CHAPTER I

INTRODUCTION
A. Background
The work challenge in this globalization era is really hard. The quality of
education is a major factor in answering the global challenges, because it is very
necessary to meet the market with the global challenges. In this case, the purpose of
implementation of English education is to get a workforce quality which is capable of
fulfilling work to achieve change, development and growth in order to meet the needs
of qualified manpower, especially in the business world. One effort to gain
experience in the world of work is to join the internship program which is regarded as
the best way to apply the skills and knowledge students gained from the university.
In addition, the internship is a medium to introduce the employment
opportunities to the students, because they can see, know, accept and absorb
knowledge about accounting or management, computer applications and use of
English in the business world before they work in public institutions or company.
Business English is one of the study programs at the State University of
Makassar, Faculty of Language and Literature. With this program, the students who
will complete their studies should take the internship program as one solution to
apply the knowledge obtained from the campus, such as introduction to business,
computer programs, business correspondence, presentations, and English for
Banking,

PT Semen Tonasa is one of the public companies which have the task to run
the government programs in the manufacture of cement and construction needed by
society. In Indonesia, the need for cement shows a rapid increase. This is caused by
many constructions of various types of industry. There are several divisions in PT
Semen Tonasa who have different responsibilities, such as: Planning Division,
Engineering Division, Commercial Division, Finance Department, Organization and
Human Resources Development Division, Internal Audit and Communication, Legal
and Administrative Division.
B. The Objectives of the Internship
1. Improving and expanding students skill to enter into fieldwork which is
appropriate with the need of education program.
2. Knowing what the companys activity is, such as administration and
export section.
3. Giving work chance in business activity, especially management and
company accountancy.
4. Acquiring input and feedback, to improve and develop promoting of
Business English education based on society needs.
5. Giving the student a chance to make socialization in real fieldwork.

CHAPTER II
GENERAL DESCRIPTION
A. Brief History of PT Semen Tonasa
PT Semen Tonasa is the largest cement producer in Eastern Indonesia. Since
the beginning, the company has set itself to bring the meaningful life of the nation

through the contribution to national development. This commitment has become the
main focus of corporate operations for the period up to the future.
Began in 1960, based on MPRS decision no. II/MPRS/1960 dated December
5th 1960, the council set out to build cement plant in South Sulawesi, located in the
Village of Tonasa, Balocci District, Pangkep Regency, about 54 km north of
Makassar. Tonasa Cement plant unit I was the project under the Department of
Industry and it was the result of cooperation between the Indonesian Government and
Czechoslovakian Government that began in 1960 and inaugurated on November 2 nd
1968. The plant used wet process, with designed installed capacity of 110,000 tons of
cement per year. In 1984 the Tonasa Cement plant unit I discontinued from its
operation because of inefficiency reason due to its wet process.
In order to increase the development of the factory, based on Indonesian
Government Regulation no. 54/ 1971 dated September 8 th 1971, Tonasa Cement plant
was set as a State Owned Company in the form of General Company. Then, based on
the Indonesian Government Regulation no. 1/ 1975, on January 9 th 1975, the status of
General Company changed to Limited Liability Company.
In order to meet the demand of cement need and the development of nations
life, based on Bappenas approval no. 032/XC-LC/B.V/76 and no. 2854/D.1/IX/76 on
September 2nd 1976, the government set out to build Tonasa Cement plant unit II. The
plant which was the result of the cooperation between the Indonesian Government
and the Canadian Government operated in 1980 with the designed capacity of
510,000 tons of cement per year, and then optimized to be 590,000 tons of cement per
3

year in 1991. Cement Tonasa plant unit II is located in the Village of Biringere,
Bungoro District, Pangkep Regency, which is about 23 km from the Cement Tonasa
plant unit I.
After Tonasa Cement plant unit II, in 1982, based on Bappenas approval no.
XC-LC/B.V/1981 and no 32. 2177/WK/10/1981 dated on October 30 th 1981, Tonasa
Cement plant Unit III was established in the same location with the Cement Tonasa
plant Unit II. The plant with 590,000 tons of cement per years is the result of a
partnership between the Indonesian Government and West Germany Government.
The plant was finished at the end of 1984 and inaugurated by President Soeharto on
April 3rd 1985.
Next, the company continued to expand the factory due to the increase of
cement need. And based on the letter of the Junior Minister of Industry no. 182/MPPIX/1990

on

October

2nd

1990,

and

Minister

of

Finance

Letter

no.

S1549/MK.013/1990 on November 29th 1990, the expansion was done by building a

Tonasa Cement plant unit IV with installed capacity of 2,300,000 tons of cement per
year. Unit IV is located near Tonasa unit II and unit III.
During the four decades the company has brought great contribution to the
country. This commitment will continue to be followed to increase a better life for the
homeland and the nation in the future. Answering these challenges, through the EGM
No. 24 dated on December 24th 2007, shareholders decided to increase production
capacity in order to face competitive markets in the country. The efforts were done
through building plan of the Cement Tonasa plant unit V with a designed capacity of
4

2,500,000 tons of cement per year and the development of power plant with a
capacity of 3,480,000 tons of cement per year, which comes from the Cement Tonasa
plant unit II, III, IV. The existing Power Plant has the capacity of BTG 2 x 35 MW.
With Cement Tonasa plant unit V, the total installed production capacity increases to
be approximately 6,000,000 tons of cement per year and power plant of 120 MW.
The Company believes that with the development of production capacity
through the development of Cement Tonasa plant unit V, the company always focuses
on the needs of national development and the progress of state and nation.
B. Brief Profile
Shareholders
Governme
Public
nt

Status
State-owned Company: September 8, 1971
Limited Liability Company: January 9, 1975
Consolidation with PT Semen Gresik Tbk (PT Semen Indonesia Tbk): September
15, 1995
Installed Capacity: 5,980,000 tons of cement/year
Head Office/Plant Site
Biringere, Pangkep, Sulawesi Selatan 90651,
Phone. (0410) 321345 (hunting), Fax. (0410) 310006, 310008
Makassar Representative Office
5

Jl. Khairil Anwar No.1 Makassar 90113, Phone & Fax. (0411) 321823
Jakarta Representative Office
Graha Irama Lt. 11 Jl.H.R. Rasuna Said Kav. 1-2 Kuningan Jakarta 12950
Phone. (021) 5261161 4, Fax. (021) 5261160
Marketing
Pangkep : Telp. (0410) 310009, (0410) 310019, Fax: (0410) 310060
Makassar : Telp. (0411) 323758, Fax: (0411) 311973
Toll Free: 0 800 1 866272
C. Vision and Mission
1. Vision
To become a leading and efficient cement company in Asia
2. Mission
To increase company added value as stakeholders expect
To manufacture quality products with competitive price and time delivery
To adopt more efficient, safe and environment-oriented technology
To create work environment which is able to trigger employee is motivation
to work professionally
D. Organization Chart

President Director
Productio
n

R & D and
Operation

Raw
Material
Clinker
Production
Cement
Production
Technical
Power
Planning
Plant

Marketing
Director

Procuremen
t&
Inventory
Engineering
Managemen
&
Constructio
Business
n Design
Developme
nt Quality
& Sismen
Assurance &
Environmen
t

Finance
Director

Sales

Accounting
& Treasury

Distribution
Marketing
&
&
Planning
Transportati
Developme
nt

Human
Resource
(SDM)

= Department

E. Job Description
1. President Director
President Director is the top level manager of the company whose
responsibilities are to lead, coordinate, and handle all of the management
activities of the company.

President Director is assisted by four directors responsible for managing

activities in each sector. They are Production Director; Operational, Research
& Development Director; Marketing Director; and Finance Director.
President Director also controls the activities happen in the Internal
Control Department. This department is assisted by two bureaus: Operational
Control Bureau and Finance Bureau; each consists of sections.
2. Production Director
Production Director has a duty to help President Director and control the
activities take place in five departments, are:
a) Raw Material Production Department
This department oversees The Bureau of Mining, Heavy
Equipment Maintenance Bureau, and Bureau of Operation A. As with
other departments, this department is also in charge of several sections
in performing their duties.

b) Clinker Production Department

This department oversees the Bureau of Operations B,
Maintenance Bureau of Machine B, Bureau of Maintenance Electrical
and Instrument B, and assisted several sections in their duties.
c) Cement Production Department
This department controls the Operation C Bureau, Maintenance
Bureau of Machine C, Bureau of Maintenance Electrical and Instrument
C, and aided by some sections in performing their duties.
d) Technical Planning Department
7

The department is in charge of the Bureau of Plant Workshop,

Bureau of Plant Engineering, Factory K 3 Bureau, Bureau of Energy,
and aided by some sections in performing their duties.
e) Department of Power Plant
The department oversees the Bureau of Plant Operations, Plant
Maintenance Bureau, Bureau of Power Distribution, and aided by some
sections in performing their duties.
3. Operational, Research and Development Director
Research and Development Director has a duty to help the President Director
to perform research and human resource development. This director controls
four departments, are:
a) The Department of Procurement & Inventory Management
To run the job, this department is in control three bureaus, namely:
Procurement Bureau, Warehouse Bureau, Service Procurement Bureau,
and other sections.
b) Engineering & Construction Design Department
In performing its duties, the department oversees two bureaus,
namely: The Design Bureau, Construction Bureau, as well as supervises
several sections.
c) Department of Business Development & Sismen
In performing its duties, the department oversees two bureaus,
namely: Bureau Sismen Development and Evaluation of KPIs, Business
Development Bureau and Capex, and oversees several sections.
d) Department of Quality Assurance & Environment

In performing its duties, the department oversees two bureaus,

namely: Bureau of Quality Assurance, Bureau of Environmental and
Proper, and oversees several sections.
4. Marketing Director
Marketing director is in charge of helping President Director and controlling
the activities at three departments, are:
a) Sales Department
The department oversees the Bureau of Marketing Region I,
Region II Marketing Bureau, Region III Marketing Bureau, and the
Bureau of Planning and Marketing Administration (PAP), which is
assisted by several sections.
b) Distribution & Transportation Department
The department oversees the Bureau Distribution I, the
Distribution Bureau II, and the Bureau of Planning and Control of
Cement and bags, as well as the Bureau of Bagging Unit and assisted by
several sections.
c) Department of Marketing & Planning Development
This department oversees the Bureau of Planning and Market
Analysis, Bureau of Promotion and Consumer Services, and assisted by
some sections.
5. Finance Director
Finance director is in charge of helping President Director and controlling the
activities at two departments, are:
a) Accounting & Treasury Department
The department is in charge of the Bureau of General Accounting
and Management Accounting Bureau, and assisted by some sections.

The department also oversees the Fund and Tax Management

Bureau, and the Bureau of Asset Management and Debt, and aided by
some sections.
b) Human Resource Department (SDM)
The department oversees the Bureau of Human Resource Services,
Bureau of Education, and the Bureau of Health Services, and assisted by
some sections.
F. Products
1. Ordinary Portland Cement Type I (OPC)
Ordinary Portland Cement Type I also known as OPC is hydraulic cement as
a result of a mixture of clinker and gypsum. Ordinary Portland Cement
(OPC) produced by PT Semen Tonasa meets the requirements of Indonesia
National Standard, SNI 15-2049-2004 and ASTMC 150-2004.
Ordinary Portland Cement has a high compressive strength, suitable for any
kind of building, including high buildings, housing, bridges and roads,
airport runway, concrete, dam and irrigation, building element such as
paving block, hollow brick, roster, etc.
2. Portland Composite Cement (PCC)
Portland Composite Cement is a hydraulic binder material which is a result
of a mixture of Portland cement, clinker and gypsum with one or more
additional organic material, or the result of mixture of pulverized Portland
cement and other pulverized organic material.
Portland Composite Cement (PCC) produced by PT Semen Tonasa meets the
requirements of Indonesia National Standards SNI 15-7064-2004. Portland
Composite Cement is useful for general concrete construction, masonry

10

work, road, building alls, special building element such as paving block,
hollow brick, sloop, pressers concrete, precast concrete, etc.
3. Portland Pozzoland Cement (PPC)
Portland Pozzoland Cement also known as PPC is a hydraulic cement made
of homogenous mixture between high blaine Portland and pozzoland cement
which is produced by mixing Portland cement clinker and pozzoland at the
same time, where there is 15-40% mass of Portland Pozzoland Cement.
Cement produced by PT Semen Tonasa meets the requirements of Indonesia
Standards SNI 15-0302-2004 Type IP-U 9. PPC is suitable for building 2-3
level, general concrete construction, ralf foundation and dam, construction in
humid and swamp area and high aggressive sulfur level finishing, and plastic
mixture.
G. Customer and Market
Company makes serious efforts to increase the customer loyalty in
marketing area by various steps. Interlaced the best cooperation with distributors
as business mediator and have a share in development various infrastructure
project that an effort do by company to keep on expand segment of market.
There are three marketing area of PT Semen Tonasa:
Region I : North Sulawesi, Middle Sulawesi, South Sulawesi, South East
Sulawesi, West Sulawesi.
Region II : East Kalimantan, Middle Kalimantan, South Kalimantan, West
Kalimantan, DKI Jakarta.
Region III : Maluku, North Maluku, Papua, West Papua, Timor Leste, East Nusa
Tenggara, West Nusa Tenggara, Bali.
PT Semen Tonasa also exports to the countries such as Bangladesh,
Singapore, Vietnam, Nigeria, Dili, Hongkong, Taiwan, Malaysia, Cambodia, and
Africa. To advocate the marketing, PT Semen Tonasa operates 8 facilities
11

packing plants and indued piers in Biringkassi, Makassar, Bitung, Samarinda,

Banjarmasin, Celukan Bawang Bali, Ambon, and Palu.
PT Semen Tonasa has distribution access, as follow:
DISTRIBUTION ACCSESS
Main Distributor
(East Indonesia)

Sub Distributor
Whole Indonesia

The residue of
over-product in
Export

Sub Distributor
Whole Indonesia

Store

Store

Store

END USER : Private and government project,

Individual

Distribution Access
Main Distribution
Main distribution consists of the first distribution chain that will be the next
distribution access determiner. Main distribution located in the massive region, such
as the big islands of East Indonesia in marketing area.
Sub Distribution

12

After through one of main distributor, then it will distribute to sub distributor
as part of province or cities in each region.
The distribution list of PT Semen Tonasa in some private enterprise channel:
PT. Prima Karya Manunggal, marketing region in South West Sulawesi, North

Sulawesi, Samarinda, Bali.

CV. Bali Agung, marketing region in Bali.
UD. Pratama, marketing region in South Sulawesi.
UD. Pelita Indah - Makassar, marketing region in South West Sulawesi.
UD. Pelita Indah Palu, marketing region in Middle Sulawesi.
PT. Dinar Cahaya Abadi, marketing region in Maluku.
CV. Wahana Multi Cipta, marketing region in North Sulawesi.
PT. Hasrat Abadi, marketing region in North Sulawesi, Middle Sulawesi,

Gorontalo.
FA. Cipta Jaya, marketing region in Papua.
CV. Catur Kencana Sakti, marketing region in South West Sulawesi, Papua,
Maluku, North Maluku, East Nusa Tenggara, West Nusa Tenggara.
PT.Oesaha Dagang Indonesia, marketing region in South Kalimantan, Middle
Kalimantan.
PT.Century NP.Pratama, marketing region in Gorontalo, North Sulawesi.
PT.Sinacana Putera Abadi, marketing region in South Kalimantan, Middle
Kalimantan.
CV.Sinar Dagang, marketing region in South West Sulawesi.
CV. Bintang Mas Jaya, marketing region in South West Sulawesi, North
Sulawesi, Papua.
CV.Gayaco Utama, marketing region in South West Sulawesi.
CV.Surya Jaya, marketing region in East Kalimantan, West Nusa Tenggara.
CV.Indah Sari, marketing region in South West Sulawesi, East Kalimantan,
East Nusa Tenggara.
CV.Surya Karya Prima, marketing region in North Sulawesi.
PT.Epa Distributor Makmur, marketing region in North Sulawesi.
CV.Tunas Karya Lancar, marketing region in East Kalimantan.
13

 PT.Garindo, marketing region in Middle Sulawesi, East Kalimantan.

PT.Padi Mas Prima, marketing region in South West Sulawesi, Maluku, East

Kalimantan, Bali, East Nusa Tenggara.

PT. Kalindo Etam, marketing region in East Kalimantan.
PT.Bela Co, marketing region in Maluku, North Sulawesi.
PT.Karya Kreasi Prima, marketing region in East Kalimantan.
PT.Wiharco Prima, marketing region in Papua, West Kalimantan, Maluku.

Stores
After through the sub distributor, then it will distribute to the stores.
Customer
The consumers or end users of cement marketing system are private and
government project, and individual.

CHAPTER III
SPECIFIC DESCRIPTIONS
A. Internship Location
The writer did her internship at PT Semen Tonasa which is located in
Desa Biringere, Kecamatan Bungoro, Kabupaten Pangkep, about 68 km from
Makassar City. The location is so far from downtown, it is in mountainous area.

14

On the right of Head Office, there are four plant sites: (Cement Tonasa Plant
Units II, III, IV, and V). On the left, it is just wide green areas planted with trees.
In front of the Head Office there is a luxurious mosque Raodhatul Muttaqin,
and behind the Head Office is just a vast green area planted with trees.
Division of internship was in Marketing Director, Sales Department,
Region III Marketing Bureau, and Export Sales Section.
B. Duration of Internship
The writer conducted an internship at PT Semen Tonasa for one month, it
was on July 1th to July 31th 2013 , from Monday to Friday, with the following
working hour.
Employee Working Hour
The writer is non shift working hour. The working hour at PT Semen
Tonasa employees are:
1. Non Shift
a). Monday-Thursday
Arrival 07.30 WITA
Break Time 12.00 13.00 WITA
Leaving 16.30 WITA
b) Friday
Arrival 07.30 WITA
Break Time 11.30 13.30 WITA
Leaving 17.00 WITA
c) Saturday : Day off for Non Shift employee
2. Shifts
a) Shift I : 07.30 15.30 WITA
b) Shift II : 15.30 22.30 WITA
c) Shift III : 22.30 07.30 WITA
C. Internship Activities
a. Observation

15

To collect the data, the writer conducted observation on employees activities

according to their skill, position, responsibility and operational system.
NO

ASPECT

Team Work

Work Ethics

Safety at Work

Leadership

Integrity

YES NO

EXAMPLE
The Head of Marketing
Department
and
his
employees always do some
meetings in decision making.
All of the employees have to
know their function and
duties at the office.
There are many securities at
office during the work time.
The leaders are friendly and
kind. They always involve
their employees in decision
making.
All of the employees have
good attitude and honesty.

b. Interview
To collect data, the writer asked some questions to employees who are able
to give accurate information which is related to the internship necessities,
especially in marketing department.
What is the status of PT Semen Tonasa?
Tonasa Cement plan was set as Limited Liability Company.
What skills need to be mastered when working in that particular place?
We must have good socialization, self confidence, responsibility, hard
work, honesty, and teamwork.
What knowledge needs to be explored when working in that particular
place?
We must improve and expand about management and company
accountancy.
c. Documentation

16

Using information to collect data, the writer took the company profile books
and document or other written materials related to the relation report.

CHAPTER IV
OUTCOMES AND BENEFITS
A. Outcomes
After the writer carried out the internship in the Export Sales Section, the
writer got some outcomes, as follows:
1. Arrange Invoices and Invoice Enclosures
Purchase invoice from each distributor are printed out, and then arranged
together with the enclosure. After the invoice and enclosure are arranged
according to the distributor, some sorting is done to make sure the
compatibility between the invoice and the enclosure.
2. Facsimile or Fax Documents
Usually documents or letters are sent to the distributors or customers. To do
this, some procedures must be followed. First, put down the documents into
the fax machine. Second, input the destination fax number. And the last, press
the start button.
3. Make Reports in Microsoft Excel Program
Make a list of operational expenses used during certain months, and then sum
all in Microsoft Excel program.
4. Translate Letters or Email
The incoming emails from overseas customers are translated into Bahasa
Indonesia. Likewise, the reply emails are translated into English before they
are sent to overseas customers.
5. Input data of Domestic Cement Sales made in 2008 to 2012
17

Enter the data volume of several companies, consisting of the data given the
volume and market share (MS) of each company.
6. Make Presentation Report in Power Point Program
The materials that will be presented in the form of Power Point made, such as
Bauran Pemasaran, Mengevaluasi dan Mengendalikan Kinerja Pemasaran,
Segmentasi Penentuan Sasaran dan Memposisikan Pasar, and Prosedur
Pemanfaatan Kantong Sortir/Tidak Bermutasi Sebagai Kantong Cadangan.
7. Type documents or letters.
Typing documents on marketing, such as Bauran Promosi (Promotion Mix)
and typing a letter will be sent to other distributors, such as invitation of break
fasting together.
8. Receiving Telephone Call.
Receiving telephone call of distributors or customers whose have an interest
in the company.
B. Benefits
During the internship, the writer carried out the process of the job as an
official employee of PT Semen Tonasa and the writer also directly joined in the
Export Sales Section although only one month. The writer has known the sense
of working in the company.
The benefits during the internship in PT Semen Tonasa:
1. The writer knows about the job of secretary.
The writer had done some of the secretarial duties such as to be a telephone
operator, typing documents and making a formal letter.
2. Learn how to make good relation with employee.
When the writer internship at PT Semen Tonasa, she can be good socialization
with employee, because she can practice about ethic personality. Although,
everybody has different personality, but the writer knows how to the
appropriate communicate with them.
18

3. Get some new technical terms

During internship at PT Semen Tonasa, the writer got some new technical
terms used, such as freight-forwarder, issuing/opening bank, etc. And that can
help the writer to know more about marketing world.
4. The internship will influence the writer future career plan.
By internship, the writer got much knowledge about the reality of work field
that maybe the writer cannot get in the campus. It will be help the writer to
face the work field in the future.
5. The internship activities are correlated with classroom knowledge.
During the internship, the writer did some activities, such as make a slide
presentation, make a responsibility report, translate emails from abroad
customer, and how to make a letter. They are correlated with the writer
classroom knowledge, such as English for Presentation, Excel for Business,
Translation, and Writing for Business.
6. Personal Benefits
During the internship, the writer got many souvenirs, such as umbrella, clock,
t-shirts, calculator, sticker, and pen. There was also some employee give the
writer tip. And the end of internship, PT Semen Tonasa gives salary to the
students about Rp. 250.000 / 1 month.

19

CHAPTER V
CONCLUDING REMARKS AND SUGGESTION
A. Concluding Remarks
The internship at PT Semen Tonasa for one month helps the writer to understand
the work culture applied in PT Semen Tonasa. It also helps the writer to socialize
with the company employees. By internship also, the writer can get much
knowledge about the world of business.
B. Suggestion
The writer proposes several suggestions that need to be considered:
To PT Semen Tonasa:

The company should explain the duties for the students who did internship at

the company.
Need upgrading about skill of communication and interaction in all of circle.

20

The writer hopes that the duration of internship is much longer, so that the
student can get more knowledge and experiences.

To University:

The university should make cooperation with the company or institution, so

the students did not get difficulties in looking for place to do internship.
To Business English Study Program should be improve the management,
such as always give training for students before having the internship.

21