Beruflich Dokumente
Kultur Dokumente
KORNITSKY
JNK9448@rit.edu
Mobile 408-221-5962
Business and Technology expert in marketing management and strategic business development,
specializing in new products and NPI (new product introduction) in fast paced, high growth, global
technology companies. Highly adept at creating go-to-market strategies and implementation plans using
unorthodox marketing; new product definition, positioning and introduction; aligning corporate objectives
with market requirements and technology solutions to gain a sustainable competitive advantage.
The skills I bring blend deep technical and business acumen to seamlessly traverse the domains
with emphasis on execution, revenue growth and business strategy.
Summary
High energy, quick study whom is analytical yet creative with unorthodox marketing;
collaborative; works in large and small high-performance teams; customer oriented, market
focused and communicates at all levels.
Big picture perspective: operational from 50,000 foot to grass roots level, complex,
convoluted, cross-functional and multi-disciplinary situations are a specialty.
Build, organize and manage diverse organizations: OEM, channel marketing, product
marketing, product management, sales enablement, operations and product development.
Highly skilled in: business & relationship strategy, change management, P&L, analysis,
revenue generation, product management, product marketing and strategic business
development.
Grow, direct, reengineer and realign; account management, product lines, change
management and turnaround situations with business objectives.
Domain expertise in: software, network and computer architecture, HPC, imaging, video
processing, network security, storage & network technologies and visualization of big data.
Detailed understanding of current trends in: advanced analytics, visualization, big data,
storage, SDN and cloud computing.
Best practices employed delivering results in: product & account management, product
development and strategic alliances in cost and profit center environments.
Successful track record in: accelerating revenue generation, increasing market share,
growing the customer base, account strategy, and expanding into new market segments.
Built alliances at major enterprises including; AT&T, Cisco, Comcast, Dell, EMC, Hitachi, HP, IBM, Intel,
Lucent/Alcatel, Microsoft, Motorola, Oracle, SAP/Sybase, Time Warner, Toshiba, and US government
agencies.
WORK EXPERIENCE
SISL NETWORKS, INC. Fremont, CA (part-time)
2014
VP of Technology
Company focused on software development and assisting startup companies with funding, direction and
growth in the areas of security, cloud computing, clean energy, mobile and big data/analytics.
Management consulting leadership in marketing strategy, product strategy, value proposition,
business strategy, product definition, operational issues and technical evaluation.
Developed product positioning, account strategy, presentations for partners, investors and
customers. Resulted in restoring advisor, investor and partner appeal.
Created entrepreneurship curriculum and training program consisting of over 15 classes
SaaS sales platform development for the channel utilizing big data and BI
Network security IPS and threat detection for wireless communications
Entrepreneurship training program for software engineers
Patent write-ups for patent attorney submission
Page 1 of 5
EDUCATION
MBA, Marketing & Management, Leavey School of Business, Santa Clara University, CA.
MSCS, Computer Science, minor in Electrical Engineering, Santa Clara University, CA.
BSEE, Electrical Engineering, Rochester Institute of Technology, NY.
AFFILIATIONS
School of Business and School of Engineering Advisor, Santa Clara University
Adjunct instructor in Leadership, Marketing, Decision Making and Organizational Development, National
University
Eagle Scout, NESA member (National Eagle Scout Association)
CERTIFICATIONS
Cloud Computing, Cloud-U, April 2013
Cloud Architect, HP ASE Cloud Architect, in process
Page 4 of 5
PUBLICATIONS
Kornitsky, J.N. & Kukoleca, D. (2005). Where is VoIP Today? The Migration from Circuit-switched Voice
to Packet-switched VoIP Services: VoIP and Enhanced IP Communication Services, p111-115,
International Engineering Consortium (IEC), ISBN 1-931695-29-6
J. Kornitsky was a contributor and reviewer, Authors: LT Isaac J. Donaldson, USN; Dr. Thomas J.
Housel, Professor; Johnathan Mun, Professor; Sandra Hom, Research Associate; Trent Silkey, Research
Assistant, (2014); Visualization of Big Data Through Ship Maintenance Metrics Analysis for Fleet
Maintenance and Revitalization; Acquisition Research Program, NPS-LM-14-010
J. Kornitsky was a reviewer, Authors: Perreault, Cannon, McCarthy (2013); Essentials of Marketing 13e;
McGraw-Hill, ISBN 978-0-07-802888-5.
Page 5 of 5