Identreportdraftone:

Thepurposeofidentsistogiveaudiencesanideaofwhatthechannelisaboutandwhat
typeofprogramswillbeonthatcertainchannel.Alsoidentsareimportantbecauseit
representsthechannelthereforetheidenthastobeinterestingandattractanaudienceso
morepeoplewillwatchtheprogramsonthechannel,thiswillthengainmoreviewersfor
thatspecificchannel.Thereissixdesignfeatureswhichmakeanidentwhichis'Density
ofinformation','Composition','Spaceandtime','Tempo','Interactionwithviewers'and
'InformationVsentertainment'.Allofthesesixdesignfeaturesmakeanidentandmake
itinteresting.Thereforeallofthesedesignfeaturesareseenineveryidentthisisto
attractmoreviewers.

FilmIdent:GunShooting:
The'tempo'inthe'Film4'identchangesthroughout,assoonasthefemaleonthe
lefthitsthebottlewiththegun'sbuttlethetempoofthemusicthenchangesdramatically
andatthesametimetheFilm4logoappears.ThiscouldsuggestthatFilm4isadramatic
channel,whichsurprisestheiraudience/viewers.ThereforeFilm4havedonethisso
Film4appears/soundsmoreappealingthisisdonebythetempochangingwhichwill
maketheidentandthechannelseemmoreappealingifthemusicchanges,whichwill
attracttheaudience'sattentionmore.WhereasindifferentFilm4idents,eachident
displaysdifferentgenresoffilmswhichlinksbacktowhatFilm4isabout.AndFilm4is
aboutshowarangeofdifferentgenresoffilms,whichappealstoawiderangeof
audiences.SointhisFilm4identthefilmdisplayedisanactionfilm.Thereforethis
meansthatFilm4showactionfilmstotheaudiencetowatch.

The'composition'ofthelogoof,'Film4'appears.Itthenappearsslowlyandmakesan
impactontheaudiencethisisbecauseitsdrawstheviewer'sattentionofwhatis
appearingonthescreen,whichinthiscaseistheFilm4logo.Thisthenshowstothe
viewerswhatthechannelisabout.(Thischannelcontainsarangeofdifferentfilmsforall
ages).ThereforeFilm4haveusedthisintheiridenttoshowtheaudienceclearlyofwhat
thechanneliscalledwhichinthiscaseis,'Film4'.ThereforethemarkersofFilm4wanted
todisplaytheirlogosotheaudienceknowandrememberwhatchanneltheyare
watching.Thelogoalsoappearsslowlysotheaudienceshavealongamountoftimeto
seetheFilm4logo/toseewhatthechanneliscalled.

Thedesignfeature,'spaceandtime'isshowninthisidentastheaudiencecanclearlysee
thelocationoftheident.Thelocationisanabandonedarea.(Maybewithalow
population)thisthenshowsitisreality/setintherealworld;thisisbecausetwopeople
areusinggunswithoutanypeopleshownwithintheareatellingthemaleandfemalethey
didnotfeelcomfortableusinggunsinthislocation.OverallFilm4havedonethisbecause
theywantedtocreatearealisticenvironmenttoshowtotheaudiencethatFilm4is
seriousbutcandramaticallychangebysurprisingtheiraudience.

Here the audience clearly see the background of the ident and where the ident is
set.

ThisFilm4identisanexampleofallthedesignfeatures.Thisisbecauseithasahigh
densityofinformationandalargeamountoffootage.Andthenarratorbeginsspeaking
whenthelogoof,'Film4'appears.ThereforeFilm4identisdoingthisbecausethedensity
offootageandinformationareequalwhichsuggeststhatthechannelwantstokeepthe
audienceinterestedsotheviewersarestillinterestedinthechannel.Alsointhecentreof
thelogothemaleandfemaleremainthisshowsthatbothgenders(allpeople),arealways
thecertainofFilm4,thereforeFilm4havedonethisbecauseFilm4aresymbolicbecause
theiraudiencearethecertainofalltheirattentionandtheaudienceareasimportantasthe
filmstheyproduceonthechannel.

Thetypeofdesignfeaturehere,'interactionwithviewers'isclearlyshownhere
becausethenarratorispresentingtheinformationbyspeakingwhatwillbenextupon
thechannel.Andtheinformationisspoken/presentedinaformalwaybecausenoslangis
usedbuttheidentispresentedtobeinteresting.ThereforeFilm4haveusedthistypeof
designfeaturebecausetheywanttobeappealtoallages,(thisisbecauseFilm4presents
filmssuitableforallagesatarangeofdifferenttimesoftheday).SoFilm4'snarratorhas
tobeclearlyheardsotheaudiencefullyunderstandwhatwillbeonthechannelnextor
cominguplateronthechannel.

Thistypeofdisplayfeature,'InformationVSEntertainment',isclearlyshownin
thisident.ThisisduetothefactthatFilm4clearlystateinformationofwhatiscomingup
nextinthechannelandwhatitcontains,(whichinthiscaseisstronglanguage).Butthe
Film4identshowsentertainmentsuchasamaleandafemaleshootingglassbottleswhile
usingagun.Whichsomepeoplemayfindappealingandinteresting.ThereforeFilm4
havedonethistoappealtomanypeoplebyusingadramaticscene,whichinthiscaseis
destroyingglassbottlesusingagun.ThereforeFilm4aretryingtobeappealingand
interestingtotheaudiencesothenFilm4becomesmoreofaninterestingchannel.

ITV2Ident:AirportTrolleys:
Theidentfor,'ITV2AirportTrolleys'hasalengthof23seconds,andthe'density'of
informationishighasthenarratorbeginsspeakingwithinformationat9secondsintothe
ident.(Overallthenarratorsuppliesinformationfor14seconds).Thereforethisshowsthe
narratorforITV2givestheaudienceinformationofwhatprogrammeiscomingandnext
andwhatitisabout.Thisiskeythatthereissomedensityofinformationintheidentas
theaudiencewillwanttoknowwhatprogrammewillbeappearingnextandwhatitwill
beabout.AndtheITV2AirportTrolleyhasthisbecauseithasalotofinformationinthe
ident.Forexamplethenarratorbeginsspeakingat9secondssotheaudiencecanwatch
someoftheidentandseethelogoofthechannelthisissoaudienceknowwhatchannel
theyarewatchingandwhatitmaybeabout.Alsothetargetaudiencefordensityis2040
yearoldsthisisbecausethiscertainaudiencewillwishtoknowwhatprogrammeis
appearingnextandwhatitwillbeabout.

Thisidentalsocontains'composition'suchasthelogoofthechannel,whichappearsat4
secondsanddisappearsat11secondsintotheident.Thelogoofthechannelisvery
importantbecauseitisadvertingthechannelandrepresentsthechannel.Forexamplethe

identappearsslowlyandiscleartotheviewersthisisimportantbecausetheaudience's
willneedtoknowwhatchanneltheyarewatchingandthechannelwillwanttodisplay
theirlogowhichiseyecatchingsothechannelappearsappealing.Thereforethetarget
audienceforthecompositiononthisidentis2030yearoldsthisisbecausethelogoof
thechannelappearsslowlythendisappearssothiswillappealtothiscertaintarget
audiencebecausepeopleaged2030willnotbeinterestedinalogothatisoverpowering
andcontainstomuchcolour,sotheidentwantedalogothatdidnotcontaintomuch
colourbecausethismaybeseenaschildishsothechannelchoseonlytouseonecolour
inthelogowhichisred,andredsymbolicforlovewhichmaysuggestthattheaudience
willloveITV2andtheprogrammestheyshow/air.

The'tempo'oftheITV2identisveryupbeatandpositivethisthensuggeststhatthis
channelisfun,positive,updateandyouthful.Forexamplethemusiclinkstothe
charactersintheidentasthepeopleintheidentareyoungandtheirfacialexpressionsare
positivethisthensuggeststhatITV2isapositiveandyoung/youthfulchanneltowatch.
Thereforethetargetaudienceforthetempowillbe1625yearoldsthisisbecausethe
musicisupdateandpositivewhichwillappealtomanyteenagersandadultsbecausethis
agegroupenjoymusicwhichisupdateandtheagegroupenjoytolistentomusicwhich
isfuntolistento.

AlsotheITV2ident'spaceandtime'issetinrealityandisrelatablebecausethe
characterintheidentareinaairportwhichsuggeststheyaregoingona
holidayandthecostumeofthecharactersthensuggestthecharactersaregoingona
summerholidaybecausetheyarewearingshortsandcolourfultshirtswhichiswornin
theseasonofsummer.Forexampleitissetinrealitybecausethecharactersaredoing
somethingwhichmanypeopleexperience,(inanairportgoingonholiday).Therefore
ITV2aretryingtoberelatabletotheiraudiencesotheiraudiencecanrelatetoITV2ina
positiveway.Alsothetargetaudienceforthiswouldbe1830yearoldsbecausethatis
aroundtheageofthecharacterintheidentthereforeITV2aretryingtoappealto1830
yearolds.

AndintheITV2identthe'entertainmentVsinformation'designfeatureinthiscaseis
thisentertainmentisduetothefactthattheaudiencecanwatchthisidentwithoutfeeling
uninterestedandcanwatchtheidentandfullyenjoyit.Forexampletheaudiencesee
youngpeopleenjoyingthemselveswhileridingairporttrolleys.Sothisshowstothe
audiencethattheywillenjoywatchingthisidenttoseewhatwillhappentothecharacters
intheident.Thereforethetargetaudienceforthisidentis1830yearoldsthisis
becausestereotypesforthisagegroupisthisagegroupgooutonholidaysduring
summertoenjoythemselvesand1830yearoldsmayrelatetothisbecausetheymayhad
funinanairportandmaybeinvolvingairporttrolleys.(Similartotheonesinthiscertain
ident).


Inthisidentthedesignfeature'interactionwithviewers'isshownandspokeninan
informalwaythisisbecausethenarratorisspeakinginapleasantwaybutasifheis
havinganconversationwithsomeonebutinthiscasethenarratorishavinga
conversationwiththeviewers.Thereforethenarratorspeakingasifheishavinga
conversationthenmakestheaudiencerelatetothenarratorandthechannelmorebecause
itwillmaketheaudiencefeelcalmandrelaxediftheyfeeltheyarebeingspokentoina
pleasantandinacalm/relaxedmanner.Forexamplethenarratorsay's,"WhatIamtrying
tosayis",thisshowsthenarratorisexplaininghimselftomakeitclearwhatheissaying
andheisspeakinginainformalwaywhichismorecalmfortheaudience.Thereforethe
targetaudienceforthisdesignfeatureis1625yearoldsthisisduetothatfactthatthis
agegroupmayfeeltheydon'twanttobespokentoinaformalwaythereforethistarget
audiencewillwanttobespokentoinacalmandinformalwayasifsomeonewasjust
speakingtotheaudienceinanrelaxedenvironmentandthisiswhatthenarratordoes.

BBC4ident:CurrentMiscellaneousPresentation:Thedesignfeatureof
'density'fortheidentfor'BBC4:CurrentMiscellaneousPresentation'hasahighdensity
thisisduethefactthatthelengthoftheidentis01:02.Butthenarratorgiveslittle
informationbutthepresentationadvertisesBBC4inapositiveandseriesway.For
examplethedensityofthenarratorgivinginformationislowbecauseinthebeggingthe
narratorsays,"EverythingtolookforwardtoonBBC4",thisshowsthenarratorletsthe
presentationspeakforBBC4becausetheidenthasalonglengthandthereforealong
lengthofinformation,soahighlevelofdensityofinformation.Thereforethetarget
audienceforthisdesignfeatureis2550yearoldsthisisbecausethisaudiencewillbe
interestedonwhatthechannelhastoofferandwhattypeofprogrammesisshownonthis
certainchannel,BBC4.

Alsothe
designfeatureof'composition'isshownthoughoutthisidentthisisduetothefactthe
logoofBBC4isshownthoughouttheident.Forexamplethelogoisshownthroughout
theidentsotheaudienceclearlyknowwhatchanneltheyarewatching,butthelogoof
thechannelisplainthisisbecausetheaudiencewillnotwantanoverpoweringlogoasit
willnotappealtothem/appealtotheiragegroup.Thereforethetargetaudienceforthis
designfeatureis2550yearoldsthisisduetothefactthatthisaudiencewillnotbe
interestedinbrightandcolourfullogoandthiswillnotappealtotheirpersonaltasteand
iftheBBC4logowasbrightandcolourfulthismaybeseenaschildishwhichisthe
oppositetotheBBC4channel.AlsothisidentshowsBBC4isaseriouschannelthisis
becauseitdisplaysawiderangeofinformationsuchasdocumentarywhichistruestories
whichcouldbeemotiontowatch,sothisshowsthatBBC4isaseriouschannelasit
showsinformationtotheaudiencewilliseithertrueorcouldbeemotionalforthe
viewerstowatch.Forexampleintheidenttheaudienceisanurse,(inanblackandwhite
film)thisshowsthatBBC4isaseriouschannelasnurses/doctorshavetosavelivesor
gothoughsituationswhichcouldbelifethreatingforthepatientsduringthatperiodof
timealsothefactthatthedocumentaryisinblackandwhiteshowsthatthefilmfootage
isold/historical.


Thedesignfeature'tempo'beginsloudintheBBC4ident,thisissoitgrabsthe
audience'sattentionsothattheywatchtheBBC4ident/watchBBC4.Thetempo
throughouttheidentisthenpositiveanduplifting.Forexampletheidentbeginsloudthis
isbecauseBBC4willwantviewerstowatchtheidentwhichmayleadtothemwatching
BBC4.Thetargetaudienceforthisdesignfeatureis2540yearoldsthisisbecausethe
tempo/musicwillappealtothiscertainagegroupbecauseitispositivebutnotloudand
overpowering.

Alsothedesignfeature'spaceandtime'isshowninthisidenttobesetbecauseitisset
inreality.ButsomeoftheidentissetinthepastthisisbecauseBBC4showshistorical
programmesandseriousprogrammes.Forexampletheaudienceseepeoplewalking
downthestreet,whichisrelatablebecauseitissetinreality.Overallthetargetaudience
forthiscertaindesignfeatureis3050yearoldsthisisbecauseBBCFourshowhistorical
programs,whichmayappealto3050yearsalsoBBCFour,isseriouswhichwillappeal
tothisagegroup.

Thedesign
feature'entertainmentvsinformation'isclearlyshowninthisBBCFouridentthisis
becausethisidentcontainsalotofinformationandhistoricalimages/informationwhich
thenshowsitisseriousandthatBBC4suppliesalotofinformationfortheaudience.For
exampletheaudienceseeablackandwhiteimageofanursethisthensuggestsBBC
Foursuppliesaudience'swithhistoricalinformationofthepast.Thereforethetarget
audienceforthisdesignfeatureis2550yearoldsbecauseitcontainsalotofinformation
whichwillappealtothiscertaintargetaudience/agegroup.

Alsothedesignfeature'interactionviewers'ispresentedandspokeninaformaland
seriouswaythisisduetothefactthatBBCFourisaformalandseriouschannelthat
presentsprogrammesthatareserious,factualandhistorical.Forexampletheaudience
seecharacterstalkinginaformalmannerandthereisimages,whichappeartobe
old/historical,whichthensuggeststhatBBCFourisserious.Thereforethetarget
audienceforthisdesignfeatureis2550yearoldsbecausethisagegroupwill
notapproveofslangbeingspokenbecausethistargetwillthenfindthechannel
unappealingandmayfinditisnotsuitablefortheiragegroup.(Slangismore
stereotypedfortheyounggenerationnotfortheoldergeneration).

ITVIdent:Ballerinas:
Thedesignfeature'densityofinformation'isshowclearlyinthisITVidentbecausethe
narratorspeaksforthewholeoftheidentwhichshowsithasahighdensityof
informationbutthelengthoftheidentisshortthisisbecauseitis15secondslong.For
examplethenarratorbeginsspeakingassoonastheidentbegins.Thereforethetarget
audienceforthisdesignfeatureis1830yearoldsthisisbecausethisagegroupwillwant
toknowwhatprogrammeisappearingnextanddetailaboutitbuttheywillnotwantthe
identtobetolong.

Alsothedesignfeature'composition'isshownclearlythisisbecausethelogoisonthe
screenforthewholedurationoftheident.Forexampletheidentisonthelefthandside
ofthescreenthisissotheaudiencecanwatchthecharactersintheidentbutstillclearly
seethelogoofthechannelclearly.Thereforethetargetaudienceforthisdesignfeature

2030thisisduetothefactisthatthisagegroupwillwanttoknowwhatchanneltheyare
watchingbutstillbeabletowatchtheidentwithoutanyproblems.Whereasotheridents
arenotlikethisidentthisisbecausethisidentisrealisticandreliablefortheaudiencebut
otheridentscouldbefantasyoradvertisethechannel.AlsoITVdoeshaveotheridents
whicharerealisticandrelatablefortheaudiencethisshowsthatITVshowsprogrammes
thatarerelatableandtrue/realisticfortheaudiencewhereasotherchannel'sidentsarenot
reliablebecausetheprogrammestheymayshowcouldbenottrueandthereforenot
relatablefortheaudience.

Thedesignfeature'tempo'isshownintheidentbecausethetempoisslowandcalm.For
examplethemusicisnotquickandloudthetempointhisidentistheopposite,whichis
calm,relaxedandslow.Overallthetargetaudienceforthisdesignfeatureis2030year
oldsbecausethisagegroupwillappealtoslowandrelaxedtempoandmusic.

Andthedesignfeature'spaceandtime'isshownintheidentbecausethereis
charactersdancingisadancestudiowhichmaybesetitrealitybecauseitispresented

inbrightcoloursnotinblackandwhiteanditissetinrealitybecausethecharactersare
dancingwhichisrelatablefortheaudiencethisisbecausesomeviewerswatchingthis
identmaydanceorenjoydancethisthenmakesthisidentrelatablefortheaudience.For
exampleiftheidentwaspresentedinblackandwhitethentheaudiencewillbelieveit
wouldbesetmanyyearsagobutthiscertainidentusesclearcolourswhichsuggestsitis
setinthepresent/reality.Thereforethetargetaudienceforthisdesignfeatureis1625
yearoldsthisisbecausethisagegroupmayenjoythisstyleofdanceandmaydance

themselves.

Thedesignfeature'entertainmentvsinformation'isclearlyshowninthisidentbecause
thisidentisentertainingfortheaudiencebecausetheirisyoungfemalesdancingandthe
onlyinformationinthisidentisthenarratorprovinginformationofwhatprogrammeis
appearingnext.Forexampleiftheidentwasjustaplainbackgroundwiththelogothis
maybenotinterestingfortheaudiencebecausetheaudiencewouldhavenothingto
watch.Thereforethetargetaudienceforthisdesignfeatureis1625thisisbecausethis
agegroupwillfindthisidentappealingandentertainingastheycanwatchtheidentand
feelentertainedastheycanwatchpeopledance.(Manypeoplefindpeopledancing
appealandentertaining).

Aswellasthedesignfeature'interactionwithviewers'ispresentedandspokenina
informalwaythisisbecausethenarratorisspeakinginformallyandwhatisonthescreen
willappealtotheyounggenerationmore.Forexampleifthenarratorspeaksusing
sophisticatedlanuageandputtingalotofdetailintowhattheyaresayingthenthe
narratorwouldbespeakinginaformalwaybutinthisidentthenarratordoesnotspeak
longandspeaksasifsheishavingaconversationwiththeaudience.Overallthetarget
audienceforthisdesignfeatureis1625yearoldsthisisduetothefactthatthisage
groupwillwanttobespokeninacalm,pleasantandrelaxedmanner.(Whichisdoneand
showninthiscertainident).

Successfulandunsuccessfulidents.
There are many opportunities of onscreen graphic representation.
Idents Create a corporate identity and tone for your channel. This
means what the channel is about and what is the ident trying to
communicate to the audience. For example the ident may be all pink
and have animals included in the ident this then suggests this certain
ident is for young females. Idents also Easily display text based
information. This means the ident displays/shows text, which could be
helpful to the audience as it may give information of the channel or the
programme this is helpful to the audience as the audience, may want

to know what programme could be appearing next on the channel. And

an ident, Allows you to brand your channel. So this means the
audience trust whats on that certain channel. For example the viewer
may enjoy watching programmes on, E4 therefore that certain
viewers then wants to see all programmes on that certain channel
programmes they enjoy. Idents, Encourage brand loyalty means the
ident encourages. Idents also appeal to, 'Target audience this means
what age group the target audience appeals to. For example if an ident
was serious and included a lot of text information then this will appeal
to an older generation because it will not be suitable for younger
children. And people continue watching a certain channel because they
know and trust the channel and the programmes the channel shows.

There is Limitations of onscreen graphic representation. The

limitation of onscreen graphic representation includes, Typography
this means the ident needs to big and bold so it can catch the attention
on the viewers attention more. Also Resolution is what type of
devices people are using. For example people watch programmes on
their mobile phones. Colour is then what devices are people watching
the channel/ident on. Also Aspect-ratio means what the viewer is
watching the channel on. For example the viewer may watch the
channel on a wide or small screen. This may affect the quality because
the footage may be stretched to much which will then make the quality
appear blurry and unclear to the audience.

The newest ident for TV Gold from 2004 is a successful ident.

Such as the newest ident contains a corporate identity and a tone for
the channel this is because TV Gold displays their logo clearly and the
channels ident clearly reflects of what the channel is about this is
because TV Gold includes comedy programmes and this ident contains
random and funny props. For example the audience see laughing teeth
walking around the ident, which suggest that TV Gold shows a range of
comedy programmes. The typography in this certain ident is appealing,
big and use of bold righting and props, which appeals to a range of
audiences. Also this certain ident contains a range of bright colours,
which attracts the audience attention. And the channels brand is
comedy which is shown though the ident as the ident status, Put
something funny on which then suggests that TV Gold is a funny
channel and the ident is interacting with the audience as the ident is
advising to put on TV Gold as it contains funny programmes. Also the
ident also appeals to many targets but mostly to 16-50 years olds this
is due to the fact.

Whereas the TV Gold ident from 1992 in unsuccessful this is due

to the fact it contains little interaction with the viewers, which makes
the audience feel uninvolved with the ident. (As if the audience feel
they are not apart of the ident/ TV Gold). Also this ident is not
entertaining fort the audience so the audience feel less interested in
watching the ident which leads to the audience not wanting to watch
the channel's programmes. Also the fact there is only little density of
information makes the audience uninterested in watching the ident

therefore the channel's programmes. Overall this TV Gold ident from

1992 is unsuccessful as it does not appeal to the audience in any way
and the ident is unclear to the audience of what it is presenting.

The '4Musc: Current Idents' ident is successful this is because it

has a well-balanced composition this is due to the fact the ident is well
thought though and it is clear to the audience of what the ident is
stating and what type of programmes the channel may produce and
show. Also this ident is entertaining for the audience may find watching
other people dancing interesting and entertaining. The ident is related
to the channel because as soon as the music begins the male and
female characters begin dancing this then suggests as soon as the
4Music begins people just want to dance. Also the facial expressions of
the male and female dancers are happy and positive which then

suggests that 4Music is a positive and happy channel. Also in the ident
the female character appears to be wearing clothing that is often worn
for nights out, (such as clubbing), which then suggest that 4Music is a
lively and youthful channel with youthful and lively programmes.
Therefore this ident is successful because the ident is appealing and
entertaining for the audience. And the reason why this ident appeals
and is entertaining for the audience is because it contains up to date
music which will appeal to the young generation and the male and
female characters in this ident appear to be dancing which will
interest/entertain the audience as viewers can watch people dance for
a moment. Therefore this ident is succesful as it is fun, postive and up
to date, which will appeal to the audience.

The '4Music: 2008 Mischellaneous Presentation' ident does not

show what target audience this ident is targeted for this is due to the
fact this ident only contains black and pink colours and the logo. This
confusing the audience, as the audience will be unaware what age
group the channel will be suitable for. The ident is not interesting this is
because there is no use of bright colours, which does not attract the
audience's attention and makes the ident appear unappealing and
plain. Also the music used in the ident is not appealing this is because
it is not upbeat and positive in actual fact it to slow and quite. The
ident also does not inform the audience with any information about the
channel or what programmes are appearing next/soon this makes the
channel appear unappealing so it does not inform their audience about
the channel in any way. Therefore this ident is unsuccessful because it
has little information provided and does not interest the viewers in
anyway.

The 'Channel4: Special Presentation (2) ' ident is successful this is

because it presents the logo in a interesting manner this is because
the logo of the channel appears in a center of a country which
suggests that Channel4 is the center of everything this includes in
every country. Also the narrator provides information verbally this is
helpful for the audience because the audience may wish to know what
programmes will be appearing next and what it may be about. The
music used in this ident is calm and relaxes the audience this is
because the music is not loud and over-powering. Also the ident is wellbalanced this is due to the fact the ident is well thought though and it
is clear to the audience what the ident is stating and what type of
programmes the channel may produce. Therefore this Channel4 ident
is successful this because it is clear and attracts the audience attention
in a positive manner. Therefore the target audience for this ident is 2550 year olds this is because this target audience will not want an ident,
which is overpowering, (powering with loud music or a narrator
speaking in an aggreastive), this is because this ident the narrator
speaks clearly and slowly so the audience clearly knows what the
narrator statued. And the music used in this ident is not loud but calm
and relaxed. Therefore this ident is suitable for the target audience of
25-50 year olds because there is suititable music appealed and the
location of the indent will appeal to this audience as this traget
audience will be interested in what is happening in different countries
all over the world.

The 'Channel4: 1999 Idents' ident is unsuccessful this is because it

is not related to the Channel4 programmes or the channel also the
ident is not interesting therefore the audience lose interesting in the
channel and the programmes they produce and show. The music
played in the ident does not attract the audience to watch Channel4
programmes or the channels this is because the music used is loud and
may make the audience feel uncomfortable and uneasy. Therefore this
ident is unsuccessful because it is unappealing, it does not interest the
audience, the colours used are dark and the music is not suitable for
this certain channel.

Conclusion:
Thereforewhatmakesasuccessfulishighdensityofinformationthisissotheaudience
clearlyknowswhatthechannelisaboutorwhatprogrammesmaybeappearingnexton
thechannel.Wellbalancedcompositionisintomrantforanidentasitisadvertisingthe
channel.Forexampleinanidenttherebeanlocationbutthelogoofthechannelwillbe
clearlyseenbytheaudiencethisissotheaudienceknowwhatchanneltheyarewatching
andwhatthechanneliscalled.
Andforasuccessfulident,theidentmustshowuseofspaceandtime.Suchaswhere
theidentisset/loctionthisissotheviewerscanunderstandthechannelmorethoughthe
useoftheident.ForexampletheFilm4identsusedifferentgenresoffilms,whichrelates
toFilm4.