Marketing Questions for VIVA

1. What is Segmentation? (dividing market into homogenous groups that exhibit similar
buying behaviour)
2. What is Targeting? ( choosing segments that can be targeted most profitably)
3. What do you mean by Brand Positioning? ( placing the brand in the customers mind
relative to competition)
4. Can you name any 2 management gurus? ( Prahalad, Michael Porter, Shiv Khera, Tom
Peters, Peter Drucker etc etc)
5. Which is the most recognised brand logo in the world? (Nike)
6. How is marketing different from selling? ( Finding customers for products, finding
products for customers)
7. What kind of marketing strategy does Amway and Tupperware follow? (Network
marketing , Direct selling)
8. Can you name a brand which is in the introduction stage of the PLC in India? ( Apple iphone, 3G services, REVA Electric cars)
9. Which variable is used in setting the floor price of a product? (Cost)
10. What is CRM? (Customer Relationship Management). Name a company that uses CRM
effectively. ( Future Group, Shoppers Stop..any firm where customer details are captured
and used in building relationships across customer touch points.
11. What are the elements of the Marketing Mix (Product, Price, Place, Promotion)
12. Name any four elements of Promotion Mix (Advertising, Sales Promotion, PR, Events
and Experience, Direct Marketing, Personal Selling, Word of Mouth)
13. What is Skimming Pricing? (Introduce a high price initially and then drop the price)
14. What are the different bases of segmentation (Geographic, Demographic, Psychographic,
Behavioral)
15. The five forces in Porters Industry analysis (Existing Competitor rivalry, Threat of new
entrants, Threat of Substitutes, Bargaining Power of Supplier, Bargaining Power of
Customers)

IT Question Bank
1. Computer Software :- Collection of programs that tell the computer what to
do
Examples:- Microsoft Word, Power point, Excel.
2. Computer Hardware:- Physical part of the computer system, the machinery
and equipment.
3.

Computer Input Devices:- Computer Devices that input information in the

computer
Examples:-Key Board, Mouse Scanner, Digital Camera, Touch Screen, Mike

4. Computer Output Devices:- Computer Devices that output information from

the computer.
Examples:- Monitor, Printer, Speaker
5. Database:- Organized collection of related information
n

Eg: Details of Employees in an org .

6. Database Management System:- A Database Management System (DBMS) is
a software package with computer programs that control the creation,
maintenance, and the use of a database.
7. Types of DBMS:a) Hierarchical DBMS There exists parent-child relationship b/w data items
Eg: IMS
b) Network DBMS - relationships among data items in the database are of
type many-to-many.
Eg: Adabas
c) Relational DBMS - database relationships are treated in the form of a table
rows and columns . Eg: Oracle, Sybase, SQL Server

8. Internet: - A worldwide network of computers that share and exchange data,

business, news, opinions, and research results.
9. WWW: - The World Wide Web is a service that is provided on the Internet to
access information
10. How would the Internet help your business?
The internet can advertise your business & network all over the world. This
will help your
marketing & boost sales & networking for your business.
11.Information System: An information system (IS) is a set of interrelated
components that collect or retrieve, process, store, and distribute information
to support decision making and control in an organization.
12.Basic interacting components of a system : Input, Process, Output
13.Data & Information: Data - raw facts or observations about business
transactions; objective measurements of the attributes (characteristics) of
entities, such as people, places, things, and events. Information - processed
data, placed in a meaningful and useful context for an end user
14.Information System(IS) Resources: - People, Hardware, Networks, Data,
Software
15.Complementary Assets of an IS: Organizational assets, Managerial assets, Social assets
16. Role of IS in an organization:Operational level Support business process and operations (Eg: POS
system)
Management level- Support business decision making (Eg: Decide which
merchandise line)
Strategic level- Support strategies for competitive advantage (Eg: Touch
screen kiosk for users)
17. Types of IS:1) Operational Support systems
i)
Transaction processing system
ii)
Process control system
iii)
Enterprise collaboration system
2) Management Support systems
i)
Management information system
ii)
Decision support system
iii)
Executive information system
18.System development lifecycle(SDLC) : Guidance, policies, and procedures for
developing systems throughout their life cycle
19.System Analysis: identification, understanding & examining the information
system for achieving pre-determined goals/obj of the system.
20.Phases in SDLC: Planning, Analysis, Design, Implementation, Maintenance