Stephanie N.

Lutz
Baltimore, MD 21227 https://www.linkedin.com/in/stephanielutz
Stephanie brings a solid work ethic and can do attitude to her job. She is especially talented in
researching and developing business solutions for e-Marketing, social networking, and data analytics and
works well with our entire team. Brooke Strohman, [Former] President, CRI Solutions

QUALIFICATION SUMMARY
Experienced Marketing Manager. Over 6 years developing and executing
integrated marketing strategies and initiatives, including managing vendor and crossfunctional team relationships and measuring ROI on digital and social media based
initiatives.
Proven Digital Marketing Strategist. Increased organic search website traffic by
46% and social media-driven site traffic by 43% in 12 months by instituting a contentfocused digital strategy. Achieved a 10% average click-through rate on targeted email
campaigns in 2014, compared to an industry average of 3.8%.
Quick & Effective Learner. Self-taught Photoshop, Constant Contact, Salesforce,
Agency of Record website CMS, and e-learning development software, resulting in
increased efficiency and cost savings. Completed customization of company Salesforce
(SFDC) instance and became resident subject matter expert on the tool.

EXPERIENCE
Marketing Project Manager, Transamerica, Baltimore, MD

Implement processes for measuring the success of digital marketing initiatives.

Work with internal and external teams to develop comprehensive marketing campaigns.
Develop and oversee content-based B2B website strategy, resulting in a 46% increase in
organic search traffic in the first year.
Develop social media content strategy, growing social media-driven website traffic by
43% and LinkedIn company page followers by 70% in 12 months and 100% in 15
months.
Create and execute targeted marketing campaign plans, averaging a 10% click rate on
emails and achieving a 10.7% response rate on a direct mail campaign in 2014, including
3.5% of recipients requesting an appointment with sales.
Administer companys Salesforce (SFDC) instance, including determining the need for
and creating custom fields and reports, creating best-practice cheat sheets for users, and
conducting onboarding sessions, periodic trainings, and bi-weekly office hours for
users.
Assisted with merger of two business units in 2013, including combining digital
presence, facilitating customer communications, website and collateral redesign, and
migration from Microsoft CRM to SFDC.

Marketing Analyst, CRI Solutions, Elkridge, MD

2013 present

2007 2013

Developed and managed the execution of the company marketing strategy for 4 years

Stephanie N. Lutz
Baltimore, MD 21227 https://www.linkedin.com/in/stephanielutz

Introduced digital and social media initiatives, contributing to annual revenue totals
225% above target in 2012
Conducted Gen-Y market research and wrote a white paper with findings and strategic
recommendations, which were adopted by management
Instituted a quarterly client e-newsletter, achieving an open rate above the industry
average
Worked with a third party website designer to create company website
Administered company website, including content changes using the Agency of Record
CMS
Administered company Salesforce (SFDC), onboarding new employees as needed
Self-taught Photoshop, resulting in savings on graphic design costs and time
Collaborated with graphic designer to develop brochures and advertisements
Worked with third party PR firm to execute marketing communication strategy
Built and administered company LinkedIn page and coordinated LinkedIn training for
the sales and management team.
Wrote articles for distribution in various trade publications, increasing brand awareness
Assisted other departments by programming forms in Crystal Reports, developing elearning courses, and administering an online university
Planned and executed annual Client Appreciation event for 4 years, consistently coming
in under budget

Mortgage Loan Specialist, BUCS Bank, Owings Mills, MD

Facilitated the mortgage process for bank customers

Pre-qualified applicants and manage relationship with third party underwriting agency
Grew bank income from mortgage program by over 100%
Worked with management on special projects as assigned

Senior Loan Officer, New Logic Mortgage, Baltimore, MD

2006 2007

2005 2006

Guided and communicated effectively with borrowers throughout the loan process by
taking and evaluating applications
Completed and present loan package pricing quotes
Kept informed of a variety of loan programs and rated in a brokerage environment
Facilitated the underwriting process

EDUCATION
BA, Communication Studies, University of Maryland University College
Minor: Business Administration (Marketing Focus)

May 2013