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1.
2.
Introductive Session
1. Introducing Strategy
2. The Strategic Position
> The Environment
> Strategic Capability
> Expectations & Purposes
3. Strategic choices
> Business-Level & Corporate-Level Strategy;
> International Strategy;
> Directions and Methods of Development
1. Introducing Strategy
The Environment
General analysis - dynamics, predictability, etc
The Macro-environment analysis - PESTEL Analysis; Scenarios; Porters
Diamond
Industries and sectors analysis the 5 force framework; key successful
factors
Market Analysis - SWOT Analysis (Opportunities & Threats); Competitors
Analysis (critical success factors); Customers Analysis (customer matrix)
Strategic Capability
Diagnosing strategic capability strategic groups (interviews & focus groups)
Evaluation of resources & Added value value chain analysis
Competences analysis - SWOT analysis (Strengths & Weaknesses); key
successful factors
HR analysis competences evaluation; performance appraisal (knowledge &
skills)
Financial resources analysis financial data & indicators
Operational resources analysis systems, policies, processes & procedures
Corporate governance
Stakeholder expectations stakeholder mapping
Copyright 2006 AchieveGlobal , Inc.
Business-Level Strategy
Bases of competitive advantage the strategy clock
Sustaining competitive advantage
Competition and collaboration
Enabling Success
Managing people
Managing information
Managing finance
Managing technology
Integrating resources
Evaluation
Exercises
Course Outcomes
By the end of this course, the participants will
-> The course is designed to offer the students both the essential frameworks and
the analytical tools to develop a capability for strategic management with due
recognition of growing importance of businesses operating in the context of
international environment.
By the end of this course, the participants will
-> know and understand
> The most important theoretical concepts, best practices & skills of strategic analysis of
the corporate
> The most important theoretical concepts, best practices & skills of strategic planning,
developing strategic alternatives and implementing corporate strategy
> Examples of strategic approach within the international business environment
Key Words
Participants Expectations
1.
2.
Introductive Session
The Economy
Society/
Community
Parent
Corporation
Regulations/Policies
Economic Conditions
Concerns
Priorities
The Business
Capital
Leadership
Shareholders
Technology
Resource
Providers
Equity/Dividends
People
Strategy
Money
Market
Business Processes
Needs
Suppliers
Suppliers
(upstream
industry
value
chain)
Raw
Material/
Component
Suppliers
Goals/
Measurements
Human
Capabilities
Information/
Knowledge
Management
Organization
Structure/
Roles
Issue Resolution
Competitors
Products/
Services
Culture
Customers
Customers
Customers
(downstream
industry
value chain)
What is Strategy?
STRATEGY
Products
Competitive
Advantages
Markets
What is Strategy?
What is Strategy?
Why Strategy?
What
Who
Definition
Be complex in nature
Levels of strategy
Corporate-level strategy
Operations (How)
Clear/Right
Effective/
Efficient
Unclear/Wrong
1. Have equaled
2. Have equaled
succes in the
past and will in
the future
succes in the
past, but succes
is doubtful in the
future
3. Have sometimes
4. Have equaled
failure in the
past, and will in
the future
Thank you!