Reliability Analysis

number Crombach
Construct Question
of item Alpha
It is impotant for me to keep face with fashion.
Although the garment is inconvenient to wear, if trendy, I buy it.
Fashion 5 I make effortsto select the clothes that deliver fashionable image. 0.62
I might efforts to adjust to modern fashion when buying clothes.
I rarely wear clothes out of fashion.
I wear the clothes that can give a good impression to other people.
I select the clothes that make merits of my figure or build look better.
Body appearance and impression 4 I might purchase the clothes that can express my femininity/masculinity.
0.51
I might select the clothes that can conceal any physical defects.
I would rather buy one items from a famous brand than many items from
unknown.
I like to buy popular brands of clothing.
Brand consciousness 4 I usually browse famous brand stores when buying clothes.
0.76
I would rather buy famous brands clothes than low price clothes, even
though designs are similar.
I would like to show my own personality by selecting unique clothes that
people hardly wear.
I make an effort to wear unsual clothes different from styles that many
Personal identity 5 people wear. 0.59
I would like to buy clothes that can reflect my personality or image well.
I prefer the clothes that make me an ideal figure.
I place much value on my own personality when buying clothes.
I pay a lot of attention to clothing price.
The money saved on searching for clothes at lower price is worth it.
I rarely buy clothes if it does not have a price-cut.
Price consciousness 6 I shop a lot for special deals on clothing.
0.72
I browse my stores to buy clothes at lower price.
I usually do buy clothes during sales.
When buying clothes, I would rather consider comfort then trends in
Comfort 2 fashion clothes. 0.467
When buying clothes, comfortable is more important than appearance.
I go shop to change my mood.
I feel a sense of excitement when I make an impulse purchase.
Impulse buying 5 I have difficulty controlling my urge to buy when I see a good offer. 0.73
When I see a good deal, I tend to buy more than that I intended to buy.
I usually buy more than I plan when I go shopping.
I am interested in new products with status.
I would pay more for a products with status.
Status consciousness 5 I would buy a product just because it has status. 0.80
A product is more valuable to me if it has some show off appeal.
The status of a product is important to me.

Compare mean between races

Malay Chinese Indian

construct mean construct mean construct mean
personal identity 5.0379 personal identity 4.9091 personal identity 4.7943
price consciousness 4.9494 price consciousness 4.8416 price consciousness 4.7429
impulse buying 4.392 brand consciousness 4.6071 fashion 4.2514
brand consciousness 4.2299 status consciousness 4.2026 impulse buying 4.2514
status consciousness 4.2287 fashion 4.1532 brand consciousness 3.9929
fashion 4.1713 impulse buying 4.2026 status consciousness 3.8629
Compare mean between ages

young age middle age senior

construct mean construct mean construct mean
personal identity 4.9802 personal identity 4.9955 price consciousness 4.75
price consciousness 4.971 brand consciousness 4.5341 impulse buying 4.4
brand consciousness 4.2719 price consciousness 4.45 personal identity 4.35
impulse buying 4.2641 status consciousness 4.4045 fashion 3.45
fashion 4.216 impulse buying 4.3 brand consciousness 3.4375
status consciousness 4.1603 fashion 4.2 status consciousness 2.8

Compare mean between income levels

lower income middle income high income

construct mean construct mean construct mean
personal identity 4.9699 price consciousness 4.825 personal identity 5.2824
price consciousness 4.9398 personal identity 4.8 status consciousness 5.0588
brand consciousness 4.2693 impulse buying 4.5438 fashion 4.7293
impulse buying 4.2054 fashion 4.2375 impulse buying 4.7294
fashion 4.1614 status consciousness 3.9937 brand consciousness 5.4265
status consciousness 4.1421 brand consciousness 3.9766 price consciousness 4.1294