FINDINGS

 Majority of the respondents are Female (55%).

 Majority of the respondents are between the age group of 35-45 years
(47%).

 Majority of them were Married (67%).

 Majority of the total respondents educational Qualification was post

graduate (46%) Degree holders.

 Majority of the respondent’s occupation was business (41%).

 Majority of the respondents earn Monthly income of up to Rs 20,000.

(31%)

 Majority of the respondent’s annual savings is between of Rs 40,000-Rs

60,000 (32%).

 Majority of the respondent’s family type is Joint family (52%).

 Majority of the respondent family number of members is up to 5-7

members (36%).

 Majority of them depends on the 2 members earning (47%).

 Majority of the respondent aware of Reliance Life Insurance through
media by Television (39%).

 Majority of the respondents says yes that they were aware of various plans
offered by the Reliance Life Insurance Company (68%)

 Majority of the respondents aware of the HDFC Life Insurance (20%).

 Majority of the respondents says Insurance Policies are for Adults (28%).

 Majority of the respondents says that they were satisfied with the customer
care service provided by the Reliance Life Insurance Company (42%).

 Majority of the respondents in Endocument plan of Reliance Life Scheme

(23%).

 Majority of the respondents prefer security based life plans and policies
(33%).

 Majority (48%) of the respondents satisfied with the response given to

them by the Reliance Life Insurance Company for their complaints.

 Majority (68%) of the respondents says Reliance Life Insurance providing

mediclaim with respondent regular life policy.

 Majority (44%) of the respondent says Reliance Life Insurance Company

demands proof for one day stay in hospital.
  Majority 65%) of the respondents says that the quality of services
provided by the Reliance Life Insurance Company is good.

 Majority of the respondents has ranked first for Better service (22).

 Majority (84%) of the respondents says they will recommend the various
schemes of Reliance Life Insurance Company to others.

OBJECTIVES 0F THE STUDY

The objective of the study is to consider the extent of customer satisfaction of the Reliance Life
Insurance Company, Coimbatore district. Towards this objective, the following specific
objectives are taken up for the study.

1. To know the awareness of consumer towards Reliance Life

Insurance Company.
2. To know the consumer satisfaction towards Reliance Life

Insurance Company.

3. To identify the factors influencing investment of money in Reliance

Life Insurance Company.

4. To identify the various schemes offered by the Reliance Life

Insurance Company.

5. To offer suggestion for the improvement of investment pattern in

Reliance Life Insurance Company.