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LAUNCHING OF
MULTI-FIZZ DRINKS
SUBMITTED TO:
MADAM IZZA REHMAN
SUBMITTED BY:
AOUN HAIDER (BBA02113018)
FAHAD MUNIR (BBA02113257)
UMAR BIN SOHAIL (BBA02113256)
UMER JAVED (BBA02113075)
Final Report
Page 1
PRODUCT INFORMATION
PRODUCT NAME:
Multifizz Drinks
DESCRIPTION:
It is a liquid fizzy drink in which edible food/drink color would be included which
gives a different look. Mint & Lemon also included and it caters thirst in a better
way.
SPECIFIC FEATURES:
1)
2)
3)
4)
BENEFITS:
It quenches thirst, gives a refreshing Feeling.
OBJECTIVES
Multifizz Drinks is a determined and offering high-quality, moderately priced,
occasionally unusual products using lofty consumer care.
FORM:
The form would be a fizzy liquid drink.
TECHNOLOGY:
Edible food colors, soda drink.
Final Report
Page 2
7PS OF MARKETING
PRODUCT:
It is a fizzy multicolored soda which is somewhat equal to a mojito but slightly
different because of the different colors introduced in it.
PRICE:
The price which is being set is Rs. 50
PLACE:
We are going to start our product at M.M Alam and Defence Y-Block
PROMOTION:
For the promotion we are going to use fliers, brochures and TVCs.
PEOPLE:
The people associated with our product are employees, management staff,
consumers and customer services people.
PROCESS:
The process through which it undergoes are mint, lemon, fizzy soda and
carbonated gas induction.
PHYSICAL EVIDENCE:
It is easily identified by its distinctive look of servings in a fancy glass and
multicolored drink.
Final Report
Page 3
MARKETING PLAN
TARGET MARKET:
The target market of our company is from toddlers to youth, because of the fact
that these audiences are always intrigued and fascinated over new items that are
being launched. Moreover, the products that the company has to offer are primarily
made keeping in mind the spunky nature of our targeted audience.
COMPETITORS:
As we are introducing new extension in the existing product line so we dont have
any direct competitors but we have indirect competitors such as Caf Costa, Caf
Page 102
CUSTOMER IDENTIFICATION
TARGET MARKET AND CUSTOMER BASE:
Market Segmentation:
We have segmented our market using the following segmentations:
1. Geographic
Country--- Pakistan
Province--- Punjab
City--- Lahore
M.M Alam Road and Y-Block Defence
2. Demographic
Toddlers to Youth
Age 4-24
3. Psychographic
Social class: Multifizz Drinks will be availed for the all classes.
Page 4
MARKETING STRATEGIES
1. DIGITAL MARKETING
As we can observe that social media are taking its toll over the immensely wide
crowd and it is more appropriate to target large amount of customers through this
medium so our strategy is to create more and more awareness through digital
marketing.
2. DIRECT MARKETING
We have the orthodox mode of communicating the large populous through direct
marketing as it includes fliers, teasers and brochures.
3. EVANGELISM MARKETING
Word of mouth carries more value than self-made advertisements and this mode is
specifically more significant than others as it creates more impact on the
consumers and creates goodwill for the company.
BENEFIT/ USEFULNESS
It is a refreshing item for the parties and kiddy parties. Moreover, it can also be
utilized for the brunch and thirst.
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DISTRIBUTION CHANNEL
The distribution channel for the propagation of our product would be M.M Alam
Road and Y-Block Defence
Final Report
Page 6