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Marketing French Excellence
Objectives
This specialised MSc program will prepare students for a career in interna-
tional marketing by :
International marketing Focusing on centers of French excellence, as a benchmark to build
from a French prespective comprehensive knowledge and understanding of France’s position
as an outstanding global marketer.
Detailed examination of strategic and tactical Marketing activity in different
Full time degree course French industries to acquire specific and applicable techniques.
Studying the most recent developments in French academic research
3 semesters and practical problem solving to develop a sense of real-time adaptation
from October until December and innovation.
Learning the managerial and operational skills required to excel
420 hours of courses in the world of international marketing.
in English
MODULE 6
INTERNATIONAL MARKETING
Overview the principles of marketing
management applied on a global scale.
Analyse global marketing scenario and market
entry strategics.
Semester 2 Semester 3
MODULE 1 INTERNSHIP AND REPORT
CONSUMER BEHAVIOUR The internship provides an essential
opportunity to apply the theoretical and
Motivation and the buying process from practical learning of the first two semesters
a French socio-cultural perspective. in a professional environment.
Students are free to carry out their
MODULE 2 internship in France, or an international
market subject to approval from the course
MARKET INTELLIGENCE director, based on applicable relevancy
Researching, analysing and understanding with the MSc. program and modular course
the French social, political, technological and content.
economic context
The duration of the internship is variable
MARKET RESEARCH DISSERTATION and DEFENSE from 6-8 months and must be completed
Students will be assigned a research tutor and by a Professional Internship Report,
asked to choose an agreed research topic which agreed together with the employer and the
they will develop throughout the semester and student’s academic advisor.
defend before an academic jury.
MODULE 3
LUXURY MARKETING
Learning the tools and techniques which
maintain France’s position as a global leader in
luxury goods.
Teaching methods
MODULE 4
and grading
DISTRIBUTIVE MARKETING
From the invention of the original Hypermarket The MSc Marketing French Excellence
concept until today France has consistently provides a unique combination of
excelled in the development of innovative classroom study and case-based lear-
retailing and merchandising solutions. ning, together with seminars, confe-
rences, field trips and simulations.
MODULE 5 Students will be given the opportunity
HIGH-TECH MARKETING to visit leading French businesses and
Studying the dominance of French business meet senior Marketing professionals
in the Aerospace, Nuclear and Rail transport providing unrivalled insight into the
industries. management practices which help to
assure France’s global superiority on
MODULE 6 the world stage.
CULTURAL MARKETING Considerable emphasis is placed on
What makes France different and special? This
group work and participation throughout
module focuses on the concept of National the year and students are encouraged to
Brand Identity and examines how French play an active role in their own personal
marketers integrate culture as a positioning tool development, both academically and
to win differentiated competitive advantage. professionally, during their time at the
school and whilst on internship.
MODULE 7
SERVICE MARKETING
Focusses both on France’s status as the world’s
most visited country and the success of leading
French service companies in the fields of
tourism, hotels and hospitality.
School and faculty
With over 70 full time faculty members, and an extensive network of
visiting professors and guest lecturers drawn from the professional
world, Rouen Business School provides students with an ideal
combination of theory and practice, to ensure that the knowledge
learned in the classroom is directly applicable to the challenges of
today’s rapidly changing business environment.
An international
Philippe Gaziot
He built his international business career working for major
campus in the
high-tech French companies including Thales, Areva, and
Dassault Aviation. He is an expert in international management
heart of Normandy
and negotiation and has been involved in the commercialisation of
numerous high profile programs such as Airbus, Mirage, Rafale and Ideally situated, just one hour
Falcon. from Paris by train, in the historical
capital of Normandy, the Rouen
Bruno Godey Management School features
Associate Professor of Marketing at the Rouen School of 25,000m2 of modern teaching and
*
Internationalisation and Channel Management. He is a regular
Contact
is dedicated to helping and
Marketing Director during 20 years in the international textile advising students with handicap:
fashion industry, he is today program director for the MSC daniele.pederzoli@groupe-esc-
Marketing French Excellence and the Marketing Services
rouen.fr
curriculum within the ESC Masters elective. His areas of
specialisation include Brand Marketing, Communications and Marketing
Ethics.
masteres@groupe-esc-rouen.fr
On-line Admissions
http://apply.groupe-esc-rouen.fr
www.groupe-esc-rouen.fr