2015 MEDIA2015

KIT
MEDIA KIT
BevNET.com Inc. is a beverage-focused media company
that informs its audience through four major channels.

WEB

MAGAZINE

www.bevnet.com

BevNET Magazine

1,000,000+ 84%

21,500 8

3.5 MILLION 35%

6,000+

UNIQUE YEARLY VISITORS

PAGE VIEWS

ISSUES
PER YEAR

READERS

U.S. TRAFFIC

DISTRIBUTORS/
RETAILERS

MOBILE

EVENTS

SPECIAL
GUIDES

8,500

BEVERAGE
MANUFACTURERS

EMAIL

BevNET Live

BevNET FBU

1,100

2014 ATTENDEES

400

ATTENDEES

21,500
SUBSCRIBERS

CLICKS PER ISSUE

150+

200+

18%

90%

BEVERAGE BRANDS

9,000

Twitter followers

BevNET Daily Newsletter

MEMBERS

4,439

LinkedIn members

OPEN RATE

3,500

Facebook likes

900

U.S. BASED
READERSHIP

BREWBOUND
530,000 Unique Visitors per year
70,000 Unique Visitors per month
95,000 Avg Pageviews per month
Click here to view Brewbound Media Kit

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

OUR CUSTOMERS

2015 MEDIA KIT

Companies across every segment of the industry trust BevNET.

BEVERAGE

FLAVOR

INGREDIENT

SERVICES

PACKAGING

Red Bull

Blue Pacific

iTi Tropicals

Doehler Milne Aseptics

Amcor

Living Essentials

Bell

DSM

ACG

Rexam

Honest Tea

Symrise

Finlay

TruGrit

Zuckerman/Honickman

Pepsi

Ogawa

Fortitech

First Beverage Group

Nor-Cal

Talking Rain

Sensient

Taiyo

Bett-A-Way

Avure

Evian

T. Hasegawa

Beneo

TSG Consumer Partners

Hiperbaric

BevNET consistently provides fresh, innovative content across all categories of the beverage industry.
I am continually inspired by the brands and companies highlighted by BevNET, and the motivation
I draw from those leaders and entrepreneurs driving these brands is nothing shy of invigorating.

KEVIN KLOCK, CEO & PRESIDENT, TALKING RAIN

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

WEB

2015 MEDIA KIT

BANNERS & VIDEO

FULL SIZE

MOBILE

VIDEO

SIZE

300x600
Right Column

970x90
Header

Mid-Article
300x250 or Text

Permanent Footer
320x50

16:9 Format

CPM*

$95

$75

$65

$85

$2.50 per play

FORMAT
MAX SIZE
NOTES

jpg, gif, swf

150kb

jpg, gif
100kb

75kb

mpeg 4
50kb

Both units appear on all pages on bevnet.com

Both units appear on all pages on bevnet.com

Do not appear on most mobile devices or tablets

150,000 total potential monthly impression for

both units

400,000 total potential monthly impression for

both units
Recommended monthly minimum order 40,000
impressions (10% typical non-mobile traffic)

Recommended monthly minimum order 15,000

impressions (10% typical non-mobile traffic)

N/A
BevNET video ads are delivered
on a per-play basis.
Available inventory ranges from
700 plays per month to 2000
plays per month.
Video ads can be of any duration.
Viewers are able to skip the ad
after 5 seconds.

970x90

300x600
MID-ARTICLE

FOOTER

FOOTER

DIGITAL PACKAGES
DIVERSIFY
Provide both mobile and fullsize banner units so that you
reach all of our readers
Keep your message fresh
by providing multiple ad
sizes/versions

CONCENTRATE
H
 it the viewers hard with a
concentrated program.
Y
 ou can achieve this through
buying significant fraction of
total page view
D
 ont buy less than a 10%
share of impressions. Aim for
25% and up.

TAKE-OVER PACKAGE ($65 CPM)

Provide us banner ads in the following sizes (970x90, 300x600,
320x50, 300x250) and well make sure your ads show up all at
once when viewers hit pages. This provides a take-over effect
and maximizes impact.

TIME IT
B
 anner ads are incredibly
flexible for delivery times
If you have a seasonal or
event-specific marketing
effort, we can schedule your
ads to deliver precisely during
the timeframe you desire

TARGET IT
If your marketing has a
geographic focus, we can
target your ads to deliver
to very specific regions,
from the national level right
down to the town/city level.

NEED HELP MAKING A BANNER?

Reach out to us at sales@bevnet.com for assistance with banner
creation. We can offer suggestions or assist you with creating a
simple but effective text ad to get started.

*Our banners are sold on a CPM (cost per thousand impressions) basis.
Simply put, you order how many times you want your banner ad to appear during a given time frame.
3

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

E-MAIL

2015 MEDIA KIT

E-MAIL NEWSLETTERS

E-MAIL BLASTS

The BevNET Email Newsletter is published Monday-Friday and is

read by over 21,500 professionals serving all levels of the nonalcoholic beverage industry (suppliers, manufacturers, distributors,
brokers, retailers, investors).

BevNET allows you to target its list of 21,500+ email newsletter

recipients with your product information. Simply choose the week in
which you want your blast sent and well help you format the blast.

The newsletter averaged an open rate of 18% in 2014, resulting in

an average of over 4,000 unique opens and 6,400 total opens per
issue. The newsletter captures over 900 clicks per issue and is a
powerful lead generation tool for companies sponsoring it.

INDUSTRY SPOTLIGHT: Do you

have a special announcement
about your company, product or
service? We can help you craft
a 1-2 page email and send it to
our subscribers. Formats vary.
Email us at sales@bevnet.com
for past examples. $2,750

The BevNET Email Newsletter is sponsored on a per-issue basis

such that a single sponsor is featured each issue.
Each issue contains two ad positions. The sponsors ads will appear
in both ad positions. The Top position is a 728x90 leaderboard
banner. The Middle position is a text ad of 100 or fewer words with
up to two hyperlinks. $975 per issue. $4,500 per week.

BRAND SPOTLIGHT: Do you

have a recently-introduced
brand? Are you looking to
launch a new beverage?
Perhaps you have a new flavor
you want to showcase? If you
have something new, you can
alert BevNETs readers using our
email blast. We can help you
format a compelling layout and
and send it to our list of 21,500
subscribers. See the example
below. $2,750

728x90

TEXT

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

EVENTS

2015 MEDIA KIT

BEVNET LIVE
Twice a year BevNET holds its popular
BevNET LIVE conference events. Held in
New York City in June and again in Southern
California in December, BevNET LIVE addresses the most important issues currently
facing non-alcoholic beverage companies.
Speakers hail from all areas of the beverage
business, including industry experts,
top-level executives, and early-stage
entrepreneurs. More than just a single-track
conference, the two-day events feature
highlights such as an expo, sponsor booths,
breakout sessions, Best Of awards ceremonies, and a new product Sample Bar.

WHO ATTENDS BEVNET LIVE:

Over 500 attendees
150+ Brands
Beverage Companies
(Owners, CEOs, Brand Managers)
Dozens of suppliers
(Flavors, Ingredients, Packaging, etc.)
Service providers
(Co-packer, Consulstants,
Designers, Financial etc.)
Distributors and Retailers
2015 DATES:
Summer New York City June 2 & 3
Click here for more information
Winter Santa Monica, CA Dec. 7 & 8
Click here for more information

SPONSOR/EXHIBIT
Exhibitor and sponsorship opportunities at
BevNET LIVE events afford greater visibility
and improved networking. Options range
from exhibiting at the two-hour tabletop
BevNET Expo held on the first day of
BevNET LIVE to logo-level sponsorships
which feature a range of benefits including:
program involvement, advertising, exhibit
options, and more.
For more information on sponsoring or
exhibiting at BevNET LIVE, please email
sales@bevnet.com. For more information on
BevNET LIVE, visit www.bevnetlive.com or
contact BevNET.com sales at 617-231-8888.

BEVNET FBU
BevNET FBU (Food & Beverage University) is an entry-level crash course in
CPG brand building for food and beverage entrepreneurs.
WHO ATTENDS BEVNET FBU:
food & beverage entrepreneurs
service & supplier companies
150-200 attendees
75+ unique brands
2015 SCHEDULE
Austin, TX Feb. 10
Chicago, IL April 23
Boston, MA Sept. 30
Los Angeles, CA Nov. 5

TOPICS
The events feature presentations from successful entrepreneurs and industry veterans and experts.
Topics include:
branding & design
routes to market
product formulation
labeling and regulations
team building
distribution models
operations
raising capital
sales & marketing
Click here for recent agenda www.bevnet.com/events/fbu14la/program
SPONSORHIP OPTIONS
FBU events offer a unique opportunity to network with early stage entrepreneurs. Options include:
logo placement
pre-event advertising
tabletop exhibits
literature on seats
speaking opportunities custom sponsorships
Click here to learn more www.bevnet.com/events/fbu14la/sponsor-info

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

MAGAZINE

2015 MEDIA KIT

BevNET Magazine is the leading resource for new

non-alcoholic beverages and craft beer releases,
product trends and marketing and design innovations.

REACHING
OVER 1,400
UNIQUE
BEVERAGE
COMPANIES
APRIL 27, 2012

BevNET Magazine is received by professionals who create, market,

distribute, and retail beverages in the United States. By offering
the most in-depth coverage of new products, trends, and innovation, BevNET Magazine consistently reaches an audience crossing
key segments of the industry.
BevNET Magazines circulation is audited by BPA.
BEVERAGE MANUFACTURERS - 8,249
Companies that manufacture or market beverage products. Our
circulation is skewed towards independent operators.
DISTRIBUTORS, BROKERS, AND WHOLESALERS - 3,975
Includes traditional DSD and beverage wholesalers, as well as brokers and food distributors who deal in beverage products.
SERVICES AND SUPPLIERS - 2,510
Includes companies that produce materials, such as flavors and
packaging, or offer services, such as co-packing.

RETAILERS - 2,109
Includes all of the key retail channels, including convenience, drug,
grocery, mass, club, liquor, wine, and beverage only/specialty.
OTHER INDUSTRY PROFESSIONALS - 4,600
Includes other related professionals who have an interest in the
beverage industry, including financial, research, and media.

MAY 1, 2014

October 8, 2013

THE A-TO-Z
OF POWER
IN THE
BEVERAGE
BUSINESS

SPECIAL

CRAFT
BEER

L IS FOR L.A.
LIBATIONS

PACKAGE
PAGE 34

CAN CRAFT GROW

BEYOND LOCAL

cover.indd 1

CIRCULATION

WHAT LIES
BEYOND STEVIA

STARBUCKS RTD
COMPETITION

8/12/14 1:19 PM

COCONUT WATER:
SUSTAINED SURGE

cover.indd 1

SWEETNESS
THAT LASTS

What makes flavor combinations work?

IPA MADNESS: NEW

BRANDS EMERGE AS
OTHERS REFOCUS

STILL LOKO FOUR

YEARS LATER

4/17/14 9:55 PM

cover.indd 1

RECYCLING REPORT:
HOW BIG SUPPLIERS
ARE GOING GREEN

DESIGNING DRINKS
FOR MOM
AND THE KIDS
9/26/13 3:20 PM

FUNCTIONAL
INGREDIENTS: A
PIONEERING LESSON
cover.indd 1

OPPORTUNITY FOR
TEA COMPANIES
TO GROW

2014 NATURAL
BEVERAGE GUIDE

7/17/14 3:05 PM

*Publishers own data from Dec. 2013 BPA stats

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

MAGAZINE

2015 MEDIA KIT

2015 EDITORIAL CALENDAR

ISSUE
Jan/Feb
View Last Issue

March
View Last Issue

April/May
View Last Issue

June
View Last Issue

July/August
View Last Issue

September
View Last Issue

October
View Last Issue

Nov/Dec
View Last Issue

ADS DUE

FEATURED EDITORIAL

GUIDES & SPECIALS

1/8/2015

Best of 2014, Trends for 2015

BevNET Live, Brewbound Session, Expo West Preview

Supplier Guide

2/12/2015

Bottled Water, Big Soda Cos, Powder Drinks, Craft Beer Issues
Fancy Foods, CBC Preview; Nightclub and Bar Preview

Functional Beverage Guide

3/26/2015

Coconut Water, Sweeteners, Malternatives, Protein/Meal Replacement

Expo West

4/23/2015

4/30/2015

Energy Drinks, Power Feature

Fancy Foods NY Preview, IFT Preview, CBC

5/28/2015

6/25/2015

Iced Tea, Functional Ingredients, Sports Drinks

BevNET Live, Brewbound Session, Fancy Foods NY

8/6/2015

Juices, Probiotics, Packaging Trends, Back to School with Kids Bevs

NACS Preview, IFT, Expo East Preview

9/10/2015

Flavor Trends, Import Beer, Enhanced and Functional Water

Expo East, GABF

11/5/2015

End of Year Wrapup, Cider, RTD Coffee, Shots

NACS, NBWA

AD RATES

MAIL DATE
2/5/2015

View Last Issue

View Last Issue

Natural Beverage Guide

View Last Issue

3/12/2015

7/23/2015
9/3/2015

Craft Spirits Guide

New Beverage Guide
View Last Issue

10/8/2015
12/3//2015

AD SPECIFICATIONS

AD PAGE

RATE

AD PAGE

BLEED

TRIM

LIVE AREA

Full Page

$3,950

Two Page Spread

16.25x11.125

16x10.875

15.25x10.125

Premium

$4,500

Full Page

8.25x11.125

8x10.875

7.25x10.125

Back Cover

$4,750

Vertical Half Page

N/A

N/A

3.54x10.125

Two Page Spread

$5,500

Horizontal Half Page

N/A

N/A

7.25x5

Half Page

$1,950

One Third Page

N/A

N/A

2.3x10.125

One Third Page

$1,500

Quarter Page

N/A

N/A

3.54x5

Quarter Page

$950

Net advertising rates for all 4-color ads. (Per ad)

Frequency discounts available

DIGITAL FILE REQUIREMENTS

Preferred digital format: PDFX-1A. Submit files in Macintosh
versions of: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
(in EPS format), Adobe Acrobat PDF with embedded fonts, images
converted to TIFF or EPS (no JPEG), color files converted to CMYK
before conversion to PDF. Adobe Photoshop files must be at least
300 dpi and in CMYK mode. BevNET.com, Inc. cannot be responsible for converting RGB into CMYK due to dramatic color shifts.
For rich blacks, the maximum saturation is 300%. Any rich blacks
created out of 100% CMYK will be denied. Line art should have
1200 dpi minimum resolution.

FONTS
For best results, please convert all fonts to outlines.
Please include all fonts, when applicable, in a seperate
fonts folder. Files must include all fonts or they must be
converted to outlines as well as all graphic and image links.
FILE SUBMISSION
Ads must be submitted on CD or uploaded. For upload access
please visit http://app.bevnet.com/adupload or contact Jon Landis
at jlandis@bevnet.com.

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015

GUIDES

2015 MEDIA KIT

BevNETs Buyer Guides are vital resources for the beverage industry. Beverage brands and companies
that supply products and services to beverage manufacturers have opportunities to list in these guides.
The guides are published both on BevNET.com and in BevNET Magazine.

SUPPLIER & SERVICES GUIDE

NATURAL BEVERAGE GUIDE

Published in the Jan/Feb issue

Features companies that supply goods and services to
beverage companies
List in 2015 Supplier and Services Guide

Published in the July/Aug issue

Features natural beverage brands and supplier/service companies
List in 2015 Natural Beverage Guide
View Recent Edition

View Recent Edition

FUNCTIONAL BEVERAGE GUIDE

NEW BEVERAGE GUIDE & BEST OF AWARDS

Published in the March issue

Features functional beverage brands and
supplier/service companies
List in 2015 Functional Beverage Guide

Published in the December issue

N
 ew and updated beverage brands from previous year,
across all categories
Sponsorship options available
Register for 2014

View Recent Edition

View Recent Edition

For questions on listings, please contact John Fischer at jfischer@bevnet.com

BEVNET SUPPLIER FINDER

EVENT COVERAGE SPONSORSHIPS

BevNETs Supplier Finder is a database of companies serving

the beverage industry, including flavors, formulations, and other
materials needed to create food & beverage products.

BevNET offers sponsorships for its coverage of industry tradeshows

and events. Sponsoring BevNETs show coverage will enhance your
impact before, during and after the event.

The directory is a pay-to-list service available to readers of

BevNET.com and BevNETFBU.com

Sponsorship packages include: logo placement on show-related

news and featured coverage, banner advertising and a customized,
exclusive e-blast to BevNETs list. Pricing varies per show. Contact
sales@bevnet.com for pricing and availability.

Visit here for more info and to list your company:

www.bevnetfbu.com/suppliers
For questions on the BevNET Supplier Finder, please contact
John Fischer at jfischer@bevnet.com

BevNETs scheduled 2015 trade show coverage includes:

Expo West and Expo East
NACS
Fancy Food (Winter & Summer)
IFT
SupplySide West

Pack Expo
Nightclub & Bar
NBWA*
Craft Brewers Conference*
Great American Beer Festival*

*Coverage for beer-related shows will appear on

www.brewbound.com. For more information, please
contact John McKenna at jmckenna@bevnet.com.

HAVE QUESTIONS? Click here to email sales@bevnet.com

MARCH 2015