Beruflich Dokumente
Kultur Dokumente
(10 Marks)
SELLING
MARKETING
Emphasis is on identification of a
market opportunity
Q2:- Suppose you are a businessman dealing in garments. How will economic,
demographic and cultural factors affect your business? (10 Marks)
Economic Factor:- Income distribution, consumer psychology, saving rate
Demographic Factor: Age Mix, Education, Household patterns etc.
Cultural Factor: Society, behavior
Student needs to relate how these factors affect the business.
Q3:- A company plans to launch a new brand of summer cool deodorant. How will
you segment the market and which market will you target? (10 Marks)
Student can use demographic, demographic, psychographic and behavioral
segmentation. Answer will be evaluated on justification and how these are used.
Q4:- Define the term service. Explain the characteristics of service. (10 Marks)
A service is any act of performance that one party can offer another that is
1. Essentially intangible
2. does not result in the ownership of anything
3. Its production may or may not be tied to a physical product.
Characteristics
Intangibility
Variability
Perishability
Inseparability
Q5 (a) What do you mean by Customer Lifetime Value? (2.5 Marks)
CLV (Customer Lifetime Value) is a prediction of all the value a business will derive
from their entire relationship with a customer
Protecting the Product during shipping, storage, and display. Protects food
from spoilage. Helps prevent shoplifting