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Increasing Fire Incidents Intervention:

An Organizational Development Proposal

Submitted to :

CSUPT RUBEN F BEARIS JR, MPA (DSC)


Regional Director

Submitted thru:

CINSP ARTURO B ALABA, C.E, MPA BFP


ARD for Operations

INSP EDNA B CONSULTA, C.E BFP


Regional Operations Officer

Proposed by :

Intelligence and Investigation Branch (IIB)


Regional Operation Division

An Organizational Development Proposal

Increasing Fire Incident Intervention

March 25, 2015

Table of Contents

..
Increasing Fire Incident Intervention:
An organizational development proposal

Reference Memorandum from Chief,


BFP.3
Introduction
4
Overview of the
Problem
4
Specific Details and Patterns
Observed..5
Gauging the Impact of
Fires..5
Cause and Effect
Analysis..6
Intervention
Strategies
10
Required Organizational Support.
.11
Intervention Implementation Plan (IIP)
Matrix..12
References
..13

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

Introduction
An organizational development intervention proposal typically
summarizes a problem and recommends a solution. The Intel and
Investigation Branch (IIB), whose responsibility is to analyze rise and fall
of fire incidents and trending fire causes, came up with this proposed
intervention as a social-innovation an experimental approach to
address the issue of rising number of fire incidence in Bicol Region.
This proposal is an evidence based approach; and presented data are
from the records of the Regional Operation Division Intelligence and
Investigation Branch treated with fire data analysis that pressed for
suggestions based on the result of analysis, experience (as former
FSES), observations and defined constraints of proficiency. Evidence as
basis includes the 2006 experience of rising fire incidence that inspired
CINSP PAUL I PILI, CINSP LEONARDO A BALDO (ret), INSP SIMEON H
BALLON, SFO3 A Balde and 4 others to enroll in the Certificate of
College Teaching to validate whether failure of prevention programs are
either content or lecturer factor.
The consensus was that failure was because of lack in teaching
methodology of fire safety educator designates.
As a proposal, a disclaimer is in order as the views expressed in this
presentation are those of the IIB and do not necessarily represent those
of the Regional Operation Division or the Regional Office, unless
acknowledged approved by the Regional Director.
Overview of the Problem

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

A memorandum from the Chief BFP DIR ARIEL A BARAYUGA, CEO (DSC),
on the ALARMING INCREASE IN THE NUMBER OF FIRE INCIDENTS
NATIONWIDE, dated 18 March 2015, implied a review of the regional
strategy, particular on the frequency of conduct of fire prevention
programs and projects to which we rely our fire prevention success.
Using the percent (straight-line) growth rate formula PR = V Present V
Past / V Past x 100, where the annual percentage growth rate is simply
the percent growth divided by N, the number of years, showed that
from 2012-2014 there was a combined increase total of 40.2 % or a
13.4 % yearly increase.
This increase can only be attributed to a
failure to transform the community from apathetic to enthusiastic. It
would seem that the present existing programs are not enough to instill
the spirit-of-volunteerism, where communities do not wait but initiate
projects to identify fire-risks and make corrective safety measures
jointly with the local fire station.
Apparently, all were eager to implement the prevention programs,
without considering whether these programs address the communitys
fire problems. Questions should be entertained like does the prevention
programs being promoted really work? Is the appropriate target
audience even being reached? Are community groups working
together? Is the program being implemented in the best way?
According to the U.S Federal Emergency Management Agency (FEMA)
Public Fire Education Planning Guide, eagerness to carry-out a program
without knowing its potentials is referred to as ready, fire, aim
approach which by most account will not hit the target. It can give the
impression of educating the public, but may achieve little else.
The key is community planning or environmental scanning. In an article
written by Dr. Rob Long, an expert in Social Psychology dated May 24,
2014: Conducting a Psychology and Culture Safety Walk-Safety Risks
describes safety walks, observations and conversations as foundational
to managing safety. Site walks, are critical strategy in management by
walking around. You cant assess or address assumptions, beliefs,
values and attitudes very well by sitting at a desk or signing off
checklists. Leaders know that dialogue or face-to-face management and
walking around must be a priority. Safety walks often focus on
important physical hazards and risks. Walks, observations, listening and
conversations need to tune-in to cultural and psychological hazards and
risks in the workplace and or environment.
Fourteen days (April 1, 2015) after the memo from the Chief BFP, the
Pio Duran Fire Station did environmental scanning in their reply to the
rising fire incidence, seen in their Facebook account doing risk
assessment, dialogues, and house-to-house to aid their validation of
pre-fire plans as responsible authority having jurisdiction.

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

Specific Details and Patterns Observed


In examination of the fire incidence increase from 2012 to 2014, it
showed definite rise in the number of incidences , particularly in the
provinces of Camarines Sur, Catanduanes and Albay; while a decline in
the province of Camarines norte , Masbate and Sorsogon.
These increases of 0.084 % from 2012 to 2013 and 0.72 % from 2013 to
2014 are specific details of patterns observed; tangible evidences that
this pressing problem of fire increase are influences of fire prevention
programs inefficiency that creates a compelling need for change and
intervention.
Increase of fire incidence is shown in the table below:

104

25

37

14

76
21
20
7

86
14
18
12

224
35
20
4

215

233

401

2012

2013

108,165,544.00

66

Estimated Damages
2014

68,668,881.00

Total

66

Occupan
cy
involved

124,415,773.00

Albay
Camarines
Norte
Camarines Sur
Catanduanes
Masbate
Sorsogon

Comm
on
Causes

Majority are
Residential

Provinces

Period Covered
201 201 201
2
3
4

/ElectricalOpen Flame

FIRE INCIDENT STATISTICAL DATA

Gauging the Impact of Fire


While the economic impact
of decreasing estimated fire
damages
is
just
one
measure of the magnitude
of
the
fire
protection
effectiveness,
it
underscores the attention
that needs to be given to
the subject.
The total cost of fire was
estimated
at
P
124,415,773.00,
roughly
0.001% more than the
Gross Regional Domestic Product (GRDP) of P 124, 269,150.00 in CY
2012; while CY 2013, has a total cost of fire estimate at P
108,165,544.00 roughly 0.256% of the GRDP of P135, 923,753.00. The
An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

total cost of fire figure is reported as estimated damages or losses


caused by fire.
Fire loss as a percentage of gross domestic product is a measure of how
significant fire is relative to other regional problems.
Directed regular fire prevention programs are religiously conducted, and
reported on a monthly basis. But despite all these, fire continue to rise,
thus we safely assume that the existing fire prevention programs are
either:
(1)considered ready-fire-aim; or
(2)there is a need to re-package the programs, create or adapt new
programs to capture attention and induce community
participation.
For while fire incidents are caused by several factors, the only sure way
to its prevention is education. The truism that an ounce of prevention
is worth a pound of cure is very much alive in this situation.
In the book Proving Public Fire Education Works by Philip Schaenman, et
al, he argues that programs must be evaluated; comparisons must be
performed; measure change in knowledge of participants; perform
retention tests; and a pre-and post-tests. He added that this is the key
to handling uncontrollable factors.
According to him :
The sociology of fire is complex. There are many causes and
many uncontrollable factors that may affect the environment or
behaviors leading to fires. Nevertheless, evaluations can be useful
if undertaken with care, because they generally lead you in the
right direction.
By these, Schaenman message to us is that evaluation itself is a
commitment.

Cause and Effect Analysis


An effective risk reduction or fire intervention requires investing the
time to obtain facts about what is causing the fire risks in order to
create an objective community intervention approach. And one
common approach is recognizing the ever-changing challenges on fire
protection, brought by development in Bicol, fire and life safety
challenges that needs to be properly addressed with a more refined fire
safety strategy, to mitigate the associated risks. As we agree that
education is the key to prevention, we conclude that to prevent fire

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

increase is to intensify fire safety education. Below are experiencedbased recommendations:


a. Revamp teaching styles.
Sean Wilkinson, a firefighter of nine-years with educational background
in secondary education in his article on Effective Teaching Strategies
featured in Fire Engineering Magazine, 06/23/2014 says his background
has provided him with different techniques for sharing information. He
said that, you should be excited about what you are teaching; and the
way that you are presenting your material. If you are hesitant about or
not thrilled with your presentation, you will be less effective and will
tune out shortly after you begin your lecture.
He said revamp your teaching style with the following pointers:

Know your material its important to know what you are


teaching. Its okay to have notes but dont get stuck on them for
the entire time.
Be prepared make sure everything you need is set up well
before you begin.
Be ready to adapt and overcome even if you have practiced
your material, everything works, and it all seems to be a go,
something will inevitably happen to set things awry. When these
things happen, try your best to handle it gracefully, and always
prepare a backup plan.
Set a specified time to cover your topic.
Set objectives which the participants should be able to meet at
the end of the presentation.
Develop a statement or use some method to draw the audience
into your lesson. It can be a question on strategy to get the
participants talking and to loosen up a bit or a short video clip to
lighten the mood ice-breakers.
Do not place all your information and reading them verbatim for it
is not an effective method. Slides should show bullets of
information not paragraphs of information.
Add pictures to your slides to disrupt any mental fatigue from
seeing the same pattern of slides repeatedly.
Add hands-on activity with your presentation.

b. Leadership roles for teacher-firefighters


An article in edutopia May 20, 2014 entitled Why Teacher Matters, says
that there is nothing more exciting than watching a person finally grasp
a concept, then take the information and use it. Teachers make this
happen. Teachers motivate. Teachers synthesize information for better
understanding, teacher coaches and mentor. No profession is more
effective to transfer-knowledge than teachers, for they alone knows

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

the art of differentiation. Individuals have different interest, abilities and


deficits and even personalities, a teacher knows all these as his/her
goal is to have everyone learn.
TEACHER-FIREFIGHTER PROFILE
(Licensed Teachers or Education Graduate Personnel)
Provinces
Albay
Camarines Norte
Camarines Sur
Catanduanes
Masbate
Sorsogon
Total

Licensed

Unlicensed

31
10
9
6
6
11
73

2
3
1
2
2
10

In review of the personnel profile, with the Regional Admin Division,


there are Seventy Three (73) licensed teachers and Ten (10) unlicensed
education graduates. These numbers can be reinforced with professions
like sociologists and licensed or non-licensed social workers but with
teaching-style orientation to ensure efficiency.
c. Maximize potentials of fire prevention programs.
In terms of effective programs, few are well understood thus potentials
are misused and or not maximized during implementation; specifically
the Barangay-Ugnayan-Program and Kiddie Junior Fire Marshal Project.
In a research study on values, ethics, and social advocacy "An ounce of
prevention is worth more than a gallon of suppression" entitled An
Assessment of the Effectivity of Ugnayan Sa Barangay: A Bureau of Fire
Protection Program Initiative in Preventing and Suppressing Fire in
Concepcion, Tarlac, illustrates what the ugnayan-sa-barangay program
is :
There are two phases in this program; the first one is on how to
prevent the outbreak of fire, safety tips are taught to the
community and (fire response) first-aid are introduce to them
such as fire extinguishers and what to do in case of a fire.
The second one is the Fire Suppression, which involves the
selected personnel of the barangay. They will join the training
with (conducted by) the BFP personnel so they can learn the basic
techniques in firefighting. With this training, they can prevent
fires or when there is fire an incident, the community can help the
Bureau of Fire Protection firefighters as they arrive to suppress
the fire.

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

An Organizational Development Proposal

Increasing Fire Incident Intervention

In December of 2013, during a rare Fire Arson Investigators summit,


one presenter proudly announced that his municipality has only one fire
incident for the year. When asked what he can propose to totally
eradicate fires, enthusiastically he replied with Brgy Ugnayan by
distributing fire prevention leaflets. When ask what particular
component of the ugnayan program made him so confident to achieve
zero-fire-incidence, he had no answer. When requested to share his
understanding of the concept of ugnayan sa barangay, he cannot. And
the rest of the participants were unsure of what to answer either.
d. Cultivate teachers potentials as fire safety trainers.
As society becomes busier, there exist generational changes and focus,
that fire safety among others suffers from lack of sense-ofsafety
starting with the young. The Kiddie Junior Fire Marshal Project (KJFM)
was launched in Bicol in 2007 and according to its concept the graders
and youth are to be engaged in non-operational tasks, so that they can
learn about fire safety and prevention in schools thru the teachers.
DepEd Central itself designed the teaching module with fire safety
lessons integrated into the curriculum and calibrated for the different
grade levels to facilitate teaching of the subject teacher as a standalone source. It is very important therefore that it is the teachers that
should be teaching and not the firefighters. The projects success relies
on the influence and differentiation skills of the teachers.
The role of the BFP is to orient the teachers on fire safety and
prevention, comprehensive enough as a take-off point of their creativity
as teachers to develop the sense of safety and volunteerism in the
students, to prevent juvenilefire setting or parents-negligence caused
fires.
e. Implement an After-the-Fire Program.
As practice has it, after a fire the usual solution to help bring back the
sense of normalcy to the victims is for the LGU to appeal for social and
other civic groups to extend assistance. An after-the-fire program puts
the local fire station as part of the solution.
An after-the-fire program is an after-the-fire information drive to re educate the victimized area on the detection to identify hazards that
might lead to fire, and its prevention. The trauma from fire renders
communities scared and therefore more focused and more willing to
cooperate to prevent same occurrence, for self-preservation. The fire
incident arouses a level of consciousness for safety, thus people are
primed to listen and learn. An After-the-Fire lecture should include
injury prevention.

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

10

An Organizational Development Proposal

Increasing Fire Incident Intervention

In a study entitled Development of an after the fire program for the


Philadelphia Fire Department; part of strategic management of change.
The Philadelphia Fire Department provides fire protection, fire
prevention and education, and emergency medical service and
transport. The after-the-fire program seize opportunities to distribute
an After The Fire brochure at the scene of an occupied residential fire in
just one year, clearly linked to the quality management and continual
improvement areas of the Strategic Management of Change course
taught at the National Fire Academy.
The after the fire brochure provided the customers of the Philadelphia
Fire Department with a starting point on the road to restoring their lives
back to normal after a fire.

Fish Bone Analysis of Cause of Increase


The fishbone or CEDAC (cause-and-effect-diagram) is used when
identifying possible causes of a problem. From the discussion the lack
of qualified safety educators and intervention programs are implicit
causes of fire increase in Bicol:

Pre-fire planning
not intensified
Lack of
Teaching
Strategies

Need to review,
repackage and
create specific
programs for
specific audience
and hazards
Region wide
Increase
in Fire
Incidence

No after-thefire program
No program
evaluation
or assessment

Lack of
qualified
trainers-fire
safety

Intervention Strategies
From the analysis diagram above, the following intervention strategies
recognizes that fire safety education is an important part of the larger
goal of preventing fires, injuries and unsafe situations by qualified

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

11

An Organizational Development Proposal

Increasing Fire Incident Intervention

community educators, whose differentiation skills can achieve not


information dissemination but a genuine transfer-of-knowledge.
1. Revamp teaching style Transform communities fix mindset to
a growth mindset. Pattern lecture strategies with the growth-mindset
steps below:
Step
Step
Step
Step

1.
2.
3.
4.

Teach the consequences


Make them realize that they have a choice.
Set timetable schedule
Challenge the community for action
Contingency planning/ pre-fire planning/risk analysis
Organization of fire brigades
Reaction education (drills)

2. Adopt an After-the-Fire Program, take advantage of the


heightened awareness of a certain area to drive-home the importance
of community participation on safety awareness and drills.
3. Intensify conduct of pre-fire planning. Do safety-walks as a
strategy to identify hazards and vulnerabilities of an area as basis for an
appropriate prevention program selection, and adoption or creation of
new programs.
4. Conduct program impact or evaluation. Look for changes in
knowledge and behavior of the community towards fire safety and
prevention.
5. Know your programs and their potentials. Understanding
programs features allows you to present their benefits accurately and
persuasively. Be passionate and eager to share the benefits with your
community. Earn the trust of your audience by showing confidence and
in what the program can do for them. You can build this confidence by
increasing your knowledge and or familiarity with your programs.
6. Assign qualified trainers-instructors. Make fire safety education
as an agency culture. Give leadership roles to teacher-firefighters and
assign them as fire safety educators. Teacher-trained firefighters can
promote community education initiatives. Teachers are well regarded
professions particularly in the barrios, in short, they can open doors
easily that otherwise might require a great deal of effort.
Required Organizational support
Organizational commitment
incidence in Bicol, with the
from the evidence-based
support are divided into two
An Organizational Development Proposal

is essential for success. For the rising fire


presented interventions as gained insights
discussions, the required organizations
(2) phases of implementation, to wit :

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

12

An Organizational Development Proposal

Increasing Fire Incident Intervention

Phase I
a. Direct the intensification of conduct of Pre-fire planning to identify
fire risks;
b. Designate education graduates (licensed or unlicensed) to fire
safety educators role, as a priority function among his/her
function in the station or unit assignment;
c. Direct the adaption of the growth-mindset strategy for all
directed fire prevention programs;
d. Direct for the maximize use of all fire prevention program
potentials.

Phase II
e. Creation of an evaluation system for each program;
f. Provide teaching-presentation of each existing and newly created
programs for uniformity of content and substance;
g. Designate a regular evaluation schedule for each program.

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

13

Intervention Implementation Plan (IIP) Matrix


This IIP for the increasing fires in Bicol was drawn from the presented INTERVENTIONS FOR THE RISING FIRE
INCIDENCE in Bicol and the required organizational support.

Phase I

Required Organizational Support


a. Direct the intensification of conduct of Pre-fire
planning to identify fire risks
b. Designate education graduates (licensed or
unlicensed) to fire safety educators role
c. Direct the adaption of the growth-mindset
strategy for all directed fire prevention programs

Phase II

d. Direct for the maximize use of all fire prevention


program potentials.
e. Creation of an evaluation system for each program
f. Provide teaching-presentation of each existing and
newly created programs for uniformity of content
and substance
g. Designate a regular evaluation schedule for each
program.

Methodology

Memorandum
for
Implementation
from the
Regional
Director

Office
Primarily
Responsibl
e

Regional
Operation
Division Fire Safety
Enforcement
Section
(FSES}

Creation of a
Technical
Working Group

Prepared by:
FO2 Kenneth V Nieva
Fire Data Specialist/Intel NCO

Approved / Disapproved:

Start Date

Completion
Date

April 15,
2015

April 15,
2015

April 2015

June 2015

An Organizational Development Proposal

Increasing Fire Incident Intervention

SFO3 Aramis Aristhedes A Balde, MPA


Section Head, Intel & Invest Branch

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

15

CSUPT RUBEN F BEARIS JR, MPA (DSC) BFP


Regional Director

References :
1. Identification and Comparison of Instructional Strategies for the Golden
Fire Department Recruit Academy , An applied research submitted to
the FEMA National Fire Academy as part of the Executive Fire Officer
Program , August 2003.
2. Proving Public Fire Education Works by Philip Schaenman, et al.
3. Conducting a Psychology and Culture Safety Walk-Safety Risks by Dr.
Rob Long, May 24, 2014, http://www.safetyrisk.net
4. An Assessment of the effectivity of Ugnayan Sa Barangay: A Bureau of
Fire Protection program initiative in preventing and suppressing fire in
Concepcion, Tarlac.
5. Philippine Statistics Authority Regional Service V StatWatch , as of
January 30, 2015 http://www.nscb.gov.ph/ru5/products/statwatch/sweco
6. Effective Teaching Strategies by Sean Wilkinson 06/23/2014 Fire
Engineering
http://www.fireenginering.com/articles/print/volume167/issue
7. The Importance of Teachers in our Society, School Dee
http://www.schooldee.com/importance-of-teachers-in-our-society
8. Why
Teachers
Matter,
EduTopia,
May
20
,
2014
http://www.edutopia.org/blog
9. Importance
of
Effective
Teaching
by
Michael
Signal
http://www.ehow.com/about-6573852
10. 5 Reasons Why Teachers Fail by Jill Hare Teaching Community where
teachers
meet
and
learn
http://teaching.monster.com/carrers/articles/8155-5

An Organizational Development Proposal

Increasing Fire Incident Intervention

17

Republic of the Philippines


Department of the Interior and Local Government

BUREAU OF FIRE PROTECTION


REGIONAL HEADQUARTERS 5
2/ Flr. ANST Bldg., F. Aquende Drive, Legazpi City Tel / Fax: 481-5013

TO
: ALL PROVINCIAL FIRE MARSHALS, CITIES & MUNICIPAL FIRE
MARSHALS
SUBJECT
: INTERVENTION STRATEGY TO THE INCREASING FIRE
INCIDENCE
IN BICOL
DATE

: 13 APRIL 2015

============================================
====================
1. Reference: Organizational Development Proposals required
organizational support in intervention of the Alarming Increase in Fire
Incidence as per the Chief, BFPs Memorandum, dtd 18 March 2015.
2. As implied in that memo, and from the 3-year record of fire
incidents in Bicol, there is a need to beef-up our fire prevention education
to ensure its effectiveness. Given that we are heavily committed to
preventing fires and regularly conduct public fire safety education yet
people are not receptive, we are therefore challenged to re-strategize our
delivery of fire safety education commitment.
3. The following are measures to beef-up our prevention education
efforts, to wit :

Intensify the conduct of pre-fire planning in your AOR to


include dialogue to determine community fire hazards and
their protection requirements;
Designate education graduates licensed or unlicensed to fire
safety educators function, including those graduates of
methods of teaching (CCT/CPT), sociologist and social workers;
Adapt a pre-test and post-test after seminar-lecture or training
as an evaluation of learning;
Conduct an After-the-fire safety information drive in the area
affected by a fire as a follow-up on your commitment to
educate them, to prevent similar incidents from happening.

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

18

An Organizational Development Proposal

Increasing Fire Incident Intervention

4. ITCON, all hereby directed to observe this Memo as a means to


put a stop to fire increase for this year 2015 and onwards, with these
intervention strategies.
5. For your guidance and strict compliance.

RUBEN

BEARIS

JR,

MPA
CSUPT

(DSC)

BFP
Regional Director

An Organizational Development Proposal

SFO3 Aramis Aristhedes A. Balde, MPA, Section Head, IIB BFP Regional Office 5

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