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Lifestyles  in  the  South  are  Energy  and    

Carbon  Intensive  
Energy Consumption for Electric Power Generation Energy Consumption Shares in the U.S. and the South
in the South, 2007-2030 by End-Use Sectors, in 2007

Petroleum Natural
Coal Renewables Fuel Oil Nuclear Imports
Coke Gas
US 51.3% 8.7% 1.2% 0.4% 17.3% 20.9% 0.3%
SOUTH 53.8% 2.9% 1.2% 0.7% 20.8% 20.5% 0.0%

Energy Consumption for Electric Power in the South and the U.S.

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 The South has the lowest rate of market
penetration of Energy Star appliances.

Source: Yuliya Chernova (2009)

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Per capita spending on utility energy efficiency programs in the
Southeast is one-fifth the national average.

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 •  National studies
•  5 separate studies; range from 13 to 22 years
•  Regional studies
•  4 separate studies; range from 10 to 22 years
•  State studies
•  11 separate studies; range from 5 to 20 years
Sharon (Jess) Chandler and Marilyn A. Brown. 2009. Meta-Review of
Efficiency Potential Studies and Their Implications for the South, Georgia
Institute of Technology, School of Public Policy Working Paper #51, August
(http://www.spp.gatech.edu/faculty/workingpapers.php).

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Results  Suggest  a  12%  “Maximum  Achievable  PotenCal”    
for  ResidenCal  Electricity  in  the  South  in  2020  

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 The  “Maximum  Achievable  PotenCal”  for  Saving  
Electricity  is  Significant  in  All  Three  Sectors  (R,  C,  and  I)
Quads

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Source: Committee on Climate Change Science and Technology Integration. 2009. Strategies for
the Commercialization and Deployment of Greenhouse Gas Intensity-Reducing Technologies and
Practices”

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 Stronger Policies and Programs are Needed to
Overcome Market Barriers
Portfolio of Energy-Efficiency Policies
Residential Commercial
Buildings Buildings Industry
Expanded
HVAC Retrofit Assessments of Plant
Weatherization
Incentives Utility Upgrades
Assistance Program
Retrofit Incentives Equipment Standards
Industrial Process
and Equipment with Efficient Use
Improvements
Standards Incentives
Combined Heat and
Appliance Incentives
Power with
and Standards
Incentives & R&D

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 Energy Supply Curve Estimates 2.8 Quads
of Cost-Effective Opportunities in the South
(Covering R, C, I Sectors)
12II+8F.C-(?@.-0.793
*+,+-./+0(1234(25(67+89:(;<=>>?4@A

!" O+3.0+74.C-(?@.-0.793
2113+.)*"'()*")#+,"-'
()/4-#$5' C70(B4C70C803
#"
!"#$%&#' 6LHC70+0(M+C4N+8./C4.27(
D2-.F: J33.34C7F+(D8298CI
$"
D82F+33( J33+33I+743(25(D-C74(
!"#$%&#'()*")#+,"-'.)/' (01$%,"0")#- K4.-.4:(KH98C0+3
%"
6G@.HI+74(B4C70C803
?-+70+0(O+4C.-(D8.F+(25(67+89:((
&" <&%P$=>>?4@
B4C70C803(
D2-.F:
'"

"
"((((((&""(((((($""(((((!""((((()""((((('"""(((('&""((('$""((('!""(((')""((((&"""((((&&""(((&$""(((&!""(((&)""((((%"""

67+89:(BC,.793(D24+74.C-(.7(&"&"(;E?4@A
Draft: Subject to change

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 Electricity Supply Curve for the South Highlights
Industrial Efficiency Opportunities
!"
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Draft: Subject to change !"#$%&'$'%()!*+$'#,$()-.%#,%'/")',)0101)234%56

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A large potential of “NPV-positive” energy
efficiency investments exists in the South
Targeting energy efficiency as the “first fuel” is a
“no regrets” strategy
But, the commitment to energy efficiency has been
more rhetorical than real – especially in the
South
Targeted policies are needed to overcome market
barriers

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