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LUX

CHARACTERISTICS OF BUYERS BEHAVIOUR INVOLVED:

SOCIAL:
1. Word of mouth of our relatives
2. Influence of others like reema in lux ads, taking humaima malik or sana khan in
campaigns influences customers.
3. Diplex or mahrose beauticians(opinion leader) give their preference to the beauty
soaps.
PERSONAL:
1. Persons leading a luxurious life style will buy opt to buy lux
2. Many women feels proud & confident after using beauty soaps, so they will buy
lux.
3. Brand loyalty
PSHYCHOLOGICAL:
1. Women has been perceptive & has made a belief already that thay can look
beautifull only by using beauty soaps.
2. Subliminal advertisements like during cricket matches, awards shows, daily soaps
& during movie commercials attacks on the subconciousness of customers thus
heavy promotion also results in sales of lux.

COCA COLA
CHARACTERISTICS OF BUYERS BEHAVIOUR INVOLVED:

PERSONAL:
1. People can buy coke at economical prices as compare to fruit juices & other
drinks like redbull etc. Prices of softdrink as similar to mineral water that is also
the reason people opt for softdrinks.
2. Leading a life style having outings , gatherings & dinings influences people to
buy coke.
3. Brand loyalty
SOCIAL:

1. Creation of buzz in social circles. Age groups of from 15 28(youth) are the main
focus of coke which results in sale of coke.
2. Making ties or contracts with fast food chains & restaurants that they only sale
coca-cola products.
3. Activities and competitions arranged on social websites & malls also influence
buyers behavior.
PSHYCOLOGICAL:
1. Changes in consumers behavior their taste , the want a strong virulent drink
rather a sweetness in drink.
2. Attitude of person believing coke is better than other soft drinks.
3. Getting motivation from ads of coke.
CULTURE:
1. PROMOTIONAL ADS campaign during holy months & sacred months
influences customers to buy it.

HP PRINTERS
CHARACTERISTICS OF BUYERS BEHAVIOUR INVOLVED:
SOCIAL:
1.
2.
3.
4.

Info gathering before buying printers.


Getting feed back from online blogs.
Asking opinion from experts of this field.
Sophistication in homes & offices

PERSONAL:
1. Business personnel, having an occupation which makes mandatory for a
person to have such equipments.
2. Individuals having home offices or online jobs.
PSHYCOLOGICAL:
1. 1ST TIME BUYERS having good perception about hp laptops will opt for hp
printers.
2. Favouritism that hp products are reliable and long lasting.

ROOH AFZA

CHARACTERISTICS OF BUYERS BEHAVIOUR INVOLVED:


CULTURE:
1. Its a drink a east ( mashroob e mashriq)
2. Our religious based groups prefer it over soft drinks.
3. Lower classes & masses can afford it easily
4. It has our traditional taste.
PSHYCOLOGICAL:
1. People perceive it doesnt have any toxic ingredients & only has natural
extracts of citrus fruits.
2. Belive it or not people thinks its a drinks of pious(religiously devoted)
people.

SOCIAL:
1. Cooking experts and chefs uses it in shows thus influencing behavior of
people .
2. Family or tribes of rural areas prefer it in their social circles.
PERSONAL:
1. Personal having low income opt for such drinks.
2. Personal taste also drives customer towards products.