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Transilvania University of Brasov

Economic Sciences and Business Administration


Business ndAdministration (in English) 2nd year of study, 8832
Group (2 )

Attitudes, opinions
and behaviors of students at
Transilvania University regarding
EMPLOYEES ENGAGEMENT

Student Name: ALISA COSMINA STAN


Coordinator professor: TIMEA DEMETER

PG. 1

PG. 2

1. Introduction
Marketing research is "the process or set of processes that links the consumers, customers,
and end users to the marketer through information information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the
method for collecting information, manages and implements the data collection process,
analyzes the results, and communicates the findings and their implications."

I chose the topic " Attitudes, opinions and behaviors of the students at
Transilvania Univ. regarding Employees Engagement because I truly believe that
students of Transilvania University are going to be part of the future work force on the
market and at the moment they dont take into consideration this aspect of their
actual/future jobs.

The reason why I chose to conduct a marketing research about employees engagement
among Transilvania Universitys students is because I want to highlight the fact that the
involvement and engagement of students employees in their jobs is not very high, even
though it has a big impact on their future career and employers company development at
the same time.
My analysis reflects as well which is the percentage of students in this situation, of not
acknowledging the importance of employees engagement in their professional life.
The company that may use this marketing research can be "Transiris Corporation, a
corporation with headquarters in San Francisco, US and offices spread all around the
world, which is continuously developing their activity and employees.

PG. 3

Objectives

Basic aspects

Behaviors of
Transilvania Universitys
students regarding
employees engagement

Interviewers questions

Attitudes and opinions


of Transilvania
Universitys students
regarding employees
engagement

Transilvania Universitys
students characteristics

Research Objectives

Do they have a job?


If yes - which
domain of activity/ If
not which domain
they would like to
work into
Which salary would
they want to have
How much time
would they be willing
to spend for their
jobs

What people think


about employees
engagement
What is the students
attitude toward the
fact that their
engagement
influence their
results and
development of their
careers

What is their age


What is their gender
What are their
studies
What is their
monthly income/if
the case

PG. 4

To identify which
domain of activity is
the most spread
among students
To identify the value
of revenues they
would like to get
To identify the time
they are ready to
invest in their work

To identify students
opinions regarding
employees
engagement
To identify students
attitudes toward the
fact that their
engagement
influences their
results and
development of their
careers
To identify students
characteristics

PG. 5

2. Reasearch hypotheses
General hypotheses:

1. The majority of the inverviewed students believe in employees engagement


2. Most of the students think that employees engagement is a basic thing when having
a job
3. Most of the interviewed students have a job at the moment
4. Most of the people prefer to be involved and engage when having a job
5. A small part of the interviewed people appreciates a long schedule when working

Statistical hypotheses:
1. H0: 34 % of the interviewed students work 8h a day. H1: Not 34% of the
interviewed students work 8h a day
2. H0: 67% of the interviewed students are currently on their first faculty. H1: Not
67% of the interviewed students are currently on their first faculty.
3. H0: The mean of the consideration income is 1500 lei/month. H1: The mean of
the consideration income is not 1500lei/month.
4. H0: 23% of the interviewed students have an income of less than 500 lei. H1:
Not 23% of the interviewed students have an income of less than 500 lei.

PG. 6

3. Research methodology

Methods of research

Through this research I want to study the Attitudes, opinions and behaviors of Transilvania
Universitys students regarding Employees Engagement.If we take into consideration the
focus of the research activity, this research is applicative because it is helpful for finding
information about what jobs, revenues are students expecting from their jobs, and what
inspires/motivates them in their professional life. If we consider the marketing problem, it is a
descriptive research because we want to determine the attitudes, opinions, intentions and
behaviors of Transilvania Universitys students regarding employees engagement. If we
consider this type of information obtained through this research, this is a quantitative type of
research.
All the data contained in this research was collected through online surveys only.

Research Group targeted


The research Group I targeted is represented by the youth studying at Transilvania University
of Brasov, Romania.
There are approximately 25000 students studying at Transilvania University of Brasov.
Calculation of the sample size and sampling method

To determine the size of the sample I used the formula:

n=

z*p*q/E
n= the size of the sample
2

z = the square of the z coefficient corresponding to the confidence interval


p= percent estimation for success
q=(1-p) it`s the percent estimation for failure
2

E = the square of the error expressed in percents

If we consider the error=5% and the confidence interval of 95% for which z=1.96, we
consider p=q=1 and the formula is it follows:

PG. 7

n = z/2 x p ( 100 p ) / E =
= 1.96 x 100 x 100 / 5 =
= 1536.64
Because the number of students is large, I interviewed 100 of them from Transilvania
University.
The error is calculated as follows:

E = z*p*q/n = 1.96*100*100/100 = 19.6%

I used the simple random sampling to select a sample for my research.

Brief characterization of the questionnaire

PG. 8

In order to obtain the needed information, I have used a questionnaire which contains 18
questions concerning employees engagement among students. The questions I have formulated
are simple and short to encourage the respondent to answer more easily. I have tried to avoid
ambiguity and use phrases that are common to daily language and the questionnaire as well
does not contain questions which cover more than 1 issue at once. The introduction questions
are simple and concern general information, simple opinions giving the respondent the
opportunity of feeling comfortable to give concrete answers, the difficult questions are placed
in the middle part of questionnaire, but also mixed with simple ones not to bore the respondent.
The last questions are simple, concerning only their aspects.4. Research results

1.What gender are you?

Statistics
What gender are you?
N

Valid
Missing

100
0

What gender are you?


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Male

57

57

57

57

Female

43

43

43

100.0

100

100.0

100.0

Total

PG. 9

Interpretation:57% of the correspondents are male and 43% are females.

2. How old are you ?


Statistics
How old are you?
N

Valid
Missing

100
0
How old are you?
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

18-20

33

33.00

33.00

33.00

20-25

47

47.00

47.00

80.00

25-30

11

11.00

11.00

91.00

30-35

6.00

6.00

97.00

Over 35

3.00

3.00

100.0

100

100.0

100.0

Total

PG. 10

Interpretation:
33% of the questioned students are between the age 18-20, 47% are between the age 20-25,
11% are between 25-30 years old, while 6%of them are between 30-35 years and 3% are over
35 years old.

3. What is your level of education?

Statistics
What is your level of education?
N

Valid

100

Missing

What is your level of education?

High-school

67

Valid
Cumulative percent
Percent
67
67
67

Bachelor

18

18

18

85

Valid MBA

13

13

13

98

PhD

100

100

100

100

Frequency

Total

Percent

Interpretation:
PG. 11

67% have finished High School, 18% have a Bachelor degree, 13% have a MBA
degree, and another 2% have a PhD degree.

4. What is your income?


Statistics
What is your income?
N

Valid
Missing

100
0

What is your income?


Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Less than 500 Lei

23

23

23

23

500-1001 Lei

38

38

38

61

1001-1501

27

27

27

88

Over 1501

12

12

12

100.0

100

100.0

100.0

Total

Interpretation:
23% of the questioned students have an income less than 500 lei, 38% of them earn between
500-1001 lei, while 27% have an income between 1001-1501 lei and 12% have an income over
1501 lei.
PG. 12

5. During the last month, how many hours did you work a day?
Statistics
Worked hours per day last month

Valid
Missing

100
0

Worked hours per day during last month


Frequency

Percent

Valid Percent

Cumulative
Percent

I did not work any


any hour
4h/a day
Valid 8 h/a day
More than 8 h/a day
Total

27

27

27

27

26

26

26

53

34

34

34

87

13

13

13

100.0

100

100,0

100,0

Interpretation:
27% of the questioned students did not
work any hour, another 26% worked
4h a day, 34% of the interviewed
students worked 8h a day last month
and another 13% worked more than 8h
a day during last month.
6. During the last month which field did you perform work on?

PG. 13

Case Summary
Cases
Valid
N

Missing
Percent

Total

Percent

Percent

During the last month which


field did you perform work
on?

99%

99%

1%

100

100,0%

a. Dichotomy group tabulated at value 1.

During the last month which field did you perform work
on?
Responses
N
Management
Financial
During the last monthHuman Resources
which field did you
perform work on? Trade
IT
Other
Total

Percent of Cases

Percentage
8

7.62%

8.08%

18

17.14%

18.18%

12

11.43%

12.12%

8.57%

9.09%

24

22.86%

24.24%

34

32.38%

34.34%

105

100.00%

134.34%

a. Dichotomy group tabulated at value 1.

Interpretation:
7,62% worked in the management field, 17.14% of the interviewed students worked
in the financial field, 11.43% worked in the HR field, 8.57% worked in the trade
field, while 22.86% worked in the IT and 32.38% worked in other type of field but
the ones mentioned in the options given.
.

7. During the last month, how many hours did you work Overtime?
Statistics
During last month how many
Hours did you work Overtime
N

100

Valid
Missing

0
During last month how many hours did you spent working
Overtime
Frequency

Percent

Valid Percent

Cumulative
Percent

I did not work any hour


Regular hours
1h Overtime

27

27

27

27

40

40

40

67

12

12

12

79

PG. 14

Valid

2h-4h Overtime
7h or more
Total

86

14

14

14

100,0

100

100,0

100,0

Interpretation:
27% of the interviewed students didnt work at all during last month, 40% worked on a
regular schedule, while 12% worked only one hour Overtime during the last month, 7%
worked between 2h and 4h Overtime last month and 14% of the students questioned
worked more than 7h during the last month.
8. Do you think that engagement regarding work its fundamental for your career?
Statistics
Do you think that engagement
regarding work its fundamental
for your career?
Valid

100

Missing

Do you think that engagement regarding work its fundamental for your career?
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

84

84

84

84

No

16

16

16

100,0

100

100,0

100,0

Total

Interpretation:
84% of the interviewed students consider engagement a fundamental quality for their
careers, while 16% of them do not consider engagement fundamental for their careers.
PG. 15

9. Please state your opinion regarding the following statements:


Employees

I would like to
invest more time I am motivated
doing my job
mostly by success
activities

Having a job engagement leads to


while studying better results for the
is important
company and my

career at the same time


N

Valid

100

100

100

100

Missing

Mean
M edian

3.75
13

3.67
17

3.57
18.00

3.84
20.00

38

36

33.00

43.00

4.7

4.71

4.75

4.68

22.06

22.19

22.55

21.91

Mode
Std deviation
Variance

a. Multiple modes exist. The smallest value is shown

Having a job while


studying is important
Frequency

Valid

Total

Percent

Valid Percent

Cumulative percent

13

13

13

21

27

38

38

38

66

34

34

34

100

100

100

100

PG. 16

Employees engagement leads to better results for the company and my


career at the same time
Frequency

Valid

Percent

Valid Percent

Cumulative percent

12

12

12

12

20

17

17

17

37

27

27

27

64

36

36

36

100

100

100

100

Total

I would like to invest more time doing my job activities


Frequency

Valid

Total

Percent

Valid Percent

Cumulative percent

12

12

12

12

17

17

17

29

18

18

18

47

20

20

20

67

33

33

33

100

100

100

100

PG. 17

I am motivated mostly by success


Frequency

Valid

Total

Percent

Valid Percent

Cumulative percent

20

20

20

29

43

43

43

72

28

28

28

100

100

100

100

Interpretation:
PG. 18

We can see that the mean of the statements are between 3 and 4 so that means that
these statements are considered to be as agree.
The mode for all statements is 4 meaning that the largest part of people who answered
rated them as agree as well, expressing their interest on the topic.

10. Would you like to participate to an internship?


Statistics
Would you like to participate to
an internship?
N

Valid

100

Missing

Would you like to participate to an


internship?
Frequency

Percent

Valid Percent

Cumulative
Percent

Valid

Yes

68

68

68

68

No

32

32

32

100.0

100

100.0

100.0

Total

Interpretation:

PG. 19

68% of the interviewed students would like to participate to an internship, while 32%
wouldnt.Conclusions

In the research that I have made Ive found out the following:
34% of the interviewed students worked 8h a day last month
84% of the interviewed students consider engagement a fundamental quality
for their careers
38% of them earn between 500-1001 lei
So the majority agreed and assume the importance of employees engagement in our
social and professional life.

PG. 20