Selling using Ebay

PART I Building an eBay Business

1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
6 Monitoring, Modifying, and Managing Sales

. . . . . . . . . . . . . . . . . . . . . . 71

7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
9 Opening an eBay Store

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119

11 Power Selling, Consignment Selling, and Analyzing Your Business

. . . . 127

PART II Building Your Yahoo! Store

12 Getting Started with Yahoo! Merchant Solutions

. . . . . . . . . . . . . . . . . . . 139

13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
17 Customizing the Site Design

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217

18 Defining Payment Methods and Your Checkout Process

. . . . . . . . . . . . . 231

19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243

20 Processing Orders

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261

21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

PART III Using Google Pay Per Click and More to Grow Traffic
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289

23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

24 Managing Your PPC Campaigns and Measuring Results

. . . . . . . . . . . . . 319

25 Selling Through Shopping Directories: Froogle, Yahoo!

Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
27 Using Affiliate Programs and Other Marketing Techniques
28 Selling Through Amazon and Other Merchant Programs
29 Cross-site Merchandising and Promotions
Index

. . . . . . . . . . . 355
. . . . . . . . . . . . . 365

. . . . . . . . . . . . . . . . . . . . . . . . 375

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383

Hey guys, I'm excited to bring you guys in early on what new venture I'm getting into. I've
always heard of drop shipping from eBay to Amazon or vice versa but the reason why I've never
done it is because it's time consuming, the margins are low and it's kind of a shortcut win/waste
of time in the long run. But things have changed and I'm excited to start!
So why am I getting into eBay/Amazon Arbitrage now?
Because it has become a clear path to importing your own products from China and building a
brand. Even though I'm doing quite well with my dropshipping stores, I don't own the brands,
I'm still just a middleman. I've made over $80k in profit from my traditional dropshipping
stores, but now I'm thinking long run and in the long run, I want to create my own brand.
Hey mate, that's an awesome method and I think you may have revealed a little too much about
what you do. You could try setting up an e-commerce website and list your items on that, as well
as email and take the ebay costs off the item, making it cheaper on your site. Then you could put
a small logo at the bottom of each listing. People will naturally want to compare prices and when
they find it cheaper on your website they will go back there for their next purchase and miss ebay
completely.
Selling products through eBay auctions
Setting up an online store using Yahoo! Merchant Solutions
Promoting your business through Google, other search engines, and various other
onlinemarketing mechanisms.