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Course : Pengantar Ilmu Ekonomi (1506PIE03)

online.uwin.ac.id
Bachelor in Economics (S.E): Manajemen

UWIN eLearning Program

Session Topic : Supply


Course: Pengantar Ilmu Ekonomi
By Tovan Krisdianto, S.E., M.M.

Content

Part 1

Supply & Demand

Part 2

Movement on Supply Curve

Part 3

Balance & Market Mechanism

Part 4

Summary

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S.3

Part1: Supply & Demand

Supply: Quantity & Law

Quantity supplied
Defn: The amount of a good that sellers are willing and able to
sell
Law of Supply
The law of supply states that there is a direct (positive) relationship
between,
a. Price and
b. Quantity
supplied.

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Supply: Determinants & Schedule

Determinants of Supply
1. Market price
2. Input Prices
3. Technology
4. Expectations
5. Number of producers
Supply Schedule
Defn: A Table that shows the
relationship between the,
a. Price of the good and
b. Quantity supplied.
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Supply: Schedule

Bens Supply Schedule


No

Price of IceCream Cone

Quantity of Cones
Demanded

Marginal
Price/Q

1.

$ 0.00

$ 0.00

2.

0.50

0.00

3.

1.00

1.00

4.

1.50

0.50

5.

2.00

0.67

6.

2.50

0.63

7.

3.00

0.60

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Supply Curve: Definition & Curve

Price of
Ice-Cream Cone
$3.00
2.50

1. An increase
in price 2.00
1.50

1.00
0.50
0

9 10 11 12

2. increases quantity of cones supplied.

Quantity of IceCream Cone

Supply Curve
Defn: The upward sloping line relating price to quantity supplied.
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Markets: Supply

Market Supply
Refers to the sum of all individual supplies for all sellers of a
particular,
Good or
Service.
Graphically,
individual supply curves are summed horizontally
to obtain the market supply curve.

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Market: Supply & Quantity Supplied

Market Supply
Refers to the sum of all individual supplies for all sellers of a
particular,
Good or
Service.
Graphically,
individual supply curves are summed horizontally
to obtain the market supply curve.
Change in Quantity Supplied versus Change in Supply
Change in Quantity Supplied,
Movement along the supply curve.
Caused by a change in the market price of the product.
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Markets: Supply & Demand

Price of
Ice-Cream
Cone

BEN

JERRY

$3.00

MAKET

2.50
2.00
1.50
1.00
0.50
0

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9 10 11 12 13
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Quantity of Ice-Cream
Cones
S.11

Part2: Movement on Supply Curve

Market: Supply & Quantity Supplied

Change in Quantity Supplied versus Change in Supply


Change in Quantity Supplied,
Movement along the supply curve.
Caused by a change in the market price of the
product.

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Supply: Change in Quantity Supplied

Price of
Ice-Cream
Cone

S
C

$3.00

A rise,
in the price of ice
cream cones results in
a movement along
the supply curve.

1.00

0
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Quantity of
Ice-Cream
Cones
S.14

Supply: Determinants of Supply

Change in Quantity Supplied versus Change in Supply


Determinants of Supply
1. Market price
2. Input Prices
3. Technology
4. Expectations
5. Number of producers

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Supply: Change in Supply

Change in Quantity Supplied versus Change in Supply


Change in Supply,
A shift in the supply curve, either to the left or right.
Caused by a change in a determinant other than price.
Price of
Ice-Cream
Cone
$3.00

S3

S1

S2

Decrease in
Supply

2.50
2.00

Increase in
Supply

1.50
1.00
0.50
0
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9 10 11

Quantity of
Ice-Cream Cones
S.16

Supply: Variables that Influence Sellers

No

Variables that Affect


Quantity Supplied

A Change in This Variable

1.

Price

Represents a movement along the supply curve

2.

Input prices

Shifts the supply curve

3.

Technology

Shifts the supply curve

4.

Expectations

Shifts the supply curve

5.

Number of sellers

Shifts the supply curve

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Part3: Balance & Market Mechanism

Market Mechanism: Equilibrium

Equilibrium Price
The price that balances supply and demand.
On a graph, it is the price at which the supply and demand
curves intersect.
Equilibrium Quantity
The quantity that balances supply and demand.
On a graph, it is the quantity at which the supply and demand
curves intersect.

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Market Mechanism: Schedule

Supply and Demand Together


Demand Schedule

Supply Schedule

At $2.00, the quantity demanded is equal to the


quantity supplied!
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Market Mechanism: Equilibrium of Supply & Demand

Price of
Ice-Cream
Cone

Supply

$3.00

Equilibrium

2.50

2.00
1.50
1.00
0.50
0
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9 10 11 12

Demand
Quantity of
Ice-Cream
Cones
S.21

Market Mechanism: Excess Supply

Price of
Ice-Cream
Cone

Surplus

$3.00

Supply

2.50
2.00
1.50
1.00
Demand

0.50

0
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11 12

Quantity of
Ice-Cream
Cones
S.22

Equilibrium: Surplus

Surplus
When the price is above the equilibrium price, the quantity
supplied exceeds the quantity demanded.
There is excess supply or a surplus.
Suppliers will lower the price to increase sales, thereby moving
toward equilibrium.

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Equilibrium: Excess Demand

Price of
Ice-Cream
Cone
Supply

$2.00
$1.50

Shortage

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2 3 4
Quantity
Supplied

Demand

7 8 9 10 11 12 13
Quantity
Demanded
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Quantity of
Ice-Cream
Cones
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Equilibrium: Shortage & 3 Steps

Shortage
When the price is below the equilibrium price, the quantity
demanded exceeds the quantity supplied.
There is excess demand or a shortage.
Suppliers will raise the price due to too many buyers chasing too
few goods, thereby moving toward equilibrium.
3 Steps to Analyzing Changes in Equilibrium
Decide whether the,
a. event shifts the supply or demand curve (or both).
b. curve(s) shift(s) to the left or to the right.
c. Examine how the shift affects equilibrium price and quantity.

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Equilibrium: How an Increase in Demand Affects the Equilibrium

Price of
Ice-Cream
Cone

1. Hot weather increases


the demand for ice cream...

Supply

New equilibrium

$2.50
2.00
2. ...resulting
in a higher
price...

Initial
equilibrium
D2
D1

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3. ...and a higher
quantity sold.

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Quantity of
Ice-Cream Cones
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3 Steps: Analyzing Changes in Equilibrium

Shifts in Curves versus Movements along Curves

A shift in the,
a. supply curve is called a change in supply.
b. demand curve is called a change in demand.
A movement along a fixed,
c. supply curve is called a change in quantity supplied.
d. demand curve is called a change in quantity demanded.

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Equilibrium: How a Decrease in Supply Affects the Equilibrium

Price of
Ice-Cream
Cone

S2

1. An earthquake reduces
the supply of ice cream...
S1

New
equilibrium

$2.50
2.00

Initial equilibrium

2. ...resulting
in a higher
price...

Demand

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1 2 3 4

8 9 10 11 12 13
3. ...and a lower
quantity sold.
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Quantity of
Ice-Cream
Cones
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Supply & Demand: Price & Quantity

What Happens to Price & Quantity When Supply or Demand Shifts?

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Part4: Summary

Summary: Supply

a. The supply curve


shows how the quantity of a
good supplied
depends upon the price.

d.

Market equilibrium is
determined by the intersection
of the supply and demand
curves.

b. According to the law of supply,


as the price of a good rises,
the quantity supplied rises.

e.

c.

Supply and demand together


determine,
the prices of the economys
goods and
services.

In addition to price,
other determinants of quantity
supplied
include input prices,
technology, and expectations.

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f.

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In market economies, prices are


the signals that guide the
allocation of resources.

S.31

Demand & Supply: How an Increase in Demand Affects the Equilibrium

Price of
Ice-Cream
Cone
Supply

2.00
Initial
equilibrium
D1
0
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Quantity of
Ice-Cream Cones
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Demand & Supply: How an Increase in Demand Affects the Equilibrium (Cont.)

1. Hot weather increases


the demand for ice cream...

Price of
Ice-Cream
Cone

Supply

2.00
Initial
equilibrium
D1
0
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Quantity of
Ice-Cream Cones
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Demand & Supply: How an Increase in Demand Affects the Equilibrium (Cont.)

1. Hot weather increases


the demand for ice cream...

Price of
Ice-Cream
Cone

Supply

New equilibrium

$2.50
2.00

Initial
equilibrium

D2

D1
0

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10

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Quantity of
Ice-Cream Cones
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Demand & Supply: How an Increase in Demand Affects the Equilibrium (Cont.)

1. Hot weather increases


the demand for ice cream...

Price of
Ice-Cream
Cone

Supply
$2.50

New equilibrium

2.00
2. ...resulting
in a higher
price...

Initial
equilibrium

D2

D1
0

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10

Quantity of
Ice-Cream Cones
S.35

Demand & Supply: How an Increase in Demand Affects the Equilibrium (Cont.)

1. Hot weather increases


the demand for ice cream...

Price of
Ice-Cream
Cone

Supply
$2.50

New equilibrium

2.00
2. ...resulting
in a higher
price...

Initial
equilibrium

D2

D1
0

7
3. ...and a higher
quantity sold.

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Quantity of
Ice-Cream Cones
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Demand & Supply: How a Decrease in Supply Affects the Equilibrium

Price of
Ice-Cream
Cone
S1

Initial equilibrium

2.00

Demand
0 1

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Quantity of
Ice-Cream Cones
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Demand & Supply: How a Decrease in Supply Affects the Equilibrium (Cont.)

Price of
Ice-Cream
Cone

1. An earthquake reduces the supply


of ice cream
S1

Initial equilibrium

2.00

Demand
0 1

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8 9 10 11 12 13

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Quantity of
Ice-Cream Cones
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Demand & Supply: How a Decrease in Supply Affects the Equilibrium (Cont.)

Price of
Ice-Cream
Cone

1. An earthquake reduces the supply


of ice cream
S1

Initial equilibrium

2.00

Demand
0 1

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8 9 10 11 12 13
Quantity of
Ice-Cream Cones

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Demand & Supply: How a Decrease in Supply Affects the Equilibrium (Cont.)

Price of
Ice-Cream
Cone

1. An earthquake reduces the supply


of ice cream
S1
New
equilibrium
Initial equilibrium

$2.50

2.00

Demand
0 1 2 3 4 5 6 7 8 9 10 11 12 13
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Quantity of
Ice-Cream Cones
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Demand & Supply: How a Decrease in Supply Affects the Equilibrium (Cont.)

Price of
Ice-Cream
Cone

1. An earthquake reduces the supply


of ice cream
S1
New
equilibrium
Initial equilibrium

$2.50

2.00
2. ...resulting
in a higher
price...

Demand
0 1 2 3 4 5 6 7 8 9 10 11 12 13
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Quantity of
Ice-Cream Cones
S.41

Demand & Supply: How a Decrease in Supply Affects the Equilibrium (Cont.)

Price of
Ice-Cream
Cone

1. An earthquake reduces the supply


of ice cream
S1
New
equilibrium
Initial equilibrium

$2.50
2.00
2. ...resulting
in a higher
price...

Demand
0 1 2 3 4

7 8 9 10 11 12 13

3. ...and a lower
quantity sold.
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Quantity of
Ice-Cream Cones
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Reference

1. Mankiw (2004) The Market Forces of Supply and


Demand. Web: mankiw.swlearning.com.

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Course : Pengantar Ilmu Ekonomi (1506PIE03)

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