Coatings Word August 2013

August 2013
coatingsworld.com
The
Marine
Coatings
Market
HIGH PERFORMANCE &

SPECIAL EFFECT PIGMENTS
PLUS: State of the
Asian Coatings Industry:

2013 and Beyond
We create
chemistry
that makes coatings
performance love
unpredictable
environments.
For coatings performance that stands up to unpredictable

environments, BASF introduces our latest in rapid property
development. Joncryl RDP 980-B provides:
Increased final hardness
Improved rub resistance
Significantly faster cure times
Notably lower in color
Contact your BASF representative for innovative solutions to meet
your challenges of the 21st century. At BASF, we create chemistry.
basf.us/industrialcoatings
= registered trademark of BASF Corporation
August 2013 Vol. 18, No. 8 Table of Contents
28
32
38
Marine Coatings Market
High Performance and Special Effect Pigments Market

State of the Asian Coatings Industry: 2013 and Beyond
COLUMNS
Business Corner.................................................... 16
Vertical, Horizontal Or Lateral...Which Way To Market?
InternationalCoatings Scene................................ 22
Latin America Sherwin-Williams Deal for Comex
Must Change
Europe Nanomaterials Regulations Present
Challenges
iPaint..................................................................... 26
Covering the IP Bases with Different Types of Patent
Claims
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
DEPARTMENTS
Editors Page........................................................... 6
As We Go................................................................ 8
Fresh Paint............................................................ 10
Patents.................................................................. 18
New Products....................................................... 20
Industry News....................................................... 43
Suppliers Corner.................................................. 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
Cover image: A U.S. Navy MH-60S Knighthawk helicopter conducts vertical
replenishment drills between USS Theodore Roosevelt (CVN-71), right, and
the Military Sealift Command ammunition ship USNS Mount Baker (T-AE
34), center, in the Atlantic Ocean. Courtesy of Sherwin-Williams Protective
and Marine Coatings.
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses
to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, circulation@rodpub.com. POSTMASTER: Send address changes to: circulation@rodpub.com; (201) 825 2552 ext.
374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S.
and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves
the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is
audited by BPA International.
August 2013 www.coatingsworld.com
Coatings World | 5
Editors Page
Overview of the Asian

Coatings Industry
he Asia Pacific Coatings Show will be held in Bangkok September

12-13. This is the leading coatings event in Southeast Asia and
the Pacific Rim. Raw materials suppliers and equipment manufacturers for the coatings industry will be promoting the latest paint
and coatings technologies for the regions environmental, manufacturing and industrial needs.
Charles Bangert and Scott Detiveaux of Orr and Boss take a close
look at this region in their article State of the Asian Coatings Industry:
2013 and Beyond (page 38). This in-depth article offers insight into this
important and fast growing region. Orr & Boss estimates that in 2012
the global coatings industry was $110 billion, with the Asia Pacific region
representing approximately $44 billion. Within this region China is the
largest producer of coatings with slightly more than $21 billion per year.
India also continues to see dramatic growth in coatings production and
has recently emerged as the second largest producer and consumer of
coatings within Asia Pacific.
The article explores market trends and driving forces for growth in the
coatings industry, identifies key players and offers insight into whether opportunities still exist for Western companies looking to gain a foothold in
the Asian marketplace. This is certainly a must-read for all our readers.
Sherwin-Williams Acquisition of Comex Put on Hold

In an unexpected turn of events, Sherwin-Williams planned acquisition
of Comex has been blocked. While many assumed the Sherwin-Williams
acquisition of Comex was a done deal, on July 18 Mexicos anti-monopoly
agency ruled, in a three-to-two vote, against the acquisition. The ruling was
based on the argument that the deal would leave S-W with approximately
60 percent of the Mexican paint and coatings industry, making it five to
10 times larger than its closer competitor. Our Latin America correspondent, Charles Thurston explores this unexpected turn of events in his article
Sherwin-Williams Deal for Comex Must Change (page 22).
This will surely be a closely-watched issue by insiders in the paint and
coatings industry. It will be interesting to see what Sherwin-Williams next
move will be.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Bridget Klebaur bklebaur@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
EXECUTIVEVICEPRESIDENT
Matthew J. Montgomery
mmontgomery@rodmanmedia.com
GROUPPUBLISHER / ADVERTISINGSALES
Dale Pritchett dpritchett@rodmanmedia.com
ADVERTISING SALES (U.S.)
Kim Clement Rafferty krafferty@rodmanmedia.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax:(852) 2869 5919
mchhay@ringier.com.hk
CLASSIFIEDADVERTISING SALES
Patty Ivanov 631-642-2048; Fax 631-473-5694
pivanov@rodmanmedia.com
PRODUCTIONMANAGER
Patricia Hilla philla@rodmanmedia.com
AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo jdimaulo@rodmanmedia.com
CIRCULATION MANAGER
Richard DeVoto rdevoto@rodmanmedia.com
ONLINE DIRECTOR
Paul Simansky psimansky@rodmanmedia.com
Coatings Worlds circulation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com
August 2013
BETTER PERFORMANCE
ON EVERY LEVEL.
INTRODUCING CARBOSET SA-850.
THE LATEST ACRYLIC COPOLYMER FOR MASONRY SURFACES.
The all-new Carboset SA-850 is designed specifically for elastomeric
coatings for concrete, block, stone, brick and other masonry substrates. It
offers excellent weathering properties, including resistance to water, freeze/
thaw cycling, UV and efflorescence. And with up to 600% elongation,
Carboset SA-850 efficiently bridges small cracks in masonry without
sacrificing dirt pickup resistance.
To learn how Lubrizol can help manufacturers and builders achieve
the highest standards, visit www.lubrizolcoatings.com/construction or
contact your local distributor. What We Add Makes The Difference.
Scan to learn more about the new Carboset SA-850.

CONSTRUCTION
Trademarks owned by The Lubrizol Corporation The Lubrizol Corporation 2013, All Rights Reserved.
As We Go To Press
Kansai Plascon Announces African Acquisition
Africas number one coatings company, Kansai Plascon Africa Limited has
partnered with Astra management and
staff to acquire a 63.25 percent interest in the issued share capital in Astra
Industries Limited, from the Finance
Trust of Zimbabwe Limited. The deal,
worth approximately $5.5 million, will
place Kansai Plascon at the head of the
coatings market in Zimbabwe. The acquisition shows Kansai Plascons faith
in Zimbabwe, which is in the process
of rebuilding its economy, as well as
the confidence it places in the experienced management team that heads up
Astra, according to the firm.
Astra Paints, Astras major subsidiary, is Zimbabwes leading paint company. The other operating subsidiary
is Astra Chemicals, which markets
and distributes a diversified range of
chemical products to industry. Astra
Paints is currently the largest paint
manufacturer in Zimbabwe and has
two operating factories in Harare and
Bulawayo. Astra Paints also holds
40 percent of the market share in
Zimbabwe, with an especially strong
footprint in Harare and Bulawayo.
Kansai Plascon reports that one of
its key strategies is to expand its leadership position into the rest of Africa. The
inclusion of Astra Paints in Zimbabwe
further strengthens Kansais presence in
Southern Africa, as it already has factories and brand presence in Botswana,
Namibia, Zambiaand Malawi. Where
Kansai Plascon does not have a factory in a region, it exports out of South
Africa into retail outlets and directly
to contractors. It has been exporting to
various countries in Africa since 2004
including: Mozambique, Seychelles,
Mauritius, Kenya and Nigeria.
Hiroshi Ishino, president of Kansai
Paint, indicated that it has been Kansais
intention to invest in Africa through
its holding in Kansai Plascon. This investment, he said, is the first major
acquisition since Kansai Paint acquired

Freeworld in 2011.
According to Kansai Plascons chief
executive officer, Nauman Malik, the
acquisition of Astra Paints, Zimbabwe,
will further entrench Kansai Plascons
leadership position as the number
one coatings company in Africa. The
acquisition will allow the organization to focus further on its expansion
plans and its aim to continue leading

the industry.
ALTANA to Acquire
Rheology Business of
Rockwood
The specialty chemicals group ALTANA
has signed a definite agreement to
acquire the global rheology business of Rockwood Holdings Inc. The
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ................................................................................................ 10, 16

Asian Paints..................................................................................................... 16
BASF.......................................................................................................... 10, 20
Cortec.............................................................................................................. 50
Devoe Paint...................................................................................................... 10
International Paint........................................................................................... 20
Nipsea.............................................................................................................. 10
Nippon............................................................................................................. 20
PPG.......................................................................................................10, 16, 20
Pres-On............................................................................................................ 20
Rust-Oleum................................................................................................ 10, 20
Sherwin-Williams....................................................................................... 20, 22
Silent Running.................................................................................................. 20
Tiger Drylac..................................................................................................... 20
Valspar............................................................................................................. 10
August 2013
others used in coatings, construction

materials and personal care products.
They can, for example, ensure that
coatings have the right viscosity and
that they can be applied without forming droplets or bubbles.
The acquisition is associated with
an attractive growth potential, said
Christoph Schlnken, president division
BYK Additives and Instruments. We will
for example use the existing BYK structure to grow the acquired rheology business in Asia.
Currently approximately 40 percent
of Rockwoods rheology sales are generated each in North America and Europe.
With the acquisition ALTANAs sales
are expected to reach approximately
1.9 billion. There will be four additional production sites: Gonzales (Texas),
Louisville (Kentucky), Widnes (UK) and
Moosburg (Germany). The number of
employees will rise to about 5,700.
In 2012, ALTANA achieved sales of
more than 1.7 billion.
International Exhibition & Congress
As We Go To Press
unit, currently part of Rockwoods

Performance Additives segment, is
one of the worlds leading manufacturers of rheology additives that optimize
the flow characteristics of various materials. With approximately 340 employees at four production sites in the
U.S., the UK and Germany the rheology business generated sales of $191
million in 2012. After approval by the
relevant antitrust authorities, ALTANA
will integrate the business into its BYK
Additives & Instruments division.
The purchase price amounts to $635
million. The closing of the transaction is
expected to take place in the fourth quarter of 2013.
With the acquisition ALTANA is expanding its existing additives portfolio.
The acquisition of Rockwoods rheology business is fully in line with our
focus on true specialty chemicals and
opens up new growth opportunities,
ALTANA CEO Matthias L. Wolfgruber
said. Rheology additives are amongst
Clariant Capacity
Expansion for
Pigments Approved
Clariant is proceeding with a

50 percent expansion in capacity at its
Azo pigments and pigment preparations
plants in Roha, India. This recently approved investment will also enhance the
capabilities and output at the site in a
sustainable manner by reducing energy
consumption and expanding the range of
low VOC-containing pigments preparations offered to the market, according to
the firm.
These latest investments are intended to support the strong market
growth in India. They also mark another step in Clariants efforts to enhance its on-the-ground presence and
offer more intimate customer service
to customers in the emerging Indian
and Asian markets. Clariant is in the
process of doubling its marketing and
sales organization in India, China and
Indonesia throughout 2013. CW
Coating, PaCkaging
and handling EquiPmEnt:
Get in touch with the leadinG
companies of the coatinG sector
for the paint, printing ink, varnish, glue and adhesive industries
22 - 24 October
PIACENZA - ITALY
PiacenzaExpo - Hall 1
Coating - PaCkaging - handling EquiPmEntS
Participate in Eurocoat 2013
Because nothing can replace personal contact
Register now !
an event co-organised by:

124X178 CI.indd 1
Get your free access badge to visit the exhibition

on www.eurocoat-expo.com
Your invitation code : cw13
Coatings World | 9
31/07/13 15:13
Fresh Paint
BASF Opens R-M Refinish

Competence Center
R-M, BASFs premium automotive refinish brand, opened a new International

Refinish Competence Center (RCC) in
Clermont, France. It is now one of the
most modern training facilities in Europe.
With an investment of approximately
2.5 million, the extended and modernized center is equipped with the latest technical standards and multimedia
training tools ensuring that R-M offers
its customers significant flexibility to
meet their refinish training needs, according to the company. Annually, more than
800 trainees and business partners can be
accommodated in the new R-M Brand
Center. A new brand space is dedicated to
the latest color trends, exhibiting concept
cars as well as design objects. On this occasion a partnership was signed in France
with the Oise Chamber of Commerce and
Industry to promote careers in automotive refinishing.
The modernized Refinish Competence
Center serves as a training facility and
marketing platform for R-M and its
business partners and has been planned
according to the standards of the BASF
RCC policy. Some highlights include the
R-M Cube, which is entirely dedicated to
the R-M premium brand image and visualizes the brand and its value for the customers. The R-M Cube provides a unique
opportunity to exhibit the latest color
trends, design themes and concept cars.
In-line with the R-M spirit of being
actively involved in the development of
future trends and the next generation of
talent, the specially designed cubes and
elements have been arranged in cooperation with students of the product, design
and innovation section of the University
of Technology in Compigne.
Rust-Oleum Acquires XIM

Products
Rust-Oleum Corporation has acquired
certain assets of XIM Products, Inc., a
producer and marketer of specialty primers and coatings based in Westlake, OH.
XIM offers a range of primers offering

excellent adhesion to difficult-to-paint
surfaces, as well as other problem-solving
coatings, according to the firm. Their
brands, including Peel Bond, UMA and
TILE DOC and are widely available in
paint stores.
XIM brands and products broaden
our portfolio of specialty coatings, enabling us to offer more solutions to customers seeking to solve difficult painting
problems, said Tom Reed, president and
chief operating officer of Rust-Oleum.
PPG Heavy-Duty Equipment

Coatings Plant Starts
Operation in Tianjin
PPG Industries recently opened a new
manufacturing facility for the production of heavy-duty equipment coatings in
Tianjin, China. The Tianjin site also has
installed equipment to help reduce VOC
emissions and preserve the local environment, the company reported. With annual
capacity of approximately 9,000 tons, the
new plant will produce industrial coatings for China-based manufacturers of
heavy-duty machinery, such as agricultural, construction and mining equipment.
Demand for premium coatings
products in various industries and by local and multinational companies operating in China continues to grow rapidly,
said John Richter, PPG vice president of
operations, coatings, Asia Pacific. We
are pleased, and this investment demonstrates our continuing business and environmental commitment to the region
and toward meeting the expanding customer demand.
Along with the Tianjin plant, PPG has
a research center and a powder coatings
plant in Suzhou to help improve local
product development, supply-chain efficiency and technical service. The new
manufacturing operation in Tianjin improves the regional capacity of PPGs
industrial coatings. After the opening ceremony, PPG held an industrial coatings
seminar and invited attendees to discuss

the companys products and future market trends.
PPG pursues a sustainable development strategy for all its operations and
expansion projects, which is reflected in
its eco-friendly products and technologies, energy-efficient production methods
and environmentally-responsible manufacturing practices, said Willie Wu, PPG
vice president, industrial coatings, Asia
Pacific. The strategy not only benefits
PPG, its plants and the nearby communities, but it also benefits our customers.
The plant opening and installation of new
emissions-treatment equipment marks an
essential step in our progress toward sustainable development.
The overall Tianjin coatings operation
was the first PPG coatings plant built in
China, and it has developed into PPGs
largest coatings production base in the
world. The factory currently supplies automotive OEM coatings and industrial
coatings to the China market
PPG Donates $15,000

to Air Force Museum
Foundation
The PPG Industries Foundation has donated $15,000 to the Air Force Museum
Foundation for construction of a fourth
major building at the National Museum
of the United States Air Force, located
at Wright-Patterson Air Force Base near
Dayton, OH. The grant was made on
behalf of PPG Industries aerospace business, which includes an application support center in Indianapolis.
We are extremely grateful to PPG
for supporting the expansion of this
national treasure, said Lt. Gen. (Ret.)
Richard V. Reynolds, chairman of the
Air Force Museum Foundations board
of managers. In addition to helping the
museum better tell the story of the Air
Forces contributions to peace and security around the globe, the expansion will
include exciting new educational exhibits
August 2013
Fresh Paint
and programs to help address

the deficit in our nations science, technology, engineering
and mathematics (STEM) work
force. PPGs tremendous generosity will
have a positive impact for many generations to come, and we are proud to recognize them for that.
The new LEED silver-certified building will feature four galleries illustrating the U.S. Air Forces contribution to
the space program, its role in transporting the president and other leaders, its
contribution to global airlift missions,
and research and development aircraft
such as the XB-70, Valkyrie. The building, scheduled to open in 2015, also will
host specialty tours, demonstrations and
hands-on educational programs for visitors of all ages.
PPG is strongly committed to supporting the communities where its employees work and live, especially through
educational programs that encourage
students to pursue STEM-related careers
in industries related to our business,
said Scott Cameron, PPG manager of the
Indianapolis application support center,
aerospace. As a company with a long
history of aerospace innovation, we are
pleased to support a project that showcases Americas tradition of flight excellence in a way that will spark the interest
of the next generation.
Established in 1951, the PPG
Industries Foundation demonstrates the
values of PPG Industries by enhancing
the quality of life in communities where
the company has a presence. Interests of
the foundation, in order of priority, are
education, human services, culture and
arts, and civic and community affairs.
PPG also supports charitable causes by
encouraging employees volunteerism
and board service with nonprofit organizations. For more information, visit
www.ppgfoundation.com.
AkzoNobel Coil Coatings

Announces Price Increase
AkzoNobel has announced a price increase on all coil coatings products for
North America, effective September
1, 2013. Over the past two years,
AkzoNobel has worked to off-set the
impact of raw material increases through

improvements in operational efficiencies,
optimization of manufacturing locations,
and supplier negotiations.
However, ongoing raw material,
freight and other business cost increases
continue to outpace efforts to control
costs. Therefore, effective with shipments beginning on September 1, 2013,
AkzoNobel will be implementing a four
percent price increase on all coil coatings products.
Norbert Dentressangle
Supports Valspars Entry in
UK Market
Valspar Corp. has appointed Norbert
Dentressangle to provide warehousing
and distribution to support its expansion
in the UK market, in partnership with a
major DIY retailer.
With more than $4 billion in sales and
10,000 employees in 30 countries, The
Valspar Corporation is a global leader in
the paint and coatings industry. As part
of the continued expansion of its global
consumer paint business, the company
recently entered into a strategic partnership with a major UK DIY retailer, which
will see the retailer offer a full selection
of premium Valspar paints in every store.
Norbert Dentressangle will be responsible for the warehousing and picking
of orders and delivery into the retailers
regional distribution network, where orders are cross-docked and consolidated
with other products for final delivery to
store. When completed, the operation
will be serving over 350 stores.
Ford Motor Company

Honors BASF Argentina
Coatings with a World
Excellence Award
Ford Motor Company recently hosted its
15th Annual World Excellence Awards
(WEA) and BASF Argentina Coatings
was honored with a Gold award which is
awarded to the top five percent of qualifying suppliers who demonstrate superior
quality, delivery and cost performance.
We are honored by this recognition
from Ford. This is a good example of
teamwork between customer and supplier. It highlights the great commitment
and capability of our team to offer the

innovative solutions that Ford needs to
be successful, said Sergio Haberstroh,
Ford regional account manager at BASF
Argentina Coatings.
BASF Argentina Coatings operates
locally from the Tortuguitas site as an
integral part of BASF The Chemical
Company and supports Ford by combining modern paint processes and
technologies. BASF offers a broad array of color solutions and development
capabilities that enable carmakers to
improve productivity and environmental performance.
Our partnership with our suppliers
played a pivotal role in the progress we
made on the One Ford plan in 2012, said
Tony Brown, group vice president, Global
Purchasing for Ford Motor Company.
Our WEA winners have shown a dedication to excellence and we thank them
for helping Ford serve customers with the
best vehicles in the world.
PPG Earns 2012 AAA Green

Partner Award from FAWVolkswagen
PPG Industries automotive OEM coatings business in China recently earned
the 2012 AAA Green Partner award from
FAW-Volkswagen (FVW). Zhang Peijie,
general manager of FVW, presented the
trophy to Yang Weihua, PPG general
manager for automotive OEM coatings,
China, during the FVW Environmental
Protection Awards Ceremony 2013.
PPG supplies FVW with green products such as waterborne coatings, which
significantly reduce VOC emissions. In
last years environmental assessment of
FVW suppliers, PPG was rated A and
awarded A-class Supplier status by
FVW. PPG is also actively cooperating
with FVW to develop new colors for waterborne coatings.
FVW is an important client of PPGs
automotive OEM coatings business in
China, and earning this award shows that
PPG is helping them reduce energy usage and emissions, which contributes to
an increase in sustainable development
and environmental protection in the auto
manufacturing industry, Weihua said.
PPG is the only company capable of
August 2013
encouraged to clearly state in their abstract the researchs unique contribution

as it aligns with these criteria. Student
papers are welcome.
The most outstanding coatings presentation will be honored with the American
Coatings Award selected and sponsored
by ACA and Vincentz Network. The recipient of this award will be endowed
Fresh Paint
fulfilling all the coatings needs for an automotive coatings application shop. We
will continue to leverage our technologies
and global presence to bring state-of-theart services and products into China and
meet the growing demand of the domestic
automotive market.
PPG is a leading global automotive
coatings producer that offers premium
products to its customers. The company
reports that it is committed to improving
its energy profile and product portfolio
by implementing energy-saving measures
and upgrading product technologies.
Environmentally responsible products
such as waterborne electrocoat primer
and other waterborne automotive coatings account for more than 40 percent of
PPGs portfolio. To support the growth
of its regional sustainable product portfolio, PPG began operation of a new waterborne coatings manufacturing facility
and opened a development and application center for automotive coatings at its
Tianjin site in April 2013.
with $ 2,500 and a sculpture.

Papers should be submitted
online at: www.american-coatings-show.com/callforpapers by
Sept. 27, 2013.
More information can be found online
at www.american-coatings-show.com or
obtained from: Vincentz Network, Lena
Witte, lena.witte@vincentz.net.
American Coatings
Conference Issues Call for
Papers on Designing the
Future: Innovative Solutions
for Coatings
The American Coatings Association
(ACA), in partnership with Vincentz
Network (VN) is calling for papers to
be presented at the American Coatings
Conference 2014. This major technology forum for the coatings industry,
which will take place April 7-9, 2014 in
Atlanta, GA, is held in conjunction with
the American Coatings Show, April
8-10, 2014.
Innovative companies, as well as academic/governmental research institutes,
are invited to submit abstracts detailing
high-level technical contributions to this
event, presenting their latest research
results that highlight advancements important to coatings, as well as to printing
inks, adhesives and sealants.
The conference organizers will select proposed presentations for the AC
Conference based on the following criteria: scientific significance, novelty
and potential value-added to the industry. Prospective authors are strongly
Coatings World | 13
Fresh Paint
Interpon D3000
Fluoromax Awarded
Certificate of Material
Excellence
AkzoNobel Powder Coatings Interpon

D3000 Fluoromax coatings for architecture
have been awarded a Certificate of Material
Excellence by Material ConneXion and accepted into Material ConneXions library
of innovative materials.
The Materials Library is the largest
collection of advanced, innovative and
sustainable materials and processes in
the world. The archive features more
than 7,000 cutting-edge materials
in eight distinct categories. Interpon
D3000 Fluoromax features in the
Polymers section.
Interpon D3000 Fluoromax went
through a strict review process and was
assessed by a panel of professionals with
materials experience in order to be accepted into the Materials Library, said
Fiona Levin-Smith, specification manager AkzoNobel Powder Coatings. We
are very excited that the coatings will be
displayed in all of Material ConneXions
ten global locations and in their online database, highlighting the leading
edge technology that Interpon D3000
Fluoromax offers.
Interpon D3000 Fluoromax coatings
use fluorocarbon polymer technology
to deliver AAMA 2605 compliant protection and performance, on par with
liquid PVDF, according to the company. Formulated to provide exceptional
longevity for exterior use on a wide
range of applications, Interpon D3000
Fluoromax is ideal for use in high UV,
high humidity and coastal marine environments or any environment where
premium durability is required, without
compromising powder coatings inherent sustainability characteristics.
Interpon D3000 is part of the
Interpon D Powder coatings range designed specifically for architecture. The
Interpon D series offers quality architectural coatings that meet and exceed
every AAMA specification and are
created with durability and superior
weathering in mind. The Interpon D
range is available in solid colors, metallics, textures and more.
Nipsea Starts Construction

on Paint Factory in Vietnam
Nipsea Group has started construction
of its third paint factory in northern
Vietnams Vinh Phuc Province. The sixhectare Nippon Paint Vinh Phuc, which
will be in operation in February 2014 will
produce general industrial paint for automotive and motorcycle industries, marine
coatings and resin. The plant will recruit
500 local employees, with a total registered investment capital of $14 million
for the next five years.
Nipsea Group, as one of Asias largest paints and coatings group, adheres
to the Focus philosophy for managing
each market. The philosophy refers to
various parts. First, focus on the painting
and coatings; second, autonomy to the
regional market operation, which means
that in each region the local management
team is focused on the need of its own
local market, expanding regional production capacity and adapting strategies to
fulfill market expectations.
Nipsea has more than 47 manufacturing facilities and operations spanning 14 countries and regions, including
Bangladesh, the Chinese mainland, Hong
Kong, India, Indonesia, Korea, Malaysia,
Pakistan, the Philippines, Singapore, Sri
Lanka, Taiwan, Thailand and Vietnam.
Annual production of green paint has hit
nearly 1.5 million tons. This year, in addition to construction of Nippon Paint
Vietnams third plant, Nippon Paint
Philippines has signed an agreement with
Mitsubishi Motors to supply Autoshield
products exclusively for Mitsubishi
Motors, and has introduced a new local
aerosol brand Pylox and Lazer into Pylox
Lazer, Nippon Paint Hong Kong has
also made market share gains in the first
quarter, increasing 150 percent compared
with the same period in 2012.
Hanjin Chemical Kicks Off

Operation of Specialty
Coating Plant
Hanjin Chemical, a specialty paint manufacturer, has begun operations of its
Hanoi, Vietnam plant for specialty coating materials used for mobile devices.
We established the plant to supply
paint materials to Samsung Electronics
Vietnam and other consumers in

Southeast Asia, said Choi Jeong-gu, executive of Hanjin Chemical.
With a total floor area of 3,300 square
meters in a 12,000-square-meter site, the
plant is capable of producing 2.2 tons
of coatings a day. The coatings are used
mainly on the surface of mobile devices
such as mobile phones and smartphones
to prevent scratches.
Established in 1963, Hanjin Chemical
is headquartered in Euiwang, Gyeonggi
Province, South Korea, and produces
functional coating materials such as
plastic coatings, UV cured coatings, high
grade coatings for musical instruments
and wood products, and marine and protective coatings.
Coatings for Concrete

Conference Issues Call for
Papers
The American Coatings Association
(ACA) is seeking submission of abstracts
for its ACSeries Coatings for Concrete
Conference to be held Jan. 20, 2014 at
the Planet Hollywood Resort & Casino
in Las Vegas, NV, conducted concurrently
with the World of Concrete Show.
Abstracts should provide the latest
information on practical solutions for
concrete coatings use, development, and
formulation. Suggested topics include:
Protective Coatings for Concrete
New Technology
Testing Methods
Coatings Failures
All abstracts should be submitted by
Sept. 2, 2013. For more information go to:
http://docs.paint.org/forms/
acseriesconcretecallforpapers.
PPG Donates $15,000

for Stark State College
Barberton Satellite Center
The PPG Industries Foundation
has donated $15,000 to Stark State
College for its Barberton, OH, Satellite
Center. A $10,000 grant this year and
a $5,000 donation in 2012 were made
on behalf of PPG Industries optical
and specialty products manufacturing
facility in Barberton.
We greatly appreciate PPGs support
August 2013
roles at PPGs and many other companies local facilities.
Devoe Paint Launches New

Web Site
Devoe Paint has launched a new website with intuitive navigation, inspiring
graphics, easy-to-access product information and useful contractor and dealer
resources. Designed to support paint contractors and independent paint retailers,
1754paint.com directs users to a store
locator, full product information and a
color page with coordinated palettes, collections, trends and a visual painter.
Mercedes-Benz Invests in
Advanced Coatings Facility
in Vietnam
Mercedes-Benz is increasing its investment in Vietnam by opening its first electro-dipping coating facility worldwide
in Ho Chi Minh City. The advanced and
eco-friendly facility has an investment
of nearly $10 million. Mercedes is using
Vietnam as a pilot country for this type
of plant. Located inside the MercedesBenz Vietnam factory in the citys Go
Vap District, the facility covers an area of
5,000 square metres.
The facility eliminates heavy and extremely hazardous metals such as nickel,
zinc or manganese, and decreases clean
water usage by 40 percent, electrical energy by 40 percent and wastewater by 30
Fresh Paint
of the Barberton Satellite Center, which

was created to add needed work-force
development in the area, said Stark
State College president Dr. Para M.
Jones. The goal of this school is to prepare students for careers that are aligned
with needs in the local area and beyond,
so its very valuable to form partnerships
with local employers such as PPG.
PPG partnered with the city
of Barberton and the Barberton
Community Foundation to help Stark
State College bring the satellite center to Barberton. The center features
state-of-the-art equipment for welding
training and offers a range of academic classes leading to two-year associates degrees in several disciplines. It
makes education for manufacturing
and technology careers more accessible and affordable to area residents,
Jones said, adding that enrollment has
been robust since the centers January
2013 opening.
PPG is strongly committed to supporting the communities where its
employees work and live, especially
through educational initiatives that help
grow the manufacturing work force,
said Ted Ladd, PPG plant manager at the
Barberton facility. With the Barberton
Satellite Center, Stark State is helping
increase the pool of workers with increased competency and maintenance
skills who can fill and retain important
percent, compared to traditional

phosphate coating technology,
according to the company. The
electro-dipping coating facility of Mercedes-Benz Vietnam can paint
many types of chassis and structural
components. This facility will be used for
the locally manufactured body frames of
GLK, C-Class and E-Class. After installing the plant in Vietnam, the parent firm
Daimler will further spread this technology to other countries.
We not only introduce the safest and
most luxurious vehicles to Vietnams customers, but the most advanced ecologically friendly German technology to this
country as well, said Peter Alexander
Trettin, president and CEO of Daimler
Central/Eastern Europe Africa and Asia
in Stuttgart, Germany. Vietnam is one
of our production plants worldwide. We
highly appreciate this market and commit
to a long-term investment.
He said this facility is also a significant investment by Mercedes-Benz.
Therefore, this facility is also a symbol for our long term commitment to
this market. We strongly believe in the
further development of the economy in
Vietnam, as well as the growing automotive market here as well as in the South
East Asian region.
Mercedes-Benz is the only luxury
manufacturer to partially assemble vehicles in Vietnam. CW
Coatings World | 15
Business Corner Strategies & Analysis
Vertical, Horizontal Or Lateral...

Which Way To Market?
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
A vertical market is a market in which

vendors offer goods and services specific to an industry, trade, profession, or
other group of customers with specialized needs. It is distinguished from a
horizontal market, in which vendors offer a broad range of goods and services
to a large group of customers with wide
range of needs, such as businesses as a
whole, men, women, households, or, in
the broadest horizontal market, everyone. -Wikipedia
he single defining characteristic

of the participants in a vertical
market is competition within a
well-defined segment. Coatings, paints,
adhesives and sealants would be defined
as vertical markets.
Horizontal market participants often
attempt to meet enough of the different
needs of vertical markets to gain a presence in the vertical market. Their similar
products/services tend to be less of a fit
but also less expensive than specialized,
vertical participant solutions.
The general chemicals supply business
would be regarded as a horizontal market
due to its a broad range of industries and
government sectors purchase services.
Therefore, a vertical market can be
two things, though by definition, one
should be sub-grouped as an affinity market. In industry, the vertical markets are
those where there is a common interest,
often exploited by the advertising media. Trade Magazines fit well into this
category with Whats New in Industry
addressing coatings and paints as a sector, Coatings World addressing the narrower vertical coatings and paints.
Horizontal Markets or Horizontal
Marketing is found where you take little or no notice of what people do for
a living. Everyone needs spreadsheets,

so you sell them to all types of business.
Expensive spreadsheet solutions such as
n dimensional pivot tables will only
appeal to companies which do advanced
statistical analysis and visualization, but
as they could be in any manufacturing
or service sector, this is still a horizontal
market. The buyers occupy a niche in it!
Lateral marketing is a work process
which, when applied to existing products or services, produces innovative new
products and services that cover needs,
uses, situations or targets not currently
covered. As a result, lateral marketing
leads to new categories or markets.
What justifies lateral marketing?
Vertical Marketing, by itself, leads to markets that are fragmented and saturated.
The goal of Lateral Marketing is to create
an entirely new market. Lateral marketing lets marketers develop an entirely new
product that finds a much wider audience.
The evolution of markets and the dynamics of competition: The effective use
of Lateral Marketing creates customers
the real impression that needs are more
than satisfied, they are hypersatisfied*.
When companies continue to segment the
market, markets will be too small to serve
profitably. The challenge in marketing today is to fight against fragmentation and
saturation. The priority must be to find
new methods to create and launch more
successful products.
Traditional
Marketing
Thinking
Marketing starts by studying consumer
needs and figuring out how to satisfy
them, then determining who is the market. Markets are born with a first brand
that creates the category. The first two entrants in the category usually captures 75
percent of the market. Companies continue to segment the market so it becomes
more fragmented and saturated.
Innovations Originated from Inside a
Given Market: These innovations consist of continued variations on what the
product or service is but do not intend
to modify its essence. The innovations

occur within the category in which they
compete (they assume a fixed market).
The end result is still fragmentation and
a small share of the total market.
Lateral Marketing as Complement to
Vertical Marketing: Lateral Marketing
transforming products for satisfying new
needs and situations not considered before.
It creates a new market. Lateral marketing:
works best for mature markets, creates markets from scratch, is riskier, requires greater
resources, anticipates high volume, and may
redefine mission and business focus.
Lateral marketing creates new categories in one of four ways: A lateral product
can restructure markets by creating new
categories or subcategories. It can reduce
the volume of other products within the
given market. It can sometimes generate
volume without hurting other volume. It
may take volume from other categories.
How to Apply The Lateral Marketing
Process? Be prepared to generate a displacement. Choose a product or service
you market and make sure it is one you
have difficulty competing. Break the
product into pieces using the scheme of
vertical marketing, then look for the gap
with lateral thinking: substituting, inverting, combining, exaggerating, eliminating, or reordering the product or service.
Lateral Marketing at the Market
Level: A market level contains several
dimensions where a product or service
competes: need, target, and occasion
(combination of place, time, situation,
and experience). What we are doing is
substituting one of the dimensions of the
market for another that was discarded.
Lateral Marketing at the Product Level:
There are 6 techniques: Substitution (removing one or several elements of the product and changing it). Combination (adding
one or several elements to the product and
maintaining the rest). Inversion (saying
the contrary or adding no to an element
of the product). Elimination (removing
an element of the product). Exaggeration
August 2013
Strategies & Analysis Business Corner

(exaggerating upward or downward one
or more elements). Reordering (changing the order or sequence of one or more
product or service elements).
Lateral marketing can be used to
diversify marketing mix by applying
existing pricing, distribution, or communications formulas that correspond
to other existing products or services and
that are not naturally associated with the
category you compete in. Example: coffee
vending machines have applied the credit
card concept to selling coffee.
Principles for successful lateral marketing: Companies need to continuously
innovate, not just tweak an existing
product, to grow and prosper. A high
percentage of new products fail in spite
of careful market research and planning.
The reason for the innovation crisis lie in
the traditional innovation process. Most
new products offer just a specialized version of something already on the market.
Repeated application of vertical thinking results in a hyperfragmented market.
Marketers need a complementary way of
thinking about new products or services
that will lead to new categories or markets.
Lateral thinking uses a distinct framework
and processes that can be taught and become a part of companys culture.
An innovative company is characterized by several systems: An idea market, a capital market, or a talent market.
Companies have an idea market if they
have a system for actively soliciting,
collecting, and evaluating new ideas.
Funding must be set aside to support idea
evaluation as well as to train employees
in thinking laterally.
Within the paints and coatings industry, both lateral and vertical marketing
are important. In understanding which is
most appropriate in a given circumstance,
remember that innovations that come
from vertical marketing are easier for
customers to assimilate and understand
while lateral marketing innovations need
more time for assimilation.
requires fewer resources

doesnt depend on high volume
fragments markets
maintains business focus.
Lateral marketing:
works best for mature markets with
no growth
creates markets from scratch
Philip Kotler is Professor of International

Marketing at the Kellogg School of
Management.
MIXING - BLENDING - DISPERSION
H
E
**** NOW AVAILABLE OF U.H.M.W. POLYETHYLENE ****

Patented
Anti-Static
Natural
Most efficient and aggressive Poly Blade available.
Low shear without teeth also available.
*
*
*
*
*
Provides combination of pumping action for material turnover and

shear/dispersion.
Gives much longer life than typical metal blades.
When leading edges are worn blade can be turned over to start like new.
Also available of polyurethane, nylon, teflon, polypropylene and other
materials.
Traditional stainless Conn Blades readily available.
Call or e-mail: info@connblade.com for pricing and availability
CONN
Since 1948
AND
CO., L.L.C.
www.connblade.com
Vertical marketing:
works best in new markets
works best to convert potential customers and for developing the market
is less risky
is riskier
requires greater resources
anticipates high volume
may redefine mission and business
focus. CW
11 SOUTH MARION STREET

FAX (814) 723-8502
Untitled-4 1
August 2013
www.coatingsworld.com
Stirrers Or Complete Units For:

PAINTS
URETHANE FOAMS
ADHESIVES
SLURRIES
INKS
GROUTS
CEMENTS
ETC. . . .
WARREN, PENNA. 16365
PHONE 814/723-7980
s r
TM
1/15/13 4:30 PM
Coatings World
| 17
Patents
Kansai Paint Patents Multilayer Coating
U.S. 8,247,035 B2
Kansai Paint Co. has been granted a patent for a method for forming a multilayer
coating film by successively conducting
the following steps (1)-(4): (1) a step of
applying onto a coating object a waterbased first coloring paint (A) to form
the first coloring coating film, (2) a step
of applying a water-based second coloring paint (B) on the first coloring coating film as formed in the step (1), to form
the second coloring coating film, (3) a
step of applying a clear paint (C) on the
second coloring coating film as formed
in the step (2), to form the clear coating film, and (4) a step of simultaneously
baking the first coloring coating film,
second coloring coating film and clear
coating film as formed in the steps (1)(3), wherein the water-based first coloring
paint (A) is comprised of polyester resin
(X) and curing agent (Y), the polyester
resin (X) containing benzene ring and/or
cyclohexane ring in its molecules, their
combined content in the polyester resin
being within a range of 1.0-2.2 mols/kg
(solid resin content); and that the curing agent (Y) is at least one compound
selected from the group consisting of isocyanate group-containing compound (a),
oxazoline group-containing compound
(b), carbodiimide group-containing compound (c), hydrazide group-containing
compound (d) and semicarbazide groupcontaining compound (e).
Glidden Patents Curable

Water-based Coating
U.S. 8,247,051 B2
The Glidden Company has been granted
a patent for a curable polymeric coating
composition comprised of at least one of a
water dispersion or a solution comprised,
by weight: from approximately 70 percent to less than 100 percent polyetheramine, based on the weight of solids of the
coating composition, the polyetheramine
prepared by contacting one or more of a
diglycidyl ether with a difunctional amine
under conditions sufficient to cause the

amine moieties to react with epoxy moieties to form a polymer backbone having amine linkages, ether linkages and
pendant hydroxyl moieties, and wherein
the diglycidyl ethers is comprised from 5
to 70 mole percent resorcinol diglycidyl
ether; from 1 percent to 30 percent phosphoric acid, based on the weight of solids
of the coating composition; a defoamer;
and wherein the coating composition is
comprised of no aminoplast.
Valspar Patents HeatResistant Coating

U.S. 8,247,067 B2
Valspar Sourcing, Inc. has been granted a
coating composition comprised of a resin
system comprised of a polysilazane and
further comprised of a polysiloxane and/
or aromatic hydrocarbon resin; and glass
particles having a softening point below
operating temperature of at least approximately 625 C to no greater than 760 C.
a coefficient of linear thermal expansion
of at least 80107 in/in/ C and a dielectric constant of at least 5.
Anti-Reflection, FingerprintResistant Coating

U.S. 8,252,436 B1
Hon Hai Precision Industry Co. has
obtained a patent for a touch screen,
comprised of a substrate; and a coating
attached to a side of the substrate, and
containing titanium dioxide and cadmium selenide in a weight ratio of approximately 3:1, wherein a particle size
of the titanium dioxide in the coating is
2 nanometers and a particle size of the
cadmium selenide in the coating is in the
range from about 2.3 nanometers to approximately 3.7 nanometers.
Thickener for Paint Systems

U.S. 8,246,738 B2
Agrana Staerke GmbH has been granted
a patent for a method for producing a
dispersion-binder-based paint system,
which is comprised of the step of: admixing a combination of at least one starch
derivative with at least one high-viscosity
cellulose to the paint system as a thickener, the cellulose having a viscosity of
>50,000 m Pas measured by a Brookfield
rotation viscometer as a 2 percent swollen aqueous solution at 5 rpm and 25
C, wherein the starch derivative is crosslinked and the starch derivative is coldwater-soluble; wherein the system does
not comprise polymers and copolymers
based on acrylic and methacrylic acids as
rheology-imparting agents.
Momentive Patents Coating

Structure
U.S. 8,247,080 B2
Momentive Performance Materials Inc.
has been granted a patent for a coating
structure comprised of an outer coating
comprised of aluminum; and an interlayer disposed between a substrate and
the outer coating, and the interlayer is
comprised of one or more of a rare earth
metal, a transition metal, or a noble metal; wherein the substrate is comprised of
one or more of a metal nitride, a metal
carbide, a metal boride, or a metal oxide,
wherein the metal nitride is comprised of
carbon doped boron nitride.
Valspar Patents Polyester

Powder Compositions
U.S. 8,247,492 B2
Valspar Sourcing, Inc. has obtained a
patent for a method comprised of providing a powder composition including
at least one semi-crystalline or crystalline aromatic laser-sinterable polyester
polymers having a melting temperature
between 120 C and 220 C, wherein the
powder composition has an elastic modulus, when formed into laser sintered ISO
3167 Type 1A multipurpose dog-bone
test specimens and tested pursuant to ISO
527, of at least 200 MPa; and selectively
laser sintering the powder composition to
form a three-dimensional article. CW
August 2013
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
Asia Pacific Coatings Show 2013

BITEC, Bangkok, Thailand
12 13 September 2013
3
Middle East Coatings Show 2014

Dubai International Convention & Exhibition Centre, UAE
10 12 March 2014
4

Balai Sidang Jakarta Convention Centre, Indonesia
3 5 September 2014
NACC
NORTH AFRICAN COATINGS CONGRESS
North African Coatings Congress 2014

Hyatt Regency Hotel, Casablanca, Morocco
15 16 October 2014

Cairo International Convention & Exhibition Centre, Egypt
10 12 March 2015
Asia Coatings Congress 2015

Windsor Plaza Hotel,
Ho Chi Minh City, Vietnam
12 13 May 2015
Latin America Coatings Show 2015

World Trade Centre, Mexico
15 16 July 2015
5
For up-to-date information on any of the above events, please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@quartzltd.com
or visit our Website: www.coatingsgroup.com
New Products
Rust-Oleum Introduces
Pool Paint Product Line
Rust-Oleum Industrial Brands has

launched several new products to increase the beauty and performance of
pools and fountains.
The first product is the Rust-Oleum
High Performance Clean and Prep
Solution. This easy to use solution quickly removes grime and mineral deposits
to create a surface that allows for maximum adhesion of Rust-Oleum Epoxy or
Acrylic Pool and Fountain Paints. The
Rust-Oleum introduces pool paint product line.
Clean and Prep Solution is VOC compliant nationwide, odor-free, biodegradable

and safe for use around plants and grass.
Rust-Oleum High Performance Epoxy
Pool and Fountain Paints are the most durable and versatile pool and fountain paints
available, according to the company. The
two-part epoxy kit can go up to eight years
between recoats and can be used on concrete, plaster, fiberglass and steel. The excellent stain, chemical and abrasion resistance
makes this coating an ideal solution for the
most extreme environments. The product is
available in black, white and marlin blue.
When you need fast dry times and low
odor, the Rust-Oleum High Performance
Acrylic Pool and Fountain Paint is the
best solution. This acrylic paint applies
to damp surfaces and is safe for use on
previously painted, chlorinated and synthetic rubber surfaces. Available colors
are black, white, marlin blue and aqua.
Tiger Drylac Offers Wheel

Line Product Kit
TIGER Drylac U.S.A., Inc. has introduced to the North American market a
limited edition powder coatings kit that

includes 24 colors and finishes grouped
under the Wheel Line for the Automotive
Aftermarket segment.
The kit includes three primers, nine
blacks, six metallic and clears powder
coating finishes. TIGER Drylac automotive primers are fine-tuned for automotive
special application conditions to provide
the best possible basis for subsequent
coatings, according to the company.
TIGER Drylac clears are acrylic-based top coats that provide
particularly impressive transparent and brilliant finishes fulfilling the specifications for smooth
top coat systems in the wheel
industry. The blacks and metallic are high quality finishes that
meet the demands and requirements of the automotive aftermarket industry. They are also
suitable for other industrial applications.
Sherwin-Williams Launches
Sher-Wood WB-S and SherWood
Sherwin-Williams
introduced
SherWood WB-S spray stain and Sher-Wood
WB-W wiping stain through its Product
Finishes Division. Both stains are formulated with raw materials that are
reported to contain no VOCs, and have
theoretical emitted (calculated) VOCs of
0.0 lb/gal and 0.02 lb/gal respectively,
according to the company.
The new stain solutions provide attractive alternatives for wood finishers
in markets such as kitchen cabinets, furniture and wood building products who
must meet strict VOC requirements or
who wish to reduce VOCs in their wood
finishing operations with no loss of product performance. Both stains are available in a wide variety of colors and work
well with most topcoats.
Sher-Wood WB-S is a water-based
spray stain that offers a uniform appearance with minimal to no grain raise and
quality touch-up characteristics. The system also minimizes color variance when
using solid wood and veneer on the same
part. Sher-Wood WB-W is a water-based
wiping stain that provides excellent clarity and a uniform appearance with minimal to no grain raise. Water clean-up for
this low-odor stain is fast and easy.
PPG Introduces Ditzler Hot

Rod Black Topcoat
PPG Industries automotive refinish business has added Ditzler Hot Rod Black topcoat to the popular
Vibrance Collection
product line. The
new PPG topcoat
provides a uniform,
low gloss and deeplooking black finish Ditzler Hot Rod Black
designed to replicate topcoat from PPG.
the glory days of
street rods and muscle cars, according to the company.
Although Ditzler Hot Rod Black
topcoat was inspired by the iconic rides
of yesteryear, this classic black with its
smooth satin finish is the ideal complement to late-model builds as well.
It is available in a convenient packagethe HRB9700 Hot Rod Black kit
that includes a quart of Hot Rod Black
and a half pint of hardener. And it can be
reduced with any PPG urethane reducer
in a 4:1:1 mix ratio for spraying. This
new topcoat is also VOC-compliant for
all regions based on reducer selection. In
addition, it can be air- or force-dried.
Pres-On Introduces CostEffective Solution to

Sealing and Cushioning
Requirements
Pres-On a leading supplier of adhesive-backed industrial products, has
introduced an affordable new line of
PVC foam tapes designed to seal out
light, air, dust and moisture, while also
providing a reliable cushion against
August 2013
International Paint
Launches Next Generation
Polysiloxane Finish Coat in
North America
International Paint LLC, an AkzoNobel
business, has announced the launch of
Interfine 1080 in North America; a next
generation low volatile organic compounds (VOC) acrylic polysiloxane finish
coat that offers high-level performance in
a single-pack formulation.
The patented technology was developed to provide a better aesthetic, environmental and cost-saving alternative to
traditional two-pack polysiloxane and
polyurethane topcoats, according to the
company. Interfine 1080 contains no free
isocyanates and can be easily brushed or
rolled in a variety of on-site and maintenance applications where high-quality
cosmetic finishes are required, such as
storage tank externals, pipelines, railings,
structural steel and miscellaneous commercial infrastructure applications.
PPG Introduces Dragonhide

Heavy-Duty Polyurea
Protective Coatings
PPG Industries industrial coatings business has added Dragonhide heavy-duty
coatings to its lineup of polyurea-based
protective coatings for trucks, commercial vehicles, heavy-duty equipment
and other demanding applications.
DragonHide heavy-duty coatings are
designed to solve the toughest coatings

challenges. Developed as a value alternative to extreme-duty Durabull coatings,
which are based on a similar chemistry,
DragonHide coatings are well-suited to
protect beds, cabs, bumpers, step guards
and body and underbody parts for pickup trucks, tow trucks, dump trucks, buses,
trailers and heavy-duty equipment used
in agriculture, forestry and construction.
DragonHide coatings, which are available in eight standard colors with color
matching available, also are ideal for
trailer interiors or applications such as
stair treads and walkways in buses with
available non-slip aggregate. Because of
their elastomeric nature, coatings based
on polyurea resins such as DragonHide
and DuraBull coatings can withstand
more impact, chipping, abrasion and
gouging than other tough coating technologies, according to the company.
A proprietary resin blend and patented cross-linker developed by PPG enable the coatings to cure rapidly, which
makes them much more tolerant to
moisture during the curing process than
typical urethane coatings. Consequently,
they can be applied on the production
line or in the field with a reduced risk of
defects caused by moisture and humidity.
DragonHide and DuraBull coatings are
made without solvents, so they are nonflammable and free of volatile organic
compounds (VOCs) and hazardous air
pollutants (HAPs). They also offer an
environmental advantage by eliminating
the need to bake parts after coatings are
applied, which reduces energy use during
the coating process.
Silent Running Adds to

Product Line With SR CAR
Silent Running recently added SR CAR,
a high performance liquid coating used
to dampen vibration, reduce unwanted
road noise and improve stereo quality to
its product line. Unlike the other sound
deadening products, SR CAR requires
no cutting, fitting or peeling and there is
no scrap, according to the company. The
product has excellent adhesion and is designed as a permanent coating that can
be painted over. Silent Running is a high
performance, viscoelastic coating used to
New Products
vibrations and noise. New Pres-On VF

tapes are ideal for use in the automotive, appliance, construction, HVAC
and general assembly industries. Their
closed-cell polyvinyl foam design is
available in several densities including
Sof-Seal, low, medium and high. All
VF tapes are resistant to most industrial solvents and chemicals. The tapes
come reverse-wound for easier liner
removal and installation. The waterbased acrylic exhibits good initial tack,
high shear and excellent resistance to
plasticizers common in PVC foam and
other substrates.
VF tapes can be ordered on 52-inch
width rolls in thicknesses ranging from
1/16-inch up to 3/4-inch. Custom sizes
are also available.
dampen vibration and reduce

unwanted noise. SR CAR can
easily be sprayed, rolled on, or
painted to wheel wells, rocker
and door panels, trunks, firewalls, and all
interior surfaces for a quiet ride.
Nippon Paint Introduces

Nippon Momento Special
Effect Decorative Paint
Nippon Paint has launched its latest innovation in decorative paint Nippon
Momento Special Effect Paint. By launching this new product, Nippon Paint takes
decorative trends in the paint industry
beyond color., according to the company. The first-of-its-kind special effects
decorative paint is expected to shift industry trends and set a new benchmark
for the decorative paint market. Nippon
Momento with its Italian-inspired textures emits sheer elegance equivalent to
wallpaper finish. An effect-based paint,
Nippon Momento leverages the unique
and vast spectrum of texture, light reflection and full-bodied tones that are created using simple techniques.
BASF Unveils ONYX HD,

Low VOC Fast-dry Solventborne Basecoat System
BASF has launched a new, low volatile
organic compound (VOC), fast-dry solvent-borne basecoat system, the ONYX
HD Low VOC Productive System, in the
U.S. and Canadian markets. This new
system produces low VOC basecoats
that are either waterborne or solventborne the only system currently on
the market that provides these options,
according to the company. The system
offers similar benefits and performance
to national rule solvent-borne basecoat
systems, and meets all VOC regulations
across North America.
The product is easy to spray, offers
enhanced de-nibbing, and dries quickly
under common humidity and temperature conditions compared to other systems, according to the company. Several
collision repair centers have tested the
new system, and reported significant decreases in drying times leading to more
repairs in less time, which can result in
increased profits. CW
Coatings World | 21
International Coatings Scene Latin America
Sherwin-Williams Deal For Comex Must Change

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
B
Sherwin-Williams
or Comex could
sell off some
assets to make
the deal more
palatable to
the Mexican
anti-monopoly
agency, which is
concerned about
the viability of its
paint industry.
locked in its initial attempt to acquire

Mexicos leading paint producer Comex
for $2.3 billion, Sherwin-Williams is
aggressively pursuing alternative routes to
the purchase, CEO Christopher M. Connor
has vowed. The Mexican anti-monopoly
agency, Comisin Federal de Competencia
(CFC), finally ruled on July 18 in a threeto-two vote split against the acquisition announced November 12. Meanwhile, the CFC
is headed into vacations and possible membership restructuring.
The CFC decision was based on the arguments that the deal would leave S-W with a
majority control about 60 percent of the
Mexican paint and coatings industry, and
that it would be six to 10 times larger than its
closest competition. The CFC has not made
its 144-page decision public yet. S-W has 30
working days to respond to the CFC position,
following the delivery of some 20,000 pages
of documents to the commission supporting
the initial deal.
S-W or Comex could sell off some assets to
make the deal more palatable to the CFC, which
is concerned about the viability of its paint industry, including some 375 manufacturers and
some 15,000 direct points of sale across the
country, according to the national trade group
Asociacion Nacional de Fabricantes de Pinturas
y Tintas (Anafapyt). In contrast, Comex network of 3,200 points of sale are operated by
some 875 concessionaires.
In an earlier U.S.-Mexican merger proposal, a sell-off was necessary. Beer brewers
ABI and Grupo Modelo spun off some assets
to Constellation Brands to make the $20 billion
deal palatable to the U.S. Justice Department
earlier this year.
Comex CEO Marcos Achar, reacting to the
CFC decision, said that a negative decision
by the CFC would affect $1 billion worth of
investments his company has already made.
He clarified that his companys national paint
and coatings market share amounts to only

40 percent with all segments combined. The
companys architectural segment share is
approximatley 53 percent, wood finishes is
about 30 percent, waterproofing is about 30
percent, and industrial and marine is about
18 percent, Achar noted in local interviews
following the CFC decision. S-W only holds
about six percent of the Mexican architectural segment, which seems to be the focus of
the CFCs resistance.
Comex produces paints and coatings in
16 North American locations, including
eight in Mexico, five in the United States
and three in Canada, through its acquisition
of PPI several years ago. Out of the companys $935 million revenues, 65 percent came
from architectural segment sales, 25 percent
from industrial sales and the remainder from
all other segments. Comex enjoys something
of a sweetheart relationship with Mexicos
national oil company Pemex, for which it
has helped develop paint and coatings quality standards that are utilized at times as a
de facto national standard.
Comex also exports to the Caribbean, where
it has been building a network of more than
90 stores. Among countries in its network there
are: Belize; Costa Rica; El Salvador; Guatemala;
Honduras; Nicaragua and Panama.
Achar also complained that the CFC,
which will go into a two-week vacation period, could change its member composition
upon return, and that changes to the national anti-monopoly law also are pending that
could affect the case. The current head of
the CFC is Eduardo Prez Motta, a staunch
pro-competition diplomat who has served as
Mexicos representative to the World Trade
Organization and who led the European
Union-Mexico free trade agreement negotiations. Prez earned a Masters in economics at
the University of California at Los Angeles,
and carried out doctorate studies there. CW
August 2013
International Coatings Scene Europe
Nanomaterials Regulations Present Challenges
A growing
number of EU
governments are
posing problems
for the European
coatings sector by
introducing their
own regulations,
which are
threatening to
undermine the
single market.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
espite the current slowdown in the

European economy, the regions regulators have not been easing up on the
application of health, safety and environmental
rules in the markets for coatings and its raw
materials. Even new rules are being introduced
to make compliance tougher for coatings producers and their suppliers.
The regulatory challenge for the coatings
sector has tended to come from European
Union legislation whose main objective is
to ensure that the EUs single market in
products and services is not hampered by
trade barriers.
However, a growing number of EU governments are posing problems for the European
coating sector by introducing their own regulations, which are threatening to undermine the
single market.
The main objective of these regulations
is the control of nanomaterials whose safety
has been an issue of growing concern among
NGOs, politicians and some groups of consumers in Europe.
But these national initiatives are worrying some European coatings companies and
their raw material suppliers that have become
technological leaders in the application of
nanomaterials.
The European Commission, the EUs
Brussels-based executive that is responsible for
putting forward EU legislation for approval by
the European Parliament and the governments
August 2013
Europe International Coatings Scene

of the EUs 28 member states, has been
taking a cautious line on nanomaterials.
Two years ago the Commission decided on a definition of nanomaterials
that was criticized by NGOs and some
politicians for not being tight enough
or for being too imprecise. Under
the definition nanomaterials would
have to contain 50 percent or more of
nanoparticles sized between one nanometers and 100 nm, although with
some nanomaterials of specific health
and safety concerns, this percentage
could be reduced.
In a review of nanomaterials issued
in October, 2012, the Commission concluded that a case-by-case approach
should be adopted for their risk assessment. But it did acknowledge the need
for more public information to be made
available through facilities like registries of nanomaterials on a national or
sector level.
Some national governments have
now introduced or are drawing up their
own regulations on the registration
of nanomaterials in the belief that the
Commission has been moving too slowly
on the issue.
The French government has been implementing since May a new law which
requires producers, users and distributors to submit annual declarations to its
Environment Ministry on the identity,
quantity and uses of nanomaterials supplied to other businesses, including professional painters.
The objective of the French decree
is to ensure traceability of nanomaterials
(and) greater transparency of information available to the public on nanomaterials, said Veronique Garny, product
stewardship director at the European
Chemical Industry Council (Cefic),
Brussels, the chemicals sectors main EU
trade association.
One difficulty with the regulation is
that substances must have been intentionally manufactured as a nanomaterial to
be defined as a nanomaterial, she added.
The decree leaves it to the manufacturer
to decide whether something has been
manufactured for the purposes of functioning as a nanomaterial.
However, nanomaterials producers
and users currently have no standardized

measuring method for general application
with nanomaterials. This makes identification of nanomaterials particularly complicated for coatings formulators using a
wide range of chemicals.
There are accepted methods for
measuring specific nanomaterials but
these cannot necessarily be applied to
other nanomaterials, explained Sonia
Benacquista, a products management
specialist at the French chemicals industries trade association (UIC) This
regulation is a national initiative which
discriminates against French companies
because of the additional burden it creates. It could also hamper innovation.
Belgium has been following the example of the French government by issuing
draft legislation last month (July) for a
national registry of nanomaterials, which
would start to come into effect at the beginning of 2015.
In addition to information about
the identity and characteristics of
nanomaterials, producers, users and
distributors may also have to provide
information on the possible dangers
and exposures of certain nanomaterials if they are considered to be a risk to
health or the environment.
Compliance with the legislation could
be a big challenge to Belgian coatings
companies who buy their raw materials
from outside the country.
Many of our members are SMEs
who will have to rely heavily on information received from their suppliers,
said Theo de Jaegher, regulations, safety
and environment advisor to the Belgian
federation of paint and ink manufacturers (IVP). Obtaining this information
could prove to be a complicated and
difficult exercise. At the moment it is extremely hard to calculate or even give
an estimate of the extra administrative
costs.
Denmark has just started a public consultation on the creation of a national
registry of products and mixtures like
formulations containing nanomaterials,
while the Netherlands and Sweden have
been making similar moves.
In Germany the government has
been finalizing a draft regulation on
food materials that mainly applies to

chemicals in inks and coatings on food
packaging. But it also covers coatings
on household equipment and appliances, which have the potential to contaminate food.
The regulation potentially severely restricts the use of nanomaterials in coatings. These will effectively be permitted
only if their producers and distributors
can provide evidence that the nanomaterials cannot migrate in potentially dangerous amounts into food.
With France already having a regulation on nanomaterials and other EU
countries now planning to do the same,
selling products containing nanomaterials in the EU is going to become a nightmare, said Garny. It will have a very
negative effect on the single market.
The European Commission has been
tentatively preparing to establish an
EU-wide nanomaterials register.
Its
research arm, the Italy-based Joint
Research Centre (JRC), has also started
developing a standardizing measuring
method in parallel with the activities of
a nanotechnology working party at the
Paris-based Organisation for Economic
Co-operation
and
Development
(OECD). All this will take some time,
said Benacquista.
Meanwhile there are signs that companies are delaying the introduction of
innovative nano-based products partly
because of the regulatory uncertainties. Bayer MaterialScience (BMS) of
Germany, a major supplier of coatings
materials, has halted production of
and research into carbon nanotubes
(CNTs).
Our CNTs business has been discontinued, Patrick Thomas, BMS
chief executive, told a recent press conference at the companys headquarters.
There is not a big enough market for
CNTs. But, we have the knowledge and
the infrastructure to restart the business, if we want, when there is sufficient demand.
The European coatings industry will
be hoping that regulatory confusion does
not lead to a general standstill in R&D
in performance-enhancing nanomaterials
for the sector. CW
Coatings World | 25
IPaint Protecting the P&C Industrys Intellectual Assets
Covering the IP Bases with

Different Types of Patent Claims
by Jonathan D. Hurt, PhD and
Steve McDaniel, JD, PhD
Technology Litigators
nce in a while, you may decide

to try to turn your trade secret
coating formulation into a patent despite the various issues (e.g., sluggish time to issuance, appeal or filing a
request for continued examination) previously discussed in this series. Most inventors of a new coating formulation or
coating component will seek issuance of

what is commonly considered a strong
type of claim to assert: the composition of matter claim. However, there are
other statutory types of claims and variants that you should give strong consideration toward filing, as the nuances in
claims language and prosecution among
the various claim classes may get you to
a more rapid issuance of these less glamorous but still commercially relevant
claims to protect your product. Because
patent prosecution is like opening a box
of chocolates, you never know what type

of claim structure will be allowed by the
examiner so claim your invention as
many different varieties of claim types as
you can!
First, the classic composition of matter claim. One of the four general types
of patentable inventions recognized by
the United States Patent and Trademark
Office (the PTO). A claim describing a chemical composition or mixture,
such as a paint comprising specific components in particular amounts, e.g., A
August 2013
Protecting the P&C Industrys Intellectual Assets IPaint

paint, comprised of 45%-65% total resins solids of [insert chemical formula of
your new resin]. A clear, crisp claim
that provides solid and commercially
relevant patent coverage. And to be
honest, a rather dull claim type. The
most excitement you get with this type
of claim is during prosecution, when you
often wind up arguing rather thoroughly
with a patent examiner (if the chemical
composition is not new and non-obvious) that the specific ranges of the components are non-obvious because that
specific mixture of components produces
exciting (and non-obvious) unexpected
results. Hint: have that data at your
fingertips to present to the examiner
during prosecution.
Next, the trusty and tough side-kick
to the lead hero composition of matter claims: the process/method claim!
Another of the fab-four recognized by the
PTO, and is used to describe an inventive
combination of actions (contacting,
heating, mixing, etc.) to produce a
useful result. This is often the next best
thing to a composition of matter claim
(or mechanical and apparatus claims, described below), because even though you
may not convince an examiner that a material/device/article is new and non-obvious, you may be able to obtain a claim to
how to make it or how using it in a new
and non-obvious (and profitable) way.
Those unexpected results data can really come in handy for this claim type
as well. Many patents have issued that
were clearly directed to compositions, but
it was the process claims that were ultimately allowed by the PTO. Accordingly,
filing at least one method claim in you
patent application to cover this base may
be a good idea.
But what about cases where you
know how to make a gang-buster hot
product (Ponce de Lens bottled water!), but dont have an exact handle
on the chemical composition (Hey,
I just bottle it from that one pond in
Florida, I dont know whats in it!).
Product by process claims are a variant claim structure that may help you
out. This claim type combines aspects
of composition and process claims to
describe a product by the steps in its
production process. This is allowed for

cases where the product in not definable by other claim structures, such as a
case where a chemical reaction produces a desired material (say a new coat-
or subject to final rejection) than other

claim types, as the component parts of
the device are generally described in a
mechanically the leg-bone connects to
the shin bone clear way. The exam-
Because patent prosecution is like

opening a box of chocolates, you never
know what type of claim structure will be
allowed by the examiner so claim your
invention as many different varieties of
claim types as you can!
ing resin) but the resin produced is a
mixture containing varying amounts of
products from side chemical reactions.
So the exact chemical composition of
the material is unknown, but magic
combination of conditions and materials described in the processing steps to
produce it is known. During prosecution products that are similar, though
produced by a different process, may
get you bogged down in obvious type
rejections without that ability to point
to clear compositional differences.
Recent court decisions regarding how
this type of claim would be infringed
indicate an infringing product would
also need to be produced by the same
process. So, though an interesting and
possibly commercially relevant claim
structure for certain situations, you can
get unique headaches both coming and
going during the patent prosecution/enforcement cycle.
Machine/apparatus claims is another
statutory type, and describe anything
having parts that cooperate (e.g., moving parts), and computers, circuitry, and
mechanical devises are encompassed in
this category. Article of manufacture
claims are the fourth statutory type,
and are similar to apparatus/machine
claims, except the item produced does
not have moving parts (e.g., a pencil).
From experience, these types of claims
can be prosecuted quicker (i.e., allowed
iner lines up your claim language versus the closest art, often another patent
document that is also so written, and
gives the thumbs up or thumbs down.
Unfortunately, the straight-forwardness
that may grant quickly allowed claims
often results in narrow claim language
you rapidly obtain a patent to a very
specific device or article, so there is
room (unfortunately) for competitors
to flourish.
Finally, though there are plenty of
other variant claim types that can be
considered, let me draw your attention
to a claim format traditionally used in
biotechnology patent applications, but
can work well in the paints and coatings industry. Kit claims are directed
to two or more articles not physically
connected but grouped together in, unsurprisingly, a kit. And when you think
about it, kits are often your store shelf
commercial product. For example, a
kit, comprising resin part A, resin part
B and additive C, wherein each resin or
additive is contained in a separate container. Paints and coatings are often
multi-component products that must
remain separate until mixed for immediate application. You sell them as
a kit, not as the final mixture as applied. So, consider adding a kit claim to
more directly protect what you actually
sell on the store shelf coating components in their packaging. CW
Coatings World | 27
FEATURE
The Marine
Coatings Market
Marine coating manufacturers are seeing an uptick in ship repair and maintenance,
which will offset the loss of volume in newbuilding.
Kerry Pianoforte, Editor
lthough the ship newbuilding market continues to be in

decline, the market for marine coatings benefitted from
an increase in ship repair and maintenance. Marine
coatings manufacturers are focusing their efforts on developing
antifouling coatings that will decrease maintenance costs and
increase vessel efficiency.
The marine coatings market grew steadily in 2012 and is
expected to continue to similarly in 2013 and beyond, said
Tim McDonough, USCA marine market director for SherwinWilliams Protective and Marine Coatings. Overall, market
growth is expected to be around four percent globally with Asia
continuing to grow and both Europe and the U.S. flat.
Jotun reported that 2012 was a productive year for them for
marine coatings. Several new products were launched to the
market in 2012, said Tom Evensen, group category manager
antifouling, Jotun Coatings. Notably all major suppliers have
now included silyl antifouling products into their portfolio, a
technology platform that Jotun has promoted and refined for
decades in the market.
In addition, Jotun reported there has been numerous launches
of low-cost solutions to respond to a financially troubled industry where minimizing vessel maintenance cost including
paint investment is a focus area. All in all we experienced
a polarized antifouling market with cost focus on one end and
investment in vessel efficiency on the other. The demand of low
cost antifouling solutions were larger in 2012, meaning that the
average product applied in 2012 most likely did not contribute
to improve the environmental profile of the shipping industry,
Evensen added. For 2013 and beyond we work towards and
anticipate increased awareness of the importance of hull and
antifouling performance with regards to influence on vessel efficiency. Typical energy efficiency reduction due to hull performance ranges between 15 to 20 percent over a docking interval
of 60 months in the market today. We anticipate a transition
towards more premium solutions offering significant savings in
fuel consumption and carbon dioxide emissions compared to
the current market average.
The newbuilding (NB) market has continued to decline dramatically over the past three years. The NB market in 2012
represented a little more than a third of all marine coatings
August 2013
Marine Coatings Market FEATURE

sales, said McDonough. When a sizable part of your market is going backward, obviously there is considerable pressure
placed on the remaining sectors. Fortunately, we are seeing an
uptick in ship repair and maintenance, which will help offset the
loss of volume from NB. Many of the vessels completed during
the building boom are now drydocking for their first maintenance cycle.
The potential contribution to improve ship energy efficiency
offers a significant growth potential with regards to transition to
more premium hull coating solutions, according to Jotun. Key
factors to achieve this growth include increased market awareness of the importance of hull performance, said Evensen. In
collaboration with the marine coatings industry Jotun is currently leading the initiative to establish reliable measurability
of hull performance. An historical lack of accurate and reliable
measurability on hull performance has resulted in limited incentive to invest lifetime performance in both newbuilding and
maintenance situations. Hence, such initiative is considered absolutely crucial to increase market awareness and contribute to
growth in the marine coatings market.
Jotun reported that although a reduced new building actively
reduces the demand from yard countries located in northeast
Asia, this area still represents the largest volumes due to new
building and dry docking activity. With regards to locations
of owners and management companies, Europe represents an
important area, said Evensen.
Environmental Regulations
Shipping is global in nature with the result that even regional
and local environmental regulations may have an industry-wide
impact. As we see it the impact of environmental regulation
both recently enacted and on the horizon, on marine coatings is
largely twofold, said Evensen. On the one hand it is making
it technically more challenging to deliver coatings that perform.
At the same time, it is serving to increase the value add associated with higher levels of performance in particular where the
coatings have an impact on energy efficiency. As such, we see
environmental regulations as an important driver of innovation
in the marine coatings market.
Sherwin-Williams is actively developing coatings systems
with lower VOCs, higher solids or waterborne alternatives in
order to provide sensible options for the ship owner. As far as
the emerging markets go, we believe it is just a matter of time before they adopt more stringent regulations, said McDonough.
The difficulties they will face in enacting regulations, will be in
finding the proper balance between the benefit to the environment, the economic impact and the constraints of technology.
Current Trends
Sherwin-Williams has been active in pursuing new technologies.
Higher solids, lower VOC and waterborne coatings remain a
constant focus in R&D. Antifouling technology remains a focus for the marine market where fuel savings can result in a
much lower cost of operation for owners, McDonough added.
Obviously, IMO regulations on ballast tank and cargo oil tank
coatings have put a renewed emphasis on epoxy lining technology that we continue to pursue. Sherwin-Williams strives to be
at the forefront of the next generation and breakthrough technologies that meet needs not yet articulated.
Sherwin-Williams offer ultra-high solids FastClad ER, which
is a single-coat ballast tank system engineered to address the
challenging application issue of coating irregular surfaces inside
immersion service structure. The company reports, its edge retentive epoxy chemistry dramatically extends the service life of a
tank, replacing traditional epoxies which tend to shrink during
the curing phase and can lead to early corrosion.
Drying to walk-on levels in four hours and returning to
immersion service in 24 hours, with Fast Clad ER a dry film
thickness of 20-40 mils can be achieved, added McDonough.
It is now possible to apply a full coat in the morning and begin
touch-up in the afternoon. The result it shortened schedules and
reduced labor costs. It can also be formulated with fluorescing
optically active pigments that enable applicators and inspectors
to easily identify holidays, pinholes, defects and areas with improper film thickness using simple visual inspection tools, thus
preventing costly rework and premature failures.
Also from Sherwin-Williams is solvent-free Dura-Plate 301.
Dura-Plate 301 provides superior adhesion on damp, marginally prepared surfaces, and is designed for situations where users
do not have the luxury of applying coatings on dry, clean, shopprimed steel, according to the company. This includes newbuild
environments where surfaces may be prepared in conditions
where you cant control humidity, completely dry the steel substrate or keep flash rust at low levels, McDonough explained.
Dura-Plate 301 replaces solventborne coatings and abrasive
blasting with a newer, IMO PSPC-type approved method that
can reduce surface preparation and coating application costs by
15 percent and shorten conversion and building schedules.
Jotuns Hull Performance Solutions have been designed to make
it easy to maximize hull performance and thereby reduce both fuel
cost and greenhouse gas emissions. The solutions combine stateof-the-art antifouling and application technologies with reliable
measurability and high performance guarantees, said Evensen.
As part of its Hull Performance Solutions Jotun employs, the at
any time, best coating technologies available in its portfolio.
SeaQuantum X200 is Jotuns first antifouling designed to
maximize initial performance as well as lifetime performance with
no limitations in terms of formulation cost. Efficiency gain of approximately 15 percent on average over a 60-month dry-docking
interval as compared to a market average solution is expected,
said Evensen. This equates to an approximately 13 percent
fuel cost and GHG emission saving if speed is to be maintained
over the interval. The saving is based on comparing guaranteed
minimum performance under a high performance guarantee with
market average performance as estimated in MEPC63-4-8.
Jotun launched SeaLion Resilient in the first half of 2013. It is
product specifically formulated for owners seeking improved maintenance docking efficiency. The properties of SeaLion Resilient
significantly reduce the risk of mechanical damage and maintain
hull condition throughout the service period, said Evensen. By
Coatings World | 29
FEATURE Marine Coatings Market

simplifying maintenance and reducing need for repair, SeaLion coating. It is engineered to provide ease of use and economical
Resilient can contribute to a significant reduction in off-hire time application. It offers a practical over coating window and, with
and docking and labour costs, while keeping paint consumption to its ability to be applied at temperatures as low as 5C (41F),
supports year round application. The new coating provides an
a minimum.
Much attention has been directed to the protection of the mon- outstanding spot-repair solution for the dry dock market due
ey-generating areas of bulk carriers; dry cargo holds, as they are to its unique functionality, according to Sijmen Visser, PPG
chemark
ad 1 4Jotuns
page Jotaguard
3/15/0660012:19
PM marketing
Page 1 manager, marine. It is an epoxy coating for
global
exposed to aggressivenew
operating
conditions.
series is engineered to provide long lasting cargo hold protection underwater hulls that functions both as an anticorrosive and
and consists of four products offering different solutions for a wide as an antifouling tiecoat. This dual-use formulation means that
range of cargos. Good mechanical strength enables the products it can be over-coated directly with a range of antifouling and
to withstand abrasion, impact and gouging. The combination of is suitable for use during routine maintenance and repair dry
excellent corrosion resistance, high dock efficiency and fast back in dockings. Ultimately, this provides significant budget savings for
service provide the asset owner maximized operation efficiency and the ship-owner and can dramatically reduce time in dry dock.
For areas that need spot blast of 40 percent or less, it gives cusreduction in time and resources needed for maintenance.
Jotun also welcomed the
new IMO MSC.288(87) tomers excellent value, superb performance, and an outstanding
Performance Standard for Protective Coatings for Cargo Oil return on investment.
We know that ship-owners are under pressure from a numTanks of Crude Oil Tankers, which has come into force this
year and which will ensure a given standard for the entire coat- ber of factors, and one source of expenditure for any ship-owner
ing process from steel preparation to control measures. Jotun after delivery of a vessel is the cost of dry dockings, Visser addhas successfully completed and passed COT testing with a wide ed. Although the costs of paint are relatively minor, the total of
range of coatings and our customers can trust they are select- surface pretreatment, application costs, time in the dry dock and
ing appropriate and high performing coating systems fit for this being off-hire adds up significantly. Therefore, we have worked
with our product specialists to come up with a product that can
purpose, said Evensen
PPG Industries protective and marine coatings business re- reduce dry dock time and ensure a fast turnaround in order to
cently launched Sigmacover 580 epoxy anticorrosive/tiecoat reduce some of the above factors. CW
Successful Strategies for Decision-Makers
CHEMARK
Protection of Trade SecretsIt's Elemental
Youve spent years developing your products. Where
would your business be if someone walked off with your
secret formula? Your client lists? Your confidential
business strategy?
At McDaniel and Associates, not only are we skilled in
protecting your trade secrets, but at the core of our business
are scientists who have long been involved in the specialty
chemicals industry. We understand the challenges specific to
our industry and can assist you in safeguarding and
defending the security of your most valuable assets.
*TRADE SECRET AUDITS
*INNOVATION PROTECTION
*TRADE SECRET VALUATIONS

*TRADE SECRET LITIGATION
Let us help you protect your intellectual property

and manage your risks.
----------------------------------------------------------
300 West Ave. Ste. 1316; Austin, Texas 78701

(512) 472-8282. Email: info@technologylitigators.com
www.technologylitigators.com
THE
CHEMARK
CONSULTING
GROUP
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coatings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
& Planning
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
August 2013
FEATURE
High Performance
Special Effect
Pigments Market
&
Bolstered by a rebounding housing market and strong auto sales, the high performance
and special effect pigments market has been showing modest signs of improvement.
By Bridget Klebaur, Associate Editor
he market for special effect and high performance pigments (HPP) has been slowly showing signs of improvement in 2013, despite the troubled economy. However,
the market is still not back to pre-recession levels and competition is tough.
Due to continued although slow, growth in the economy, we
continue to see a positive upswing in the high performance and
special effect pigments market in 2013, said Scott Heitzman,
global product manager- high performance pigments, Sun

Chemical Performance Pigments. Global demand for dyes and
pigments is estimated to grow annually at a four percent rate.
The demand in the United States is stronger due to the rebound
in the housing market and strong automotive sales.
Li Wu, co-owner and technical director at Trust Chem, explained that although their sales of high performance pigment have
increased in volume, pricing and margins have also decreased.
August 2013
who can simplify their color pallet

and expand their color gamut at the
same time?
you can.
Quindo Formulate reds, magentas and violets using our

ultra-transparent pigments for strength and value. Use our opaque
pigments for hide and durability. Aim for the end of the spectrum or
blend to reach all targets in between.
Palomar Be the leader in automotive or industrial color styling

by capitalizing on the transparency and travel of our PB 60. Extend
your color range using our super red shade Blue 60.
Fanchon Our robust line of weather fast yellows ranges

from benzimidazalone to new metal complex pigments offering a
resolution to achieving transparency and maintaining fastness.
Perrindo Slim your portfolio and retain your ability to color

the extremes with high transparent blue or yellow shade maroons.
Enjoy the functionality of pigments that work in both water and
solvent systems.
Call us today! 1-800-543-2323
working for you.
FEATURE High Performance & Special Effect Pigments

Competition is intense and expected to continue to increase,
Wu said. But China has made great progress in a wide range of
high performance pigments, including pearl pigment.
According to Bob Poemer, business unit leader, Heucotech,
they have seen improvement, albeit very slight. Poemer said that
although the market has shown signs of progress, there is still a
long way to go before it reaches pre-recession levels.
Due to continued although

slow growth in the economy,
we continue to see a positive
upswing in the HP and special
effect pigments market in 2013.
The overall gain is probably only in the one to two percent
range, Poemer said. The construction industry has started to
show some signs of life but still has a long way to go to reach
2006-2007 levels This is a market where HPP pigments are not
used in any substantial quantity so there are opportunities for
HPPs, particularly for high-end applications. The auto refinish
market has been essentially flat. The auto OEM market has almost regained 2006-2007 levels, so continued growth in this are
will be more along the lines of GDP.
Maria Giannobile, marketing manager, Pigments &
Colorants, Dispersions & Pigments Division, North America,
BASF Corporation, said that despite challenges and unpredictability of HPPs, BASF has seen a slight improvement in overall
demand in comparison to last year.
Market demand continues to vacillate as it is inherently
correlated with the global economy, and tied to critical segments
such as automotive, housing and durable goods, Giannobile
said. Overall, we remain cautiously optimistic regarding the
business outlook as we continue to improve upon our position
by utilizing our broad portfolio.
China Continues to be a Major Consumer

China has emerged as a major consumer of high performance
and special effects pigments, and is seen as one of the markets
where per capital gross domestic product is expected to rapidly
grow, according to Heitzman.
Related to the GDP of the emerging markets of China, India
and Eastern Europe will be the growth in the demand for high
performance and effect pigments for the coatings of durable
goods, buildings, and the automotive sector, said Heitzman.
Sun Chemical and its parent company, DIC, have a strong
manufacturing, technical support, sales and distribution presence in China and have the capability to supply pigments to
global multi-national and local Chinese coatings customers.
Poemer explained that in 2009, Heubach established
Hangzhou Heubach Pigment Ltd., located in close proximity

to Shanghai.
This location has fully equipped laboratories for the coatings, ink and plastics industries to handle any technical service
requirements that our customers may have, he said. This is in
keeping with Heubachs global philosophy of supporting our
products with experienced technical and marketing.
In 2012 BASF moved their global headquarters of their
Dispersion and Pigments division to Hong Kong, in order to
further participate in the dynamic growth of China as a major
consumer.
Increase in Raw Material Prices and

Advantages of HPP
Although the price of raw materials has increased, and continues to do so, Poemer said that so far this year Heubach has not
seen an upward pressure on raw materials that they have seen
in previous years.
Likewise, Wu said that Trust Chem did not see the increase
in prices of raw material as the biggest challenge, but instead in
how to deal with the unstable raw material price and supply,
particularly in China.
Due to the growing environment pressure from the Chinese
government, many raw materials factories have shut down,
which causes an unsteady raw material factories have shut
down, which causes an unsteady raw material price, Wu said.
To respond to this challenge, Trust Chem continues to backward integrate the production of intermediates and try to produce many of the key intermediates themselves.
Heitzman explained that the volatility of the market has
made it difficult for Sun Chemical to insulate customers from
the rise of raw materials costs. Sun Chemical continues to monitor the key raw material indexes and focus their manufacturing
team on process and raw material productivity. They also use
their global reach which provides the flexibility and stability to
minimize impact on raw material increases.
New High Performance Pigments and

Applications
High performance pigments have many advantages. Due to the
added cost associated with them, these types of products must
in turn offer users a wide variety of performance features.
High performance pigments are broadly defined and can
include improved performance in multiple areas versus conventional pigments, Poemer said. Some of these performance
properties can include improved light fastness, chemical resistance, thermal stability and either excellent transparency or
opacity depending on the application. Pricing differentials for
HPPs are smaller now than in the past which increases the overall potential for them to be used in demanding applications.
Giannobile explained that the performance of a pigment is dependent on the application conditions and the end use requirements.
The benefits of using high performance pigments include enhanced durability, color strength, opacity and higher
hiding, she said. For special effect pigments, exceptional
August 2013
NUBIFER Y-7050
See the
difference
youll make
We develop
High Performing
Oxide pigments
to satisty your
most demanding
applications
Our Heat Resistant Yellow Iron

Oxides and our Zinc Ferrites are
the solutions you are searching
for your coil, powder and heat
curing coatings.
We have subsidiaries around

the world to translate our global
expertise into local presence
with supply consistency and
technical service.
www.nubiola.com
SPAIN - USA - COLOMBIA - CHINA
GERMANY - ROMANIA - INDIA
JAPAN - UK
Nubiola USA: 6369 Peachtree street, Norcross, GA, 30071, USA

T. +1 770 277 8819 - F. +1 770 277 8809 - nubiolausa@nubiola.com
FEATURE High Performance & Special Effect Pigments

brilliance and ultra-high chroma enable the creation of novel
designs and differentiation.
Trust Chem has recently launched Yellow 155 and Azo
condensation pigment for applications such as coatings, inks
and plastic.
As to the special grade, we launched the PY155 for package inks, plastics and series of low PAA grade for special package application. We now manufacture one of the most complete
lines of Azo condensation pigments in the world, said Wu.
Heubach released Monolite Red 301901 (PV19), which is a
blueish red shade of QuinacridoneViolet pigment. It has superior
lightfastness and durability for high-end industrial and automotive finishes. They also released Vynamon Red 312202 (PR122),
which offers a clean blueish shade of red. It offers excellent fastness and outstanding heat stability. PR122 is used in high-grade
paints, printing inks and plastics. Recently Heubach had this
product FDA listed. Heucroyl, another recently launched line, is
a line of liquid dispersions designed for use in a wide variety of
non-aqueous industrial applications. The colorants can be used
in Alykds, Acrylics, Apoxies, Polyesters, 1k/2k Polyurethanes,
Urethanes, Lacquers, Chlorinated Rubber and many other industrial applications.
Sun Chemical has launched Benda-Lutz Metallic Effects,
which are used for a variety of decorative and functional coatings applications.
This latest addition to the Sun Chemical product portfolio consists of premium aluminum, bronze and zinc pigments in
multiple product forms (powders, pastes, pellets or customized
dispersions), said Heitzman. Produced with state-of-the-art
manufacturing capability and over 100 years of metal pigment
experience, Benda-Lutz Metallic Effects provide stylists with
superior aesthetics as well as superior chemical resistance and
corrosion protection with optimum processibility. For applications ranging from solvent and water-based liquid coatings or
powder coatings to inks, Benda-Lutz Metallic Effects delivers
the premium look and performance for the next coatings trend.
BASF recently launched several new high performance and
special effect pigments, including Glacier Crystal White effect pigments which has a bluish pearl appearance effect pigments with strong, vivid sparkle effect at all viewing angles.
At higher illumination angles, it provides stronger sparkling
intensity than competitive pigments as well as extremely high
transparency; Glacier Silk White effect pigments which has
a silky bluish pearl appearance effect pigments with narrow
particle size distribution with maximized lightness flop, reduced graininess with extremely high transparency; Irgazin
Cosmoray Orange L 2950 pigments, a novel, orange organic
pigment based on DPP chemistry enabling a new spectrum
of bright, intense stylings expanding the orange, copper and
yellow-shade red color spaces; Lumina Royal Copper effect
pigments, which are Mica-based copper effect pigments with
the highest chromaticity and enhanced sparkle characteristics
in the market with better color purity, brightness and luster
compared to pigments of the same class; and Sicopal Yellow
L 1130 pigments, which are designed to meet the needs of the
decorative, industrial and automotive coatings market, a bismuth vanadate pigment offering high color strength, increased
opacity and good durability.
Growth in the HPP Market

According to Trust Chem, there is tremendous potential for
growth for high performance pigments in the electronics, plastics and package ink markets.
Heubach sees the architectural market continuing to grow
and show promise.
As previously mentioned, the architectural market is just
starting to rebound, Poemer said. With the continued recovery of this industry and increased demands of customers on
performance, the HPP pigments have the potential to show considerable growth over the next several years. The automotive
OEM/Refinish and industrial coatings area will in all likelihood
be growing with GDP.
Likewise, SunChemical found that automotive and industrial
coatings would remain the foundation for growth of HPP markets. Despite this, growing requirements for stability and functionality will position architectural and building materials for
tremendous potential growth.
Giannobile agreed explaining that traditional markets such
as the automotive and industrial sectors would continue to be
primary consumers of HPP.
However, we continue to see interior and exterior decorative applications as a high growth area for HPP as increased
interest for materials with improved durability, opacity and
weatherfastness properties are being sought by our customers
in these markets, she said. Used in a wide range of end market
applications from automobiles, house exteriors to electronics
and many more, special effect pigments address demands for
brand and product differentiation as the range of aesthetic color
values continues to expand
Further, we anticipate growth in demand for IR management pigments as rising energy costs and global warming concerns increase the need for solar management solutions within
architectural and construction applications.
New Technologies
Trust Chem has focused on developing low priced intermediates
for HPP in order to have a significant cost reduction, we want
to expand the application area of HPP and replace some classic
pigment in various markets.
Heubach continues to look at the effects of Nano particles
on performance for a variety of their products.
We continue to look for products that will allow us to offer increased opportunities for our customers, Poemer said.
These products would include inorganic products as well
as a further expansion of our high performance organic pigment portfolio. We will introduce a zinc free anticorrosive
with outstanding cost-performance ratio in the near future.
This product will round out our existing range of zinc free
products and will allow us to offer solutions for almost all
kinds of applications. CW
August 2013
Luminous metal effect pigments
Get inspired by the timeless beauty of the desert

with Meoxal Effect Pigments - Highly Saturated Colors
with Extraordinary Brilliance
Meoxal luminous metal effect pigments combine the
advantageous characteristics of aluminum substrates with
those of pearl effect pigments. Exceptional color saturation
and extraordinary brilliance are combined with elegant
sparkle to achieve outstanding results.
Expand your range of highly saturated colors for automotive

and plastic coatings, as well as many other high-performance
applications. Our expanding portfolio of Meoxal effect
pigments now includes Wahiba Orange and Taklamakan Gold,
with more colors arriving soon.
For more information, visit www.emd-pm.com/meoxal
FEATURE
State of the Asian

Coatings Industry:
2013 and Beyond

2013 A Year of Transition for the Global Economy?
Charles Bangert and Scott Detiveaux, Orr & Boss
s is the case in all regions of the world, coatings demand

in Asia Pacific is heavily influenced by a wide array of
economic factors. So before getting into the main theme
of this article, lets first review where we are, or at least where
we think we are, on the state of the global economy. Simply put,
there are two views held by international economists and cable
television pundits on how the global economy is shaping up as
we close in on 2013s final quarter. Those two divergent views
are: (1) the global economy is certainly improving; and (2) the
global economy is certainly still struggling. Each perspective
will be briefly reviewed below.
Supporters of the first view believe that 2013 may very well
turn out to be the much anticipated year of transition for the
economy since the global crisis of 2008 reared its ugly head
and decided to hang around for a while. The certainly improving crowd believes that the world economy is now on a more
positive, better-balanced growth path. Among their observations, they point to the worldwide financial risks that existed
a year ago and have since lessened. In particular, they refer to
the risks stemming from Europes deep financial challenges. In
recent months, their view is that Europe has begun to deal with
these economic troubles head-on and is working through a solution. In the United States, they point to the overall improving
economy, the housing market that is finally back on track, and
the pockets of economic boom occurring from cheap domestic
energy sources resulting from drilling methods such hydraulic
fracturing (fracking). The certainly improving point of view
also highlights the developing regions of the world, such as parts
of Asia, Latin America and Eastern Europe, which continue to
show strong economic growth, offsetting the sluggish activity of

the mature economies.
On the other side of the argument, the certainly still struggling crowd believes that the global economy has not yet
shaken off the fallout from the 2008-2009 financial crisis. This
perspective points to the mature economies that are still healing from the deep scars left by events occurring five years ago.
Contrary to the certainly improving point of view, the certainly still struggling group believes that unlike what happened
in 2010 and 2011, the emerging economies were not able to balance out the slack in GDP growth of the mature regions during
2012 as expected, and are probably not able to do so in 2013
either. In fact, this view takes it one step further. It says that the
so-called BRIC economies (the developing economies of Brazil,
Russia, India and China) which were the bright spots for growth
during the 2008 2009 years will now be the contributors to
the somewhat subdued global economic growth forecasted over
the next couple of years.
Like most instances when there are highly divergent opinions the truth in this case probably rests somewhere between
the two views. There is no question that over the past two
years, global growth has not been as robust as anticipated
and in fact has slowed from the previous two years. In
2012, the global economy grew by less than the forecasted
amount at only an estimated 2.9 percent. The euro zones
double dip recession, a more sluggish Chinese performance
than expected and the less-than-stellar performance in North
America all weighed heavily in 2012 on overall growth prospects. However, policy makers on both sides of the Atlantic
August 2013
Asia-Pacific Report FEATURE

earlier this year would appear to have successfully defused
two of the biggest short-term risks to global activitythe
threat of a euro area breakup and a sharp fiscal contraction
in the United States.
Financial markets saw a strong rally throughout most
of the first half of 2013 in response to a variety of factors,
most of which are still somewhat baffling to the market
experts. According to the International Monetary Funds
(IMFs) latest World Economic Outlook (WEO) report, financial stability has improved throughout much of the world
and the developing economies continue to lead the way on
global growth. The IMF has, however, lowered its outlook
for the world economy this year, predicting that government
spending is stifling U.S. growth somewhat and keeping the
euro currency alliance in recession. The IMF recently cut its
forecast for global growth from 3.5 to 3.3 percent for 2013.
Interestingly, the IMF has not adjusted its forecast of 4 percent global growth for 2014 and its higher growth forecasts
for the following couple of years.
Taking into account all of the views presented above and
balancing them accordingly, it is probably correct to say that the
global economy is transitioning into a period of greater stability,
although growth will almost certainly be uneven from region to
region. The advanced economies will likely continue to experience a bumpy recovery while the developing economies, including many within Asia Pacific, will hopefully continue with their
enviable growth rate of recent years.
Overview of the Asian Paint & Coatings

Industry
significant differences in the importance of end use segments

and in the overall size and growth rates of the various countries.
Orr & Boss estimates that in 2012, the global coatings industry was $110 billion on approximately 34 billion liters. In
2012, the Asia Pacific region represented approximately 40 percent of the value ($44 billion) and 47 percent of the volume
(about 16 billion liters). Figure 1 illustrates Asia Pacifics share
of the global coatings industry in both volume and value.
Within this region, China is the largest producer of coatings
at slightly over $21 billion a year. For years, China has been
viewed as an engine of growth for coatings, not within Asia
Pacific but for the global coatings industry as a whole.
India has seen dramatic growth in coatings production over
the last decade and has recently emerged as the second largest
producer and consumer of coatings within Asia Pacific, increasing from 1,205 million liters in 2006 to 2,725 million liters five
years later. In 2012, although India was the second largest producer of coatings in Asia in terms of volume, it was third in
value behind China and Japan. India is experiencing some
of the fastest growth in coatings throughout all of Asia, having
much to do with its rapidly-growing construction and manufacturing industries.
Japan ranks as the number three country in terms of consumption (in volume) within Asia and number two in value
(nearly $7 billion). Japan is larger in value than India even
though its coatings consumption (volume) is lower because of
the higher average price of its coatings due both to product
mix and its higher price points.
The next largest country in terms of consumption within
Asia is South Korea. Australia and New Zealand (known as
Throughout 2012, under contract to the International Paint &

Printing Ink Council (IPPIC), Orr
& Boss, Inc., a leading management consulting firm to the chemicals industry, researched and
produced a comprehensive report
entitled, Global Paint & Coatings
Industry Market Analysis (2011
2016). The report was published
in December 2012. An important
chapter of this global coatings report is the one dedicated to the
Asia Pacific region. IPPIC has
kindly agreed to let Orr & Boss
share some of the important findings of the report in this article.
Asia Pacific is an important
and fast growing region within
the global coatings industry.
While Asia Pacific is generally
viewed as one combined region,
it is not a homogeneous group
of countries in terms of coatings consumption. There are
Coatings World | 39
FEATURE Asia-Pacific Report

Oceania) have mature, slow growing paint industries, not unlike that of Western Europe, with a very similar end-use structure. Since they are mature economies, rapid growth within
the Oceania region of Asia Pacific is not expected over the next
several years.
Over the last five years, coatings volume in Asia Pacific has
increased by an average annual rate of seven percent. Value
has increased by an annual average rate of 7.5 percent over this
period. The automotive OEM, other transportation, powder
and decorative sectors have experienced the largest increases in
Asia Pacific over the past five years. China grew at a rate of well
over 10 percent per year in terms of both volume and value during this timeframe. Figure 2 depicts the position of Asia Pacific
within the global market as well as the position of the constituent countries within the region.
At the most basic level, industrial coatings demand is a function

of the production of end use OEM products such as cars, tractors, furniture, packaging, etc. Given that China is such a large
percentage of the Asian market, it is important to note that coatings have continued to get a boost from the Chinese governments
investment in infrastructure development, including new bridges,
landmark properties, alternatives energy facilities, nuclear power
generation, hospitals, schools, etc. Hosting world events such as
the 2008 Olympics in Beijing, the 2010 Shanghai World Expo and
the Guangzhou Asian Games has certainly continued to stimulate
large infrastructure projects. Also, much has been made of the
changes in the global automobile industry, with China supplanting the United States a few years ago as the largest car producer in
the world. This transition to the number one automobile market
in the world is simply a microcosm of the shifting manufacturing
landscape around the globe.
Market Trends and Driving

Forces
Economic Influences within the Asia

Coatings Industry
Coatings demand in Asia Pacific is heavily influenced by a
wide array of economic factors. For example, demand for
decorative coatings is affected by new construction, housing
activity and overall affluence. While housing and construction
markets in North America and Europe have languished somewhat in the period following the economic recession, activity
has continued to be strong in China, India and other parts
of developing Asia Pacific. As an example, new construction
spending in the United States declined by four percent from
2009 to 2011. Over that same period, construction spending
in China increased by over 10 percent. This general trend
in construction disparity is projected to continue, although
perhaps not with such a large gap since North Americas construction industry will likely increase and Chinas could cool
down some over the next few years.
In comparison to most developed nations,

China, India and some of the Southeast
Asian countries are more focused on the
low end, low priced coatings segments. An
emphasis on low cost and low priced products and limited R&D capabilities result in a
lower overall level of product quality. Price
is often the first priority, followed by product
reliability or quality.
Despite much of the coatings market in
Asia being lower end, there is an emphasis
being placed these days on R&D efforts
and higher technology formulations due
to the increased importance and growth of
the industrial coatings sector. Many of these
efforts are accomplished through collaboration (i.e., licensing agreements, joint ventures, technology transfers, etc.) between the
multinational and local/regional companies.
For example, within India, applications include performance
coatings for the growing oil & gas and power plant sectors,
packaging coatings for Indias exploding packaged food and
beverage industry, coil coatings for the construction industry,
automotive OEM and refinish coatings, and the conversion of
liquid coatings to powder coatings for a range of durable goods.
Other than powder coatings, much of Asias industrial coatings is still based mostly on solvent-borne technology. This will
slowly change over the next decade throughout the developing
parts of Asia Pacific as environmental and health & safety issues
gain greater prominence with regulators and the general public.
Over the past five years, China has contributed significantly
more to the overall world growth than any other country, and
this is forecast to continue for the foreseeable future. That being
said, there has clearly been a recent slowdown in Chinas GDP
growth compared to past years. Some of Chinas and other
Asian countries economies are tied to the economies of North
August 2013
Asia-Pacific Report FEATURE

America and Europe. For instance, as Southeast Asias exports
to these regions have fallen due to the Western regions sluggish
economies, so too has the GDP growth of these Asian exporting
nations. In another example, the ongoing debt crisis in Europe
has impacted Chinese exports. While this has been occurring,
there has been a leveling off of middle class consumer demand
across China which has resulted in thousands of layoffs and
anemic sales of certain products for domestic consumption. In
fact, there are some international economists who worry that
China could experience hard economic conditions which would
result in negative consequences for other countries across the
globe that have come to rely on China to fuel the global economy. On balance, what is stated above, Chinas GDP growth is
still likely to do better than most other countries, perhaps seven
to eight percent per year over the next few years.
The expectation is that the disparity in growth rates between
Asia Pacific countries will continue over the next several years.
China and India are forecast to experience the greatest growth
in GDP per capita to 2016. Japan and Australia are projected to post positive growth but will lag China, India and other
parts of Asia Pacific. Since growth in consumption per capita
closely mirrors growth in GDP per capita, the expectation is
that the growth areas of the past five years will continue to be
the growth areas for the next five years. Figure 3 depicts the
forecast growth in GDP per capita by country for 2011 to 2016.
Competitive Landscape
Global coatings competitors play a significant role in the Asia
Pacific market. Their role, however, is less than in other regional markets and tends to be more specific to selected end use
markets. For example, in China, it is estimated that more than
15,000 manufacturers are active in the coatings marketplace,
although the vast majority of them operate on a very small scale. There will likely
be a fair amount of consolidation taking
place over the next several years in Asia as
the best of the small and mid-sized companies get acquired by the multinationals
and the weaker players get edged out by
environmental pressures and the demand
for higher quality products by customers.
AkzoNobel, through the ICI acquisition, is a leader in the Chinese decorative
and industrial markets and has a very
strong presence in powder coatings in the
region. BASF, DuPont (Axalta) and PPG
have carved out strong positions in the
automotive OEM and refinish markets
in China. Valspar has a large presence in
the industrial coatings market in China
and is active in the decorative market
through Huarun Paints. In September
2010, Valspar completed its acquisition
of Australian paint manufacturer Wattyl
Ltd. Both Kansai Paint and Nippon Paint
are not only the market leaders in Japan but are also major
suppliers in China. Chugoku Marine Paints, another Japanesebased company that sells paint into the marine and industrial
sectors, recently completed the construction of its third manufacturing plant in China. While most of the local and regional
Chinese paint companies tend to focus on the low-end parts of
the market, there are a few Chinese paint manufacturers that
offer high-end coatings. For example, Guangdong Carpoly
Chemical Group, Guangzhou Strong Chemical and Daoqum are
Chinese companies that offer high end products, although none
of them have very large market shares.
Participation by the large multinational paint companies is
growing in India. AkzoNobel, BASF, DuPont (Axalta) and PPG
are all active in the Indian automotive refinishes, powder coatings
and industrial coatings markets. Kansai Paint and Nippon Paint
are also gaining a foothold in India. For example, Kansai Paint
is the holding company for what was once known as Goodlass
Nerolac of India, now called Kansai Nerolac Paints Ltd.
Within India, the large, well-financed coatings companies,
including an increasing number of multinationals as mentioned
above, comprise the so-called organized part of the Indian
coatings market. This is estimated to be over two thirds of the
total coatings industry. By contrast, the unorganized part of
the Indian market is still quite fragmented with well over 1,000
small participants. This segment tends to be more focused on
the local and regional markets.
Do Opportunities Still Exist in Asia Pacific

for Western Companies?
The future growth of the coatings industry within Asian countries will depend on the growth and prosperity of their economies. Certain aspects and drivers of the economy impact some
Coatings World | 41
FEATURE Asia-Pacific Report

segments of the coatings industry more than others. For example, within the industrial coatings sector, sales of automobiles
and other consumer goods are closely linked to personal income
and overall GDP. As GDP and personal income within a particular country increases, sales of products requiring coatings
also increase. Economies in Asia expected to see the greatest
increase in GDP over the next several years include China, India
and certain Southeast Asian counties. Some of the more developed countries such as Japan, Australia and New Zealand are
expected to have GDP growth below the global average.
As mentioned earlier, another major factor impacting the
size of a countrys coatings industry beyond GDP growth is
per capita consumption of paint. While GDP growth has
been quite rapid in the Asian Pacific region, the relatively
low paint consumption per capita indicates that room for
future growth is potentially quite large. On a global regional basis, there is wide variation in coatings demand per
person. For example, the per capita consumption in Asia,
which is less than five liters, is significantly lower than that
of North America at nearly 12 liters per person per year. As
the developing economies of Asia grow and as the standard
of living continues to increase in these countries, so too will
the demand per capita for coatings. The growth potential
that exists for coatings in Asia is tremendous given the large
populations and the population growth compared to Europe
and North America. Figure 4 depicts coatings demand per
capita for Asia Pacific compared to the other four regions of
the world. Since growth in consumption per capita closely
mirrors growth in GDP per capita, the expectation is that

the growth areas of the past five years will continue to be the
growth areas for the next five years.
By 2016, Orr & Boss forecasts that the global coatings industry could reach over $140 billion on more than 40 billion
liters. The Asia-Pacific market is projected to grow above the
global average, albeit at a slightly lower growth rate than how
it has previously performed. By 2016, Asia Pacific will likely
represent 51 percent of the global volume and 43 percent of the
global value. This kind of rapid growth in Asia Pacific has really
gotten the attention of the Western coatings manufacturers and
raw material suppliers over the past two decades. Especially
given the slow growth in Western countries, many paint industry participants have focused on the Asia Pacific region for
future growth. While the opportunities are many, Western suppliers often underestimate the difficulties in market entry at this
time and the differences in business culture within the region.
Western companies looking to enter these markets for the
first time may be surprised to find a new and more challenging
reality compared to years past. For example, as China transitions from being a developing economy to a leading one, labor
rates have increased, particularly in the metropolitan areas as
the standard of living for workers continues to increase. Raw
materials costs can be as high as they are in the more developed regions of the world. Environmental and sustainability
issues continue their migration to the forefront, sometimes
driven by government regulations and sometimes driven by
Western customers operating in that region. And competition from international and even the
more sophisticated local companies
has reached a new high.
To be successful with entry into Asia,
a Western company should learn about
the culture of the country that it intends
to enter, and not just assume that all
Asian cultures are the same. They are
not. The Company must be aware of
the differences in companies, personnel and markets compared to Western
countries. Western companies can uphold their professional protocols but
need to understand how to build relationship when dealing with Asian companies and people. Maintaining good
relationships and communications
should be a top priority when trying to
enter any new geographic market. CW
About the Authors: Charles Bangert,
MBA and Scott Detiveaux, MBA are
partners within Orr & Boss, Inc., a leading international management consulting
firm to the specialty chemicals industry,
headquartered in Detroit, Michigan, U.S.
(www.orrandboss.com).
August 2013
Industry News
Michelman Acquires Ecronova Polymer

Michelman has acquired Recklinghausen,
Germany-based
Ecronova
Polymer
GmbH, a manufacturer of water-based
polymers used in the production of paints
and lacquers. The purchase includes all
assets, technology and manufacturing facilities. The name Ecronova Polymer will
continue to be used for business operations and all current Ecronova Polymer
products will remain unchanged in name
and formulation.
The companys managing directors,
Peter Montag and Anton Solich, owned
Ecronova Polymer and funds managed
by Aheim Capital, a private equity investment firm. Montag and Solich will
continue in their roles as managing directors and will be joined by Jean-Marc
Verhaeghe, currently Michelmans managing director, EMEA.
Verhaeghe will assume overall operational responsibilities. Ecronova Polymers
customers will see no interruption in their
service and will continue to work with
their current Ecronova contacts.
With the acquisition, Michelman gains
a physical presence in Germany and increases its European footprint. The company now has product development and
manufacturing facilities in the Belgium/
Luxembourg region, Germany, the U.S.
and Singapore, plus a new technical service center in Shanghai serving the China
and greater Asia-Pacific market.
imported into the EU by Clariant in

comparison to REACH 1. During the
first phase, completed back in November
2010, the specialty chemicals firm recorded a total of 152 chemicals with a
quantity of more than 1000 tons per year.
Clariant has registered chemical substances that are produced in or imported
to the countries of the European Union
with volumes of between 100 and 1,000
tons per year.
With its broad product portfolio,
Clariant is one of the lead registrants
at the European Chemicals Agency
(ECHA). Just under ten percent of all
substances registered across the EU are
on the registration list of the Swiss company. Given the size of the business units,
the majority of the registered substances
came from Care Chemicals (Business
Unit Industrial and Consumer Care) as
well as Plastics and Coatings (Business
Unit Pigments).
Alongside the challenges of evaluating and authorizing, in the third phase of
REACH that is currently underway, all
of the remaining chemical substances of
more than one ton per year must be registered by 2018. For Clariant this means
yet another significant increase in the size
of the dossier to be submitted.
Clariant Registers 255

Chemicals with EU
Al-Sorayai Group has signed a memorandum of understanding (MoU) with

Al-Jazeera Paints to establish a factory project for the production of calcium carbonate.
The MoU focuses on the mutual interest of the two companies to build a
factory for the manufacture of calcium
carbonate and its derivatives as well as
other minerals supported with the latest technology and the highest international standards. The factory will be
located in Jeddah under a limited liability company.
Clariant recently completed Phase 2

of REACH (Registration, Evaluation,
Authorisation
and
Restriction
of
Chemicals) with the registration of 255
different chemical substances. These include 155 dossiers submitted by Clariant
as the lead registrant, amounting to
5.3 percent of all substances registered
for the first time in the EU in this second
REACH phase.
Phase 2 involved 66 percent more
chemicals produced in the EU and
Al-Sorayai Group, AlJazeera Paints to Build

Calcium Carbonate Plant
Saleh Bin Nasser Al-Sorayai, managing

director, on behalf of Al-Sorayai Group,
and Abdullah Bin Saud Al-Rumaih, director general, on behalf of Al-Jazeera
Paints, signed the accord.
Building the factory will take approximately 12 to 13 months and operation
will begin in the third quarter of 2014.
Many industrial products rely on calcium
carbonate, which is consumed by AlSorayai Group and Al-Jazeera Paints.
Sabuco Receives
Government Approval
to Build Worlds Largest
Butanol Plant
Saudi Butanol Co. has received Saudi
Ministry of Commerce and Industrys
approval for construction of the worlds
largest butanol plant in Jubail Industrial
Complex, Saudi Arabia.
Sabuco is a joint venture of three
leading Saudi petrochemical companies-Saudi Basic Industries Corp. affiliate Saudi Kayan Petrochemical Co.; the
Sadara Chemical Co. venture of Saudi
Aramco and Dow Chemical Co.; and
Saudi Acrylic Acid Co. (SAAC), which is
owned by Tasnee & Sahara Olefins Co.
(TSOC), an affiliate of Tasnee Co. and
Sahara Petrochemicals Co. A celebration
to mark the official formation of Sabuco
was held in Riyadh recently by the three
project partners.
The venture is investing approximatley $517-million to build a plant to produce 330,000 tons per year of n-butanol
and 11,000 tons per yera of iso-butanol.
Scheduled to go on stream in 2015, the plant
will be located at Tasnees petrochemical
complex in Jubail and operated by Tasnee.
The partners are in the process of
finalizing agreements on several key
elements, including financing, tolling,
operations and maintenance, engineering and procurement, construction,
project management consulting and
technology licensing. The plant will
support the development and growth
Coatings World | 43
Industry News
of the coatings and paints industry in Saudi Arabia.
Green Biologics
Signs Deal for Iowa
Demonstration Plant with
Easy Energy Systems
Green Biologics Limited, a UK-based industrial biotechnology company, with pilot
scale facilities and offices in Columbus, OH,
has announced a collaboration and planned
investment in facilities with Easy Energy
Systems Inc. The collaboration will result in
the modification of Easy Energys ethanol
demonstration plant in Emmetsburg, IA to
produce renewable n-butanol and acetone.
In mid-2012 GBL successfully produced
butanol and acetone from corn mash at the
Emmetsburg facility in Iowa at a 40,000 liter fermentation scale.
We ran three separate batches in July
2012 which matched results in both total
solvent production and n-butanol yields
that were achieved in our UK laboratories and at our Columbus, Ohio pilot facility, said Sean Sutcliffe, CEO of Green
Biologics From these demonstration
runs we have validated fermentation performance at scale meeting our commercial targets.
Huntsman Corp. to Acquire

Oxid
Huntsman Corporation has signed
a definitive agreement to acquire the
business of Oxid L.P., a privately-held
manufacturer and marketer of specialty
urethane polyols based in Houston, TX.
The financial terms of the agreement
were not disclosed.
Oxids polyols are a key component

in the production of energy saving polyurethane insulation products that are
used in residential and commercial construction. The polyols are combined with
methylene diphenyl diisocyanate (MDI)
in which Huntsmans Polyurethanes
division is a leading global producer
to create polyurethane foam insulation
for walls, roofs, refrigerators and many
other applications.
Oxid markets its diverse product line
of specialty polyols under the trademark
Terol and distributes products worldwide
from its manufacturing facility in Houston.
Elevance-Wilmar JV
Produces Renewable
Performance Specialty
Chemicals
Wilmar International Limited, one
of Asias leading agribusinesses, and
Elevance Renewable Sciences, Inc., a specialty chemicals company, have begun
shipping commercial products, including novel specialty chemicals, to customers from their first world-scale joint
venture biorefinery, located in Gresik,
Indonesia. The biorefinery is the first
based on Elevances proprietary metathesis technology.
The commercial-scale manufacturing
facility produces novel specialty chemicals, including multifunctional esters such
as 9-decenoic methyl ester, a unique distribution of bio-based alpha and internal
olefins including decene and a premium
mixture of oleochemicals. It has a capacity of 180kMT (approximately 400 million pounds) with the ability to expand
up to 360kMT (approximately 800 million pounds) of products.

The high-value performance specialty
chemicals, olefins and oleochemicals will
be used in personal care products, detergents and cleaners, lubricants and additives, engineered polymers and other
specialty chemicals markets. The new
plant is located within Wilmars integrated manufacturing complex in Gresik,
Indonesia. The biorefinery will initially
operate using palm oil, but it is capable of
running on multiple renewable oil feedstocks, including mustard, soybean and,
when they become commercially available, jatropha or algal oils.
Clariant Signs Ethylene

Supply Contract with OMV
Clariant has signed a long-term supply
contract with OMV. From 2015, the
Austrian oil and gas company will supply Clariants site in Gendorf, Germany
with ethylene. This agreement will enable Clariant to source most of its requirements for this important basic
chemical in southern Bavaria, according
to the company.
The Clariant plant in Gendorf is part
of the Industrial and Consumer Specialties
(ICS) Business Unit and with approximately 700 employees, is the Business
Units largest production site. The specialty chemicals company produces on
the site ethylene oxide, for which ethylene
is a major raw material. Ethylene oxide
is used to manufacture more than 500
different products on the site for use in a
variety of applications such as lubricants
or construction chemicals. CW
August 2013
Suppliers Corner
Orion Offers Carbon Black for High-Jet

Waterborne Base Coatings
A new easy-to-disperse carbon black
pigment that can produce stable waterborne pigment pastes within minutes is
now available from Orion Engineered
Carbons. Black XPB 430 was developed
to deliver the high jetness and bluish undertones needed for durable, high-quality
automotive basecoats.
Rapid and thorough dispersion is essential to improve productivity and achieve
waterborne coatings of highly consistent quality. XPB 430 can be dispersed
directly in water and develops the final
colorimetric properties within minutes
without further milling or further wetting
additives, according to the company. The
recommended paste formulation for XPB
430 contains no wetting agents only
water and a defoamer (at 0.5 percent). In
comparison tests with other commercial
high-jet carbon black pigment powders,
XPB 430 achieved high gloss, very low
haze coatings with highest jetness values
combined with very strong bluish undertones, according to the company.
The company reported that test coatings formulated with the XPB 430 paste
were compared with several competitive
high-jet carbon black pigment powders
in equivalent 13 percent pigment concentrations in binder-free millbases. The
competitive carbon black pigments were
all well stabilized for comparison (90
percent active wetting agent to pigment).
Final coatings were then prepared at 1.5

percent pigment concentration letdown
in a commercially available 30 percent
polyurethane (PU) dispersion and applied to glass plates for colorimetric
testing.
Industrial Controls and

Automation Packages from
Ross SysCon
Ross SysCon has announced that it is
branching out its process control and
automation services to more applications in the pharmaceutical, food, cosmetics, plastics, adhesives, chemicals,
coatings, paper and energy and utilities
industries. In one of its most recent projects, Ross SysCon supplied seven NEMA
4X stainless steel enclosures with RX3i
multi-rack programmable logic controller (PLC)-based platform to a nuclear
power plant facility. The panels were
designed to integrate to the end-users
system, which uses a variety of digital, analog and RTD-type field devices.
Through a series of structured I/O modules, the operator panels enable monitoring and control of selected processes
in the plant. Communication protocols
include 10/100Mbps Ethernet over fiber
optic, which connects to the plants main
control system.
Knowledgeable in the latest automation and programming software, Ross
SyCon can provide industrial controls

solutions and packages of virtually any
complexity. Regardless of the size of
a project, Factory Acceptance Testing
is routinely performed with customers
or their representatives for inspection,
simulation and debugging of all applicable control functions, terminal blocks,
wiring and other hardware. Ventilation
louvers, filters and fans are supplied as
appropriate and in accordance with the
desired NEMA enclosure rating.
500F Electric Universal

Oven from Grieve
No. 953 is a 500 F, electrically-heated
universal oven from Grieve. It can be
used for various paint baking operations. Workspace dimensions of this oven
measure 36W x 36D x 48H. 9kW
installed in Nichrome wire heating elements provide the power, while a 600
CFM, 1/2-HP recirculating blower provides horizontal front-to-rear airflow.
This universal oven features 4 insulated
walls, aluminized steel exterior, Type 430
stainless steel interior and an integral leg
stand. The over features safety equipment
required for handling flammable solvents
including explosion-venting door hardware, powered forced exhauster with airflow safety switch and purge timer. No.
953 also features a digital indicating temperature controller. CW
Company Spotlight:
Sunin Machine Company Provides High Production Dispersion Mixers

Sunin Machine Company provides its customers with high production dispersion mixers for a variety of industries, including the
coatings, inks, pigments and adhesives markets. Sunin Machine Company was established in 1978. The company prides itself on
offering its customers a high level of service and equipment.
Sunins dispersion mixers feature dynamic gap-type separation apparatus, using the hardness of tungsten carbide deposits,
excellent abrasion, high speed rotation of the movable piece and easy-to-clean retention beads.
The horizontal type sand mill offers continuous production of ultra-fine particles and can be manufactured with a variety of valves
for frequent color change. The mixers offer uniform production and high quality, and can also reduce costs. They are suitable for
dispersing high viscosity substances such as paints, inks and dyes.
For more information go to www.twsunin.com.
Coatings World | 45
People
PPG Makes Executive Appointments
PPG Industries has made several executive appointments. Frank S. Sklarsky, executive vice president, finance, will be
appointed executive vice president and
chief financial officer, as previously announced, and will continue to serve on
PPGs executive and operating committees. Sklarsky continues to report to
chairman and CEO Charles E. Bunch and
to be based at PPGs global headquarters
in Pittsburgh.
David B. Navikas, senior vice president, finance and chief financial officer,
will be appointed senior vice president,
strategic planning and corporate development. Navikas also continues to serve on
the executive and operating committees,
to report to Bunch.
Kevin D. Braun, general manager, silica
products, will be appointed vice president,
global raw materials and Americas purchasing. In this new key leadership role,
Braun will be an officer of the company.
He will report to Stephen T. Lampe, vice
president, purchasing and logistics, and be
responsible for global raw material purchases and related transportation costs.
In addition, the North American general
purchasing group and the South American
purchasing organization based in Sumar,
Brazil, will report directly to Braun.
Anup Jain, vice president, strategic
planning and corporate development,
will be named vice president, silica products. In his new role, Jain will be responsible for driving the continued profitable
growth of the core silica products and
TESLIN products groups as well as exploring new and different applications
and innovations to add to these businesses. In his new role, Jain will report
to Richard C. Elias, senior vice president,
Optical and Specialty Materials.
Jeffrey C. Davies, managing director,
corporate development, will be named
vice president, corporate development,
and become an officer of the company. He
will report to Navikas. Davies has been
instrumental in driving several strategic
portfolio-transformation initiatives, including the acquisition of AkzoNobels North

American architectural coatings business,
the separation of PPGs commodity chemicals business and the divestiture of the automotive glass and services businesses.
Thomas E. Maziarz, general manager,
stores and dealers, architectural coatings,
will be named vice president, stores and
dealers, architectural coatings, North
America, and will become an officer of
the company. Maziarz will continue to
lead the store and dealer channels of
the architectural coatings business in
North America, which recently expanded significantly with the acquisition of
AkzoNobels North American architectural coatings business. He will continue
to report to Scott Sinetar, vice president,
architectural coatings, North America.
Sto Corp. Announces

Appointment of Strategic
Team Members
Sto Corp. added five new team members
as part of its new strategic plan to enter
into new markets with the expertise of
some key team members.
Brian Chang has been named product
manager, EIFS/Stucco. Chang is responsible for managing the growth of Stos EIFS
and Stucco product lines to include profitability, market segmentation, positioning, and new product development. He
comes to Sto from LG Building Materials,
where he served as senior product manager and corporate strategy manager, responsible for managing the P&L of their
composite countertop division.
Rankin Jays has been appointed
product manager, Coatings. Jays joined
the company this spring to oversee the
coatings product line, introducing new
products to new markets, including architectural coatings.
John Chamberlin has been named
product manager, StoGuard. Chamberlin
has been promoted in the company and
is now managing Stos air and moisture
barrier and entering new markets with

the product line, including residential.
Tyson Kindstrom has been named territory manager, East Region. New to this
position, he has been in the construction
industry for more than twenty years and
has worked with Sto Corp. since 2004.
Valerie Mayer has been named manager, branding and communications. She
joined the company in 2012 to oversee all
brand initiatives and multi-channel marketing campaigns. She began her career
in the telecommunications division of the
German Group BOSCH and then served
as manager, international marketing and
communications at Markem-Image.
H.B. Fuller Elects Simonds

to Board of Directors
H.B. Fuller Company has elected Ann
Simonds as an independent member to
its board of directors, effective October
1. With Simonds election, the board will
consist of eight directors, seven of whom
are independent. Simonds is currently senior vice president at General Mills and
president of the companys Mill City
Division.
Solvay Novecare Names

New Global Market R&D
Manager
Solvay Novecare has appointed Michael
Rhodes global market R&D manager of
the Solvay Novecare Coatings Business
Team. In his new position, Rhodes will
develop and implement innovation strategies and manage the market lab teams to
maximize performance, speed and quality of delivery. Prior to joining Novecare,
he served as a synthesis group leader for
Dows Coating Materials business, managing activities in high-performance,
low-VOC coatings, easy-to-clean coatings, elastomeric wall coatings and novel
organic/inorganic composites. He began
his career as a synthesis scientist in the
architectural coatings business of Rohm
and Haas. CW
August 2013
September 12 - 13
BITEC, Bangkok, Thailand
September 12 - 14
Turkcoat Coatings Show Eurasia
- 5th International Coatings, Inks,
Adhesives, Insulation, Sealants,
Construction Chemicals Raw
Materials and Production Technologies
Exhibition
Istanbul Expo Center Istanbul, Turkey
Artkim Group
+90 212 324 00 00
www.turkcoat.com
sales@artkim.com.tr
merve@artkim.com.tr
Education, LLC
603-742-3370
Email: info@epced.com
October 20 - 23
2013 Western Coatings Symposium
Paris Hotel, Las Vegas, Nevada
https://www.westerncoatings.org
October 22 - 23
PRA Training Program: Powder
Coating Technology
Hampton, U.K
PRA, Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
September 25-27
CEPE Annual Meeting and General
Assembly, Prague, Czeck Republic
November 11 - 14
PRA Training Program: Paint
Technology
www.european-coatings.com/CEPE
cepe@european-coatings.com
Hampton, UK
+44 (0)20 8487 0815
www.pra-world.com
September 26 - 27
Smart and Functional Coatings European Conference
Turin
Claudio Pagella,
claudio.pagella@procoat.it
October 8
Nanotechnolog and the Coatings
Industry, Nottingham, UK
British Coatings Federation
01372 365989
www.coatings.org.uk
enquiry@bcf.co.uk
October 14-16
Rheology Fundamentals & Applications
for Synthetic Latices and Associated
Coating Formulations Workshop,
Denver, Colorado
Emulsion Polymers Consulting and
Meetings
Asia Pacific Coatings Show is in Bangkok,

Sept. 12-13
2014
March 6 - 8, 2014
PaintIndia 2014
Bombay Exhibition Center, Goregaon,
Mumbai, India
PaintIndia
www.paintindia.in
March 10 - 12, 2014

Dubai International Convention &
Exhibition Centre, UEA
April 7 - 10, 2014

American Coatings Show 2014
Georgia World Congress Center,
Atlanta, Georgia
AC Show Management c/o Nurnberg
Messe North America
770-618-5830
www.american-coating-show.com
info@american-coatings-show.com
September 3 - 5, 2014
November 22 - 24
Eurocoat 2013 International
Exhibition and Congress
Balai Sidang Jakarta Convention Centre
Piacenza Expo, Piamcenza, Italy

Cyril Ladet
+ 33 (0)1 77 92 96 84
cladet@infopro.fr
October 15 - 16, 2014

North African Coatings Congress
2014
November 26 - 30
PRA Training Program: Paint and
Coatings Basics
Hampton, U.K
+44 (0)20 8487 0815
www.pra-world.com
Hyatt Regency Hotel,

Casablanca, Morocco
http://www.coatings-group.com/
congress/nacc/
March 10 - 12, 2015

Cairo International Convention &
Exhibition Centre, Egypt CW
Coatings World | 47
Classifieds
C lassifieds
Blades
Equipment for Sale
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
Situation Wanted
Products & Services
HIGH SHEAR
MIXERS
Worlds Widest Selection,
Single Stage to Ultra-High Shear!
Scan to learn more

& arrange a
FREE trial.
Free Tag Reader:
http://gettag.mobi
1-800-243-ROSS
www.HighShearMixers.com
PA I N T & C O AT I N
August 2013
Classifiedsv
Products & Services

Hainan Zhongxin Chemical Co., Ltd.
Cycloaliphatic Epoxy Resin Producer

TTA184, CAS#: 5493-45-8
Equivalent to:
CY184
More Products Please Visit:
O
O
O
O
www.zxchem.com.cn / www.tetrachem.com.cn
Mail to: sales@zxchem.com.cn
Call at: +86-21-64854340 (CN)
+1-732-529-6353 (US)
Advertising Index
Company Name
Page
Phone
Website
BASF Corporation
800-231-7868
www.basf.com
Blairgowrie Associates, LLC
44
602-539-2683
www.blairgowrieassociates.com
BYK USA Inc.
203-265-2086
www.byk.com
Chemark Consulting
30
910-692-2492
www.chemarkconsulting.net
ChinaCoat 2013
31
(852) 2865 0062
Conn & Company
17
814-723-7980
EMD
37
Eurocoat 2013
Heubach Ltd.
Cover 2
800-HEUBACH
Hoover Color Corp
Cover 4
540-980-7233
www.chinacoat.net
www.connblade.com
www.emd-pm.com
www.eurocoat-expo.com
www.heubachcolor.com
www.hoovercolor.com
Janssen
11
Lubrizol Corporation
216-447-5000
www.lubrizolcoatings.com
McDaniel and Associates, PC
30
512-472-8282
www.technologylitigators.com
Nubiola USA
35
770-277-8819
www.nubiola.com
Quartz
19
+44 (0)1737 855021
Sartomer
13 610-363-4100
Sun Chemical
33
800-543-2323
Sunin Machine Co., Ltd.
15
886-2-22407863-4
Tiger
23 800-243-8148
www.janssenpmp.com
www.coatingsgroup.com
www.sartomer.com
www.sunchemical.com
www.twsunin.com
www.tiger-coatings.us
Coatings World | 49
Final Coat
Historic Zagreb Cathedral

Restored with Cortec
Recently Cortec provided a solution for the restoration of Zagreb Cathedral. Built in 1093, it is the tallest building in Croatia and
attracts thousands of tourists worldwide. Since low-quality stone was used in the past due to economic reasons, it soon started to
deteriorate, affected by weather and city pollution.
The final reconstruction started in 1990 and has been going on ever since by phases and priorities. During reconstruction work
on the south tower, damaged steel bands were detected surrounding the tower approximately every three meters in height. The
bands were covered with rust and in drainage areas, visual damage to the diameter of the bands were present.
Faculty of Mechanical Engineering examined the bands and performed experiments on the steel bars. They recommended
removal of loose corrosion from the bands surfaces, enhancing the bands in the areas of damage and application of Cortecs anticorrosion protection product CorrVerter.
CorrVerter is a water-based primer that converts rust into a protective layer and is capable of penetrating into the depths of corroded surfaces. It contains a novel chemical chelating agent that modifies surface rust into a hydrophobic passive layer. Two-layers
of CorrVerter coating were brushed onto smaller surfaces and sprayed in larger areas directly onto the metal bands. The bands were
then reinforced with steel fishplates that were welded on the bands and also protected with CorrVerter. CW

The neo-gothic towers of Zagreb Cathedral were restored using Cortecs CorrVerter. CorrVerter coating penetrated to the non-corroded part of the metal and
stopped further advancement of the corrosion process.
August 2013
ColorsYou CanTrust
For Any Application
Every Project A Work Of Art

With Selection,Quality, And Service
From The Color Experts
PO Box 218, Hiwassee,Virginia 24347 T(540)980-7233 F(540)980-8781 www.hoovercolor.com E-mail: hoover@hoovercolor.com

Coatings Word August 2013

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Coatings Word August 2013

Hochgeladen von

Copyright:

Verfügbare Formate

August 2013

HIGH PERFORMANCE &

PLUS: State of the

Asian Coatings Industry:

For coatings performance that stands up to unpredictable

August 2013 Vol. 18, No. 8 Table of Contents

Marine Coatings Market

High Performance and Special Effect Pigments Market

Overview of the Asian

he Asia Pacific Coatings Show will be held in Bangkok September

Sherwin-Williams Acquisition of Comex Put on Hold

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Scan to learn more about the new Carboset SA-850.

Kansai Plascon Announces African Acquisition

acquisition since Kansai Paint acquired

plans and its aim to continue leading

AkzoNobel ................................................................................................ 10, 16

8 | Coatings World www.coatingsworld.com

others used in coatings, construction

International Exhibition & Congress

unit, currently part of Rockwoods

Clariant is proceeding with a

Participate in Eurocoat 2013

Because nothing can replace personal contact

August 2013 www.coatingsworld.com

Get your free access badge to visit the exhibition

BASF Opens R-M Refinish

R-M, BASFs premium automotive refinish brand, opened a new International

Rust-Oleum Acquires XIM

XIM offers a range of primers offering

PPG Heavy-Duty Equipment

10 | Coatings World www.coatingsworld.com

seminar and invited attendees to discuss

PPG Donates $15,000

and programs to help address

AkzoNobel Coil Coatings

impact of raw material increases through

Ford Motor Company

12 | Coatings World www.coatingsworld.com

and capability of our team to offer the

PPG Earns 2012 AAA Green

encouraged to clearly state in their abstract the researchs unique contribution

with $ 2,500 and a sculpture.

AkzoNobel Powder Coatings Interpon

Nipsea Starts Construction

Hanjin Chemical Kicks Off

14 | Coatings World www.coatingsworld.com

Vietnam and other consumers in

Coatings for Concrete

PPG Donates $15,000

roles at PPGs and many other companies local facilities.

Devoe Paint Launches New

August 2013 www.coatingsworld.com

of the Barberton Satellite Center, which

percent, compared to traditional

Business Corner Strategies & Analysis

Vertical, Horizontal Or Lateral...

A vertical market is a market in which

he single defining characteristic

a living. Everyone needs spreadsheets,

16 | Coatings World www.coatingsworld.com

to modify its essence. The innovations

Strategies & Analysis Business Corner

NOW AVAILABLE OF U.H.M.W. POLYETHYLENE