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Master of Science (MSc.

)
Marketing French Excellence

Objectives
This specialised MSc program will prepare students for a career in interna-
tional marketing by :
International marketing Focusing on centers of French excellence, as a benchmark to build
from a French prespective comprehensive knowledge and understanding of France’s position
as an outstanding global marketer.
Detailed examination of strategic and tactical Marketing activity in different
Full time degree course French industries to acquire specific and applicable techniques.
Studying the most recent developments in French academic research
3 semesters and practical problem solving to develop a sense of real-time adaptation
from October until December and innovation.
Learning the managerial and operational skills required to excel
420 hours of courses in the world of international marketing.
in English

Intensive French language tuition


In an increasingly complex and competitive global environment, graduates from
Internship in France or abroad the program will have acquired the knowledge to make an informed choice, as
they enter the professional world of International Marketing, together with the
skills and understanding to maximise commercial and personal opportunities
Academic dissertation
throughout their careers.
and professional report

Tuition fees : 11 500€

Initial job opportunities include:


Marketing Manager, Product Manager/assistant, Brand
Manager/assistant, Manager international develop-
ment, Communications Manager.

Ewan Ormiston, Head of the MSc. Program


Optional
pre-program
Designed specifically for students
coming from a non-Business
Semester 1
School background, or those who
have previously studied in a MODULE 1
language other than English:
Marketing Essentials
CROSS CULTURAL COMPETENCY
Identify and develop global leadership
Financial Essentials skills, optimise the performance of a diverse
virtual campus : 260 on-line workforce. Improve your negotiation skills in
advanced management training role play workshops.
modules.
MODULE 2
PERSONAL DEVELOPMENT
Gain self-awareness though psychometric
tools and group activities. Enhance your
professional performance and develop your
self-management aptitudes.

Program presentation MODULE 3

In an increasingly globalised world the notion of national


STRATEGY FOR
branding is rapidly gaining importance as a lever to deve- GLOBAL BUSINESS
lop and promote commercial, political and cultural dif- Study the present global economic
ferentiation. The pursuit of excellence in an aggressively order. Analyse strategy for international
entrepreneurial growth. Acquire the tools
competitive international environment is the common goal of international project management.
and challenge faced by business school graduates around
BUSINESS SIMULATION: students across
the world. Nation states which enjoy the dual benefits of campus compete on a real-time virtual
clear positioning, combined with dynamic and marketa- market over 3 days. Teams make decisions on
ble heritage, enjoy considerable competitive advantage, several business dimensions and adjust their
if these variables are managed professionally and sustai- implementation to an evolving business.
nably. In the pantheon of national brands France occupies
a unique position, excelling in cultural diversity, scienti- MODULE 4
fic endeavour, hospitality, and business acumen. The
MSc Marketing French Excellence provides the specialist FINANCIAL ANALYSIS
tools and techniques opportunities to maximise these Financial accounting skills are fundamental to
project management. Learn how to read and
strengths on the world stage, and is intended for students interpret financial statements from different
interested in working for a French business, nationally or accounting systems.
internationally, and for those seeking to acquire skills and
know-how applicable to the strategic development ambi- MODULE 5
tions within developing economies.
BUSINESS ETHICS
Study the complex ethical components
and consequences of individual, business
and corporate decisions in a globalised
environment.

MODULE 6

INTERNATIONAL MARKETING
Overview the principles of marketing
management applied on a global scale.
Analyse global marketing scenario and market
entry strategics.
Semester 2 Semester 3
MODULE 1 INTERNSHIP AND REPORT
CONSUMER BEHAVIOUR The internship provides an essential
opportunity to apply the theoretical and
Motivation and the buying process from practical learning of the first two semesters
a French socio-cultural perspective. in a professional environment.
Students are free to carry out their
MODULE 2 internship in France, or an international
market subject to approval from the course
MARKET INTELLIGENCE director, based on applicable relevancy
Researching, analysing and understanding with the MSc. program and modular course
the French social, political, technological and content.
economic context
The duration of the internship is variable
MARKET RESEARCH DISSERTATION and DEFENSE from 6-8 months and must be completed
Students will be assigned a research tutor and by a Professional Internship Report,
asked to choose an agreed research topic which agreed together with the employer and the
they will develop throughout the semester and student’s academic advisor.
defend before an academic jury.

MODULE 3

LUXURY MARKETING
Learning the tools and techniques which
maintain France’s position as a global leader in
luxury goods.
Teaching methods
MODULE 4
and grading
DISTRIBUTIVE MARKETING
From the invention of the original Hypermarket The MSc Marketing French Excellence
concept until today France has consistently provides a unique combination of
excelled in the development of innovative classroom study and case-based lear-
retailing and merchandising solutions. ning, together with seminars, confe-
rences, field trips and simulations.
MODULE 5 Students will be given the opportunity
HIGH-TECH MARKETING to visit leading French businesses and
Studying the dominance of French business meet senior Marketing professionals
in the Aerospace, Nuclear and Rail transport providing unrivalled insight into the
industries. management practices which help to
assure France’s global superiority on
MODULE 6 the world stage.
CULTURAL MARKETING Considerable emphasis is placed on
What makes France different and special? This
group work and participation throughout
module focuses on the concept of National the year and students are encouraged to
Brand Identity and examines how French play an active role in their own personal
marketers integrate culture as a positioning tool development, both academically and
to win differentiated competitive advantage. professionally, during their time at the
school and whilst on internship.
MODULE 7

SERVICE MARKETING
Focusses both on France’s status as the world’s
most visited country and the success of leading
French service companies in the fields of
tourism, hotels and hospitality.
School and faculty
With over 70 full time faculty members, and an extensive network of
visiting professors and guest lecturers drawn from the professional
world, Rouen Business School provides students with an ideal
combination of theory and practice, to ensure that the knowledge
learned in the classroom is directly applicable to the challenges of
today’s rapidly changing business environment.
An international
Philippe Gaziot
He built his international business career working for major
campus in the
high-tech French companies including Thales, Areva, and
Dassault Aviation. He is an expert in international management
heart of Normandy
and negotiation and has been involved in the commercialisation of
numerous high profile programs such as Airbus, Mirage, Rafale and Ideally situated, just one hour
Falcon. from Paris by train, in the historical
capital of Normandy, the Rouen
Bruno Godey Management School features
Associate Professor of Marketing at the Rouen School of 25,000m2 of modern teaching and

Document non contractuel - mars 2009


Management. His research interests include Consumer administrative facilities in private
Behaviour, Retail, Brand and Luxury Marketing. He is the 10 acre parkland. With over 3,000
author of numerous case studies and publishes regular articles on French and International students
Consumer Behaviour in the Luxury Sector.
from undergraduate to MBA level,
the school provides a vibrant
and stimulating environment in
Dr. Daniele Pederzoli which to live (accommodation on
Associate professor of Marketing at the Rouen School campus) and study.
of Management. His research interests are in Retailing,

*
Internationalisation and Channel Management. He is a regular

design Magenta Conseil


participant at French and international marketing conferences and is the
author of three books and more than 80 articles in professional journals.
Higher Education
and Handicap
Dr. Marina Bastounis
The Rouen School of Management
Born in Greece, she studied in the University of Pennsylvania
welcomes and accompanies
and specialized in Cross Cultural and Organisational
students with any degree of
Psychology. She is a senior lecturer at the Institute of
handicap throughout the duration
Psychology at Paris Descartes University and guest lecturer
at SciencesPo Paris. of their studies.
For more information, please
Ewan Ormiston contact Daniele Pederzoli who

Contact
is dedicated to helping and
Marketing Director during 20 years in the international textile advising students with handicap:
fashion industry, he is today program director for the MSC daniele.pederzoli@groupe-esc-
Marketing French Excellence and the Marketing Services
rouen.fr
curriculum within the ESC Masters elective. His areas of
specialisation include Brand Marketing, Communications and Marketing
Ethics.

The Corporate Club is Rouen School of Management’s way of


bringing together its main business partners and the quality of its contacts
with the business world is at the core of the school’s strategy.
ESC Rouen
Adecco
air france
champion
cic banque bsd-cic
glaxosmithklin
henkel
nielsen
pricewaterhousecoopers Postgraduate
astera compass hsbc ppr
atac - simply market coop kpmg quille 1 rue du Maréchal Juin
auchan credit agricole kraft foods safran BP 215
avenance danone la poste sanofi aventis
axa deloitte matmut sephora
76825 Mont-Saint-Aignan Cedex
banque palatine ernst & young mazars sncf France
bnp paribas ferrero mac donalds societe generale
but orange natixis tns sofres Tél : +33 (0)2 32 82 58 49
carrefour g4s nesle groupe yves rocher Fax : +33 (0)2 32 82 58 30
castorama galeries lafayette nexity

masteres@groupe-esc-rouen.fr
On-line Admissions
http://apply.groupe-esc-rouen.fr

www.groupe-esc-rouen.fr

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