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GEORGE T.

LATSIS
www.linkedin.com/in/georgelatsis
Denver, Colorado (303) 304-7484 gtlatsis@gmail.com

PROFESSIONAL SUMMARY
Dynamic leader with 20 years of progressive experience in performance based digital marketing, sales, business
development, new product and market launches and strategy consulting on a global scale. Extraordinary track
record of success helping B2C and B2B product and service technology organizations create and execute
transformational programs that drive measurable results. Proven ability to understand business requirements,
design innovative strategies and create best practices in brand building, target market penetration, operational
efficiencies, competitive landscape and sales enablement. Multiple industry and international experience in
mobile/wireless telecom, cable/broadband, healthcare, consumer packaged goods, financial services and
aero/mechanical engineering industries. Proven ability to conceptualize insightful connections and link with
creative and analytical problem solving. Cultivate and maintain rewarding client, partnership, agency and team
relationships in fast paced, high-growth environments. Navigate multiple languages and cultures across varying
marketing, advertising, sales and product organizational levels.
Mobile Marketing & App Dev
Mobile Health & Life Sci Apps
B2C & B2B Sales & Marketing
Global Team Management
New Market Introductions
Field Marketing Expertise

Strategic Client Partnerships


Competitive & Market Intelligence
Sales Enablement & Operations
Global Business Development
New Product Launches
Project Management Acumen

Go-to-Market Strategist
International Channel Operations
Consumer Research Insights
Data Metrics/Analytics Integration
Demand Gen Optimization/SEO
Multi-lingual & Multi-Cultural

EXPERIENCE
Vice President Digital Marketing & Business Development - Central Region
34Commerce (Cinsay)
Denver, CO
2013 2015
Multi-patented social video commerce technology with full capabilities for mobile, online and social media
applications. 34Commerce is the third largest global processing and payment services gateway provider.
Central region leader of 5-person team targeting enterprise, non-profits and payment service providers with
SmartStoreTM selling solutions of digital advertising and social video commerce transactional technology.
Successfully prospect and secure business development partnerships and long term sales contracts with
SMB and Fortune 500 clients including DHL Worldwide, Honda & Volkswagen dealer networks, Verizon,
Rakuten, NCR, Retail Pro, BBB and GoDaddy; combined subscription revenue projections of $30M annually.
Help Fortune 500 leverage search, display and video advertising on behavioral targeted basis to grow their
businesses utilizing Cinsay video container platform. Worked with webs largest publishers to utilize Cinsays
video player/platform for text, image, rich media, video and mobile display ads serving and monetization.
Cinsays in-video purchase technology platform allows clients to experience a 5x reduction in visitation and
click-through abandonment rates and 3x conversion rates with their customers.
Global Vice President Performance Marketing & Business Development - North | South America
Velti, Corporation
San Francisco, CA
2012 2013
$300M leading global provider of mobile marketing and advertising technology solutions that enable brands,
agencies and mobile operators to manage 1:1 relationships through the mobile channel.
Responsible for 15-person mobile loyalty partnership business line in North & South America. Charged with
driving BizDev, Sales Operations and Field Marketing implementation initiatives to build strategically scalable
growth capabilities and operational excellence. Launched AERL Performance Practice
(Acquisition/Engagement/Retention/Loyalty) business unit servicing Telecom, CPG, Retail, Cable and FinServ.
Client portfolio management responsibilities accounted for 20% of total company revenue. Client
engagements included managing and delivering mobile ad marketing, consumer acquisition, audience
extension, engagement, operational implementations and loyalty performance KPIs against $25M spend for
multi-channel marketing programs with a 34% ROI lift in results metrics in year 1.
Strategic solution selling of new digital advertising and loyalty products and services to top 25 customer
prospects in North and South America. Targeted expansion of market dominance and footprint among core
solution verticals utilizing mobile as a second screen. Company lead on building critical thinking for sales and
operations teams that aligned cross channel initiatives with synergistic new business opportunities.

G. Latsis - Resume
Vice President Global Marketing & Corporate Communications
Ubee Interactive, Inc.
Denver, CO
2010 2012
$300M privately held global company recognized for designing, engineering and selling fixed and mobile
broadband CPE product solutions to cable, wireless and telecom service providers worldwide.
Spearheaded corporate marketing and sales operational efforts including B2C & B2B promotions, advertising,
digital/social media, and industry thought leadership, customer insights and analytics, events, agency, PR,
Field marketing and packaging design against $12 million budget. Efforts helped grow sales 21% CAGR in 2
years and increase brand awareness 48%.
Reinvented and launched companys B2C and B2B worldwide branding, focusing on increased market share
(+21%) in the $16B data (cloud), security/VPN, digital voice, video, and wireless WiFi LTE/4G markets.
Charged with maximizing impact and ROI results against $9 million MDF program spend for regional B2B/C
marketing programs in the EMEA, APAC and US, utilizing 4 direct reports covering retail and MVNO channels.
Lead marketing & operations integration of two $45M acquisitions in Mobile WiFi & Femto/Small Cell industry.
Founder & Managing Partner
Upfront Consulting Group, LLC
Denver, CO
2007 2010
Innovative strategic sales & loyalty marketing consulting firm specializing in B2C and B2B global Fortune 500
CPG, mobile operators, financial services, & sports/entertainment marketing clients seeking to drive brand
growth, market share and expand international footprint. Board member Mobile Marketing Association from 200106.
Developed emerging digital media incubator to create and deliver on innovative fixed and mobile video content
technologies providing high content production value products and ad revenue solutions to consumer and
enterprise clients, sports and entertainment networks and major motion picture studios including Turner
Sports, ESPN, Paramount, Disney, E! Entertainment, Dick Clark and Ryan Seacrest Productions.
Negotiated licensing and rights usage for on-site placements of new digital 3D 360 Freeze capture
technology at high profile sports and award show events including NBA All-Stars, NASCAR, MTV Movie &
Music Awards, Emmys, Golden Globes, Grammys and Oscars; tied to Western Union loyalty promotions.
Shaped digital and social media loyalty-marketing programs for consumer brand clients by evaluating and
interpreting consumer insights to extend reach of field marketing, loyalty promotions and activation initiatives.
Generated $1.1M in revenue by securing 8 strategic marketing engagements involving sports properties and
enterprise partners on behalf of CPG and wireless carrier clients utilizing mobile marketing and ad solutions.
Senior Director of Mobile Marketing & Strategic Partnerships
Openwave Systems Inc.
Redwood City, CA
2002 2006
$800M global wireless software provider of mobile Internet platform, messaging and location based applications.
Generated $6.5M in consulting professional services engagements with 12 clients covering multiple marketing
and new product initiatives for mobile data enablement of retail branded marketing content including consumer
insights, loyalty trends and product innovations, advertising & app management for global mobile operator
customer targets including Telefonica, O2, Orange, Vodafone, Sprint, Verizon & AT&T.
Drove 40% of companys $185M mobile web (WAP) revenue of online content distribution products and app
services through lead generation, loyalty solutions, support, sales enablement and fulfillment processes.
Developed end-to-end marketing, sales and PS consulting programs that established market dominance and
credibility with new region entries that promoted adoption and built brand loyalty of product line & solutions to
strengthen mobile operator competitive advantage.
Director of Corporate Marketing & Sales Enablement
Covad DSL Communications Company
Santa Clara, CA
2001 2002
$350M national broadband services provider of DSL, T1, VoIP and VPN services for business and residential.
Charged with staffing, leading and managing multi-layered marketing division including establishing and
growing corporate B2B/C product portfolio, brand awareness & loyalty, sports property targets, acquisition and
management in support of online presence, lead marketing, demand generation and new client opportunities.
Defined brand strategy and integrated field marketing initiatives with online advertising to fortify position as
premier broadband solutions provider. Increased consumer subscribership by 26% on $174M revenue.
Developed, managed and executed against a $35M corporate and channel partner field marketing and sales
support budget for loyalty programming, national awareness building, consumer targeting/audience extension
programs, mobile and direct response advertising and online demand generation campaigns. Programs
results drove +1.2M incremental leads with 610K conversions and increased ROI by 21% in year 1.

G. Latsis - Resume
Director of Marketing, Global Brands | Worldwide Sports Sponsorships USA & Western Europe
The Coca-Cola Company
Atlanta, GA, London UK, Paris, FR
1997 2001
$29B global market leader of soft drinks and beverages recognized as the #1 worldwide consumer brand.
Led the partnership management and retail program deployments of Coca-Colas $350M European Sports
branding investments geared to extract optimal alignment and value for retail trade channel opportunities
across Pan European markets utilizing sporting events and online digital content campaigns.
Drove marketing and sales successes for 12 Western European markets by negotiating and securing
professional sports licensed branded property assets for in-market retail promotions and loyalty activations.
Created online Marketing Asset Management (MAM) business models to build European-wide brand vision
and loyalty optimization of sports property asset selection, acquisition, field activation and ROI evaluation.
High profile event tie-ins included Olympics, Euro Cup, World Cup, F1, Super Bowl, World Series and Rugby.
Developed and grew sustainable strategic relationships and partnerships with all major U.S. and International
sports governing bodies including IOC, FIFA, UEFA, F1, ISL, IRB, NASCAR, NFL, NBA, MLB and NHL.
Category & Retail Marketing Manager Healthy Choice Brands
Hunt-Wesson, Inc.
Fullerton, CA
1994 1997
$24B industry leader in consumer brand packaged foods and subsidiary of ConAgra Foods.
Developed and managed marketing and advertising strategies and sales planning workshops for companys
$100M ready-to-serve prepared foods category, including 85 existing and eight new product introductions.
Managed existing brand volume and share forecasts including seasonal inventories with P&L responsibilities of
new and existing products. Delivered new product profit targets from $18M (baseline) to $37M in year 1; $51M
in year 2; and $76M in year 3 while improving trade channel efficiency spend by 14%.
Global Brand Manager Oral Care
Colgate-Palmolive Company
New York, NY, Rome, IT, Mexico
1991 1994
$13B global Consumer Package Goods Company with brands in oral care, personal care and home care.
Managed global oral care mouth-rinse brands. Accountable for multi-lingual media and loyalty building
campaigns for pan-European market rollout of oral & health care products in key markets.
Improved marketing and advertising spend by 22% on $45M budget by optimizing regional agency oversight
and mapping against local field marketing initiatives.
Mechanical Systems & Operations Engineer Spacecraft Division
McDonnell Douglas Aerospace
Huntington Beach, CA
1986 1989
$3.5B aerospace manufacturer and defense contractor of aircraft, spacecraft and satellite vehicles.
Directed various project management efforts of $285M commercial launch vehicles for satellite payloads.
Operations, manufacturing, productions, design and system integration lead.

EDUCATION
Graduate School of Business Administration MBA
University of Michigan

Ann Arbor, MI

1989 1991

College of Engineering Bachelor of Science in Aerospace/Mechanical


University of Colorado
Boulder, CO

1983 1986

College of Engineering Undergraduate Studies


Boston University

1982 1983

Boston, MA