RONALD E.

CERNIGLIO
2951 Pinewood Run
Palm Harbor, Florida 34684
Home: 727-786-6866 ♦ Cell: 727-424-1803
rcernigl@tampabay.rr.com

SUMMARY
Proactive sales professional with multi-faceted background in selling information technology solutions into
commercial and public sector markets. Innovative thinking ability and a proven relationship builder both internally
and externally.
Expertise in sales management, sales training and development on both a national and international level.
Comprehensive experience in strategic business planning and development that lead to improved revenue and profits.
Exceeds the highest expectations utilizing a unique blend of enthusiasm, work ethics, management skills and
managing cost control.
• SALES MANAGEMENT • STRATEGIC AND CONSULTATIVE SELLING
• SALES TRAINING AND DEVELOPMENT • LIAISON/PUBLIC RELATIONS

PROFESSIONAL EXPERIENCE

GSA PREVIEW, Oldsmar, Florida Current

Sales Director

• Responsible for directing sales efforts 20 inside sales representatives.

• Increased sales in one month by 25%
• Grew revenue from a weekly average of $185,000 to $250,000 consistently
• Managed Floor lead managers with responsibility of managing fifty representative's who's responsibility was
qualifying prospects for closing sales representatives
• Responsible for lead generation
• Introduced a team selling atmosphere that helped generate camaraderie amongst peers as well as increased sales focus
and revenue
• Developed a professional sales training program

INSIGHT PUBLIC SECTOR, Tampa, Florida 2003 - 2009

An Insight Enterprises company. Insight is a premier publicly owned value-added reseller providing single source
information technology products and service solutions to the commercial and public sector markets.
Eastern Region Sales Manager
• Responsible for directing sales efforts for the eastern third of the United States selling information technology
solutions directly to state and local government and K12 through higher education.
• Managed an $80 million dollar sales budget through the management of six direct field representatives, twelve inside
sales representatives and one service sales executive.
• Grew sales on average 15% year over year 3 out of 6 years.
• Ranked as the number one public sector region in 2007 achieving 128% of budget
• Brought to Insight the development of a client briefing center that has increased close ratio, helped develop
organizational trade show environment that increased show traffic. Continually worked with marketing to develop
marketing product programs to increase product awareness and increase sales, and provided dotted line management
to service organization field sales and technical support personnel to aid them in being more productive.
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Home: 727-786-6866 ♦ Cell: 727-424-1803 rcernigl@tampabay.rr.com

DECISIONONE CORPORATION, Tampa, Florida 1999 - 2003

DecisionOne is the largest independent single source IT services provider in North America.
Strategic Business Development (2001 - 2003)
• Responsible for a $1-million sales quota, selling information technology support services within a strategic alliance
arrangement with outsourcers, integrators and vars. Focus is on executive level within key accounts such as IBM
Global Services, Computer Sciences Corporation, and Lockheed Martin Information Technology.
• Developed key relationships and joint business opportunities within assigned systems integrators
• Achieved 114% of quota in 2002

Regional Sales Director (2000 - 2001)

• Managed eleven sales representatives in the Southeast. Responsible for a $10 million sales quota, selling information
technology support services to Fortune 500 companies, state and local government, and education.
• Achieved 102% in 2000
• Successfully conducted sales training to operations branch managers enabling them to sell within existing clients

Sales Mentor (1999 - 2000)

• Responsible for training and assisting sales representatives penetrate Data Center environments within Fortune 500
companies, state and local government, and education. Assisted sales representatives close $1.5 million is data center
support services. Worked with sales representatives to develop territory business plans to get them to focus on key
target accounts.

Prior to 1999

ERNST AND YOUNG LLP, Tampa, Florida

Assistant Sales Director – Southeast Area
Responsible for growing revenue and market share within the entrepreneurial market space. Provide sales leadership
to the practice partners and client service team. Identify target pursuits, develop team strategy, facilitate co-
development sessions with clients and client service team, qualify buying criteria, handle objections and assist in fee
negotiations. Worked directly with practice partners internally selling all professional services to CEO’s and CFO’s.
Responsible for working with practice partners to help companies with IPO’s and venture capitalist. Interview
organizations for the prestigious Ernst and Young Entrepreneur of the Year Award.

COMPUSA, INC.
Corporate Sales Manager, Clearwater, Florida

Managed eight sales representatives and one sales operation personnel. Marketed computer hardware, software,
accessories, networking services, help desk services and maintenance services to Fortune 500 companies. Developed
quotas, targets and objectives for direct sales. Achieved “Spotlight on Sales Success” ($1 million sales and over)
four out of twelve months. Implemented a business center within the retail store which helped generate more revenue
within the corporate market space. Helped develop a networking sales and services organization.

BELL ATLANTIC BUSINESS SYSTEMS SERVICES

National Account Manager (GTE, Lockheed Martin, Mobil Oil Corporation). Achieved 100% Club, 128% of quota.
Manager of Sales Training and Development, brought a common sales language throughout the organization, trained
over 200 personnel national and international. Senior Sales Representative achieved 100% club, 110% of quota,
increased revenue by 26%.

THE REYNOLDS AND REYNOLDS COMPANY

Eastern Divisional Sales Supervisor, Computer Systems Division, assisted new hires in closing $430,000.00 in new
business, reduced company turnover rate from 36% to 17%. Liaison Manager, Computer Systems Division,
successfully established Reynolds and Reynolds as the prime contractor to develop a dealer communications system
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Home: 727-786-6866 ♦ Cell: 727-424-1803 rcernigl@tampabay.rr.com

for Mercedes Benz, Volvo and Saab. Regional Sales Manager, Computer Systems Division, brought region from last
position (fifteenth) to fifth, managed five representatives to achieve “100” club (sales achievers) in 2003. Computer
Systems Sales Representative, achieved 100% club for 3 years out of 5 years, signed 95% of GM dealers to
company’s dealer communication systems, increased market share by 43%. Business Forms Sales Representative,
achieved 100% club – 2 years out of 2 years, increased market share by 54%

EDUCATION

Bachelor of Business Administration/Marketing, Pace University, New York

PROFESSIONAL DEVELOPMENT

Blanchard Situational Leadership, Inside/Out Coaching, Certified instructor for Miller Heiman “Strategic Selling”,
Xerox Professional Selling Skills I, II, and III, Counselor Selling, Spin Selling, Solution Selling, Effective
Leadership of Salesmen, Management for Motivation, Kepner-Tregoe's Problem Solving and Decision-Making,
Development
Dimensions International - Targeted Selection Interviewing Certification, Chally Predictive Hiring Assessment