Submitted By:

Hafeez Ullah
MBA-14-105
MBA 1st (SS) Session
2014-16

Submitted To:
Sir Asad Abbas Jaffary

Department of Business
Administration

Introduction
Todays life gets in the living and people become so busy that they have no time
to think about what they truly want or need. Through the ages, humans have always lived
busy lives. Those lives have been filled with heartaches, joy, pain, happiness, sadness,
and a whole host of other emotions. There have been triumphs and failures, reasons to
laugh and reasons to cry. Perhaps in the past, human beings paid more attention to the
truly important things in life rather than being so busy that they couldn't take the time for
their daily needs.
Another important factor is inflation that causes barriers in individuals life to
fulfill their daily needs. Inflation hurts our standard of living because we have to pay
more and more for the same goods and services. If our income doesn't increase at the
same rate as inflation, we will find our standard of living declining even though we are
making more. Also, inflation doesn't impact everything equally, so that some things can
double while other things may lose value. For this reason, it makes financial planning
more difficult.
To overcome these issues we have started a business Snap Solutions. Snap
Solutions will provide personal services to customers at door step. Personal services
include all those services which you need in your daily routine. Life gets too busy and
people dont find time for their daily needs but snap solution will solve your problem at
reasonable prices.
Snap Solutions is a start-up enterprise to be established in Sargodha providing
value-adding services to the customers at door step. The business provides a new door-todoor billing, groceries, forms, home health, services in city that will surely attract
customer attention. Working customers may find this service is convenient for them and
want to try it. If they are satisfied with the service quality they will likely become repeat
customers.
In today's society, it seems that people are always on the cell phone, sending a text
message, or perhaps en e-mail or instant message on the computer. You can approach
snap solution through call and messages or you can visit our office. Snap solutions will
2

provide you services through our agents. It will provide you 24 hour service. We are
licesned through centeral revenue office, and it is registered by goverenement.

Logo:

Slogan:
Youre changing needs, our dynamic solutions

Values:

Trust
Honesty
Integrity
Courage
Respect and dignity
Prosperity for employees

Addresses:
Office # 52, 2nd Floor Al-Reham Trade Center University Road Sargodha

Vision
3

Become partners in community development and customers performance improvement

in the field of Quality, Health, Safety and Environment by winning their trust. We wish to
exhibit responsibility as a corporate citizen, as well as take pleasure in knowing that
SNAP SOLUTION is contributing in the personal growth of its employees and
customers.

Mission
Snap solutions provide Services strives to offer excellent and affordable home health care
and community-based social services to individuals and families at door step. Our high
quality and convenience will save time for working customers. Establish trust within the
community that each customer's needs will be taken care of during every visit. We will
strive to attract and maintain customers by providing services in the timeliest manner to
provide 100% customer satisfaction. Our services will exceed the expectations of our
customers.
Special Pick-up and Delivery Services:

Billing services

Providing groceries

Providing any kind of forms

Home health services

4

 Home cleaning service

Customers can choose payment either at the time of each delivery, or by monthly
credit card billing. At the end of each month we will send statements to each contract
customer, itemizing service fees and the charge for the service to their credit cards for
payment. The company will provide any kind of forms, groceries, billing and home health
services offered with regular home pick-up and delivery services. However, we will need,
bikes, bicycles and customer service trained drivers.
Establishment of the Snap Solution will provide an ease to the people for their needs.
Capital will be provided by five partners and rest of the amount will take from bank. We
will use extensive employee in our business for providing services at right at right place.
Business is shared by five partners. Loss and profit will be equally shared among
partners. Employee will hire on daily wages and commission at specific percentage.
Customers can contact us through phone calls. We will offer phone numbers to allow
customers to call us. This is especially true for personal help. We do not want to rely on
emails. Live help can also be useful. We will provide specific dress code to our employee
which will be our special identity of our business. Dress codes are most often
communicated orally.
Time is a scarce commodity. With two and three job families, grocery shopping is
one task most families do not have the time or desire to perform. A grocery delivery
service performs this needed function at a low cost to the recipients. Advertise in a local
area that you would like to target. Higher income areas are more likely to use this service.
So over the years, service standards for buying groceries have dropped while the prices of
goods have climbed. We will take your grocery list and your groceries will be delivered
right to your door.
Home cleaning service on the contrary, as the population ages, even more people are
going to want to make their homes more livable by investing in the home renovations
they need to stay where there are.
One of the worse things a homeowner can find is an infestation of bugs. Pest Control
is a very lucrative business. Customers can have satisfaction in knowing that we are
5

helping them in their time of need. If they can't stand being around bugs, pests and
insects.
Snap solutions offers flexible billing and payment options for electricity bills, gas
bills, phone bills, water bills. This flexibility gives customers the freedom to bill the
sender, receiver or a 3rd Party. This policy include customers time saving we will collect
bills from houses and pay it and then will return at houses. Same as if customers needs
any kind of forms, application forms, registrations forms we will collect from the place
and provide them.
It seems as though customer support is an offensive subject at some businesses. Some
businesses become so big that they forget the basics and start to dictate terms to the
people that got them where they are today. Being treated like a number is one thing, but
when people start to treat you as though youre keeping them from enjoying their day its
time to take your money elsewhere. A company that has good customer service and
technical support generally has a really good name amongst the public. Friends and
family can be trusted and they can help you when you are looking for a reliable business
to deal with. Snap solutions will maintain a goad customer relationship. Our employees
will perform efficient services and will provide convenience to the customers. We will
have properly trained employees. Good customer service and tech support reflects on an
enterprises attitude to their customers. The economic benefits of high customer loyalty
are measurable. We will consistently deliver superior value and win customer loyalty, in
order to increase market share, revenues and profitability, and decrease the cost of
acquiring new customers.
We will implement strong marketing strategies to achieve our goals. In order to
provide awareness to people we will advertise our business through banners, pamphlets,
ads and commercials.
The company plans on taking on debt in the form of a two-year loan, and has no plans
for additional debt as growth will be financed mainly through cash flow. Our plan
includes assumptions of 100% sales on credit, and sufficient cash on-hand at start-up to
prevent any problems with cash flow.

Industry analysis:
The service sector in the Pakistan continues to grow. We have initiated many new
services in the service sector in response to greater demand for leisure time, the
increasing number of dual career families, and more disposable income.

Competitor analysis:
Although there are many indirect competitors to snap solutions, but there are none
in city that offer such a broad range of services. Courier services have existed for many
years, but other services businesses have been slow in their response to customer need. In
Pakistan these personal services are mostly performed by individuals itself. We dont
6

have any competitor. Many enterprise offering IT, medical, transportation, electrical,
mechanical and event management services but there is no enterprise which is offering
our special personal services. These are special services that every individual need in his
life.

Objectives:
Create a service-based company whose primary goal is to exceed customers'
expectations.
Develop a sustainable home business, being maintained by its own cash flow.
Save the customers time.
80% of customers satisfaction surveys returned indicating satisfaction with
services.
Tie the center into the community of the living and develop positive association.
Serve the owners interest in helping others and improving the community.
Producing net profits.
To provide services at right time at right place.
Provide services according to the customers requirement.
To provide fresh groceries
Enterprise capacity to be leader in low-cost production considering cost control
infrastructure, cost of materials, economies of scale, management skills,
availability of personnel and compatibility of manufacturing resources with
offering requirements.
The prominence of the enterprise.
The competence of the management team.
The adequacy of the enterprise's infrastructure in terms of organization, recruiting
capabilities, employee benefit programs, customer support facilities.
The freedom of the enterprise to make critical business decisions

Keys to Success
Professional quality of services offered
Reliability -- being available through on-call, and adequate staffing
Effective collaboration with other community professionals (physicians, hospitals,
and other organizations)
7

Marketing Goals

To meet the growing needs of our target market define on the bases of geography,
demography, lifestyle and buyer intensions.
To evaluate the competitive environment and continue to establish our differencial
advantage.
To establish effective and profitable marketing mix of services, place, price and
promotion.
Our major goal is to maximize the consumer satisfaction by providing them services.
Snap Solutions marketing system goal is to improve the quality of life. This includes
not only the quality availability and cost of services, but also the quality of the
physical and cultural environment.

Purpose of the Marketing Plan:

Interpret Ambiguous Situations

Make Assumptions Known
Analyze/Evaluate Data
Set Goals & Make Projections
Is a rigorous method that leads to Rational Decision Making

Distribution Channels
Snap solutions is an enterprise which is located in Sargodha providing you
different personal services at your door step and our agents are available in all areas of
Sargodha You can approach snap solution through call and messages or you can visit our
office. Snap solutions will provide you services through our agents. It will provide you 24
hour service.

SWOT Analysis
The SWOT Analysis identifies the key issues a firm must consider to successfully
compete in the industry/market being investigated

Key Issues
Elements of the SWOT ANALYSIS are:
Company Strengths
Company Weaknesses
Environmental Opportunities
Environmental Threats
8

 These are best presented as a matrix.

Positive

Negative

External

Opportunity
Threat
Business expansion Local competitors

Internal

Strengths
No effect of
inflation

Weaknesses
Time management
Customer satisfaction
Lack of customers.

Strength
One of the companys greatest strengths will be undoubtedly its business concept.
No matter what the economy is doing, there will always be a need for package delivery of
some sort by companies and individuals involved in nearly every industry. Even when
times are tough and companies are seeking to save money, Snap Solutions has less
expensive delivery alternatives from which to choose
Another reason for Snap Solutions unparalleled success will be the companys
philosophy of People-Service-Profit, which dictates that company puts its people first
above everything. This way, executives apparently believe, employees will be motivated
to provide the best customer service possible, and profitability will follow.

No influence of economy (inflation or deflation).

Provide services in all areas of city.
Services rendered are less expensive
All services are available at customers door step.

Weaknesses
One of our companys weakness is time management, their may be
delay in delivery of services due to different factors.

Another weakness is customer satisfaction, its very difficult to

meet customer requirement it can be our weakness in the beginning of our
business.

Their May b lack of customers can be a weakness due to less

awareness and trust factor. They may be unable to trust on our services quality.

Opportunities
9

Snap solutions provides personal services in Sargodha in the beginning. It covers

all the areas of city only, but we have an opportunity to expand our business after getting
success in local city.

Threats
The services we are collectively offering are also offered by many local
companies in the market and they are working for many years so people may have more
trust on them and they are well aware of services.

Marketing Segmentation
Snap solutions will provide their services to all age of customer it has no
boundaries for customers age. We are segmented our user groups by gender, lifestyle,
Values (major customer groups).
Snap solutions will target the upper and middle class housewives. Our service will
ooze professionalism. We are perfectionists and this will be clear by our service. We will
provide our customer a quality services with honesty and our services will be very
trustworthy.
After housewives we segmented our customer market as no one else is
specifically targeting the wealthy. We will be targeting two wealthy populations:
Wealthy one-income households
Affluent two-income households.
Both of these targeted groups appreciate a professional, reliable, trustworthy,
service and are willing to pay a premium to get these top shelf level of service. We will be
marketing our service to these people through word of mouth referrals.
Although there are lots of competitors for cleaning services, we are the only
company to go after the upper socio/economic class exclusively. Demand for an upperend cleaning service will allow us to have steady growth.
Snap solutions will be focusing on two upper socio/economic groups. The first is
the affluent where only one spouse works. Although the other spouse is at home and has
time to clean, he/she chooses not to or to buy the grocery etc but they have no desire to
clean the house. To them that is not enjoyable and they have the money to pay someone
to do that kind of work. This market has annual incomes over Rs.7400000 and lives in
expensive houses this group reliably use our services.
Our third segment of the market that we are targeting is the two income
family. Over the last couple of decades, the numbers of two-income households have
increased, to a point where in parts of the country they exceed one income families. Our
target customer is two income families whose combined annual income is over
Rs.8750000. These families don't really have the time to clean, can afford a cleaning
service, and choose to hire a service because the opportunity costs are too high to waste
time cleaning their house. Apart from this they dont have that much time to go for
paying electricity, water, medical or any type of bills, or purchasing grocery, and to take
10

admission forms of their children from their universities, Colleges or schools. These
households are typically age 32-55 and live in houses valued over Rs.1050000. It is
segment which has tremendous potential for us. Nearly 80% of dual income households
use an outside cleaning, grocery, health, billing etc. service.
Additionally, there are some potential customers that has labeled as assorted
"well-off" households. These are families that have the money for our services that do not
fit neatly into the two previous categories.

Marketing Mix
Product Strategy
Snap Solutions will provide personal services to customers at door step. Personal
services include all those services which you need in your daily routine. Life gets too
busy and people dont find time for their daily needs but snap solution will solve your
problem at reasonable prices.

Pricing Strategy
Snap solutions offers services at affordable prices for its customers. Services
provided by snap solutions and their prices in rupees are: Billing services --50-100Rs
Providing groceries--50-100Rs
Providing any kind of forms--50-100Rs
Home health services--500-1000Rs
Cleaning services
3 bedrooms5000Rs
6 bedrooms8000Rs
8 bedrooms10000Rs

Channel/Place Strategy:
Snap Solutions is a start-up enterprise to be established in Sargodha providing
value-adding services to the customers at door step. The business provides a new door-todoor billing, groceries, forms, home health, services in city, OR and surrounding
neighborhoods that will surely attract customer attention. Customer can contact us
through phone, email and through our website. Working customers may find this service
is convenient for them and want to try it. If they are satisfied with the service quality they
will likely become repeat customers.

Promotion Strategy:
11

The company's communications approach is advertising about the services we are

offering to our customers. We advertise our services business by using different ways
of communication

Advertising
According to an estimate an average consumer is exposed to roughly 150 ads
daily. That translates into 1,000 different ads a year. Advertising is becoming more and
more culturally relevant, an important source of both information and entertainment. On
the positive side nearly 90% consumers find advertising to be enjoyable, interesting and
informative. 84% believe that it helps them make the right decision. At the same time,
there are some negative advertising trends highlighted by consumers. 89% believe that it
is directed towards children. 96% believe that it does not make true claims and 93%
believe that it makes more use of women.
In promotion we basically had advertising in our minds which is any paid form of
non personal presentation and promotion of ideas or goods by an identified sponsor.
Through advertising we wanted to achieve 3 objectives which are:

Inform
Through advertisement we want to inform the public that we are providing these
services in the market at this price. We also want them to know the benefits of using our
services instead of the competitors.

Persuade
Now we would like to persuade the public into using our services. We would
persuade them that we are providing such services which no one in the market is
providing at this time. This would mean turning unintended customers into potential
customers.

Remind
Lastly we would want to keep reminding the public that our services are available
in the market and they should avail them as it offers them greater utility. This is done so
that the customer keeps the services in his mind and knows where it is available.
While designing the advertising campaign we wanted to use memorable and attention
getting words for example:

Youre changing needs, our dynamic solutions

So are attracting our customers to avail these solutions as Todays life gets in the
living and people become so busy that they have no time to think about what they truly
want or need. Through the ages, humans have always lived busy lives. Those lives have
been filled with heartaches, joy, pain, happiness, sadness, and a whole host of other
emotions. There have been triumphs and failures, reasons to laugh and reasons to cry.
Perhaps in the past, human beings paid more attention to the truly important things in life
rather than being so busy that they couldn't take the time for their daily needs. We had
already decided the messages that we would like to portray to the customers. Now we
needed to decide which would be the appropriate medium.

Electronic media:
Electronic media has the greatest degree of influence for customers. As our target
market is every community in city, people today mostly check the electronic media for
12

the latest information about every field of life so this tool is very effective for the
promotion of our services.

Pamphlets:
As we have made contract with Pakistan Post that they would distribute our
pamphlets by their postmen.

Banners:
Through our surveys we found that banners are the most important source of
information in every community. So our main focus would be on banners and posters in
main locations of city.

Sales promotion:
In sales promotion we would go for the pull strategy and we would organize
contest and would give premium to our customers.

Premium:
Premiums are services offered free or at a minimum cost as a bonus for availing
wide range of our services so we have offered different schemes.
Special discounts on different occasions are also offered

Contest:
We would also organize customers contests and lucky draws for promotional
activities.

Financial plan
From startup costs to the day-to-day operational budget, we outlined a solid
financial plan within the overall business plan.
The financial section mention:
Funds required starting the business
Anticipated funding over the next two, three, and even five years
Use of funding
A timeline for funding
All of these elements of our initial financing will coincide with the goals and visions
of the business as stated in other sections of the business plan, including the financing
necessary to cover operations, marketing, and promotion.
Company ownership:
Snap Solutions will start out as a partnership, owned jointly and equally by five
partners. As the business grows, the owners will consider re-registering as a limited
liability company or as a corporation, whichever will better suit the future business needs.
Start-up summary:
Snap solution start up cost includes equipment needed for a home-based
business, initial legal fees, marketing fees, office rent, uniforms, and signs for employee
13

vehicles. The legal fees are used for the formation of the business as well as reviewing
and generating employee and client contracts. Marketing fees are for the production of
business cards and brochures. Uniforms will be used to give off a professional image.
Start-up
Requirements
Start-up Expenses
Legal

10,000

Stationery
Marketing expense
Office expense

6,000
50,000
36,000

Computer Equipment
Office rent

50,000
120,000

Entertainment
Staff salaries

6,000
720,000

Total Start-up Expenses

997,960

14