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Safe Harbor
company's Form 10-K, and subsequent Forms 10-Q filed with the
2
Business Update
B b Moran,
Bob M
President and Chief Executive Officer
3
Overview
4
Total Lifetime Care
Every Pet, Every Parent, Every Time
1,145 Stores at
end of Q2
Over
O
46,000 Associates
Banfield®
in 738 Stores
PetsHotels® in
156 Stores
5
Solid Sales/EPS Growth
$6 0
$6.0 $2 50
$2.50
$5.1
$5.0 $2.00
$4.6**
$
$4.2
$4.0 $3.8 $1.50
$1.52
$3.4 $1.47*
ons)
$1 33
$1.33
$
$3.0
(In Billio
$1.25
$3.0 $2.7 $1.14 $1.00
$2.5
$2.2 $0.92
$2 0
$2.0 $0.61 $0 50
$0.50
$0.35
$1.0 $0.00
-$0.28
$0.0 ($0.50)
2000 2001 2002 2003 2004 2005 2006 2007 2008
*Excludes the costs to exit the equine product line, the gain on sale of MMIH stock, and the benefit of the 53rd week 6
**Excludes
**Excludes sales from a 53rd week
The Pet Population
62 63 63
62 62 62
60 61
58 59
58
56 57
56 56
54
52
1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
Source: American Pet Products Manufacturers Association, Inc., 2009-2010 National Pet Owners Survey 7
The Pet Industry
2008 Total Pet Market Pet Products & Supplies
$43.2 Billion $32.1 Billion
5% 7%
7%
10%
39%
26%
52%
31%
23%
Food Food
Supplies/OTC Medicine Supplies/OTC Medicine
Vet Care Services (Grooming/Boarding)
Services (Grooming/Boarding)
Live Animal Live
Li Animal
A i l
Source: American Pet Products Manufacturers Association, Inc., 2009-2010 National Pet Owners Survey 8
PetSmart Market Share
4%
10% 15%
46%
26%
85%
14%
Independent
Other Pet
Primary
y Attributes Mass Grocery Independent
Specialty
PetSmart
• Broad Assortment
• Engaged In-Store Experience
With Your Pet
• Knowledgeable Associates
• Customer Loyalty Program
• Veterinaryy Services
• Grooming Services
• Boarding & Day Camp Services
• Training Services
• Trip Consolidation
10
Current Situation in Economy
U.S. Unemployment (%) U.S. Personal Consumption U.S. Savings Rate (%)
Index
10 107 6
9
106 5
8
7 106
4
6
105
5 3
105
4
2
3 104
2
1
104
1
0 103 0
Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2
2008 2008 2008 2008 2009 2009 2008 2008 2008 2008 2009 2009 2008 2008 2008 2008 2009 2009
11
Macro Impacts on PetSmart
Customers and Transactions
(Comp Percent Change – 12 Months Ending July 2009)
4%
3.1%
3%
2%
1%
%
0%
-1%
-2%
-3%
-4% -3
3.7%
7%
-5%
Comp Store Customers
Transactions per Customer
12
Shift in Focus
2003 2007 2010+
C
Construction
t ti
Operating
Merchandising
13
Strategic Priorities
Leveraging Improving
Customer Merchandise
Insights Capabilities
Shareholder
Value
Engaging
C t
Customers
14
The Customer
Mary Miller
Chief Marketing Officer and
Senior Vice President, Marketing
15
Strategic Priorities
Leveraging Improving
Customer Merchandise
Insights Capabilities
Shareholder
Value
Engaging
C t
Customers
16
Customer Insights
Gather customer
data
Mine consumer
Launch Initiative
insights
Develop and
Test and pilot refine business
Measure initiatives
17
Customer Segmentation
% Customers % Sales
Smart
10 with 50
Heart
50 Smart 45
40 Mart 5
18
How Our Customers Shop?
Smart with Heart Smart Mart
% of PetSmart
10% 50% 40%
Customers
Average
Transactions Per 17.1 4.1 1.2
Year
Average Annual
Spend per $757 $136 $18
Customer
Mass Retailer
(% that have shopped for pet 10% 24% 32%
food/supplies in past 4 weeks
from mass retailer)
Engaged
E d in
i services,
i pett iis View P
Vi PetSmart
tS t as resource,
Focused on price/value,
Characteristics child, most likely to likely a services customer -
cares about convenience
purchase ANF foods most likely grooming
Average
Transactions Per 17.1 4.1 1.2
Year
Average Annual
Spend per $757 $136 $18
Customer
Mass Retailer
(% that have shopped for pet 10% 24% 32%
food/supplies in past 4 weeks
from mass retailer)
Joe O’Leary,
Senior Vice President Merchandising
and Supply Chain
22
Strategic Priorities
Leveraging Improving
Customer Merchandise
Insights Capabilities
Shareholder
Value
Engaging
C t
Customers
23
Our Merchandising Priorities
Develop
Strong
Merchandise
Capabilities
Leverage
Core
Strengths
Improve
Merchandise
Assortment and
Margin
24
Leverage Core Strengths
Best
Destination
for Food
D i i
Driving
Differentiated
Adoptions
Product
Assortment
Strengthened
Vendor
Partnerships
25
Differentiated Product Assortment
26
Best Destination for Food
The PetSmart Margin Available
Aisle Range
Pet Specialty
S
Super P
Premium
i 2 1X
2.1X
PetSmart
Rx 1 8X
1.8X Retail
Exclusive
Premium 1 8X
1.8X Pet Specialty
Groceryy 1X Everywhere
y
27
Strengthened Vendor Partnerships
Outpacing the
Market
M k t in
i
Growth &
Market Share
Raising the
Sharing of Bar on
Industry Industry
Insights
g Standards
Senior
Management
Meetings
Compelling
V d
Vendor
Promotions
28
Eukanuba Promotion
29
Driving Adoptions
30
Driving Adoptions
USA Today Full
Full--Page Ad
31
Our Merchandising Priorities
Develop
Strong
Merchandise
Capabilities
Leverage
Core
Strengths
Improve
Merchandise
Assortment and
Margin
32
Improve Merchandise Assortment and Margin
Progress
Leverage Strengths in Consumables
Completed
In Progress
33
Leverage Strengths in
Consumables
C oss Sell g
Cross-Selling
34
Reset of Key Hardgood Categories
35
Collar and Leads Reset
Before
• Excessive price points per category
• No clear ggood/better/best offerings
g
• Difficult shopping experience
• Difficult store labor experience
After
After
36
Increase Penetration of
Proprietary Brands
37
Driving Towards Long
Long--Term Goal of 25% of Sales
Our Merchandising Priorities
Develop
Strong
Merchandise
Capabilities
Leverage
Core
Strengths
Improve
Merchandise
Assortment and
Margin
38
Develop Strong
Merchandising Capabilities
B
Beginning
gi i g tot ddevelop
l space & assortment
t t
capabilities.
39
St
Store O
Operations
ti and
d SServices
i
David Lenhardt,
Senior Vice President
Store Operations and Human Resources
40
Strategic Priorities
Leveraging Improving
Customer Merchandise
Insights Capabilities
Shareholder
Value
Engaging
C t
Customers
41
Engaging Customers
Consistent Execution
42
Consistent Store Execution
43
Deep Customer Focus
44
Customer Engagement Officer
Formalized
Customer Focused
Consistent
45
Driving Results
Early Impact of CEO
Since the CEO rollout, key drivers of customer satisfaction have significantly improved, resulting in
an increase in overall satisfaction.
300
231 bps
b
B
200
100
0
Checkout Speed Availability of Associate Pet Care Items Wanted In
and Efficiency Assistance Knowledge Stock
47
Multiple Services Offerings
PetsHotel
i 156 S
in Stores
Grooming Training
Day Camp
Banfield Partnership
i 738 stores
in t
48
Services Growth
Services
Sales Sales
(Millions) Penetration
$700 ~ 11.0% 12%
10.4%
$600 9.7%
10%
8.8%
$500
8%
$400
6%
$300
4%
$200
$100 2%
$0 0%
2006 2007* 2008 2009
Training PetsHotels Grooming Sales Penetration
49
* Excludes the 53rd week
Services Market Opportunity
60% I d t Services
Industry S i Penetration
P t ti ((pastt 12 months)
th )
46%
20%
15%
6%
4%
0%
Grooming Boarding Training Daycare
Base: Dog Owners Dog & Cat Owners Dog Owners Dog Owners
50
Source: Mar ’09 Brand Tracking
Services Opportunity
Driving Incremental Sales Among Existing Customers
35
3.5x
1.5x
1x
Dog Product Only Dog Plus Grooming Dog Plus Grooming & Dog Plus Grooming,
Training Training & Boarding
Key
y Differentiator
Hi hl Fragmented
Highly F t d IIndustry
d t
Halo Sales
52
PetsHotel vs. Human Travel Industry
1000 -240
-260
500
-280
bps
0
-300
bps
-500
-320
-1000 -340
-311 bps
-1500 -360
-2000 * -380
Human Lodging
-400 -379 bps
07-08 Lodging Bps Change 07-08 PsH Bps Change PetsHotels
Note: Fwk 200753 = Wk 1 in 08 to better align seasonality. PETM data based on 62 comp PetsHotels 53
* Industry Data from Smith Travel Research (STR) “Weekly US Lodging Performance” reports. No industry data for Fwks 200843 and 200847
Strengthening PetsHotel Model
Grow Sales
Leveraging Alignment with
New customer Add-on services
Seasonal pricing customer core store grand
marketing and merchandise
engagement opening
Reduce Expenses
Leverage PetsHotel Labor
Process Expense
labor in core space Cost to build scheduling
improvements reduction
store optimization tool
54
Our Associates
Associates are our:
Greatest Differentiator
M Mostt Effective
Eff ti M k ti Ch
Marketing Channell
Key to Building Strong Pet Parent Relationships
55
Financial Overview
Chip Molloy,
Chi f Fi
Chief Financial
i l Offi
Officer
and Senior Vice President
56
Improving Financial Performance
2002-2005
2002-
$3,761
$4,000 $2,993 $3,364
Sales $2,695 Sales
(Millions)
$2,000 CAGR
+12%
$0
2002 2003 2004 2005
EBT
(Millions)
$400 $289 EBT $
$203 $
$241
$200 $135 CAGR
+29%
$0
2002 2003 2004 2005
EBT % 10%
EBT %
7.2% 7.7%
6.8% Peaks
5.0%
5% at 7
7.7%
7%
in 2005
0%
2002 2003 2004 2005
57
A Lot Has Changed
Since Our Peak in ‘05
05
$6,000 $4,584 $5,065 ~$5,325
Sales $3,761 $4,234 Sales
(Millions) $4,000 CAGR
$2,000 9%
$0
2005 2006 2007 2008 2009
EBT
$320 $309 $311 EBT $
(Millions)
CAGR
$300 $289 $290
~$285 0%
$280
$260
2005 2006 2007 2008 2009
58
First We Had Cost Challenges
Millions C
Cap E
Ex % Sales Millions C t
Costs % Sales
$300 6.4% 7% $2,000 38%
37.8%
5.7% 6%
$250 37.3%
$1,500
4.4% 5%
$200 37%
4%
$150 $1,000 36.4%
3%
$100 36%
2%
$ 00
$500
$50 1%
59
Fiscal Discipline Transformation
What What
Can Can
We We
Do? Afford
To
Do?
60
Fiscal Discipline: Step 1
Optimizing Cap Ex
Millions % Sales
$300 6.4% 7%
5.7%
$250 4.7% 6%
4.4% 5%
$200 ~$120-
~$120-
$150M 4%
$150 ~2.2% 3%
$100
2%
$50 1%
$166 $241 $294 $238 ~$120
$0 0%
2005 2006 2007 2008 2009 2010+
Expected Uses of Future Expenditures: Expected Benefits:
• Maintaining a superior look and feel to our • Reduces yr/yr dilution
stores (maintenance) • Helps to “variabilize” cost structure
• 3
3-4%/yr
4%/yr square foot growth • Significant reduction in depreciation in
• ~20 PetsHotels/yr the out years
• High yield re-modeling/reset projects • Forces prioritization of highest yielding
projects
• Increases free cash flow
61
Managing Capital Helps Manage
Free Cash Flow
2005 2006 2007 2008 2009
$387
$330 ~$346
$307
$270
Cash From
Operations*
~$226
$149
$164
Free Cash
Flow $13
$29
8%
6%
4% Manage Costs
to Leverage
2% at 2.0%-2.5%
Comp
0%
2006 2007 2008 2009 2010+
Reductions Opportunities
• Store Labor • Travel • Depreciation
(Non- Customer Facing) • Supplies • Rent & Occupancy
• Maintenance • Supply Chain Efficiencies • Cost-Conscious Culture
• Professional Fees
*Costs include Rent and Occupancy, Supply Chain, OG&A, Interest Expense 63
Our Current Challenge Is
Reduced Discretionary Spend
Mix 2005 2006 2007 2008 2009
Consumables 49 1%
49.1% 49 2%
49.2% 49 6%
49.6% 51 6%
51.6% 53 5%
53.5%
Gross Margin %
(Products & Services)
45.0%
44.5%
Margin negatively impacted by 600 basis
44.0%
point decline in hardgoods penetration
43 5%
43.5%
43.0%
42.5%
42.0%
41 5%
41.5%
2005 2006 2007 2008 2009
64
Driving Sales While Stabilizing/
Expanding GM Is Key
Goals are to Consistently Drive…
2-4%
2 4% C
Comp
Stable to Expanding GM%
65
The Ultimate Goal Is To Consistently
Produce Superior Returns
2-4% Comps
4-7% Sales
G
Growth
th 7-12% EBT $
Growth
3-4% Sq. Ft.
Stable to
Expanding 13-18%
13-
4-5% Share
Product Total Yield
Repurchase
Margins Increasing Yield
Operating
Cash Flow
Leveraging $350M+
Costs at a 1.5-2%
1.5-
2-2.5% Comp Dividend
Yield
Cap Ex $120
$120--
$150M
Free Cash
Flow $200-
$200-
$230M +
66
Q & A Session
67
68