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Marketing is nothing but to Tell about your product and to sell it.
The technical definition is
Marketing is the process of planning and executing the concepts, pricing, promotion and
distribution of ideas/goods/services to satisfy individual's/organizational.
Marketing is the process of communicating the value of a product or service to customers, for the purpose
of selling that product or service.
There are several types of marketing are there, some of them are
Bench Marketing: The Bench Marketing is nothing but the comparison of the business
processes with competitors and improving prevailing ones.
Viral Marketing: Viral Marketing is marketing by the word of the mouth, having a high pass rate
from person to. The best example for this is creating a 'buzz' in the industry.
Social Media Marketing: Marketing using online communities, social networks, blog marketing
etc is called the social media marketing.
Internet Marketing: M marketing of products or services over the Internet is called Internet
Marketing. It is also known as i-marketing, web-marketing, online-marketing, Search Engine
Marketing (SEM) and e-Marketing.
Digital Marketing: The marketing which uses digital advertising is called digital marketing.
Television, Radio, Internet, mobile etc.
Direct Marketing: If the company directly reaches to the customers on a personal basis (ex :
phone calls, private mailings, etc) rather than traditional channel of advertising (like TV,
Newspapers, etc) then that type of marketing is called the Direct Marketing. There are a number
of types in direct marketing. Some of them are
1. Direct Mail Marketing: Advertising material sent directly to home and business addresses (This
is the most common form of direct marketing)
2. Telemarketing: It is the second most common form of direct marketing, in which marketers
contact consumers by phone.
3. Email Marketing: This type of marketing targets customers through their email accounts (you
might have observed them in your e mails too)
Indirect Marketing: It is the distribution of a particular product through a channel that includes
one or more re-sellers.
Direct marketing is where the consumer hears about a product or service from a sales person or
associate, representing the company offering the product or service.
Indirect marketing is where the consumer hears about a product or service from a third party. The third
party could consist of word of mouth from another customer, radio, television, newspaper, or billboards.
For example, an advertisement may ask the prospect to call on a free phone number, mail in a response
or order, or click on a link to a website. This is an example of marketing is Direct Marketing.
Example of Indirect marketing is Katrina Kaif, as she markets LUX but she doesnt own that company.
Product Life Cycle (PLC): Product life cycle is a business analysis that attempts to identify a set of
common stages in the life of commercial products. In other words the 'Product Life cycle' PLC is used to
map the lifespan of the product such as the stages through which a product goes during its lifespan.
IMPORTANT ABBREVIATIONS:
Ad: Advertising
MKT: Marketing
B2B: Business to Business
F500: Fortune 500
EM: Email
DM: Direct Mail
ABM: Account Based marketing
TAP: Targeted account programs
DM: Digital Marketing
SE: Search Engine
SERP: Search Engine Results Page
SEM: Search Engine Marketing
SEO: Search Engine Optimization