Nowadays, many companies appear to be more concerned about corporate social

responsibility (CSR). From the work of PPB Group Berhad (2013), we know that the history
of continuous improvements in PBB Group Berhads operations through new technology to
minimize harm to the environment has become one of the competitive advantages in the
marketplace. With this in mind, the board of director of PBB Group is now encouraged to
practice CSR which is to produce an overall positive impact on society and make
environmental improvements, highlighted by PPB Group Berhad (2013a). As a matter of
fact, the planet is not belonging to us, yet to next generations. In order to protect our future
generations, we should reduce the environmental problems that caused by our business
operations start from now. As a result, PBB Group is convinced to implement 3Rs (Reduce,
Reuse and Recycle) to reduce environmental problems, said by PPB Group Berhad (2013b).
Examples of 3Rs are employees of PBB reduce its paper usage, reuse some of its old
furniture and recycle waste papers such as newspapers, office paper, cardboard and others.
By doing this, it will help the company in reducing the cost of production.
Besides that, PBB Group is also suggested to conserve energy (PPB Group Berhad,
2013c). Employees can turn off the office lights during lunch hour or after working hour.
From the work of PPB Group Berhad (2013d), we also know that PBB Group is also the
owner of Golden Screen Cinemas (GSC) Sdn Bhd, the largest film exhibitor in Malaysia.
According to research, GSC is known as the first cinema that launches a mobile application
which allows patrons to enjoy the ticketless option by scanning the barcode on their
smartphone screen at the selected cinema checkpoints. Unexpectedly, the feedback that GSC
has been getting from going ticketless is quite good. Therefore, we believe that CSR will not
only provide benefits towards the environment but also directly enhance the reputation of a
company (What is CSR, 2014). Additionally, PBB Group also organizes events like
Everyday is Earth Day to raise environmental awareness for its employees and family

members, mentioned by PPB Group Berhad (2013e). The employees of PPB group and
family members together with employees of Majlis Daerah Kuala Selangor and Global
Environment Centre, an NGO are gathered at Pantai Remis in Selangor for a beach clean-up
on 17th March 2012. There are more than half a tonne of rubbish was sorted and collected by
the volunteers. What is more, PBB Group also contributed two sets of recycling bins for the
beach. We feel that this is good in a way that it educates the public about the benefits of ecofriendliness. In summary, it certainly benefits the environment as well as to the company by
doing all of these. Since the importance of environment is emphasized by everyone now, we
can say that it is advisable to use CSR in the company in order to gain the competitive
advantage and boost up the sales in the marketplace.