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Business Lessons I
Learned from Steve
Jobs
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One of the best techniques for success in business and in life is intelligent selection of
role models. They can serve as sources of wisdom and inspiration, as bright lights
illuminating the path to the person you want to become. In Steve Jobs I found much
that was worthy of emulation, so I decided to put together a list of business and life
lessons I learned from biographies and interviews of him. Here they are:
Be bold.
When Steve was just 12, he called the co-founder of electronics giant
Hewlett-Packard to get spare parts for a hobby project. Hewlett was so
impressed in that one conversation that he gave Steve a job that summer
that started him on his career in technology.
Question everything.
Always ask, why do we do it that way? Often the answer is just inertia: its
done that way today because it was done that way yesterday, not
because its the best way. By questioning the way things were, he
became an expert at seeing how things could be better. He envisioned
desktop publishing, the networked office, and the pervasive,
transformative power of the internet long before most others.
At college he skipped the required classes and instead just took whatever
interested him. (This included a calligraphy class, which contributed to
Apples leadership on fonts and desktop publishing.) After a while he
decided that school was too expensive for his parents to pay for, so he
stopped paying his tuition, but he was so charismatic that the dean
allowed him to audit classes and stay in a dorm with friends, effectively
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world. If not for computer science, they wouldve done amazing things in
these other fields. Bringing together diverse expertise made the products
better in countless ways.
Learn to program.
Even if you dont intend to pursue a career in programming, Jobs thought it
was worthwhile to learn to program, as it helps you learn to think clearly
(and provides you with immediate feedback when youre not). He felt a
business school degree was unnecessary for entrepreneurs, since
business isnt rocket science, and can be learned on the job.
10
Mission counts.
Microsofts Zune music player failed. Why? Because it was worse than the
iPod. But why was it worse? Because mission matters. The Apple team
loved music and art and their mission was to make a device they
themselves wanted to use. Also, they were inventing something
completely new, the first of its kind, which is a powerful motivating
mission. The Zune was neither innovative nor driven by a passionate
mission, so its no surprise that it failed. Really, Sony shouldve owned the
MP3 player market, but it also lacked mission; it feared cannibalization of
its walkman, and its company divisions had separate P&L and didnt work
well together, so there was no room for a shared mission.
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appreciated by most people because when its done right, the products
users dont know about these complexities; the product just works the way
it should.
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Tom Murcko is an entrepreneur, connoisseur and raconteur. His companys websites focus on
education and empowerment and collectively reach about four million people per month. He
graduated magna cum laude from Dartmouth College and lives in Washington, D.C. His goal is
to fill his life with happiness, pleasure and meaning, while helping others to do the same. Follow
Tom on Google+.
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