SAP World Tour 2011

SAP World Tour is one of the most important business technology event, bringing together
customers and prospects to discover new initiatives, solutions, products, and services, latest
business strategies and industry best practices.

SAP World Tour are:

2011 SAP AG. All rights reserved.

Established and successful road show

events.

Planned in over 50 locations around the

world, running in the seventh year.

Combining SAP global agenda and local

priorities, and leveraging the SAPPHIRE
contents on a country level.

Reaching a massive number of customers,

partners and prospects

Unique occasion to:

Promote

your solutions and services

Meet more than 250 SAP prospects and customers and generate leads

Be present in direct marketing activities that touches more than 2,500

prospects and customers

Accelerate pipeline

2011 SAP AG. All rights reserved.

Executive summary
Date: 1st June
Location: Marriott Grand Hotel, Bucharest
Event Goals:
Position SAP and Partners as providers of the best integrated business
solutions and services for local companies
Generate qualified leads
Attendance estimated: 300
Large and upper midsize companies
All major industries
Attendees roles: C-level CEO; CFO; COO; CIO
Press and Analysts

2011 SAP AG. All rights reserved.

SAP World Tour 2010 Figures

Number of total attendees: 364

Audience composition

Customers

Audience by role

Prospects
Partners
SAP

CEO

others
CFO
CIO
Sales & Marketing
Managers
Other

2011 SAP AG. All rights reserved.

SAP World Tour

Theme and Content

2011 SAP AG. All rights reserved.

In Memory technology

On-Demand Solutions

Cloud Computing

Mobility

Enterprise Performance Management

Partners specific solutions

SAP World Tour

Structure

Morning Session
Welcome & Introduction

World Tour Keynotes

Business Panel

Break out sessions

Mobility &
Performance
Management
2011 SAP AG. All rights reserved.

In Memory

Cloud Computing
On Demand
Solutions

Value Added
Solutions &
Services
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Sponsorship Opportunities
Gold Sponsor
Space in Partner Lounge - 1 x table, 2 x chairs
Branding - Logo on:
World Tour Website link to partner website
Print invitations
E-mail invitations
Post-event follow-up e-mail
25 minutes presentation in break out session

Collateral distribution to all event participants

Post event analysis report
6 passes to the event
Sponsorship of the prize draw (optional)
Deadline for booking: 15th April
2011 SAP AG. All rights reserved.

PRICE: 5,000
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Sponsorship Opportunities
Give Away Sponsor
Space in Partner Lounge - 1 x table, 2 x chairs
Branding - Logo on:
World Tour Website link to partner website
Print invitations
E-mail invitations
Post-event follow-up e-mail
Logo on give away distributed during event

Collateral distribution to all event participants (event folder)

Post event analysis report
4 passes to the event
Sponsorship of the prize draw (optional)
Deadline for booking: 15th April
2011 SAP AG. All rights reserved.

PRICE: 4,000
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Sponsorship Opportunities
Silver Sponsor
Space in Partner Lounge - 1 x table, 2 x chairs
Branding - Logo on:
World Tour Website link to partner website
Print invitations
E-mail invitations
Post-event follow-up e-mail
Collateral distribution to all event participants (event folder)

Post event analysis report

3 passes to the event
Sponsorship of the prize draw (optional)

Deadline for booking: 15th April

2011 SAP AG. All rights reserved.

PRICE: 3,000
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Call to Action and Contacts

Call to Action
Contact Sarbrina Mitu, sarbrina.mitu@sap.com , 031 / 225 28 12
for reserving your place among event sponsors.
Please confirm before 15th April your intention to participate!

Contacts
Marketing Manager
Sarbrina Mitu
sarbrina.mitu@sap.com
Partner Manager
Drago Petrea
dragos.petrea@sap.com

2011 SAP AG. All rights reserved.

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