Cinpolis

From Wikipedia, the free encyclopedia

[hide]This article has multiple issues. Please help improve it or discuss these issues on the talk p

This article may require copy editing for grammar, style, cohesion, tone, or spelling. (January 201
This article relies too much on references to primary sources. (October 2012)

Cinpolis

La Capital del Cine (the Capital of Cinema)

Type

Private

Founded

1947

Headquarters

Morelia, Michoacn, Mexico

Key people

Enrique Ramrez Miguel, founder and exChairman of the Board

Alejandro Ramirez Magana, CEO
Alejandra Daguer, Sales Management

Number of

27,177[1]

employees
Website

Cinpolis Mexico

Cinpolis is a Mexican chain of movie theaters. Its name means City of Cinema and its slogan
is La Capital del Cine(English: the Capital of Cinema).
Cinpolis is the biggest cineplex chain in Mexico with 214 theaters in 97 cities. [1] It is the largest
chain in Latin Americaand the fourth largest in the world, with over 334 theaters, 3,187 screens
and over 27,177 [2]employees throughout Mexico, Guatemala, El Salvador, Costa
Rica, Panama, Colombia, Brazil, Peru, India and the United States.
Contents
[hide]

1 History

2 Cinpolis VIP

3 Club Cinpolis

4 Cineticket

5 Cinpolis 4DX

6 International

7 Cinpolis Foundation

8 References

History[edit]

A Cinpolis theater at Plaza Sendero Ecatepec in Ecatepec de Morelos

Enrique Ramrez Villaln founded the 'Cine Morelos' in Morelia, Michoacn, Mexico in 1947.
Years later, the company was rebranded as Cinematogrfica Cadena de Oro, S.A., opening
theaters in Salamanca, Acmbaro and Guanajuato. By 1971, the brand had already expanded
to Mexico City with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and
one year later the national expansion of Multicinemas began. The company was rebranded in
1994 as Cinpolis with the first multiplex-style theaters in Tijuana. In 1999, Cinpolis VIP was
created.[1] It is believed to be the biggest cinema chain in Mexico.[3]

Cinpolis VIP[edit]

A Cinpolis VIP theater at Plaza Las Amricas in Cancn

Cinpolis VIP was created in 1999 with the aim to offer a more comfortable and intimate
experience to the Cinpolis clients. It is considered one of the pioneers in development of
the Luxury Cinema concept.[4] The cinemas are equipped with reclining seats, a catering

service and a seat-pick system for clients to buy tickets and select the location of their seats
exclusively without queues. At present, 28 Cinpolis VIP Theaters have been opened
throughout Mexico and four outside of the country, located in Guatemala City, San
Jos, Panama City. As of July 22, 2011, San Diego, CA, the company plans to open seven
more theaters in Southern California before expanding into Northern California and then across
the United States.[5] Cinpolis VIP have been known for its menus and services. It offers a wide
range of foods and drinks as well as having specialized lounges such as Sushi VIP, Dulceria
VIP, Bar VIP, Cinecaf VIP and Baguis VIP.[4]
In 2009-2010, Cinpolis VIP modified the seats to increase comfort and to enable customers to
call for service with the addition of a button.

Club Cinpolis[edit]
Club Cinpolis is a point-system program that offers exclusive services and promotions to
members. The club was created in 2003. When a member's card is presented at the point of
purchase, points are added to the card equal to 5% of the total purchase amount. The points
accumulated can be used to discount further purchases (one point = one peso). Club members
are offered exclusive invitations to premieres, personalized birthday cards and exclusive
promotions.[6]

Cineticket[edit]
In 1997, Cineticket was created to give users the option to buy their tickets online instead of
waiting to purchase at the venue. Cineticket was the first online theater ticket-selling-system
in Mexico

Cinpolis 4DX[edit]
On June 2, 2011, Cinpolis invested $25 million and partnered with the South
Korean company, CJ Group, to open 11 4DX theaters throughout Mexico, due to the success
of the technology.[7] 4DX features motion seats, wind effects, water and air spray, and odors
with over 100 scents. It first opened at the Plaza Acoxpa mall inMexico City with the release
of Disney's Pirates of the Caribbean: On Stranger Tides. On July 1, 2012, Cinpolis installed a
new 4DX theater in Brazil. It opened at the JK Iguatemi shopping mall in So Paulo with the
release of Prometheus and Ice Age: Continental Drift, as South America's first theater with the
4DX technology.[8] It is the launch customer in the Western Hemisphere and is currently the
second largest customer with a total of 13 4DX theaters throughout Mexico and 17 total 4DX
theaters throughout Latin America.

International[edit]

Cinpolis in Surat

Locations of Cinpolis.

Cinpolis Mangalore VIP Screen. The First VIP Screen of Cinpolis India.

Cinpolis has opened theaters in the capitals of Guatemala, El Salvador, Costa Rica, Panama,
and Bogot, Colombia. So far, 11 theaters have been opened outside of Mexico under
the Cinpolis brand, with a planned expansion to Peruwith the opening of a 14" screen theater
in Lima, a theatre in Cali, Colombia and a third in Tegucigalpa, Honduras.[1][9] Cinepolis has
made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the
result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the
first phase.[10][11] There are also plans to enter into deals with developers for creating 200 more
screens across India by 2010.[12] Cinepolis is already operating
in India at Amritsar, Pune, Bangalore, Patna, Ahmedabad, Surat, Bhopal, Ludhiana, Mangalore
, Jaipur,Hyderabad, Hubli, Thane, Vijayawada and Mumbai.[13] It is also scheduled to open
in Chennai, Guwahati, Vadodara,Ahmedabad (second property), Surat (Second
Property), Kochi, Nagpur and Ghaziabad.[14] Cinepolis is having the Largest Cinepolis Megaplex
in Pune with 15 screens and another Megaplex at Viviana Mall Thane with 14 screens
with IMAX,4DX, Dolby Atmos.[15] Cinepolis also has its sub-brand in India known
as Cinemastar it was opened in the year December 2010 in Thane.

Cinpolis Foundation[edit]
In 2003, Organizacin Ramrez created the Cinpolis Foundation to help unprivileged people
get medical healthcare and education. Their mission is to contribute to social justice
in Mexico through visual health programs. In 2007 they were awarded the "International
Accomplishment in Exhibition" for their work to promote the activism within the Mexican
community. Their program, "Del Amor Nace la Vista" (The Sight is born from Love) has been
recognised as "The Best Practice in Social Responsibility". [16] They have signed association
deals with 12 organizations in Mexico.[17]

References[edit]
1. ^ Jump up to:a b c d "Cinpolis Coorporativo". Cinpolis. Retrieved 2009-04-04.
2. Jump up^ http://finance.yahoo.com/news/cinepolis-chooses-jive-strengthen-collaborative121500756.html
3. Jump up^ "Mexico is home to two of the worlds largest cinema multinationals". Retrieved 12
November 2014.
4. ^ Jump up to:a b "Cinpolis VIP". Cinpolis. Retrieved 2009-04-04.
5. Jump up^ Billing, Karen "Luxury movie theaters opening at Del Mar Highlands Town Center
July 22", Carmel Valley News, July 20, 2011, accessed July 21, 2011.
6. Jump up^ [1]
7. Jump up^ http://eleconomista.com.mx/entretenimiento/2011/06/02/cinepolis-presenta-sussalas-mas-costosas
8. Jump up^ "Sala de cinema 4DX chega ao Brasil". 1 July 2012. Retrieved 21 May 2013.
9. Jump up^ Upcoming Openings
10. Jump up^ http://www.business-standard.com/article/companies/cinepolis-to-open-500-screensacross-india-by-2017-113111300786_1.html
11. Jump up^ Cinpolis India
12. Jump up^ Cinpolis annonuces its foray in India
13. Jump up^ http://www.boxofficeindia.com/npages.php?page=shownews&articleid=6321&nCat=
14. Jump up^ http://kochigallan.com/featured/bigger-and-better-which-is-the-centre-square-mall/
15. Jump up^ http://www.screenindia.com/news/cinpolis-to-open-indias-largest-15screenmegaplex-in-pune/804738
16. Jump up^ Logros (in spanish)
17. Jump up^ Alianzas

Categories:

Cinema chains in Mexico