Rohit Sawhney

(Email: rohitsaw@yahoo.com)
Present Address :
II-F/146,
Nehru Nagar
Ghaziabad (U.P.)
INDIA
Tel. : 9818234153
(0120) 2794481

Permanent Address :
II-F/146,
Nehru Nagar
Ghaziabad (U.P.)
INDIA
Tel.: 9818234153
(0120) 2794481

Summary

Over 7.5 years of experience in the area of Marketing, & Product

Development .
Excellent skills in Systems and Technologies like SMS ,VMS & IVRS .
Experience in dealing with international clients.

Qualifications
:
:
:

"Post Graduate Diploma in Business Management" from Lal Bhadur

Shastri Institute of Management , Delhi (1997-1999) with Ist division.
Area of specialization Marketing & I.T.
Advance Diploma In Software Technology & Systems Management
(199597) from NIIT.
B .Com with Ist division (1997).

Experience
Post Qualification
Organization
Designation
Period

:
:
:

Bharti Infotel Ltd., Delhi. (Presidents Office )

Manager Marketing ( VAS , PRS, New Products & Data Warehouse )
March 2004 till date

Key deliverables:
Responsible

for launching and managing Value Added Services &

Premium Rate Services for Infotel Group.
Responsible for finalizing and launching new products to be launched
across Infotel group.
Responsible for preparing & implementing Business Plan for VAS, PRS
& New Products across Infotel group.
Responsible for driving revenue & penetration for VAS, PRS & New
products across Infotel group.
Responsible for managing Data warehouse for Infotel group along with
the IT department.
Responsible for implementing Service Delivery Platform for new
launches along with other team members across Bharti group.
Responsible for vendor agreements & tie ups across the Infotel group.
Responsible for benchmarking with global best practices in telecom.
Organization
Designation

:
:

Bharti Infotel Ltd., Bhopal. (M.P.)

Assistant Manager Marketing ( Market Planning , Product development
& VAS )

Period

November 2002 February 2004

Key deliverables:
Market Analysis & planning
Tag Utilization & Forecast
Pillar wise Tag Sales & Churn Control
Managing Voice Mail Services (VMS) & Value Added Services (VAS) .
Responsible for Revenue enhancement activities for Residential & SME
segments.
Responsible for Internet usage & penetration (Mantra Free Net )
Responsible for launch of new PRS ( Premium Rate Services ) like
Tambola, Jackpot, Dating, SMS On Landline, Cricket Online, Live
Astrology, Naukri Helpline etc.
Responsible for the Promotion & penetration of VAS, New products &
Internet across the circle.
Responsible for driving revenue & numbers for VAS & New products.
Preparing Business Plan ( including Tariffs, Schemes, Targets, Branding
& Communication) for New Products & VAS .
Developing MIS Reports regarding Subscribers, Usage, Minutes, ARPU
etc. for New Products.
Post Launch Profitability Analysis for New Products.
Content Management For The Official Web site.

Organization
Designation
Period

:
:
:

Escotel Mobile Communications Ltd., Delhi (India)

Assistant Manager Sales & Marketing ( VAS & Product Development )
November 2000 October 2002

Key deliverables:
New Product Development by Mapping Customer Needs.
Up gradation & Development Of Existing Products in tune with
Changing Customer & Technological Requirements.
Content Management For Mobile Yellow Pages & The Official Web site.
Managing Voice Mail Services (VMS) & Value Added Services (VAS) .
Preparing Business Plan ( including Tariffs, Schemes, Targets,
Branding & Communication) for New Products & VAS .
Managing the Brand across the Circle.
Managing market communication.
Handling PR activity.
Advertising at the Local Level.
Developing MIS Reports regarding Subscribers, Usage, Minutes, ARPU
etc. for New Products.
Post Launch Profitability Analysis for New Products.
Comparative Analysis of the Competition covering the 4Ps.
Database & Space Selling to Corporate.
Coordination with both Internal as well as External customers.
Dealing with Large Business a/cs, Vendors & other Corporate Entities.
Ensuring Optimum Resource Utilization.
Benchmarking with the Best Practices in the Telecom Industry.
Adding New Revenue Streams.
SQL Star International Ltd., Mumbai (India)

Organization
Designation
Period

:
:
:

Marketing Executive
July 1999 October 2000

Key deliverables:

Selling Corporate Training Programs ( Oracle 8.0; IBM e-com; Lotus

Notes & Microsoft Courses etc. ).
Content Development for Software needs.
Attending Technical & Commercial Negotiations.
Territory Management .
Training & Reporting Of Management Trainees.

Pre Qualification ( With Graduation)

Organization
Designation
Period

:
:
:

Krishna Computers Ltd., Ghaziabad (India)

Marketing Executive
February 1995 May 1997

Key deliverables:
Client Servicing.
Information Gathering & Database Management.
Content Development for Software Needs.
Territory Management .

Achievements

Successful soft launch of CRBT across Infotel.

Tie up with India times for launch of Voice Portal across Infotel.
Tie up with ESPN Star Sports for launch of Super selectors across
Infotel.
Successful launch of Virtual phone across Infotel.
Timely launch of New Tariffs post IUC
Successfully Launched PRS Services
Achieved 10 million Pulses within 10 months from the launch of PRS
services.
Successfully Tied up with NIIT for Free Internet Training program
across MP for Touchtel subscribers.
Successfully Launched JUST ASK Services ( Mobile Yellow Pages )
Successfully Launched Commercial Short Message Services (SMS)
Successfully Launched ZIPZAP Services ( SMS Pull Based Services)
Achieved Growth Of 190% in Revenue From SMS within a span of 3
months.
Increased no. of Info. Services from 8 to 14.
Member of Escotel Product Leadership Team.

Training

Six Sigma Workshop .

Product Knowledge Workshop on DP5.
Workshop on Assertiveness Skills.
Workshop on Improving Quality Of Work & Life.

Other Areas of Excellence

Strong oral / written communication, presentation & inter personal skills.

Work independently with minimal supervision.
Work closely with team members & customers.
Strong process & value orientation.

Personal
Date of Birth
:
Passport Number :
Fathers Name

Mothers Name

7th May, 1975

A 7428561

: Mr. S.C. Sawhney

Asst. Works Manager
Signal Workshop, Northern Railway
Ghaziabad (U.P.) INDIA. 201001
: Mrs. N. Sawhney
Special. Assistant
Punjab National Bank
Khaori Baoli
Delhi . INDIA 110002

References

1. Mr. Amit Shukla

Vice President
Bharti Infotel Ltd.
224, Okhla Ind. State, Phase III,
New Delhi 110020, INDIA
Mob.: 9810213983
Email.: amit.shukla@bharti.com
2. Mr. Rakesh Shalla
General Manager
Bharti Infotel Ltd.
224, Okhla Ind. State, Phase III,
New Delhi 110020, INDIA
Mob.: 9810014633
Email.: rakesh.shlla@bharti.com
3. Mr. Naveen Sharma
General Manager
HFCL
8/9, Commercial Complex
Masjid Moth, G.K. II
New Delhi 110048 , INDIA.
Mob.: 9810301595
Email.: nveensharma@hfcl.com