Social Media Marketing Plan (Short term) for

www.Funkylicious.com
May. 22, 2015

Importance of Social Media

The major role of social media for www.funkylicious.com now is to promote brand
awareness. This is the key for consumers who are making a purchase or artists uploading
artworks on www.funkylicious.com for the first time. The consumer/artist wants to feel
that the company is established and popular enough to make a purchase from or to
upload artwork to. Social media helps with this by passively showing that the brand
interacts with their customers and is easily reachable.

Situation Analysis
Currently www.funkylicious.com has very limited social media presence with having only
two social media accounts Facebook and Twitter, while Facebook is going strong for his
age in terms of Likes but really lacks on creative and regular creative content marketing
which leads to fewer engagements on the Facebook page. Twitter is not very active and
lacks both in activity and followers.

Scope of Improvement
There is a huge scope of improvement for www.funkylicious.com in terms of social media
marketing and social media presence. Fashion E- commerce business rely heavily on
social media platforms thus it is essential to expand social media network of
www.funkylicious.com for better branding, website traffic and sales.

Immediate Actions
Create more social media accounts on different social media platforms for
www.funkylicious.com and keep the accounts active on daily basis by posting/updating
creative content which should engage social media audience.

Target Audience - Customers

Age group - 15 to 60 years
Income Slab - Middle Class & High End
Occupation - Students and professionals
Urban : Rural - 80% : 20%
Most Suited (SM) Platform - Facebook

Target Audience - Artists

Age group - 25 years onwards
Income Slab - No Restrictions
Occupation - Professionals
Urban : Rural - No Restrictions
Most Suited (SM) Platform - Linkedin

Competitor Analysis: www.funkylicious.com

Funkylicious.com ( Founded in
2014)
Facebook 5693 likes
Twitter - Zero Followers
Google plus - No Account
Instagram - No Account
Pinterest - No Account
Linkedin - No Account

Society6.com ( Founded in 2009)

Facebook 315000 likes
Twitter 56500 followers
Google plus No Account
Instagram 110000 Followers
Pinterest 48000 Followers
Linkedin -No Account
Youtube 1216 Subscribers

Youtube - No Account
Redbubble.com ( Founded in Feb
2006)

Thesouledstore.com ( Founded in
Jun 2013)

Facebook 208000 Likes

Facebook 138000 Likes

Twitter 38900 Follwers

Twitter 895 Followers

Google plus No Account

Google plus No Account

Instagram - No Account

Instagram - 412 Followers

Pinterest - No Account

Pinterest 7 followers

Linkedin - No Account

Linkedin No Account

Youtube - No Account

Youtube 9 Subscribers

Tactical Plan
Step One : Create accounts of www.funkylicious.com in following social media platforms:

Linkedin Page

Linkedin Profile

Instagram Page

Pinterest Page

Google + Profile

Youtube channel

Step Two : Create content and marketing strategy for all Social Media active Accounts.
Step Three : Daily updates on all Social Media Accounts.
Step Four : Grow social media network by sending request, dropping messages, by
connecting , by engagements and through other ways in all social media accounts.
Step Five : Monitor all social media accounts for feedback and reputation management.
Step Six : Calculate growth through KPIS every month.

KPIS (key performance indicators)

How do we know if our efforts have succeeded for www.funkylicious.com social media
accounts I recommends the following KPIs :
KPI 1 Increment in numbers of followers/likes/connection and enagegement on
the platforms.
KPI 2 Addition of new customers and artist through social media accounts.
KPI 3 traffic driven to the website through social media and effect on search
engines.
All of the above are tangible figures that can be gathered from tracking tools.
Qualitatively, we can also assess the state of the brand awareness and whether it is
improving or not. This will be anecdotal and may be difficult to measure in tangible terms.