ELLIN MENLOW

E-Mail: ellin.menlow@gmail.com

Cell: 973.477.0500

www.linkedin.com/in/ellinmenlow/

CAREER SUMMARY
Corporate Marketing and Events professional with expertise in event strategy and planning for
technology, fashion and eCommerce events. Proven track record of strong leadership in project
management with P&L oversight, general management operations, market insights, and business
development. Self-Starter with success in creating Executive level competitive intelligence and market
research, along with corporate marketing strategies (Media & Entertainment, SMB, and eCommerce),
global marketing including global tradeshows, executive panels, sponsorships and marketing campaign
strategy
Proactive Team Player

Tenacious Problem Solver

Skilled Communicator

Identify Opportunities

Creative Thinker

Sense of Humor

PROFESSIONAL EXPERIENCE
Verizon Digital Media Services, Basking Ridge, NJ
Marketing Events Manager

2012 to 2015

Planning and execution of over 20 trade shows, panels, recognition events and sponsorships per year in
the M&E space (OTT, TVE) including project plan development; thought leadership; customer events;
venue selection; contract negotiation; research for appropriate SWAG; Managed yearly budget of $2M;
Developed Action Plans and collaborated with senior management to develop event strategy to meet
everyones objectives; Position moved to California in January, 2015.
IBC 2014 - Challenged planning expertise to find suitable meeting space in International
location. (Venue selection)
Sportel MONACO Drove down event cost by 22% ($30K) by changing sponsorship
participation (Fiscal responsibility)
NAB 2014 Slam Dunk Customer Event Secured 2015 Signature Event contract by
exceeding expected subscription rate by 45% in 2014; (Creative)
Verizon Digital Media Services
Events and Marketing Intelligence Manager, PMO

2011 to 2012

Research and create VDMS Industry Headlines published daily to 300-person organization via Sales
Force Chatter. Developed in depth Corporate Strategic Profiles to support the sales team of over 70
Strategic Customer Profiles; Collaborated with 50 person Sales team to identify early stage sales leads of
high-value opportunities; Provided quantitative analysis of specific events (Super Bowl, March Madness)
for Senior Level Executives for sales direction. Assisted team effort in Power Point Presentations for
several types of communication
Opened channel of communication between sales and marketing and promoted team spirit
Sales team that now had a voice to get to industry events to network in

 Developed excellent Power Point skills

Purse Strings, Millburn, NJ
Owner

2009 to 2011

Owner of specialty store with multiple locations for luxury handbags, belts and other womens
accessories; Responsible for all aspects of running operation including buying, selling and building
customer and local relationships; Trained staff in latest computer applications; Emphasized excellent
customer service; Created marketing and advertising campaigns including brand development and social
media, vendor trunk shows, charitable events.
Perfected interpersonal relationships with selling staff and customers
Coordinated Breast Cancer Event with several vendors and local craftsmen
Exceeded vendor trunk receipts by 35% from years prior, even in a down economy

Verizon Telecom, Basking Ridge, NJ

Contractor for Events, Internal Communications

2007 to 2009

Provided support in Public Affairs Group with event logistics for annual Managers Kickoff Meeting for
10,000 employees across the US within a 14 day period; Recognition Events for 350 and two day
conference for 850; Coordinated site visitation and selection, negotiated for space, menu selection, and
all onsite logistics; Assisted in developing AV requirements and procurement; Developed RSVP website
with internal IT group; Prepared all materials for communication of event for all levels of management
involved.
Hit the ground running with my skills;
Asked back for three years running to jump in and perform

Armani Collezioni, Short Hills, NJ

General Manager

2003 to 2004

P&L responsibility for $2 million operation with team of 10; generated 5% sales growth; Leveraged business alliances
to optimize product availability and customer service

Supervise staff of 10 with diverse personalities

Work closely with buying office to assure proper assortments

EDUCATION
New York University, M.A., Hotel Management (Valedictorian), New York University, B.S.,
Retailing

KNOWLEDGE AND TRAINING

Proficient with Microsoft Office: Word; Excel; Power Point; Outlook; SFDC Chatter

AFFILIATIONS
Make A Wish Foundation, Wine and Wishes annual event, NY Chapter
ARC of Westchester
Event Planners Association
James Beard Foundation