Beruflich Dokumente
Kultur Dokumente
Basic elements
Contents
Basic elements
Introduction
Basic elements
Corporate Marks
Corporate Colors
Introduction
This section of the Visual Identity Manual of Mitsubishi Motors is intended to briefly
explain and illustrate corporate rules and regulations relating to Exterior Signs.
All parameters and conditions described herein are applicable worldwide,
and are designed to achieve the following two objectives:
Notes:
1. Contents are for Exterior Signs; those for Interior Signs are currently under development
and will be forwarded upon completion.
2. Individual variations or deviations from design described within are prohibited unless prior
consent from Mitsubishi Motors has been granted.
Basic elements
The basic elements comprise Corporate Marks, Corporate Colors and Typeface.
These elements are the core for visually expressing the latest Visual Identity of Mitsubishi Motors.
Appropriate use of these elements will coherently express the Mitsubishi Motors brand image,
and provide needed consistency.
Please follow this Manual when producing items incorporating any or all of the basic elements.
Corporate Marks
The Corporate Marks are the most important elements of the Mitsubishi Motors
design system, and are used in many of the Mitsubishi Motors visual images.
Corporate Colors
The Corporate Colors of the latest Visual Identity of Mitsubishi Motors are Red,
Silver and Black, to clearly differentiate it from competitors,
and to most effectively present the Mitsubishi Motors image.
Mitsubishi Motors Red
Product Logotype
The Product Logotypes are only used when identifying specific products.
Typeface
Avant Garde Gothic Demi Condensed is used for Exterior Signs of
Mitsubishi Motors Showroom.
Logotypes requiring non-Roman typeface may use alternative typefaces only
with the prior approval of Mitsubishi Motors.
Any alternative typeface must be similar to Avant Garde Gothic Demi Condensed.
Departmental Descriptors
Service
Genuine Parts
Used Cars
Dealer Name
Corporate Marks
Principles
917.5
100
100
69
55
115
9.5
12.5
790
16
6.5
16
38.5
38.5
38.5
115.5
All above figures are calculated assuming the height of the three-diamond portion of the Corporate Mark to be 100.
Corporate Colors
Principles
3 Diamond Mark
Background
Text
PANTONE - 485C
PANTONE - 877C
Magenta
Yellow
100%
100%
Black
30%
The three colors of Mitsubishi Motors Red, Mitsubishi Motors Silver and Mitsubishi Motors Black
are important elements in structuring the Mitsubishi Motors Visual Identity, as well as in displaying
the Mitsubishi Motors brand.
These three colors shall be used in all cases where Mitsubishi Motors Corporate Marks are displayed.
No other colors besides these three colors shall be positioned near the Corporate Mark.
Black
100%
Product Logotypes
Typeface
Product Logotypes
Departmental Descriptors
Service
Dealer Name
Genuine Parts
Used Cars
8
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
0123456789
Application elements
Contents
11
Image perspective
13
Sign family
14
15
Main signs
Vertical Corporate Mark signs
Tower sign
Wall / Pole Projecting sign
16
18
Fascia
Badge
20
22
Functional signs
Menu sign
Exterior directional and locational signs
Interior directional and locational signs
24
25
26
27
Secondary signs
28
29
30
31
32
Functional signs
33
Secondary signs
10
Principles
Showroom sign Objectives:
The Mitsubishi Motors signs described in this Manual have been developed with
a clear strategy to achieve two essential objectives:
First: the strategy recognizes that, apart from the vehicles themselves,
the sign program is the most public statement of Mitsubishi Motors and its values.
For this reason, all signs are designed to be of a consistent clarity, high quality and
high manufacturing standard.
Second: the signs have the obvious function of guiding the customer into and
around the dealership site. This means that there needs to be a clear hierarchy
of information, ranging from the Mitsubishi Motors Tower sign outside the dealership,
through to the desktop signs within the showroom.
Therefore, all signs are complementary and are designed to work in combination
with the others in this manual.
Fascia / Badge
Tower sign
11
Projecting sign
Principles
1. Main signs
There are two categories of Corporate Signs, with two sign types
within each category.
Please choose one sign type from each category.
Fascia, Badge
These signs should be selected and put effective way with reflecting
showrooms environment.
2. Secondary signs
2. Secondary signs
Used to guide customers within showroom facilities.
Functional signs - Service, Genuine Parts, and Used Car sign,
Menu sign, Exterior / Interior directional and locational signs.
12
Image perspective
Image perspective
13
Sign family
Sign family
Main signs
Main signs
Tower sign
Fascia
1.2H Type
0.9H Type
0.6H Type
Badge
5H Type
6H Type
4H Type
2.4H Type
1.2H Type
0.9H Type
0.8W Type
0.6H Type
1.3W Type
1.65W Type
Secondary signs
Functional sign - Service
Menu sign
0.9H Type
1.2H Type
0.6H Type
IN
0.9H Type
1.2H Type
0.6H Type
1.2H Type
Guide Sign
0.6H Type
Main signs
Wall / Pole Projecting sign - Service
0.8W Type
0.8W Type
1.3W Type
1.3W Type
1.3W Type
1.3W Type
1.65W Type
1.65W Type
Badge - Service
1.2H Type
1.2H Type
0.9H Type
0.9H Type
0.6H Type
0.6H Type
Secondary signs
Functional sign Service
1.2H Type
0.9H Type
0.6H Type
1.2H Type
14
0.9H Type
0.6H Type
Signs
15
Main sign
2000
400
450
320
1650
6H Type
16
5H Type
800
H=2,400mm
H=4,000mm
200
H=5,000mm
H=6,000mm
1300
4H Type
2.4H Type
Main signs
Schematic view
Vertical Corporate Mark signs
Tower sign
Top and side covers
(Mitsubishi Motors Silver)
Fluorescent tubes
Side covers
(Mitsubishi Motors Silver)
Translucent acrylic
(Mitsubishi Motors Red)
Structural frame
Translucent acrylic
(Mitsubishi Motors Black)
Translucent acrylic
(Frosted)
Panel
(Mitsubishi Motors Silver)
Decorative edge
(Mitsubishi Motors Red)
Plinth
(Dark gray)
17
Main sign
1650
200
320
400
1300
670
1380
1080
800
0.8W Type
1.3W Type
1.65W Type
18
Main signs
Schematic view
Vertical Corporate Mark signs
Wall / Pole Projecting sign
Top and side covers
(Mitsubishi Motors Silver)
Support steel frame
(Mitsubishi Motors Silver)
Structural frame
Fluorescent tubes
Translucent acrylic
(Mitsubishi Motors Red)
Translucent acrylic
(Mitsubishi Motors Black)
Translucent acrylic
(Frosted)
Decorative edge
(Mitsubishi Motors Red)
Panel
(Mitsubishi Motors Silver)
19
Main signs
4000
260
1200
5340
1.2H Type
3000
900
4000
0.9H Type
2000
600
2670
0.6H Type
20
180
200
Main signs
Schematic view
Horizontal Corporate Mark signs
Translucent acrylic
(Frosted)
Fascia
Translucent acrylic
(Mitsubishi Motors Red)
Translucent acrylic
(Frosted)
Translucent acrylic
(Mitsubishi Motors Black)
Decorative edge
(Mitsubishi Motors Red)
21
Main signs
260
4000
1200
5340
1.2H Type
3000
200
900
4000
0.9H Type
2000
600
2670
0.6H Type
22
180
Main signs
Schematic view
Horizontal Corporate Mark signs
Badge
Translucent acrylic
(Frosted)
Side and top covers
(Mitsubishi Motors Silver)
Structural frame
Fluorescent tubes
Translucent acrylic
(Frosted)
Translucent acrylic
(Mitsubishi Motors Red)
23
Secondary signs
260
200
1.2H Type
2000
0.9H Type
260
200
1.2H Type
2000
0.9H Type
260
4000
0.9H Type
24
0.6H Type
200
2000
600
900
1200
3000
1.2H Type
180
600
3000
0.6H Type
900
1200
4000
180
600
3000
900
1200
4000
0.6H Type
180
Secondary signs
Menu sign
Used to show entrance of the showroom,
products displayed and services of the dealer
as well as Corporate Mark and dealer name.
1800
600
25
Secondary signs
1650
1650
1300
1200
1200
410
325
1300
1300
1300
1300
200
800
1500
1200
200
1500
800
Guide Sign
26
Secondary signs
80
80 80 80
480
250
250
250
250
27
250
250
250
250
Signs
28
Main signs
800
2600
3300
1.65W Type
29
0.8W Type
1.3W Type
1.3W Type
200
320
1300
1410
1300
870
1650
320
400
Shops providing only After Sales service (not car sales) should use
Wall / Pole Projecting signs with Corporate Mark.
Based on the size of the building or premises, select the size of the
sign and either Wall type or Pole type for maximum visible exposure.
Wall / Pole Projecting signs shall always be displayed.
Main signs
Badge - Service
When using the Badge, it may also be displayed in addition
to Wall / Pole Projecting signs for maximum visible exposure.
If your shop building faces the street, the presence of your
shop can be more strongly promoted by the Badge.
260
4000
260
1200
4000
1200
1300
1.2H Type
1.2H Type
200
3000
200
900
3000
900
970
0.9H Type
0.9H Type
180
2000
600
2000
600
650
0.6H Type
0.6H Type
30
180
Main signs
800
2600
3300
1.65W Type
31
0.8W Type
1.3W Type
1.3W Type
200
320
1300
1410
1300
870
1650
320
400
Shops selling only Genuine Parts should use the Wall / Pole
Projecting sign with Corporate Mark.
Based on the size of the building or premises, select the sign size,
and either Wall type or Pole type for maximum visible exposure.
Main signs
4000
4000
260
260
1200
1200
1300
1.2H Type
1.2H Type
3000
200
3000
200
900
900
970
0.9H Type
0.9H Type
2000
2000
180
600
600
650
0.6H Type
0.6H Type
32
180
Secondary signs
260
200
1.2H Type
2000
0.9H Type
260
1.2H Type
0.9H Type
33
0.6H Type
200
2000
600
3000
900
1200
4000
180
600
3000
900
1200
4000
0.6H Type
180
Appendix
Bromide artwork
Vertical Corporate Mark
To display the Corporate Mark on a large item such as a signboard,
reproduce the mark balance as accurately as possible,
based on the following grid scale.
Bromide artwork
Horizontal Corporate Mark
To display the Corporate Mark on a large item such as a signboard,
reproduce the mark balance as accurately as possible,
based on the following grid scale.
Typeface
The Mitsubishi Motors Typeface for
Exterior Signs is Avant Garde
Gothic Demi Condensed. It has
been chosen for its balance and
compatibility with the Corporate
Marks. It is the standard typeface.
The Demi character weight of Avant
Garde Gothic Condensed should be
used for the majority of applications
to maintain consistency and help
create the unique typographic style.
It is used for the Departmental
Descriptors for which artwork is
supplied and for locally produced
applications such as dealer names
on signs.