
OPENING SLIDE X M OTO R - B I K E S X
C O N T I N UAT I O N S L I D E S X
E L E C T RO N I C M E D I A
I N T E R N A L C O M MU N I C A T I O N S X OPTIONAL INTRANET SITES X
I N T E R N E T W E B S I T E H O M E PAG E X
I N T E R N E T W E B S I T E C O U N T RY H O M E PAG E S X
I N T E R N E T W E B S I T E S C O N T I N UAT I O N PAG E S X
CO-BRANDING
ALL FORMS OF CO-BRANDING X Contents
C O R P O R AT E S TAT I O N E RY - L E T T E R H E A D 3
A N D C O N T I N U AT I O N S H E E T
• Technical Specifications
- Paper Size
Letterhead Continuation Sheet A4, 297mm x 210mm - portrait
- Paper Type
Brilliant white uncoated wove, 90gsm
- Printing Method
Spot colour lithography
• Design Elements
TNT HOLDINGS B.V. - TNT Logo
Corporate Head Office
Neptunusstraat 41-63, 2132 JA Hoofddorp
Top right 12mm height
Postbus 13000, 1100 KG Amsterdam Pantone Orange 021
The Netherlands
Tel: +31 20 500 60 00 100% Black
Fax: +31 20 500 75 10
www.tnt.com
- Line
3mm high 0.2pt 100% Black
56mm wide 0.5pt 100% Black
• Address Details
- Typography
Set in upper and lower case characters
Leading is set at 13pt
10pt letterspacing
Justified right
- Business Unit Name/Legal Name
7pt Gill Sans Bold
- Site Type/Division/Department
7pt Gill Sans Regular
- Address, Postal and Contact Details
• TPG Endorsement
100% Black
For sizing see previous section
• Notes
Never replace corporate fonts with fonts that appear similar.
Never add any other logos, logotypes, symbols or endorsements.
Master artwork must be used for the reproduction of all
elements.
All measurements are in millimetres.
TNT HOLDINGS B.V. Suomi Oy. Chamber of Commerce, Reg. No.123456
The examples shown are not actual size.
Banking details: Ipsum lorem actus fortunis factum, No. 6589 69542
For questions and artwork, see www.tnttoolbox.com.
Contents
C O R P O R AT E S TAT I O N E RY - M E M O R A N D U M 4
A N D F A C S I M I L E TR A N S M I S S O N
- Paper Size
Memorandum Facsimile Transmission A4, 297mm x 210mm - portrait
- Paper Stock
- Printing Method
• Design Elements
TNT HOLDINGS B.V. TNT HOLDINGS B.V. - TNT Logo
Memorandum Corporate Head Office Facsimile Transmission Corporate Head Office
Top right 12mm height, Pantone Orange 021, 100% Black
N e p t u nu s s t r a a t 4 1 - 6 3 , 2 1 3 2 J A H o o f dd o r p Neptunusstraat 41-63, 2132 JA Hoofddorp
Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m Postbus 13000, 1100 KG Amsterdam - Line
The Netherlands The Netherlands
Tel : + 3 1 2 0 5 0 0 6 0 0 0 Tel: +31 20 500 60 00 3mm high 0.2pt 100% Black, 56mm wide 0.5pt 100% Black
Fax: +31 20 500 75 10 Fax: +31 20 500 75 10
w w w. t n t . c o m www.tnt.com
• Memorandum
12pt Gill Sans Bold
• Address Details
- Typography
10pt letterspacing
Justified right
- Business Unit Name/Legal Name
7pt Gill Sans Bold
- Site Type/Division/Department
- Address, Postal and Contact Details
• Reference Details
7.5pt Gill Sans Regular
10pt letterspacing
Justified left
• TPG Endorsement
100% Black
For sizing see previous section on the TPG Endorsement
TNT HOLDINGS B.V. Suomi Oy. Chamber of Commerce, Reg. No.123456
Banking details: Ipsum lorem actus fortunis factum, No. 6589 69542
• Notes
elements.
Contents
C O R P O R AT E S TAT I O N E RY - C O M P L I M E N T S L I P, 5
MAILING LABEL AND BUSINESS CARD
Compliment Slip • Technical Specifications

Paper Size Compliment Slip 210mm x 100mm - landscape
Business Card 85mm x 55mm - landscape
Mailing Label 99mm x 150mm - landscape
Paper Stock Compliment Slip Brilliant white uncoated wove, 90gsm
Business Card Brilliant white uncoated wove, 250gsm
Mailing Label Brilliant white crack back, 90gsm
TNT HOLDINGS B.V.

Printing Method Spot colour lithography
Postbus 13000, 1100 KG Amsterdam
• Design Elements
The Netherlands
Tel: +31 20 500 60 00 - TNT Logo
Fax: +31 20 500 75 10 Top right 12mm high, Pantone Orange 021, 100% Black
www.tnt.com
- Line
Compliment Slip 3mm high 0.2pt, 56mm wide 0.5pt, 100% Black
Business Card Front 2.5mm high 0.15pt, 49.7mm wide 0.4pt, 100% Black
Mailing Label 2mm high 0.1.7pt, 33mm wide 0.5pt, 100% Black
• Address Details
- Typography
Leading is set at 9pt. 10pt letterspacing
Mailing Label Business Card - Compliment Slip
7pt Gill Sans Bold
- Business Card
Business Unit Name/Legal Name Site/Type/Division/Department
Address, Postal and Contact Details 6pt Gill Sans Regular
TNT HOLDINGS B.V.
Employee Details
Postbus 13000, 1100 KG Amsterdam, The Netherlands

Neptunusstraat 41-63, 2132 JA Hoofddorp Leading is set at 6.5pt
Tel: +31 20 500 60 00 Fax: +31 20 500 75 10 Name 8 pt Gill sans Bold
Privé: +31 20 500 60 00 Email: a.name@tpg.com www.tnt.com
Educational Qualifications 8pt Gill sans Regular
A. N. Other M.B.A. Designation, Business Unit/product 6pt Gill Sans Regular
Designation
- Mailing Label
Postal Details 6pt Gill Sans Regular
Where a legal requirement exists to include the legal name

as part of the address block on business cards, then it should
be added beneath the “Site Type/Division/Department”
• TPG Endorsement
100% Black,
• Notes
Contents
C O R P O R AT E S TAT I O N E RY - D L W I N D O W 6
ENVELOPE AND DL ENVELOPE
- Paper Size
220mm x 110mm - landscape
- Paper Stock
- Printing Method
• Design Elements
- TNT Logo
Top left 12mm height
Pantone Orange 021
DL Window Envelope DL Envelope 100% Black
- Line
2mm high 0.1.7pt 100% Black
• Postal Details
10pt letterspacing
Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m , T h e N e t h e r l a n d s Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m , T h e N e t h e r l a n d s
• Indicia (Optional)
27pt letterspacing
Justified left
• Notes
elements.
Contents
C O R P O R AT E S TAT I O N E RY - C 5 W I N D O W 7
ENVELOPE AND C5 ENVELOPE
- Paper Size
- Paper Stock
- Printing Method
C5 Window Envelope C5 Envelope
• Design Elements
- TNT Logo
Pantone Orange 021
100% Black
- Line
Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m , T h e N e t h e r l a n d s Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m , T h e N e t h e r l a n d s

• Postal Details
10pt letterspacing
27pt letterspacing
Justified left
• Notes
elements.
Contents
C O R P O R AT E S TAT I O N E RY - C 4 L A N D S C A P E 8
E N V E L O P E A N D C 4 P O RT R A I T E N V E L O P E
- Paper Size
229mm x 324mm - portrait
- Paper Stock
- Printing Method
C4 Landscape Envelope C4 Portrait Envelope
• Design Elements
- TNT Logo
Pantone Orange 021
100% Black
- Line
• Postal Details
10pt letterspacing
Po s t b u s 1 3 0 0 0 , 1 1 0 0 K G A m s t e rd a m , T h e N e t h e r l a n d s
27pt letterspacing
Justified left
• Notes
elements.
Contents
C O R P O R AT E S TAT I O N E RY - C O R P O R AT E F O L D E R 9
Corporate Folder • Technical Specifications

- Paper Size
- Paper Stock
- Printing Method
• Design Elements
- TNT Logo
Front flap:
14mm in height
100% White
100% Black
- Inside
Flood-coated Pantone Orange 021
- Finishes
Matt machine varnish
- Die-cut Closure
On second flap
- Die-cut Business Card
On inner flap
• TPG Endorsement
100% Black,
• Notes
elements.
Contents
TABLE 1: STRATIFIC ATION OF LOC ATION TYPES C O R P O R AT E S I G N A G E - S T R AT I F I C AT I O N 10
BUSINESS CLASSIFIC ATION BUSINESS CLASSIFIC ATION NON-MANDATORY

MANDATORY The various possible types of TNT locations have been ranked
LEVEL + COUNTRY CONSIGNMENTS MOVED EXTERNAL VISITORS VISIBILITY ACCESSIBILITY into five categories ranging from level 1 (corporate and
CLASSIFICATION PER WEEK PER ANNUM
1
country head offices) through to level 5 (a small depot).
head office none 500+ visible on all sides clear ly signed Refer to table 1 for details.
ver y easy to locate
ver y good road access Each TNT location must meet a signage minimum, according
to their type of location. There are different types of signage
2 (primary, secondary, flags and banners) offering a range of
hub over 6000 cons 500+ visible on 3 sides easy to access signage types a site can use in order to meet the minimum
sor tation centre moved per week PR “showcase” good road access standard. Please consult table 2 for details.
airpor t site route indications
retail outlet
regional office
When selecting signage, always consider TNT location visibility,
3 accessibility and the number of external visitors. Such factors
“A” size depot over 6000 cons 200-500 visible on 2 sides may vary per location type, and can assist in deciding which
sales ofiice moved per week reasonable road access
types of signage are appropriate. This information is provided
some route indications
as a tool, and is not a mandatory requirement. However, all
locations are required to meet the minimum standard.
4
“B” size depot between 1500 100-200 visible on 1 side only poor road access • Notes
and over 6000 cons no clear route signs
For further information, please see www.tnttoolbox.com.
moved per week
5
“C” size depot up to 1500 cons up to 100 not visible at all difficult to locate
warehouse moved per week not clear ly signed
admin office ver y poor road acccess
TABLE 2: MINIMUM REQUIREMENTS PER LOC ATION TYPE

LEVEL AND COUNTRY PRIMARY SIGNAGE SECONDARY SIGNAGE FLAGS / BANNERS
CLASSIFICATION
1
Head Office 7m Pole Free Standing and/or If flag poles already exist
5m Pole Wall Mounted (Max 4)
Roof and/or Wall (Max 3)
To include informational and/or
directional data on slats
2
Hub 7m Pole or 5m Pole Free Standing and/or If flag poles already exist
Sor tation Centre Roof and/or Wall (Max 3) Wall Mounted (Max 2)
Airpor t Site
Retail Outlet
Regional Office
3
“A” Size Depot 7m Pole or 5m Pole Free Standing and/or If flag poles already exist
Sales Ofiice Roof and/or Wall (Max 3) Wall Mounted (Max 2)

4
“B” Size Depot 5m Pole and Roof or Wall Free Standing or Wall Mounted If flag poles already exist
or
Roof and/or Wall (Max 2)
5
“C” Size Depot 5m Pole or Roof or Wall Free Standing or Wall Mounted If flag poles already exist
Warehouse
Admin Office
Contents
C O R P O R AT E SIGNAGE - 2-DIMENSIONAL 11
EXTERNAL
roof sign - 2D • Notes

Detailed technical drawings will be available from the suppliers.
2/3x 2/3x 0.5x
elements.
2/3x
1x
2/3x
0.5x
wall sign - 2D
2/3x 2/3x 0.5x
2/3x
1x
2/3x
0.5x
Contents
C O R P O R AT E SIGNAGE - 3-DIMENSIONAL 12
EXTERNAL
roof sign 3D extruded • Notes

2/3x 2/3x 0.5x
elements.
2/3x For questions and artwork, see www.tnttoolbox.com.
1x
2/3x
0.5x
roof sign 3D
250mm 1240mm
5m pole sign 3D extruded
63mm 1114mm 63mm 350mm
355mm
405mm
wall sign 3D extruded

2500mm
2/3x 2/3x 0.5x
2/3x
Eindhoven Eindhoven
300mm
Depot Depot
1x
2200mm
2/3x
0.5x
Contents
wall mounted - directional and informational C O R P O R AT E SIGNAGE - DIRECTIONAL 13
• Notes
Never add any other logos, logotypes, symbols, or endorsements.
200 - 400mm 500 - 1000mm elements.
11-22mm 178-356mm 11-22mm
59-118mm
64-128mm
All visitors are requested

to report to reception
500 - 1000mm
Reception
Parking
Deliveries
freestanding - directional and informational
200 - 400mm 500 - 1000mm
100mm 11-22mm 178-356mm 11-22mm
59-118mm
64-128mm
All visitors are requested

to report to reception
Reception 500 - 1000mm
Parking
Deliveries
1000 - 1500mm
Contents
C O R P O R AT E S I G N A G E - L I F T S A N D WA L L - 14
M O U N T E D I N F O R M AT I O N A L
lift • Notes
16mm 12mm 13mm 122mm
22mm
Master artwork is to be used for the reproduction of all
th
5 FLOOR elements.
Operations All measurements are in millimetres.
Restaurant
th
4 FLOOR For questions and artwork, see www.tnttoolbox.com.
Marketing, Sales & Customer Service
Strategic & Commercial Development
Operations
rd
3 FLOOR
Corporate Communication
Marketing, Sales & Customer Service
Financial & Corporate Administration
Human Resources
nd
2 FLOOR
Corporate Accounting & Administration
Information Systems
Fiscal Services
Risk Management
st
1 FLOOR
Legal Services
Corporate Treasury
Corporate Business Control & Control Mergers & Acquisitions
Logistics Development
Investor Relations
GROUND FLOOR
Board of Management
General Services
IS Help Desk
15mm
13mm
42mm 13mm
wall mounted informational
150 x 150 mm 150 x 120 mm 150 x 75 mm
12mm 9mm 122mm 7mm
23mm
F 400
15mm
FINANCIAL ADVISERS
G.P. van der Laan F 400
H. Ploeger FINANCIAL ADVISERS
D.H.T. de Boer-vlietstra G.P. van der Laan
G.H. van der Veen H. Ploeger F 400
A.A. Michelsen D.H.T. de Boer-vlietstra SUNFLOWER ROOM
K.L. van Amersfoort G.H. van der Veen Meeting room
14mm 14mm 11mm

7mm 7mm 7mm
Contents
38mm 8mm 38mm 8mm 30mm 8mm
C O R P O R AT E SIGNAGE - FLAGS AND BANNERS 15
flags and banners - orange • Technical Specifications

259mm 2482mm 259mm - Banner Size
55mm 890mm 55mm
1m x 3m - portrait
- Flag Size One
191mm 559mm
2m x 3m - landscape
323mm
- Flag Size Two
902mm 1.50m x 2.25m - landscape
- Material
To be sourced centrally
- Printing Method
194mm 1862mm 194mm Spot colour silkscreen
416mm • Notes
677mm
elements.
All measurements are in meters/millimetres.
10m
7m
banner flag one flag two
flags and banners - white

55mm 890mm 55mm 259mm 2482mm 259mm
191mm 559mm
323mm
902mm
194mm 1862mm 194mm
416mm
677mm
10m
7m
Contents
banner flag one flag two
C O R P O R AT E SIGNAGE - INTERNAL 16
directional • Notes
30mm
elements.
FINANCIAL ADVISER 60mm All measurements are in millimetres.
30mm The examples shown are not actual size.
60mm 70mm 25mm 500mm 165mm 30mm
FINANCIAL ADVISER
SALES
entrance door
option 1 option 2
REGIONAL HEAD OFFICE

Middle East
REGIONAL HEAD OFFICE

Middle East
Contents
C O R P O R AT E UNIFORMS 17
Uniforms play an important role in communicating the TNT

brand to our customers worldwide and on a daily basis. A
neat appearance, coupled with the strategic application of the
TNT corporate identity, reinforces the TNT brand, reassures
customers of TNT reliability and service and increases brand
awareness.
A clothing line has been developed that conveys unique and

consistent brand image. Uniforms can be ordered by email
from KCFS: Wardrobe.TNT@kcfs.nl
• Notes
For questions and clothing specifications, contact
Wardrobe.TNT@kcfs.nl
Contents
C O R P O R AT E I M A G E RY - P R I M A RY A N D S E C O N D A RY 18
Primary The strength of TNT as a service company is its people and

their personal capabilities. When choosing or creating images
to represent TNT, the primary visuals should always include
people who reflect the mood and feeling of TNT.
Hardware and technological images should always be considered

secondary to images showing TNT people.
• Notes
elements.
Secondary
People & technology People & technology Hardware
Contents
C O R P O R AT E P R E S E N TAT I O N - P O W E R P O I N T 19
There are no mandatory guidelines to follow when • Technical Specifications

producing a PowerPoint presentation. The examples shown - Slide Format
are an indication only. Business Units may want to use 297mm x 210mm - landscape
different formats, depending on the audience and desired - Colour Mode
level of quality. Please keep the following in mind to RGB Orange Black White
ensure the proper TNT “look and feel”: Red 255 0 255
Green 102 0 255
1. Logo Black 0 0 255
The logo design and the minimum clear space surrounding it are fixed and
given, and may not be changed or distorted. The TNT logo must be placed • Design Elements
in a prominent position. - TNT Logo
Lower right, 40mm width
2. Typeface 100% white, 100% black on orange side of ellipse
The typefaces used must meet the typography guidelines. However, Arial may 100% Pantone Orange 021, 100% black on white side ellipse
be used when necessary for technical reasons. - Side Ellipse
This is the presentation title for a This is the presentation title for a
corporate presentation positive corporate presentation reversed out For more information, please refer to the typography section of the manual. 100% Pantone Orange 021, 100% white
This is the presentation sub title This is the presentation sub title - Slide Background
3. Look and feel 100% white, 100% Pantone Orange 021
S.P. Eakername S.P. Eakername When colour is used it must always support the core image. Orange should
8 September, 1998 8 September, 1998
always be the dominant colour applied. • Slide Information
- Typography
Set in upper and lower case characters. On orange background,
white with 100% black shade.
- Title
7mm height, Gill Sans Bold, 100% black
This is the slide title with a This is the slide title with a
maximum of two lines maximum of two lines - Subtitle
5.5mm height, Gill Sans Regular, 100% black
• This is the first text level • This is the first text level
• this is the second text level • this is the second text level - Body Copy
• this is the third text level • this is the third text level
• Second line of the first text level • Second line of the first text level 5.5mm height, Gill Sans Regular, 100% black
• Third line ............................. • Third line .............................
• ............................................... • ............................................... - Bullet Points
• ............................................... • ...............................................
• ............................................... • ............................................... 100% black
Tab indent 7mm
Department X Department X - Sub-indents
Tab indent 16mm
• Notes
elements.
Contents
C O R P O R AT E S E RV I C E Q UA L I T Y AWA R D S - U S A G E 20
proportionality between service quality award and logo • Relationship between TNT Logo and
Service Quality Award Logos
Service quality award logos are useful devices that support
the TNT claim of being a quality-driven company. Over time,
the values that these award logos represent are transferred
to and become associated with the TNT brand values. As this
SERVICE QUALITY occurs, the TNT logo assumes greater power, symbolising top
quality services and products.
AWARD LOGO
Therefore, service quality award logos should always play a

supporting role when used in TNT sales and marketing
literature.
When using service quality awards, please consider :

(1) the logo proportionality rule;
(2) additional clear space guidelines;
(3) one colour requirements for award logo applications.
minimum clear space (MCS) and additional clear space (ACS)
Applying the above to our literature will help to ensure that
the TNT corporate identity remains the dominant feature and
MCS ACS
that TNT benefits the most from the secondary presence of
mandatory recommended service quality award logos.
1x 5x
• Proportionality to TNT logo
The height of the inner circle of TNT logo. The service quality
SERVICE QUALITY award logo must never exceed this proportionality rule.
x
AWARD LOGO
• Minimum Clear Space
The minimum clear space is the distance allowed between the
TNT logo and other elements, such as a logo, typography,
illustrations, photographs or the trim edge of a printed item.
The minimum clear space is a mandatory requirement in all
colour applications example applications using the TNT logo. “X” is equal to the height of
the “T” in the TNT logo.
• Additional Clear Space

Additional clear space is 5 times x, where x is the height of
SERVICE QUALITY the “T” in the TNT logo. Please note: the combination of
AWARD LOGO minimum and additional clear space is equal to 6 times x,
which is the total length of the TNT logo.
• Colour Applications
Service Quality Award Logos
One-colour application only
100% black or white
SERVICE QUALITY
• Notes
AWARD LOGO
Contents
C O R P O R AT E S E RV I C E Q UA L I T Y AWA R D S - 21
A P P L I C AT I O N
On this page, examples are shown of the

Your direct connection to TNT for orders and information.
proportionality rule, additional clear space
TAR I F F S & D E S T I N AT I O N S telephone / fax TA R I F F S & D E S T I N AT I O N S guideline and one colour applications can
information about our in fo rmatio n ab o ut ou r
S E RV I C E H A N D B O O K Bielefeld/Gütersloh (05241) 9768-0 *
S E RV I C E H A N D B O O K
work within TNT literature.
Bremen (0421) 5141-0
international express ser vice . Dortmund (0231) 17771-0 in tern atio n al e xpre ss se r v ic e .
Dresden (035242) 444-0
Düsseldorf/Hilden (02103) 956-0
Düsseldorf/Erkrath (0211) 9256-0
Erfurt (036202) 23-0
Frankfurt/Dietzenbach (06074) 408-0
The additional clear space acts as a guideline for distancing
Frankfurt/Rüsselsheim (06142) 852-0
Freiburg
Güstrow
(07643) 903-0
(03843) 2999-0 the TNT logo from the service quality awards logos. However,
Hamburg (040) 73469-0
Hamminkeln
Hannover
Kassel
(02852) 718-0
(0511) 7266-0
(0561) 50017-0
in practice they can be positioned further away than the
Koblenz (02630) 809-0
Köln/Frechen
Köln/Porz
(02234) 1800-0
(02203) 9330-0
additional recommended spacing.
Leipzig/Wiedemar (034207) 79-300 *
Leipzig/Zorbau (034441) 96-0 #
Magdeburg (039203) 780-0
Mannheim (0621) 8797-0 #
Mannheim/Viernheim
München-Nord
München-Süd
(06204) 9660-0 *
(089) 31772-0
(089) 31779-0
In each of these examples, the TNT corporate logo remains
Nürnberg (0911) 9305-00 #
Nürnberg
Saarbrücken
(0911) 9309-5 *
(06894) 9656-0
clearly dominant, yet benefits from the secondary and
Siegen (02736) 410-0
Straubing
Stuttgart/Leonberg
Stuttgart/Tamm
(09421) 7301-0
(07152) 972-0
(07141) 227-0
supporting role of the award logos.
Ulm (0731) 7041-01
Villingen/Deißlingen (07420) 921-0 #
Villingen/Schwenningen (07720) 9710-0 *
Würzburg (09303) 9060-0
• Notes
SERVICE QUALITY SERVICE QUALITY

AWARD LOGO AWARD LOGO
SERVICE QUALITY x
AWARD LOGO
ACS MCS
recommended mandatory
5x 1x
SERVICE QUALITY
AWARD LOGO
Contents
2. Internal Communication
Although it may seem that a company’s identity mainly depends on how guidelines for use in internal communications, so that these media also add
it communicates with customers, a unified image in internal communications to the “TNT feeling” that staff experiences.
is also an important factor in building a strong brand. TNT has created
- N ew s l e t t e r 22
Contents
cover page full colour INTERNAL COMMUNICATION NEWSLETTER - 22
T N T E X P R E S S U P D AT E F U L L C O L O U R
• Typesetting Specifications
EXPRESS UPDATE MAY 2001, ISSUE NUMBER 07

- Introduction Page
Set in upper case characters, Pantone Orange 021
Main Title 60pt Gill Sans Bold Condensed, 9.5pt letterspacing
Date and Issue Nr. 15pt Gill Sans Bold Condensed, 9pt letterspacing
- General Page
Main Title 52.5pt Gill Sans Bold Condensed, 9.5pt letterspacing
Date 12pt Gill Sans Bold Condensed, 10pt letterspacing, leading 5pt
- Copy
Set in upper and lowercase characters, Pantone Orange 021
and 100% Black, 10pt letterspacing, leading 13pt
Main Title Set in upper case characters only, 10pt Gill Sans
Bold Condensed, Justified, Pantone Orange 021
Sub Title 9pt Gill Sans, Justified, Black 100%
Place and Date 9pt Gill Sans, Justified, Black 100%
Copy 10pt Gill Sans, Justified, Black 100%
• Grid Margins
Top 30mm
Bottom Variable, but no less than 15mm
<>
Left 54mm
Right 10mm
Column width 73mm
Gutter width 10mm
MAY 2001
page layout examples full colour

• Important!
Also available in duotone and monotone applications. Style
sheets and master pages have been created. Text can run over
EXPRESS UPDATE
SECTION 1 - EXPRESS INDUSTRY NEWS two columns per page. Column heights are variable within the
MAY 2001 page margins. Relevant guides are placed on the master pages.
Commission proposes zero-sulphur for
most fuels The vertical lines are variable in colour (orange, white and
EXPRESS UPDATE
EU Business.com, 11 June 2001
SECTION 1 - EXPRESS INDUSTRY NEWS
black), place and width. Square images may only be moved
The EC is proposing to introduce sulphur- enabled European airlines to agree on tariffs
free petrol and diesel in the EU from 1 for the carriage of freight. The block exemp- Timescale for Working Time Directive EU Commission to approve
vertically. All images used should follow the style of the ones
Commercial Motor, 31 June 2001 Lufthansa/BMI/SAS merqer
January 2005. tion was withdrawn and IA TA produced its
EU Business.com, 27 June 2001
shown; i.e. lots of contrast, add brightness, increase saturation.
EU measures to cut vehicle emissions include own cargo tariff consultation system. The
Directive 98/70/EC which sets the environ- Commission is awaiting a formal repIy from In brief, the Directive proposes to cut night The European Commission has given the go-
TNT orange must maintain its PMS standard or comparable
mental qualities for all petrol and diesel sold IATA. time working to eight hours and self- ahead to a strategic alliance between
in the EU and were adopted in 1988. The use employed drivers will be included after three Germany's Lufthansa, BMI British Midland and
consistency (i.e. Pantone Orange 021: 60% magenta, 95%
years. 13 June - Debate and vote at a full ses- SAS Scandinavian Airline Systems, Lufthansa
of sulphur petrol will be mandatory from BA and KLM renew cooperation talks
sion of the European Parliament in and SAS currently share routes between
yellow).
2011, but a date for mandatory zero sulphur www.cargo.dl, 12 June 2001
Strasbourg, This is where a number of Germany and Scandinavia, The three-way
diesel fuel is to be fixed as part of a later changes could be suggested leading to concil- alliance would be the first deal of its kind to
review. British Airways and KLM renewed talks about iation. Alternatively the amendments could be receive approval from the Commission.
co-operation less than nine months after they agreed. The deal will allow the companies to use
• Notes
Autumn - possible conciliation procedure common routes, share flight codes, create
IA T A carqo tariff consultations break EU abandoned negotiations on a merger.
with a committee convened by the EC and common companies and co-ordinate prices.
rules KLM stated that it did not talk with the BA
the European Parliament trying to reach Lufthansa and British Midland will begin by
EU Business.com, 15 June 2001 board about a possible merger, because of the agreement, This process lasts six weeks. sharing the London-Madrid and London-
fear that the European Commission will ban a According to the International Road Rome routes. The decision was made inter-
The EC has decreed that International Air joint venture. KLM said other forms of close Transport Union, the council rarely accepts nally, but the airline's competitors have until
Use master artwork for reproducing all elements.
what parliament decides so a heated debate
Transport Association (IATA) cargo tariff cooperation are being discussed.
is anticipated. If agreement is not possible the
June 14 to present the EC with any objec-
tions to the alliance.
All measurements are in millimetres. The examples shown are
consultations restrict price competition and
Working Time Directive will be rejected. If
break EU rules. Until June 1997, cargo tariff agreement is reached the directive will be
There is also a proposed alliance between
Lufthansa and Austrian Airlines, which has
not actual size. For duotone single colour examples, see
consultations benefited from a block under confirmed by a third parliamentary reading.
Commission Regulation which
received a mixed reaction from EU competi-
tion regulators.
www.tnttoolbox.com.
<> <>
Contents
cover page full colour INTERNAL COMMUNICATION NEWSLETTER - 23
TNT EXPRESS FULL COLOUR
• Typesetting Specifications
- Introduction Page
Issue Nr. 60pt Gill Sans Bold Condensed, 11pt letterspacing Outline
Main Title 38.1pt Gill Sans Bold Condensed, 11pt letterspacing
IN THE NEWS <>
Date 13.7pt Gill Sans Bold Condensed, 10pt letterspacing
- General Page
WEEK ENDING 18.05.01 Main Title Set in upper case characters, Pantone Orange 021
Title 15.8pt Gill Sans Bold Condensed, 10pt letterspacing
TNT IN THE NEWS , ISSUE 50, PAGE 2 <> Issue 12.8pt Gill Sans Bold Condensed, 10pt letterspacing
Page Nr. 10.8pt Gill Sans Bold Condensed, 10pt letterspacing
- Copy
Set in upper and lowercase characters, 100% Black, 10pt
ASIA PACIFIC EUROPE
letterspacing, leading 12pt
MALAYSIA ISRAEL
Main Title Set in upper case characters only, 14pt Gill Sans
TNT's Environmental Challenge TNT Ship Israeli Flags
The Star, 27 April 2001 Maariv, 23 April 2001 Bold Condensed
only the development of the economy
TNT showed its support for water
conservation by sponsoring the but also to the Malaysian environment
TNT has shipped for Keren Kayemet
Leisrael (KKL) a shipment of hundreds
Country Title Set in upper case characters only, 8.5pt Gill
Worldwide Fund for Nature's Water and society. Such activities also double of Israeli and KKL flags to Jewish com-
for Life Challenge. This was the first up as a teambuilding exercise and munities all over Europe. The ship- Sans Bold Condensed
year TNT has been involved. The make TNT an even more cohesive ment contained national flags and dec-
WWF Water for Life Challenge canoe unit," he added. Dr Mikaai! Kavanagh
Abdul!ah, executive director, WWF
orations with symbols representing Sub Title Set in upper and lower case characters, 7.5pt Gill Sans
relay race was organised to raise I.D.F divisions, and the KKL logo. The
awareness about water conservation Malaysia, said, "We are constant!y shipment was used by the Jewish com-
as well as raise funds for the local looking out for organisations who are munities in Europe, during the memo-
chapter of its worldwide WFL cam- supportive of our efforts. rial ceremonies and to celebrate
paign. K.N. Chuang, Managing Contributions from the private sector Israeli Independence Day.a • Grid Margins
Director, TNT Malaysia said, "We are will help us to continue our efforts in
pleased to be participating in such a conserving nature and the environ- Top 68mm
worthy cause and committed to not ment."
Bottom Variable, but no less than 10mm
Left 8.5mm
Right 7.5mm
Column width 57.8mm
page layout examples full colour Gutter width 15mm
• Important!
Also available in duotone and monotone applications. Style sheets
TNT IN THE NEWS , ISSUE 50, PAGE 1 <> and master pages have been created. Text can run over three,
two or a single column per page. Column heights are variable
within the page margins. Relevant guides are placed on the
master pages. The orange banner should always expand across a
full width single page spread, and can be moved horizontally on
ASIA PACIFIC TNT IN THE NEWS , ISSUE 50, PAGE 5 <>
the page. The vertical lines are variable in colour (orange, white
AUSTRALIA and black), place and width. Square images may only be moved
TNT opens Hi- Tech Depot at Chullora vertically. All images used should follow the style of the ones
Supply Chain Review, 27 April 2001
USA shown; i.e. lots of contrast, add brightness, increase saturation.
TNT Australia has opened its new and solutions for customers, TNT has
expanded express and computer hard- invested in a range of new systems TNT's WAP Facility
TNT Launches iSolutions
TNT orange must maintain its PMS standard or comparable
Inbound Logistics, March 2001
and equipment that reduces the han-
ware logistics facilities at Chullora, in
dling time for a variet y of high-
Cargo Facts March 2001
consistency (i.e. Pantone Orange 021: 60% magenta, 95% yellow).
Sydney's south-west. The state-of-the- TNT has entered the world of wire-
less technology with the launch of its TNT launched an e-commerce ship-
art depot offers customers a nation- value/low-impact goods. In-!ine scan- ping management software called
new Wireless Application Protocol
wide secure and efficient storage and ning equipment at the depot has been (WAP) tracking facility at iSolutions.
transport facility developed specifical- developed in conjunction with revised wap.tnt.com. The new facility enables The new software allows customers • Notes
to connect to the TNT global IT net-
ly for the fashion and IT markets. security systems within the dedicated any customer with a wireless device
Chullora also accounts for a signifi- fleet of 24 delivery vehicles. The inclu- or WAP-enabled mobile phone to work and directly offers a wide range
of shipping services including consign-
Never replace corporate fonts with fonts that appear similar. Never
track international consignments, any-
cant proportion of TNT's NSW sion of a mezzanine level at the depot time and anywhere. Customers also ment management, price checking,
add any other logos, logotypes, symbols or endorsements. Use
document generation and other cus-
Express services, providing transport ensures goods can be stored away can view the date and time of pickup
tomized services. TNT in the News
and logistics solutions to all areas from the main loading bays, minimising or delivery and the person who signed
for the shipment. provides TNT management with master artwork for reproducing all elements. All measurements are
throughout Sydney's west. In a bid to the potential for damage to the prod- updates of TNT press activity.
develop more sophisticated logistics uct prior to shipment. For internal use only. Distributed to Head Office For information please contact Andrew Huestis.
in millimetres. The examples shown are not actual size. For duotone
and Business Unit/Country Management who are Tel. +31-20-5006878, fax: +31-20-5007878.
requested to distribute it locally.TNT in the News single colour examples, see www.tnttoolbox.com.
is distributed by the PR & Communications
Department of the Ex-press Division.
Contents
3. External Communication
Throughout the world TNT communicates with external parties using a tells others that TNT is proud of its image and the unique, quality services
consistent and professional identity. The more consistent external it offers. By always including the TPG endorsement (“a TPG company”),
communications are, the stronger the TNT image and the greater the brand TNT is also correctly positioned in the market.
recognition. Consistency not only communicates professionalism, it also
- G e n e r i c A d ve r t i s i n g G u i d e l i n e s 24
- R e c r u i t m e n t A d ve r t i s i n g 25
- P re s s R e l e a s e L e t t e r h e a d 27
- Exhibition Stand 28
Contents
example EXTERNAL COMMUNICATION G E N E R I C A DV E RT I S I N G G U I D E L I N E S 24
To optimally meet market demands and

specific local requirements, no extensive
set of guidelines has been defined for
advertising. However, to ensure a high degree
Mitchell Rogers/Still Pictures

of consistency, some basic guidelines must be
met when producing any advertising material.
1. Core identity
All advertising must use the TNT core identity as described
in section 1 of this manual.
2. Logo
The logo design and the minimum clear space surrounding
it are fixed and given, and may not be changed or distorted.
The TNT logo must be prominently positioned on all above-the-line,
below-the-line and promotional materials.
3. Typeface
All above-the-line and below-the-line advertising and
promotional material must follow the typeface guidelines as
mentioned in this manual.
4. Colour
When colour is used in advertising or promotional material,
orange should always be the dominant colour applied.
5. Endorsement
N o b o d y d o e s l og i s t i c s b e t t e r The TPG endorsement must be used in all advertising material.
6. Category definer
The category definer (e.g. Global Express, Logistics & Mail)
may be used if desired. The use of category definers is not
mandatory.
7. Tagline/slogan
Divisions and/or Business Units may use specific
taglines/slogans as a pay-off to the copy. Preferably, these
should be structured per division, and used consistently
throughout Business Units.
Please feel free to visit our

website w w w. t n t . c o m / l og i s t i c s
or send us your e-mail to
t n t l og i s t i c s . c h o @ t p g . c o m
to discuss mutual business
oppor tunities.
Contents
5-colour layout EXTERNAL COMMUNICATION R E C R U I T M E N T A DV E RT I S I N G 25
- Paper Size
A5, 148mm x 210mm - landscape
To find out more about us and see all current vacancies visit: www.tnt.com • Design Elements
- TNT Logo
Positioned upper right side
Principal Corporate Development Officer 38.5mm width, 13.5mm height

Pantone Orange 021
4-colour process
£30,000 - £35,000 pa inc
• Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing For an application form and further details, please telephone: • Introduction Text
elit, sed diamLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 555 5208035020 (24 hour answering service) quoting the 9pt Gill Sans Bold
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam appropriate reference:TNT 001/2099. 100% Black
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Or email: recruitment@tnt.com
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis • Job Description
autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie TNT Human Resources
Neptunusstraat 41-63 30pt Gill Sans Bold Condensed
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
2132 JA Hoofddorp 100% Black
et iusto odio dignissim qui blandit praesent luptatum delenit augue duis The Nether lands
dolore te feugait nulla facilisi.
• Salary Details
• Duis autem vel eum iriure dolor in hendrerit in vulputate 14pt Gill Sans Bold Condensed
• consequat, vel illum dolore eu feugiat nulla facilisis at vero 100% Black
• iusto odio dignissim qui blandit praesent luptatum delenit
• feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend
• Body Copy
• imperdiet doming id quod mazim placerat facer possim
9pt Gill Sans Regular and Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy 100% Black
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper • Contact Details
8pt Gill Sans Bold
100% Black
• Address Details
9pt Gill Sans (Bold) Condensed
100% Black
2-colour layout 1-colour layout
• Notes
Always include the TPG endorsement, “a TPG company”.
To find out more about us and see all current vacancies visit: www.tnt.com To find out more about us and see all current vacancies visit: www.tnt.com Never replace corporate fonts with fonts that appear similar.
Principal Corporate Development Officer Principal Corporate Development Officer Use master artwork for the reproduction of all elements.
£30,000 - £35,000 pa inc £30,000 - £35,000 pa inc
• Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing For an application form and further details, please telephone: • Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing For an application form and further details, please telephone:
elit, sed diamLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 555 5208035020 (24 hour answering service) quoting the elit, sed diamLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed 555 5208035020 (24 hour answering service) quoting the The examples shown are not actual size.
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam appropriate reference:TNT 001/2099. diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam appropriate reference:TNT 001/2099.
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
Or email: recruitment@tnt.com erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
Or email: recruitment@tnt.com
For more information, see www.tnttoolbox.com.
autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie TNT Human Resources autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie TNT Human Resources
Neptunusstraat 41-63 Neptunusstraat 41-63
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan
2132 JA Hoofddorp 2132 JA Hoofddorp
et iusto odio dignissim qui blandit praesent luptatum delenit augue duis The Nether lands et iusto odio dignissim qui blandit praesent luptatum delenit augue duis The Nether lands
dolore te feugait nulla facilisi. dolore te feugait nulla facilisi.
• Duis autem vel eum iriure dolor in hendrerit in vulputate • Duis autem vel eum iriure dolor in hendrerit in vulputate
• consequat, vel illum dolore eu feugiat nulla facilisis at vero • consequat, vel illum dolore eu feugiat nulla facilisis at vero
• iusto odio dignissim qui blandit praesent luptatum delenit • iusto odio dignissim qui blandit praesent luptatum delenit
• feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend • feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend
• imperdiet doming id quod mazim placerat facer possim • imperdiet doming id quod mazim placerat facer possim
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
Contents
EXTERNAL COMMUNICATION R E C R U I T M E N T A DV E RT I S I N G 26
- Paper Size
5-colour layout 2-colour layout
A5, 210mm x 148mm - portrait
To find out more about us and see all

• Design Elements
current vacancies visit: www.tnt.com
- TNT Logo
Principal Corporate Top right
To find out more about us and see all Development Officer 38.5mm width, 13.5mm height
current vacancies visit: www.tnt.com £30,000 - £35,000 pa inc
Pantone Orange 021C
• Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud 4-colour process
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum delenit augue duis dolore te feugait nulla facilisi.
Principal Corporate •
•
•
•
•
Duis autem vel eum iriure dolor in hendrerit in vulputate
consequat, vel illum dolore eu feugiat nulla facilisis at vero
iusto odio dignissim qui blandit praesent luptatum delenit
feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend
imperdiet doming id quod mazim placerat facer possim
• Introduction Text
9pt Gill Sans Bold
100% Black
Development Officer Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem
vel eum iriure dolor in
• Job Description
hendrerit in vulputate
£30,000 - £35,000 pa inc velit esse molestie

consequat, vel illum
dolore eu feugiat
30pt Gill Sans Bold Condensed
TNT Human Resources
100% Black
Neptunusstraat 41-63
2132 JA Hoofddorp
• Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem The Nether lands
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt • Salary Details
ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud 14pt Gill Sans Bold Condensed
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis 100% Black
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit • Body Copy
praesent luptatum delenit augue duis dolore te feugait nulla facilisi. 9pt Gill Sans Regular and Bold
1-colour layout
100% Black
• Duis autem vel eum iriure dolor in hendrerit in vulputate
• consequat, vel illum dolore eu feugiat nulla facilisis at vero
• Contact Details
• iusto odio dignissim qui blandit praesent luptatum delenit To find out more about us and see all
current vacancies visit: www.tnt.com
8pt Gill Sans Bold
• feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend
• imperdiet doming id quod mazim placerat facer possim Principal Corporate 100% Black
Development Officer
£30,000 - £35,000 pa inc
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sit • Job Description Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem
• Address Details
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
9pt Gill Sans (Bold) Condensed
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum delenit augue duis dolore te feugait nulla facilisi.
100% Black
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum •
•
Duis autem vel eum iriure dolor in hendrerit in vulputate
consequat, vel illum dolore eu feugiat nulla facilisis at vero
iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat •
•
iusto odio dignissim qui blandit praesent luptatum delenit
feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend • Notes
• imperdiet doming id quod mazim placerat facer possim
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamLorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
For an application form and further details, please dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper Never replace corporate fonts with fonts that appear similar.
suscipit lobortis nisl ut aliquip ex ea
telephone: 555 5208035020 (24 hour answering commodo consequat. Duis autem
vel eum iriure dolor in Never add any other logos, logotypes, symbols or endorsements.
hendrerit in vulputate
service) quoting the appropriate velit esse molestie
consequat, vel illum Use master artwork for the reproduction of all elements.
reference:TNT 001/2099. dolore eu feugiat
TNT Human Resources All measurements are in millimetres.

Or email: recruitment@tnt.com Neptunusstraat 41-63
2132 JA Hoofddorp
The Nether lands The examples shown are not actual size.
T NT Huma n Reso urc e s
Neptunusstraat 4 1 - 6 3
2 1 3 2 JA Ho o f ddo rp
The Nether l ands
Contents
EXTERNAL COMMUNICATION PRESS RELEASE LETTERHEAD 27
- Paper Size
A4 portrait
• Design Elements
- TNT Logo
Top right 12mm height
press release Pantone 021
100% black
- Line
3mm high 0.2pt 100% black
56mm wide 0.5pt 100% black
• Press Release
Set in lowercase characters
• Notes
Use master artwork for the reproduction of all elements.
Contents
EXTERNAL COMMUNICATION E X H I B I T I O N S TA N D 28
Please consider the following guidelines when producing • Technical Specifications

exhibition material. For further information, or to order - Panel Size
a stand from the central corporate organisation, contact Variable (depending on supplier’s format) - portrait
kitting
Value - Added sequencing TNT Corporate Communication. - Printing Method

cross docking
Solutions
CKD
CKD
Ink-jet matt laminated
SKD
Supply Chain
Management inbound logistics
1. Structure
outbound logistics
TNT has developed a modular, flexible stand structure using the Nomadic • Design Elements
Lead Logistics spare parts
Provider packaging
pop-up system with a series of magnetic panels that can be adapted to - TNT Logo
labelling
warehouse
distribution
meet most exhibition needs concerning stand size, layout and copy content. 100% White
100% Black
The stand is constructed using a number of “walls” which can be assembled 100% Pantone Orange 021
as required. A “wall’ is made up of a number of individual panels, each
measuring 75cm x 200cm. By adjusting the number of walls, most exhibition • Typography
stand requirements can be accommodated. The stand is easy to transport Gill Sans Light, Regular, Bold
and can be made available for use as required. Gill Sans Condensed Light, Regular, Bold
2. Finishes and Fixtures • Visual

The TNT exhibition stands have been designed to promote TNT through To be determined by Corporate Communication Department,
SOLUTIONS FLEXIBILITY striking visuals, dominant branding and a strong use of the brand’s primary Amsterdam
colours, especially orange. Always reinforce and complement these elements
D u i s a u t e m v e l i u s e u m i r e r e u s r e f a n a dolor in s o n c o n s e q u a t v e l u a i l l u m
d o l o r e a ulpa qui placeat facer possimo nis es VOLUPTAS ASSUMENDA EST
with the appropriate stand decorations. • Notes
D u i s a u t e m v e l e u m dolor in. 3. Flooring Never add any other logos, logotypes, symbols or endorsements.
Whenever possible, carpeting should be black or dark grey. If unavailable, Use master artwork for the reproduction of all elements.
Dignissim qui et blandito. wood or aluminium floors may be used. The examples shown are not actual size.
4. Furniture
Upholstered furnishings (chairs, stools, etc) should be dark, preferably black
or dark grey, with chrome or black frames whenever possible. Tables, desks,
monitor stands, etc. should be chrome or black with glass tops, if appropriate.
5. Lighting
Whenever possible, lighting should be incorporated into the stand through
use of uplighters and/or spots mounted onto the stand walls or suspended
IN-NIGHT DELIVERY
Son consequat velua illum dolore eu fugiat nulla. ECONOMY EXPRESS
Eat jus ado rodio dignissimo qui et blandess lupatum.
from exhibition centre roof.
NEXT DAY 12:00 EXPRESS
Dignisimus qui lorum il upatum delenitus aigue.
IN-NIGHT DELIVERY
Son consequat velua illum dolore eu fugiat nulla.
NEXT DAY 9:00 EXPRESS

TNT SAMEDAY D u i s m o l e s t a i e s o n c o n s e q u a t , v e l i l l u m d o l o r e e u p a r.
NEXT DAY EXPRESS
Dignisimus qui lorum ilsum bland he.
TNT SAMEDAY Ve l e u m i r e r e r e f a n a s o n c o n s e q u a t v e l u a i l l u m .
Eat jus ado rodio dignissimo
AIR FREIGHT
Son consequat velua illum dolore eu fugiat nulla.
RETAIL EXPRESS
Duis autem vel eum irere refana son consequat.
IMPORT SERVICE
Hanc ego tene sentia.
TECHNICAL COURIER
Lupatum delenit aigue duos et dolor molestais excet.
Contents
4. Packaging
Everyday, as they send and receive packages, customers hold the TNT invoices contribute to the strong, unified TNT brand worldwide. Various
corporate identity in their hands. By strictly maintaining the corporate types of packaging are available, each with its specific design rules, so always
identity guidelines found in this section of the manual, packaging and consult these pages to ensure correct usage.
- Consignment Note 29
- I n vo i c e 31
- Remittance Advice 32
- P a k E nve l o p e 33
- Pak Satchel 35
- I d e n t i t y C a rd 37
- A c c e s s c a rd 38
Contents
PA C K A G I N G C O N S I G N M E N T N O T E – I N T E R N AT I O N A L 29
- Paper Size Flat
- Form Type
example
Continuous forms
- Number of Parts
WITTE VELDEN ZIJN VERPLICHT. INVULLEN IN HOOFDLETTERS EN GOED DRUKKEN A.U.B. 5
1. Klantnummer - Printing Method
2. Factuur aan geadresseerde AFZENDER BLIJFT AANSPRAKELIJK ALS GEADRESSEERDE IN GEBREKE BLIJFT INTERNATIONAAL Spot colour lithography
Kruis
optie aan ✘
vul het TNT klantnummer van de ontvanger in
➔
of bel Customer Service voor de juiste informatie
www.tnt.com/nl
3. Referentie afzender (Extra informatie die u op de factuur wilt laten vermelden) • Design Elements
- TNT Logo
4. Afzender (Ophaaladres) Top right
Naam:
100% White
Adres: GD 413 50 0 315 WW 100% Black
Bij navraag a.u.b. dit nummer vermelden
8a. Services (Kruis één van de onderstaande services aan) 8b. Opties (Kruis opties aan)
Printed by Proforms BV. Heerhugowaard Netherlands
Documenten Goederen • Typography

Plaats: Postcode: Sameday Premium ✘ ✘
Priority ✘
Alleen mogelijk bij Gill Sans Light, Regular, Bold
Provincie: Land: Special Express ✘ ✘ Global Express en Economy Express
Gill Sans Condensed Light, Regular, Bold
Contactpersoon Telefoonnummer: 9:00 Express ✘ ✘ Ve rzekering ✘
5. Geadresseerde 12:00 Express ✘ ✘ Voor verzekeringsdekking indien van toepassing.
Zie punt 6 op de achterzijde van de vrachtbrief.
• Purchasing
Naam: Global Express ✘ ✘ A.u.b. verzekerings-
Munteenheid gegevens opgeven Contact European Supply Centre, Duiven, The Netherlands.
Adres: Economy Express ✘
A.u.b. contact opnemen met Customer Service. Waarde zending
GEEN LEVERING AAN POSTBUSNUMMERS Vo or meer gegevens zie onze brochure of bel Customer Service.
• Notes
9. Speciale afleverinstructie (gereserveerd voor uw eventuele instructie)
Plaats: Postcode:
Provincie: Land:
Contactpersoon Telefoonnummer:
Use master artwork for the reproduction of all elements. All
6. Afleveradres (Indien afwijkend van adres geadresseerde) 10. Goederen (Voor douanegoederen ook onderdeel 11 invullen a.u.b.) measurements are in millimetres. The examples shown are not
Naam: Omschrijving goederen Aantal Gewicht Afmetingen actual size, and serve as a style guideline only, and are not
colli Kilo’s Gram Lengte Breedte Hoogte
Adres:
A.u.b. volledige omschrijving op factuur aangeven intended to determine layout or contrast. For more information,
Kilo’s Gram Centimeters Centimeters Centimeters see www.tnttoolbox.com.
GEEN LEVERING AAN POSTBUSNUMMERS
30-4952 Kilo’s Gram Centimeters Centimeters Centimeters
PPP CN-NL
0600 Plaats: Postcode: Kilo’s Gram Centimeters Centimeters Centimeters
9514140 zwart 1 oranje 1
Provincie: Land:
Kilo’s Gram Centimeters Centimeters Centimeters
Contactpersoon Telefoonnummer:
Tarief eventueel afhankelijk van volume.
7. Gevaarlijke Goederen (Kruis juiste optie aan) Stat. Nr. Totaal Kilo’s Gram Raadpleeg onze brochure of
bel Customer Service.
Bevat deze zending gevaarlijke goederen? Ja ✘ Nee ✘
Zo ja, bel a.u.b. met onze Customer Service. 11. Douanegoederen (Invullen indien van toepassing)
OP HET VERVOER VA N DEZE ZENDING ZIJN DE OP DE ACHTERZIJDE VERMELDE VERVOERSVOORWA ARDEN VA N TOEPASSING,
DIE DE AANSPRAKELIJKHEID VA N TNT BEPERKEN VOLGENS HET VERDRAG VA N WA RSCHAU EN HET CMR-VERDRAG BTW nummer ontvanger
Handtekening afzender Ontvangen door TNT BESTEMD VOOR
AFZENDER
Datum: / / (Dag/Maand/Jaar) Datum: / / Tijd: : Munteenheid Factuurwaarde goederen Bewaar dit exemplaar voor uw administratie
Contents
PA C K A G I N G C O N S I G N M E N T N OT E - D O M E S T I C 30
- Paper Size Flat
- Form Type
example Continuous forms
- Number of Parts
D E W I T T E G E D E E LT E N V E R P L I C H T I N V U L L E N ( I N B L O K L E T T E R S S . V. P. ) 5
1. Klantnummer (opdrachtgever) - Printing Method
2. Klantnaam NATIONAAL Spot colour lithography
www.tnt.com/nl
3. Referentie klant (gegevens die u op de factuur wilt laten vermelden) • Design Elements
- TNT Logo
4. Afzender (Ophaaladres) Top right
Naam: 100% White
Adres: GD 123 456 789 NL 100% Black
Bij navraag s.v.p. dit nummer vermelden
8a. Services (S.v.p. één hokje aankruisen) 8b. Opties (S.v.p. aankruisen)
Printed by Proforms BV. Heerhugowaard Netherlands
• Typography
Plaats: Postcode: Domestic 10:30 Express ✘ ✘ Zaterdagaflevering
Niet mogelijk op Domestic 17:00 Express
Gill Sans Light, Regular, Bold
N E D E R L A N D ✘ Aanvullende verzekering
S.v.p. verzekeringsgegevens opgeven
Contactpersoon: Telefoonnummer: Domestic 12:00 Express ✘
Munteenheid
5. Afleveradres
• Purchasing
Naam: Domestic 17:00 Express ✘ Waarde
Contact European Supply Centre, Duiven, The Netherlands.
Adres:
GEEN LEVERING AAN POSTBUSNUMMERS Voor meer gegevens zie onze brochure of bel Customer Service
• Notes
9. Gevaarlijke goederen (juiste hokje aankruisen)
Plaats: Postcode:
Bevat deze zending gevaarlijke goederen? ✘ Ja ✘ Nee Never add any other logos, logotypes, symbols or endorsements.
N E D E R L A N D Zo ja, bel dan onze Customer Service
Contactpersoon: Telefoonnummer:
measurements are in millimetres. The examples shown are not
6. Speciale afleverinstructie (Indien van toepassing) 10. Omschrijving van de goederen
Aantal Gewicht Afmetingen actual size, and serve as a style guideline only, and are not
Inhoud colli Kilo Gram Lengte Breedte Hoogte intended to determine layout or contrast. For more information,
Kilo Gram Cm Cm Cm see www.tnttoolbox.com.
35-1002 Kilo Gram Cm Cm Cm
PPP CN-NL
0901
7. Ondertekening Kilo Gram Cm Cm Cm
9527026 zwart 1 oranje 1
Uw handtekening Ontvangen door TNT (verder in te vullen door TNT) To taal Kilo Gram Volume
A.u.b. het gewicht in
kilogrammen opgeven, Tarief eventueel afhankelijk van volume.
dus bv. 8 kilo 250 gram Raadpleeg onze brochure of bel Customer Service
Naam: OP HET VERVOER VA N DEZE ZENDING ZIJN DE OP DE

ACHTERZIJDE VERMELDE ALGEMENE VERVOERSCONDITIES BESTEMD VOOR
Datum / / (dag/maand/jaar) Datum / / Tijd : (AVC) UIT 2002 VA N TO EPASSING.
AFZENDER
Bewaart u dit exemplaar voor uw administratie
Contents
PA C K A G I N G I N VO I C E 31
- Paper Size
- Paper Stock
To be specified by manufacturer
- Printing Method
• Design Elements
- TNT Logo
Top left
14mm in height
100% White
100% Black
• Typography
Screen tints 30% Pantone Orange 021
• Notes
actual size, and serve as a style guideline only, and are not
intended to determine layout or contrast. For more information,
see www.tnttoolbox.com.
Contents
PA C K A G I N G R E M I T TA N C E A D V I C E 32
- Paper Size
TNT Express Worldwide (UK) Ltd. - Paper Stock
P.O. Box 135, Northampton, NN3 8RB, United Kingdom
To be specified by manufacturer
TEL: (44) 1604 643-3651 FAX: (44) 1604 644-670
BANKERS: Barclays Bank Plc St Giles Square Northampton NN1 1DB - Printing Method
Sort Code 20.61.51 Account No. 708854692
Registered Office: P.O. Box99, Railway Street, Rarnsbottom Bury, Lancashire BLO 9AL Reg. in England
N0. 1628530 All consignments are carried subject to the company’s conditions of carriage.
• Design Elements
- TNT Logo
Invoice No. Client No.
Top left
Please send payment and remittance advice by the due date to:
TNT Express Worldwide (UK) Ltd.
Invoice Date Due Date 14mm in height
P.O. Box 135, Northampton, NN3 8RB 100% White
100% Black
R E M I T TA N C E • Typography
Gill Sans Light, Regular, Bold.
A D V I C E •
Screen tints 30% Pantone Orange 021
Notes
actual size, and serve as a style guideline only, and are not
intended to determine layout or contrast. For more information,
see www.tnttoolbox.com.
Net Non-Vatable Net Vatable Vat at 17.5% Total Amount £
Contents
PA C K A G I N G PA K 1 E N V E L O P E 33
- Pak Size Flat
703.5mm x 344mm - landscape
- Pak Size Folded
- Paper Stock
GD2 Uniboard 300gsm - Recycled
- Printing Method
5-colour process and 1 spot colour lithography and varnish
• Front of Pak
- Dimensions
1 320mm x 300mm
- TNT Logo
100% White
100% Black
- Visual Element
To be determined by Corporate Communication Department,
Amsterdam.
- Dynamic Ellipse
Holds all visuals, appears in white on packaging
• Back of Pak
- Dimensions
320mm x 300mm
- Typography
• Flap
- Dimensions
300mm x 40mm
• Purchasing
• Notes
actual size. For more information, see www.tnttoolbox.com.
Contents
PA C K A G I N G PA K 2 E N V E L O P E 34
- Pak Size Flat
- Pak Size Folded
- Paper Stock
GD2 Uniboard 300gsm with grey back - Recycled
- Printing Method
4-colour process and 1 spot colour lithography and varnish
• Front of Pak
- Dimensions
400mm x 300mm
- TNT Logo
100% White
100% Black
- Visual Element
Amsterdam.
- Dynamic Ellipse
• Back of Pak
- Dimensions
400mm x 300mm
- Typography
• Flap
- Dimensions
300mm x 40mm
• Purchasing
• Notes
Contents
PA C K A G I N G PA K 3 S AT C H E L 35
- Pak Size Flat
3
pak - Pak Size Folded
415mm x 330mm
Recyclable
- Material
C U S TO M S I N S P E C T I O N
Thickness 70 my Grey / white Gloss Co-ex

- Printing Method
Front 6 colours, Reverse 2 colours
4
Recycled material has been used in the manufacture of this product
• Front of Pak
- Dimensions
415mm x 330mm
- TNT Logo
PLEASE OPEN HERE
100% White
100% Black
- Visual Element
Amsterdam
- Dynamic Ellipse
• Back of Pak
- Dimensions
415mm x 330mm
- Typography
• Flap
- Dimensions
CASH, JEWELLERY AND CASH EQUIVALENT NOT ACCEPTED. PLEASE DO
NOT SEND FRAGILE ITEMS, LIQUID, BLOOD OR FLUIDS IN THIS PACKAGE.
OTHER PACKAGING IS AVAILABLE FOR THIS PURPOSE. 330mm x 40mm
C H E C K L I S T
Have all the relevant details been
TO:
- Elements
entered on the consignment note?
If you require a premium service, please

tick the box on the consignment note
Customs and recycling information
and attach the correct service label in
the space provided on the package.
For a non-document service an invoice TELEPHONE NO:

declaration needs to be included in
the clear plastic pouch behind the
consignment note. SENDING DEPOT: • Purchasing
Please read the terms and conditions NUMBER OF PIECES: WEIGHT:
of carriage on the reverse side of the
consignment note.
CONSIGNMENT NOTE NUMBER:
Place the completed consignment note
face up in the clear plastic pouch.
Please contact our customer service

agents if you have any questions.
P L E A S E T A K E N O T E
In accordance with I.C.A.O. requirements this
DESTINATION DEPOT:
• Notes
consignment may be subject to security control.
w w w. t n t . c o m
PLACE SERVICE LABEL HERE:
actual size, and serve as a style guideline only. For more

information, see www.tnttoolbox.com.
C O V E R P H O T O
Italian-born Alessandra Sensini is a world champion wind surfer,
and is sponsored by TNT. In September 2000 at the Olympic Games
in Sydney she won a gold medal in the Mistral Class, having already
won a bronze medal four years earlier in Atlanta. Alessandra's
determination to be the best in class is one of the reasons why
TNT chooses to sponsor her.
P L A C E YO U R C O N S I G N M E N T N OT E I N T H E P L A S T I C P O U C H
Contents
PA C K A G I N G PA K 4 S AT C H E L 36
4
pak - Pak Size Flat
- Pak Size Folded
530mm x 380mm
- Material
Thickness 70 mu Grey / white Gloss Co-ex
4
- Printing Method
Front 6 colours, Reverse 2 colours
• Front of Pak
- Dimensions
530mm x 380mm
- TNT Logo
100% White
100% Black
- Visual Element
Amsterdam
- Dynamic Ellipse
Holds all visuals, appears in white on the packaging
• Back of Pak
- Dimensions
530mm x 380mm
- Typography
• Flap
- Dimensions
380mm x 55mm
- Elements
Customs and recycling information
• Purchasing
• Notes
Contents
IDENTITY CARD 37
- Card Size
85mm x 54mm landscape (credit card)
- Card Stock
PVC or similar
- Printing Method
High temperature thermal printing or offset printing
- Photograph
Recent photograph of employee, without white rim between
orange parts and photo
- Localisation
Add additional information (i.e. specific authorisations) to
lower left of card
- Magnetic Strip
HICO quality, 12mm wide, preferably meeting ISO-3554 and
4909 standards
- Chip
MPCOS type and positioned according to national standards.
IDENTITY CARD Gemplus GPK8000 or compatible is preferred.
Chip should support PKCS£11 and PC/SC specifications (RSA
and Mircrosoft).
Valid until photo to
02 02 2002
Card number be added
123 456 789
• Design Elements
- TNT Logo
Employee registration number 2-colour application on Pantone Orange 021
555 555 555
Single colour Black
Location
Hermes Building, SDE 234
• Typography
Space for additional information.
Space for additional information. Upper and lowercase characters
Gill Sans Regular and Bold
• Notes
Contents
ACCESS CARD 38
- Card Size
85mm x 54mm landscape (credit card)
- Card Stock
PVC or similar
- Printing Method
High temperature thermal printing or offset printing
- Photograph
Recent photograph of employee, without white rim between
orange parts and photo
- Localisation
Add additional information (i.e. specific authorisations), to
lower left of card.
- Magnetic Strip
HICO quality,
12mm wide, preferably meeting ISO-3554 and 4909 standards
- Chip
MPCOS type and positioned according to national standards.
ACCESS CARD Gemplus GPK8000 or compatible is preferred.
Chip should support PKCS£11 and PC/SC specifications (RSA
Valid until photo to and Mircrosoft).
02 02 2002
Card number be added
123 456 789 • Design Elements
- TNT Logo
Employee registration number
555 555 555 2-colour application on Pantone Orange 021
Location Single colour Black
Hermes Building, SDE 234
• Typography
Space for additional information.
Space for additional information. Upper and lowercase characters
Gill Sans Regular and Bold
• Notes
Contents
5. Liver y
On the road and in the air, people all over the world experience the TNT corporate identity is created, and the liver y makes an even greater
colours, logo, typography and form on the thousands of vehicles and aircrafts contribution to the overall impact of TNT brand awareness. For complete
in the TNT fleet. By following the guidelines, consistent use of the TNT specifications, please consult www.tntlivespecs.com.
- Key E l e m e n t s 39
- Colour Specifications 40
- C a t e go r y D e f i n e r 41
- Ve h i c l e s 42
- We b s i t e A dd re s s 43
- A i rc r a f t 44
- M o t o r- b i ke 45
- Reflecting Material 46
Contents
L I V E RY KEY ELEMENTS 39
1. Colour
Orange is the predominant visual design element, uniting all
the other elements and distinguishing TNT from others in the
market. This colour is fundamental to the TNT brand identity,
and as such, is claimed by TNT.
2. Logo
Mitchell Rogers/Still pictures
The TNT logo is the most important element on livery vehicles.

As the TNT corporate signature, the logo must be given
prominence. Always maintain the minimum clear space rules.
3. Dynamic Ellipse
A major style element on all livery vehicles.
4. Category Definer
A brief description of TNT services. In markets with a low
TNT brand awareness, the category definer helps potential
customers associate TNT with unique services and its core
area of expertise.
5. Contact Details
TNT telephone numbers and website addresses increase the
opportunity to communicate with customers/potential customers.
Therefore, always try to use these numbers and addresses on
livery vehicles. These numbers vary by country, and may also
include toll-free numbers.
• Notes
For more information, see www.tntlivespecs.com.
Contents
L I V E RY C O L O U R S P E C I F I C AT I O N S 40
AKZO Nobel Coatings colours The TNT corporate colours are as important to the TNT brand
identity as the logo. The TNT corporate colours – especially
orange - are one of the most instantly recognisable elements
of the TNT visual identity, and carry a strong non-verbal
orange black white message on the company’s behalf. This makes is important to
FLINT 2700 FLINT 4701 FLINT 4700
carefully safeguard its correct usage.
• TNT Orange
Paint all vehicles using the customised TNT Orange, as
developed by the recommended paint suppliers. Correct colour
can be checked locally using the master colour panel found
on www.tntlivespecs.com.
PPG Industries colours • TNT White

Paint all vehicles using the customised TNT White, as developed
by the recommended paint suppliers. The only exception is
the use of the RAL 9003 for newly purchased vehicles sprayed
orange black white directly at the factory. RAL 9003 may be used only when TNT
FTH TCN 6040-04 FTH TCN 6042-04 FTH TCN 6041-04
White is unavailable at the factory.
• Recommended Suppliers
Recommended suppliers include AKZ0 Nobel Coatings, PPG
Industries and DuPont Paint. If unavailable locally, please
contact Corporate Communication, Amsterdam, for further
instructions.
• Tarpaulin / Curtain-sided
The recommended tarpaulin (curtain-sided) specification is
Du Pont colours Dickson Saint-Clair. Sample colour swatches are available on
www.tntlivespecs.com. If unavailable locally, please contact
Corporate Communication, Amsterdam, to obtain master colour
swatch for matching.
orange black white
F8680 F9169 F8679
• Notes
For more information, see www.tntlivespecs.com.
Contents
L I V E RY C AT E G O RY D E F I N E R 41
• Typography
Gill Sans Bold
Upper and lowercase characters
• Side of Vehicles
Only position category definers on the sides of TNT vehicles.
Only formats stated in the tntlivespecs website can be used.
- PUD and Light Pickup Vehicles

For positioning refer to www.tntlivespecs.com
- Rigid Trucks and Articulated Trailers
For positioning refer to www.tntlivespecs.com
• Notes
Use master artwork for the reproduction of all elements. For
more information, see www.tntlivespecs.com.
Contents
L I V E RY VEHICLES 42
• Vehicle Type
Generic
- Wheel Rims, Undercarriage and Chassis
Black or dark grey - as per manufacturer’s specifications.
- Safety Markings
Highly recommended and must remain intact
• Front of Vehicle
Orange
• Rear of Vehicle
White
pickup van • Side of Vehicle

White/Orange
• Notes
Examples shown are not actual size. For more information,
see www.tntlivespecs.com..
truck and trailer
Contents
truck and trailer
L I V E RY WEBSITE ADDRESS 43
proportionality between website address and logo The TNT website address may only be applied to the rear of
the vehicle and only in accordance with the options shown
on this page. The application of the website address is an
option and non-mandatory.
The only website address permitted is the global website:

www.tnt.com.
x
www.tnt.com 0.50x Do not use local country website addresses.
• Website Address Typography

Gill Sans Condensed Regular, 100% black or white in lowercase
characters
option 1 option 2
• Proportionality to TNT Logo
Directly proportionate to the logo at 50% height of ‘T’
The TPG endorsement must be applied on the back of TNT

vehicles. For details see www.tntlivespecs.com
• Application Options
www.tnt.com www.tnt.com www.tnt.com www.tnt.com Only the following are permitted:
Option 1: Decal 1G (white) applied to the inside of the rear
window of PUD cars and vans, at the lower right.
5cm 9cm 5cm 9cm
Option 2: Decal 2G (black) applied on PUD vehicles without

rear windows at the lower right of the panel where the
window would have been.
Option 3: Decal 3G (black) applied only on large trucks to

the rear door on the right side lining with the telephone
contact number. Do not use this size on PUD cars and vans.
option 3
• Notes
No other sizes, colours or positions are allowed. For more
information, see www.tntlivespecs.com.
www.tnt.com
www.tnt.com
Contents
BAe 146 L I V E RY AIRCRAFT 44
• Aircraft Type
Generic
Safety Markings
Highly recommended and must remain intact.
Do not paint wing root farings to fuselage seals.
No paint, solvents or thinners may come in contact with

windows.
Paint aircraft with reference airworthiness notice No. 38.
Airbus A - 300 External mandatory markings to be applied I.A.W.
Registration markings 100% Black.
• Notes
Examples shown are not actual size. For more information,
see. Detailed technical drawings are available on request.
Boeing 747
Contents
L I V E RY MOTOR-BIKE 45
• Vehicle Type
Generic
Safety Markings
Highly recommended and must remain intact.
• Front of Vehicle
Orange
• Rear of Vehicle
Orange
• Side of Vehicle
Orange
• Notes
more information, see www.tntlivespecs.com.
Contents
L I V E RY R E F L E C T I N G M AT E R I A L 46
• The use of reflecting lining and logo can be considered

according to local legislation. For more information, see
www.tntlivespecs.com.
www.tnt.com
www.tnt.com
Contents
6. Electronic Applications
The impact of the electronic media – internet, intranet, cd-rom, video, concerning TNT services. By safeguarding the TNT corporate identity in
DVD and television – has meant great changes for TNT and its clients. electronic applications, and taking the special needs of this medium into
Today’s customers have immediate access to vast amounts of information account, TNT ensures consistency in all forms of communications.
- Generic Guidelines 47
- We b s i t e A dd re s s 48
- G e n e r a l D i re c t i o n s 50
- Intranet 51
- Internet 52
Contents
E L E C T R O N I C A P P L I C AT I O N S GENERIC GUIDELINES 47
2-colour logo on white Electronic applications include internet, intranet,

cd-rom, video, DVD and television. In these media,
2-colour logo application in orange is preferred.
1. Logo
The corporate logo may not be altered in any way. This
ensures that the TNT corporate identity is totally consistent
on a global level, and enables TNT and its employees to
benefit from the power of a unified brand identity.
2. Rotation
2-colour logo may move horizontally or vertically. Rotation of
the 1-colour logo is allowed, providing it comes to rest in
2-colour logo on pantone 021
the correct position for a minimum of three seconds. The logo
should never become part of animations that build. No other
text is ever allowed within the TNT circles.
3. Colour
The logo must not appear in any other colour that those
mentioned in this manual.
For more information, please refer to the specific Internet

corporate identity guidelines available from the corporate CIT
department.
• Notes
more information, see www.tnttoolbox.com.
incorrect, never seperate elements of the logo correct, rotation of the one colour logo is allowed, providing that it
comes to rest in the correct position for a period of three seconds minumum
Contents
E L E C T R O N I C A P P L I C AT I O N S WEBSITE ADDRESS - USAGE 48
• Website Address Typography

Gill Sans Bold, 100% black or white, lowercase characters
• Proportionality to TNT Logo

Directly proportionate to the logo at 75% height of “T”
proportionality between website address and logo
• Minimum Clear Space
Always surround the website address with adequate clear
space, referred to in this manual as “minimum clear space”.
x 0.75x Minimum clear space is the distance allowed between the
website address and the TNT logo. Never position surrounding
elements closer than the height of the “T” in the TNT Logo
in all directions.
incorrect usage
incorrect proportions incorrect typeface and proportions
incorrect use of lettercase and colour incorrect orientation
www.TNT.com
Contents
consumables corporate packaging E L E C T R O N I C A P P L I C AT I O N S W E B S I T E A D D R E S S - A P P L I C AT I O N 49
It is not always essential or desirable for the website address

to appear close to the TNT logo, as the examples shown on
this page demonstrate.
agents if you have any
Use common sense when positioning the website address, and
P L E A S E T A K E
In accordance with I.C.A.O. req
1 take good design and other practical considerations into
account.
consignment may be subject to s
However, when it is necessary to position the website address
www.tnt.com near the TNT logo, please follow the corporate identity
requirements as mentioned in part one of this manual. These
requirements include proportionality and minimum clear space.
• Signage
Do not use the website address on signage.
• Vehicles
Always use the website address on vehicles, whenever possible.
For details, please consult the livery section of this manual
or www.tntlivespecs.com.
external communications exhibition stand
XIBILIT 32 JA Hoofddorp
The Netherlands
31 20 500 75 10
om www.tnt.com
SOLUTIONS FLEXIBILITY
D u i s a u t e m v e l i u s e u m i r e r e u s r e f a n a dolor in s o n c o n s e q u a t v e l u a i l l u m
d o l o r e a ulpa qui placeat facer possimo nis es VOLUPTAS ASSUMENDA EST
D u i s a u t e m v e l e u m dolor in.
Dignissim qui et blandito.
TNT HOLDINGS B.V.

Tel: +31 20 500 60 00 Fax: +31 20 500 75 10
Privé: +31 20 500 60 00 Email: a.name@tpg.com www.tnt.com
A. N. Other M.B.A.
Designation
Contents
E L E C T R O N I C A P P L I C AT I O N S GENERAL DIRECTIONS 50
colour definitions and applications (html) These website design guidelines and development instructions
are aimed at those responsible for updating country internet
pages and those building any new websites under the TNT
backgrounds,applied to: body text form table brand.
white FFFFFF yes no no
• General Directions
orange FF6600 no yes yes Left alignment of all body text elements; cellpadding=0.
Refrain from using colons (:) and semicolons (;) in forms,
desert FFCC99 no yes yes
tables and headings.
light blue 99CCFF yes yes yes
grey EEEEEE no yes yes Only use lowercase font in headings, titles, forms, etc.,
unless the text is a geographic or company name.
Body text font is always size 2.

Never use italics.
fonts,applied to: body text form table Refrain from highlighting specific words or characters within
a sentence or paragraph.
black 000000 yes yes yes
Never place TNT in bold against regular text.
orange FF6600 yes yes yes
When applying a two-column layout, ensure the columns are
grey EEEEEE no yes yes
of equal width.
dark blue 000066 yes yes yes
Never create variations of the TNT logo.
Always use left navigation background image when working

within TNT web identity.
When using external sources/images, always ensure that TNT

has the relevant copyrights.
background/font colour combinations permitted
When placing images, choose either one or three of the same
size. This reinforces the overall identity.
backgrounds allowed font colours special instructions
white black, orange, dark blue Links to and from other websites is encouraged. Please note:
third party logos may only be placed in the body text area.
orange white bold only
desert black, orange The best example of a webpage can be found on
www.tnt.com/about/index.html.
light blue black size=2 only
grey dark blue font=Verdana, size=1 • Exceptions

Use Helvetica as primary body text font (instead of MS Sans
Serif) when local language contains many special characters
(such as é, ë, ô, å, à).
• Notes
Contents
E L E C T R O N I C A P P L I C AT I O N S INTRANET 51
corporate home page • New Page Request Procedure

Specify for each new page
top navigation option
TNTnet sub header
subsub header (optional)
Submit electronically (preferably in Word) to I.S. Atherstone.
Once live on webserver, you will be advised of name and
directory, after which you can place it on your country site.
• Graphic Request Procedure

Country prepares image, style must comply with overall TNT
branding and identity (local and regional marketing to verify)
Photographs must be converted to JPG format, other graphics
must be converted to GIF format.
Country homepage allows for Macromedia Flash images.
Maximum allowed pixel width is 430 at a density of 70dpi.
Final images are sent by e-mail to I.S. Atherstone.
• Exceptions
Use Helvetica as prime body text font (instead of MS Sans
Serif) when local language contains many special characters
(such as é, ë, ô, å, à).
CORPORATE SEARCH FEEDBACK SITE SUMMARY WHO IS WHO HOME LOG ON
company division/department home page tnt country business unit page tnt country business unit page with images
TNTnet DEPARTMENTS APPLICATIONS FORMS LOCATION SPECIFIC TNTnet DEPARTMENTS APPLICATIONS FORMS LOCATION SPECIFIC TNTnet
bulletins bulletins
company priciples company priciples
telephone policy telephone policy
mission statement mission statement
depot’s depot’s
express house express house
long street long street
stubbins stubbins
EXPRESS SEARCH FEEDBACK SITE SUMMARY WHO IS WHO HOME LOG ON TNT UK SEARCH FEEDBACK SITE SUMMARY WHO IS WHO HOME LOG ON TNT UK SEARCH FEEDBACK SITE SUMMARY WHO IS WHO HOME LOG ON
Contents
E L E C T R O N I C A P P L I C AT I O N S INTERNET 52
corporate home page The Internet design shown here is currently under review.
Please check www.tnt.com for the latest information.
Contents
7. Co-branding
In co-branding, dual branding or partner branding, the TNT core identity branding design. Our first priority in any co-branding situation is to agree on
elements are used to reinforce the company’s unique qualities in a consistent a common vision about the ultimate branding objective. Because each case
manner. This requires vigilance and commitment to the TNT Corporate of co-branding must be approached on an individual basis, always consult
Identity – while maintaining a proper respect for the TNT partner’s core Corporate Communication at cc@tpg.com when planning co-branding activities.
identity. This section shows examples of the successful development of a co- The TPG Endorsement must not be used in any co-branding applications.
- Stationery 53
- L i ve r y 54
- Signage 55
Contents
CO-BRANDING STATIONERY 53
For information on co-branding, please e-mail the Corporate

letterhead compliment slip Communication Department in Amsterdam at cc@tpg.com
• Notes
Never add any other logos, logotypes or endorsements
The TPG endorsement (“a TPG company”) is never applied to

TNT Swiss Post AG
TNT Swiss Post AG
TNT Swiss Post AG

TNT Swiss Post AG co-branding
Amsleracherweg 8
Amsleracherweg 8 5033 Buchs, Switzerland
5033 Buchs, Switzerland Tel: (+44) 062 837-0000
Fax: (+44) 062 823-9559
Tel: (+44) 062 837-0000
Fax: (+44) 062 823-9559
business card
TNT Swiss Post AG

TNT Swiss Post AG
Amsleracherweg 8, 5033 Buchs, Switzerland
Tel: (+44) 062 837-0000, Fax: (+44) 062 823-9559
Email: a.name@tnt.ch
A. N. Other M.B.A.
Designation
TNT Holdings B.V., Amsterdam Chamber of Commerce, Reg. No. 27137810.
Contents
CO-BRANDING LIVERY 54

Communication Department in Amsterdam at cc@tpg.com
truck - 6.45m • Notes


co-branding
A Joint Venture with
www.tnt.com
ford fiesta courier
A Joint Venture with
Contents
CO-BRANDING SIGNAGE 55

Communication Department in Amsterdam at cc@tpg.com
roof mounted signage • Notes


co-branding
X X
wall mounted signage
Contents
Colour swatches and bromides
Contents
TNT pantone 021 - coated spot TNT pantone 021 - coated spot TNT pantone 021 - coated spot TNT pantone 021 - coated spot TNT pantone 021 - coated spot TNT pantone 021 - coated spot
Contents
TNT pantone 021 - uncoated spot TNT pantone 021 - uncoated spot TNT pantone 021 - uncoated spot TNT pantone 021 - uncoated spot TNT pantone 021 - uncoated spot TNT pantone 021 - uncoated spot
Contents
TNT pantone 021 - coated process TNT pantone 021 - coated process TNT pantone 021 - coated process TNT pantone 021 - coated process TNT pantone 021 - coated process TNT pantone 021 - coated process
Contents
TNT pantone 021 - uncoated process TNT pantone 021 - uncoated process TNT pantone 021 - uncoated process TNT pantone 021 - uncoated process TNT pantone 021 - uncoated process TNT pantone 021 - uncoated process
Contents
1-colour logo - 100% black 1-colour logo - 100% black
1-colour logo - 100% black 1-colour logo - 100% black 1-colour logo - 100% black
Contents
2-colour logo - pantone 021 2-colour logo - pantone 021
2-colour logo - pantone 021 2-colour logo - black 2-colour logo - black
2-colour logo - black 2-colour logo - black 2-colour logo - black
2-colour logo - pantone 021 2-colour logo - black 2-colour logo - black
Contents
2-colour logo - black 2-colour logo - black 2-colour logo - black

2-colour TNT logo with 3-colour TPG Endorsement - pantone 021 2-colour TNT logo with 3-colour TPG Endorsement - pantone 275
2-colour TNT logo with 3-colour TPG Endorsement - pantone 021 2-colour TNT logo with 3-colour TPG Endorsement - black 2-colour TNT logo with 3-colour TPG Endorsement - pantone 485
2-colour TNT logo with 3-colour TPG Endorsement - black 2-colour TNT logo with 3-colour TPG Endorsement - black 2-colour TNT logo with 3-colour TPG Endorsement - pantone 485
Contents

TNT Corp Id Manual 2

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Corporate Identity Manual

C ore I dent ity

2 . In ter nal C om munica ti on

3 . Ex ter nal C om munica ti on

6 . El ect ro nic Applic at ion s

A round t h e wo r l d , aro und the c lo c k

valuable assets, and forms the heart of all TNT brand

communications. Simple yet effective , the TNT logo is

immediately recognised by existing and potential customers

TNT logo continues to represent the qualities that TNT

and safeguard the logo, always follow the corporate guidelines.

“X” is e qual to t he heigh t of t he “ T” in t he TN T lo go.

2-colour logo on white 2-colour logo on orange

Correct usage: product or other name may only

1-colour logo on white 1-colour logo on black

C at egor y Defi ner

Categor y definers are used only on vehicle

collateral - never on signage or consumables.

W he n cre a t ing a ca t e go r y d e fine r, be g in

Distinctive colour for a unique company

elements of the TNT corporate identity- helping to promote

a strong non-verbal message on the company’s behalf. Bright,

Spot Colour Spot Colour

4-colour - process 4-colour - process

S P OT COLOUR 4 - C O L O U R - P RO C E S S RGB HTML

Pa nt o ne Whi t e 0C / 0M / 0Y / 0 K 2 5 5 re d / 2 5 5 g re e n / 255 bl ue ff red / ff gree n / f f b l ue

P P G INDU S TRIES AKZ O NOBEL COATINGS DU PONT

F THTC N 6041- 04 F L IN T 4700 F8679 f r i e n d ly – c l e a r – o p e n - h o n e s t

nations. The TNT corporate typography was chosen to express

an open, honest character. Famed for its pragmatic durability,

consistent use of the TNT typography suppor ts both internal

and external communications with strong brand values.

The typeface , Gill Sans, was developed in 1927-30 by designer Eric

T he d y na mic power of de sign

through form, which communicates on a non-verbal level. The

strong message when applied to packaging, aircraft and vehicles

The “dynamic ellipse” is a unique and highly recognisable form that

Don’t replace corporate colours

Correct use is outlined in the

D o n ’t s q u a s h t h e t yp e f a ce Do n’t u se t he w hol e f ami ly i n on e word

Only use the dynamic ellipse on D on ’t u se t i nt s

Do n’t s qua s h Do n’t cro p

full colour logo on white • TPG brand name

Please consult the endorsement checklist for appropriate

In this edition of the TPG Corporate Identity Manual, the TPG

sizing and proportions logo colour variations

TPG endorsement colours

spot colour process colour RGB colour

pantone 275 100c/94m/0y/38k 0/0/102

pantone 485 0c/100m/100y/0k 255/0/0

pantone or ange 021 0c/60m/95y/0k 255/102/0

LETTERHEAD X A DV E RT I S E M E N T X In case of doubt or uncertainty please consult Corporate

FAC S I M I L E T R A N S M I S S I O N X F O L D E R S / B RO C H U R E S X ONE POSITION ONLY

BUSINESS CARD X S A L E S P R I N T E D M AT T E R S X ONE POSITION ONLY

MAILING LABEL X A / V ( F I L M , V I D E O, DV D, E T C . ) X ONE POSITION ONLY

ENVELOPES X P RO M OT I O N A L I T E M S / G I V E AWAYS X OPTIONAL

C O R P O R AT E F O L D E R X ONE POSITION ONLY R E C RU I T M E N T A DV E RT I S I N G X

SIGNAGE DIRECT MAIL X ONE POSITION ONLY

U N I FO R M S PAC K S / E N V E L O P E S / S AT C H E L S X ONE POSITION ON BACK

EXTERNAL PRESENTATIONS AIRCRAFT X

OPENING SLIDE X M OTO R - B I K E S X

I N T E R N A L C O M MU N I C A T I O N S X OPTIONAL INTRANET SITES X

Compliment Slip • Technical Specifications