JS Bank internship report analysis

Internship Report
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Internship Report
Internship ReportMarketing
Project Name: Internship report on JS bank
limited Okara
Submitted to: Prof, Ijaz Rasool
Submitted by: Zahid Hussain
Roll No. 0045
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Internship Report
Dedicated
To
Our loving parents
&
Respectable Teachers
Whose endless support and kindness is beyond expression and

words may not just be enough to express our gratitude.
Acknowledgement
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ACKNOWLEDGEMENT
Acknowledgement
We are thankful to God Almighty who enables us to accomplish
this task with due care. We also want to pay attribute to our
worthy teachers who are the main source of enlighten to our
mind. We are thankful to them as they prepared us for looking
at the matters of life widely with open minds. This research is
one of the sources of giving us knowledge about Brief
analysis on JS bank LimitedWe are especially thankful to
our honorable teacher who provides us guidance whenever we
feel
some
difficulty.
His
knowledge,
approach
and
professionalism have always inspired us and helped us

understand, analyze and solve problems in a practical manner. I
am also thankful to Punjab University of Lahore Pakistan who
provide us a platform to polish our skill and provide a quality of
education in our door step. We must mention our dear
respondents for their co-operation because without their cooperation it was not possible for us to complete this research.
The completion of this research project is a result of hard work.
I am thankful to all of my class fellows and friends whom
cheerfulness and guidance is an asset for me .I am especially
thankful to the bank staff and particularly.
M.Ehsan Cheema
Muhammad Asif
Area Manager
Operation Manager
M.Basharat Tufail
Relationship Manager
M.Javad Ashiq
Relationship Manager
M.Faisal Jahangir
Assistant Relationship Manager
Muhammad Naveed
Agriculture Loaning Officer
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Muhammad Irfan
Cash Officer
Zahid Hussain
MBA 3 years
(Marketing)
EXECUTIVE SUMMARY
In MBA the internship program is very compulsory for regular

students and without the internship program the degree is not
complete and the concepts that I learn during the study it is
very important for me to learn all the concepts practically
associated with any organization and learn the practical
concepts.I selected JS bank and decided to do internship in this
bank. This report is Brief Marketing analysis of JS bank And
our research objective is to share our practical experience of
professional life Which I got during the internship period the
research is based on our findings which I gather during the
period and personnel observation the primary source is
interview
survey
and
personnel
observation
during
the
internship and secondary source I read news paper article text

books and internet .This report is brief description and
summery of our work which I perform during eight week in JS
bank limited Grain market Ravi road Okara during the period I
worked in customer service , cash clearing account and
marketing department..It was a great experience for me to
work in this organization.My theoretical knowledge
about my subjects became potent and strong with the
help of practical implication.When I work in different
departments of JS Bank limited I see that what is done in
different
departments
and
how
the
work
is
done
in
departments during the internship I collect data about the main

clients of bank and more I see how the marketing is done in JS
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Internship Report
bank limited and see the segmentation strategy, what is the
target market of the JS bank, positioning strategy, promotional
strategy and other strategies.
I also collect data about the
function of sale department and see how the sale department

is work. During the period I saw the strength of the organization
is
good
dynamic
environment
large
deposit
automatic
operation online banking and the weakness which is affecting

the image of the bank is short number of branches short
number of employee no job speciation and satisfaction and
centralize decision making to overcome these weakness the
top management need to focus on internal and external factor
which affecting the bank and increase number of branches and
employee and give special training to employee to perform
their well and it should expand to other branches the bank
should also increase their marketing activities to promote their
product and service both local and domestic level and lunch
different kind promotion scheme such like sale promotion public
relation and publicity if JS bank limited Grain Market Ravi road
Okara follow these guideline and overcome their weakness it
will achieve the new ways of success.
Internship Completion Letter

TABLE OF CONTENTS
Sr.No.
Page No.
1.History of Bank
09
2.Types of Bank
10
3.Evolution of Banking
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Internship Report
11
4.Commercial Banking In Pakistan
13
5.Profile Of JS Bank
6.Over View Of JS
Bank
15
7.Nature of the Organization
16
14
8.Organization Structure
17
9.Objective of Studying the Organization
18
10.JS Bank Goals
19
11.Core Values
19
12.Business Volume of JS Bank
20
13.Product and Services
21
14.Major Customer of JS Bank
36
15.Competitor of JS Bank
36
16.Organization Structure
37
17.Functions & Responsibility Of Various Departments
38
18.Structure of the Finance Department
46
19.Recruitment Process
48
20.Training & Development
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49
21.Number Of Employees
50
22.Coments on the Organizational Structure
50
23.My Training Department in JS Bank
52
24.Structure of the Marketing Department
53
25.Marketing Department in JS Bank
62
26.Marketing Operation
62
27.Function of Marketing Department
64
28.Segmentation Strategy
65
29.Target Marketing Strategy
66
30.Product Planning,Development & Management
67
31.Positioning
68
32.Pricing Strategy
69
33.Distribution Strategy
70
34.Promotion Strategy
71
35.Structure Of Sales Departments
73
36.Department Hierarchy
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74
37.Sales Operation
74
38.Functions of Sales Department
75
39.Types of Selling
77
40.Customer Service Department

78
41.Process of Developing Relation with Customer
78
42.Techniques of Relating the Customer
79
43.Techniques of Attracting new Customer
80
44.Critical Analysis
81
45.SWOT Analysis Of JS Bank

83
46.PEST Analysis
85
47.Conclusion & Suggestion
87
48.If I Am Manager
89
49.Bibliogrphy
91
History of Bank
It has not so far been decided as to how the word Bank originated. Some
authors opine that this word is derived from the words Bancus or Banque
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which mean a bench. Other authorities hold the opinion that the word Bank is
derived from the German word Back, which means joint stock fund. It is
therefore, not possible to decide as to which of the opinion is correct, for no
record is available to ascertain the validity of any of the opinions. The term
bank is being used for a long time yet it has no precise definition. The basic
reason is that the banks perform not just one but many types of functions
originally the banks were supposed to make short term loans to the traders
only.The banks now not only make short term loans to the formers, traders ,
industrialist etc. But also invest in a wide variety of long term earning assets.
The commercial banks also undertake and execute trust, deal in stock, shares
and debentures, issue guaranties and indemnities underwrite and sell new
securities, and deal in foreign exchange etc. Banking industry acts as life-blood
of modern trade and commerce acting as a bridge to provide a major source of
financial intermediation. However some of the definitions of bank from
different authors are as follows. Depository financial institution: a financial
institution that accepts deposits and channels the money into lending activities;
"he cashed a check at the bank"; "that bank holds the mortgage on my home.
Dr. Hart
Banker or bank is a person or company carrying on business of receiving
money and collecting drafts for the customers subject to the obligation of
honoring cheques drawn upon them from time to time by customers to the
extends of the amounts available on their currents accounts.
G W Gilbert
A banker is a dealer in capital or more properly a dealer in money. He is an
intermediate party between the borrower and lender. He borrows one party
and lends to the another.
TYPES of BANKs
Central bank or state bank.
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Commercial bank.
Exchange bank.
Industrial bank.
Agriculture bank.
Investment bank.
Saving bank
CENTRAL BANK
Every country has its central bank or state bank. Its major function is to carry
out a countrys monetary policy with an aim to safeguard its financial and
economic stability. It has the monopoly of note issue. It is also the custodian of
money market. State bank is the Banks bank and lender to the government.
COMMERCIAL BANK
Commercial banks are profit earning concerns. They receive deposits and
advance loans to the borrows. They greatly help in financing for internal and
external trade of the country.
EXCHANGE BANK
The main function of the exchange bank is to finance the foreign trade by the
purchase and sale of foreign currencies in the form of drafts, bills of exchange,
telegraphic transfers. They also perform the function of commercial bank.
Receiving deposits and advancing loans.
INDUSTRIAL BANKS
Commercial bank cannot afford to block their funds in long term investments.
The industrial banks receive long term deposits and finance the industries by
providing them long term credits. In Pakistan the Industrial bank named
as Industrial Development Bank of Pakistan (I.D.B.P) was established in 1961
for this purpose.
AGRICULTURAL BANK
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Agricultural bank provides short and long period loans for financing agriculture.
The agriculturists need short and long term loans for meeting their day to day
and long term requirements for making permanent improvement in the land. In
Pakistan Agricultural Bank is named as Agricultural Development bank of
Pakistan (A.D.B.P) and it was established in 1961.
INVESTMENT BANK
The main function of investment bank the merchandising of shares and other
securities, managing and distributing the issue of shares and other securities.
SAVING BANKS
These are the institutions which are sponsored by the government for having
facilities to the people and small means. These bank collect small saving of
people and allow them to with draw in small amounts. Also another institution
i.e. National Savings is working in the same capacity.
STATE BANK OF PAKISTAN
The State Bank of Pakistan is the central bank of the country.
Evolution of Banking
The history of banking evolution is very interesting. In the early
ages human like and wealth was not secure. Due to fear of loot
mar and theft people buries their wealth under land but this
method was not satisfied. People started to search the
custodians of wealth. The evolution of banking started and it
has crossed the following stages.
First Stage
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After a great struggle people succeeded in finding the reliable
persons to deposit their money and valuable goods for safety.
These people were goldsmiths. These were considered the
most trusted persons due to their sounds financial position. On
the other hand they had very strong iron safes for keeping gold,
money and other valuable items. People started depositing
their gold and cash in the safe of goldsmiths. Goldsmiths
charges something for this purpose and they return the
depositors their money whenever they needed the banking
evolution and goldsmiths where the early bankers.
Second Stage
During this period those receipts, which were issued by the
goldsmiths against the valuable goods, were being used as a
medium of exchange by the merchants. People purchase
various things from the traders against their receipts against
the payments. So the receipts were used like the bank cheque
of the modern age.
Third stage
This period started at that time when goldsmith came to know
by the experience that people are using their receipts as
medium exchange and very few people demand their deposits.
So they reach to the conclusion that they may lend some
portion of their total deposits some other people and they can
earn profit. Goldsmith started the business of lending. They
also are paying interest to attract the depositors of net cash.
Now this business became very profitable, so the traders and
money lenders also jumped in this field.
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Fourth Stage
It was started at that time when people were tempted to
deposit more and more cash to the traders, money lenders and
goldsmiths to earn maximum interest. On the other hand
number of borrowers also increased borrowing the money. So
for the borrowing and lending business, regular institutions
came into existence.
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Commercial Banking in Pakistan

At the time of partition total numbers of Bank were 38 only. But
of these Banks the Pakistani Banks were only Indian Banks 29
& exchange Banks were 7. The total deposits of Pakistani
banks were Rs. 880 Million& advances were Rs. 198 Million.
According to banking companies ordinance banks are the
companies, which transacts the business
of banking
in
Commercial Banks have constituted the most important part of

the intuitional credit in the economy of Pakistan. Being the
largest source of credits, banking Industry is a pivot of whole
the economic activities in Pakistan. Section 37(2A) of the State
Bank of Pakistan Act 1965 lays down that the Banks must have
paid-up capital & reserve of not less than Rs. 5 Lac & fulfilling
certain other requirements for declaring as Scheduled Bank.
At the time of independence Bank services was badly affected.
But with the passage of time these are improving. The
government of Pakistan nationalized all banks in early 1974.
This act was done to minimize control of few hands over
banking. So the Government had to revise its decision in 1990.
Two
Banks
(Allied
Bank
of
Pakistan
limited
&
Muslim
Commercial Bank of Pakistan Limited) has been denationalized

since then the banks were working well.
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Profile of JS Bank
JS Bank is a majority-owned subsidiary of Jahangir Siddiqui &

Co. Ltd. and currently operates 216 branches in 116 cities with
a total asset base of Rs 88.61 billion as of September 2013. JS
Banks consolidated profits (after tax) for the year 2013 were
Rs 284 million. JS Group is a financial service group in Pakistan.
JS Group has expanded its business in different sectors and has
introduced JS Bank Limited with various standards of banking.
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JS Bank Limited operates in the Commercial banking sector. It is
a scheduled bank engaged in commercial banking and related
services. The activities of JS Bank are categorized into five
business units. They are Retail Banking, Wealth Management,
Corporate Banking, Investment Banking and Treasury.
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Overview OF JS
JS Bank is a majority-owned subsidiary of Jahangir Siddiqui &

Co. Ltd. It is a commercial bank and also has a Primary Dealer
license
for government
securities from
the State
Bank
of
Pakistan. JS Bank Limited has been formed after the merger

and
amalgamation
Limited and
Express
of Jahangir
commercial
Bank
Siddiqui
banking
Ltd Pakistan.
JS
Investment
operations
Bank
Limited
Bank
of American
commenced
operations in Pakistan as a fully scheduled bank on December

30, 2006. In 1999, Jahangir Siddiqui Investment Bank Limited
(JSIBL) was formed when Jahangir Siddiqui & Co. Ltd. acquired
Citicorp Investment Bank (Pakistan) Limited. JSIBL principally
mobilize funds through issuance of Certificates of Investment to
individual investors, corporate clients, and financial institutions.
Short-term financing was provided to corporate clients through
these funds. The investment bank was also an active investor
in equity, bond markets, and money markets through outright
repo and reverse repo transactions. In 2006 the number of
branches was 4, which increased to 9 in 2007. In 2008 the
number increased to 39 and to 101 in 2009. In 2010, the
number of branches were 129. Currently, JS Bank has 216
branches in 116 cities. JS Bank Limited has been formed
after the merger and amalgamation of Jahangir Siddiqui
Investment Bank Limited and commercial banking operations of
American Express Bank Ltd Pakistan.
JS
Bank
Limited
commenced operations in Pakistan as a fully scheduled

bank on December 30, 2006. JS Bank Limited also has a
Primary Dealer license for government s e c u r i t i e s f r o m
the
State
Bank
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Internship Report
T h e B a n k s ke y a c t i v i t i e s c a n b e
categorized into three Business Units:
Retail and Consumer Banking
Treasury
Corporate & Commercial Banking
Investment Banking
Nature of the Organization
JSBL is private sector bank and is categorize in commercial

bank. Commercial bank is referring to a bank or a division of a
bank
primarily
dealing
with
deposits
and
loans
from
corporations or large businesses. Commercial banking may also

be seen as distinct from retail banking, which involves the
provision of financial services direct to consumers. JSBL offer
both commercial and retail banking services. In retail banking
Services offered include: savings and checking accounts,
mortgages, personal loans, debit cards, credit cards, It provide
both product and service to the consumer and the business
user and it also provides the followings services to their
customers:
It provides deposit banking services.
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It provides credit and financing facilities.

It acts on behalf of govt. in its receipts and
payments.
It performs Govt. treasury function.
It helps govt. in sale/purchase
Securities Bonds and Certificates etc.

It helps in Foreign Exchange transactions.
Locker service and safe custody of valuable
belongings
It provides Hajj facilities to citizens.
Render investment advice & allied Svc
ATMG
Traveler cheques
Special deposit products
Organization Structure
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Internship Report
R EPe BG rxg oer iGoas c iurn do psteu i ovn/pH fet H & a e d Ca dh i e f

H SoC eRdyp Aoaesi mrdt eraa mcaCi tl soi BtrprsnaEe sn.xe ke& ic n uC g tr iev de i t
m
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Objectives of studying the Organization
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Internship Report
The primary purpose of this study is to fulfillment of the
requirements
for
the
degree
of
MBA(Marketing).For
this
connection each student of this particular course is required to

undertake training in a relevant organization selected by them,
for a period of 8 weeks. The secondary purpose of this
internship is to understand how the theoretical knowledge can
be applied to the practical situations and examine an
organizations financial issues and identify its opportunities/
problems and also suggest corrective measures. This internship
is also very necessary to gain confidence and become aware of
the mechanism of an organization. As an internee I want to
achieve
following
objectives
during
my
internship
and
organization study:
1. To familiarize with a business organization
2. To
familiarize
with
the
different
departments
in
the
organization and their functioning

3. To enable myself to understand how the key business
process are carried out in organization.
4. To understand how information is used in an organization for
decision making at various levels.
5. To relate theory with practice
6. I was also keen to gain professional experience in an actual
testing environment.
7. I want to develop my skills in the application of theory to
practical work situations.
8. To develop my attitude conducive to effective interpersonal
relationship
9. To acquire good work habits and sense of responsibility
10.
To enhance my learning experience by application of
fundamental concepts previously learned.

11.
To observe, analyze and interpret the relevant data
competently and in a useful manner.

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12.
To develop my interpersonal communication
JS Bank GOALS:
To enhance profitability and maximization of JS share through
increasing leverage of existing customer base and diversified
range of products.
Excellence in Direction
Excellence in Growth
Excellence in Performance
Excellence in Management
Excellence in Achievement
Vision Statement
To provide quality and innovative range of banking services and
products to our customers by a highly motivated team of
professionals whilst maintaining high ethical and regulatory
standards thereby, generating sustainable returns to our
shareholders.
Mission Statement;
To be a preferred partner of our customers by providing
complete financial solutions exceeding service expectations,
though a single relationship via conventional and non
conventional, conveniently accessible distribution channels.
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Core Values
Commitment
Integrity
Fairness
Team-work
Service
Business volume of JS Bank Okara Branch

Business volume of JS bank Ravi Road Okara Branck Rs.s350
million.
Overall Business Volume
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Years
2013
2012
2011
2010
2009
Deposits
8091612
5
625437
93
414870
31
262763
28
213137
91
Total Assets
1127699
72
815699
95
539205
69
393836
47
328949
20
Investment-Net
4267931
6
462593
98
226498
24
137016
99
953555
5
Advance-Net
3376250
7
200549
21
180187
78
139781
13
116896
53
Profit(Loss)Before Tax 501371
979542
535752
(62255
0)
(14487
93)
Profit (Loss) After Tax
351283
709233
359691
(40747
9)
(59493
6)
No. of Branches
211
185
147
126
101
No. of Employees
2082
1715
1473
1255
1200
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Products & Services

The most precise definition of product is anything capable of
satisfying needs, including tangible items, services and ideas.
In marketing, a product is anything that can be offered to a
market that might satisfy a want or need. Since 1575, the
word "product" has referred to anything produced.Since
1695,
the
word
has
referred
to
"thing
or
things
produced. The economic or commercial meaning of product

was first used by political economist Adam Smith. In general
usage, product may refer to a single item or unit, a group of
equivalent products, a grouping of goods or services, or an
industrial classification for the goods or services. The consumer
banking products include personal accounts, credit cards,
loans, investment products, treasury products and many more.
The JS offering for sale several related products individually,
which is commonly known as product lining.
A product line is defined as:
A group of products that are closely related because
they function in a similar manner, are sold to the same
customer groups, are marketed through same types of
outlets, or fall within the given price ranges.
Retail Banking
Retail Banking at JS Bank offers a variety of products and
services for both depositors and borrowers at competitive
rates. Please call or visit our Retail Banking team to discuss
your financial needs. You may take a snapshot of the Products
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& Services in the menu on the left hand side of the screen. To
get further details, please click on to the specific Product or
Service. Please note that Zakat, w/tax, or any other tax/
conditions are applicable as per Regulations.
Kamiyab Business Account
Perfect for the businessman, the Kamiyab Business Account is
specially tailored to make your transactions smoother and
speedier. This account allows you to get the real deal for the
success of your business by offering the following
services absolutely free of charge:
Free Online Inter-city Funds Transfer

Free Return Cheque (outward)
Free Demand Draft and Pay Order Issuance
Additionally, by maintaining an average monthly balance of

only PKR 50,000 in your Kamiyab Business Account, you can
get
the
following
services
along
with
the
ones
listed
above absolutely free:
Counter Cheques
Collection Cheque (Local)
Retained Mail
Stop Payment
Chequebook Issuance (25 leaves)
Small Locker*
ATM Card Issuance**
ATM Card Annual Fee Waiver
Telex / Postage
Statement Issuance
Balance Certificate
Rupee Plus Account

A high performance savings account, the Rupee Plus Account
calculates your profits on a daily basis to give you maximum
returns with the greatest flexibility.By opening your Rupee Plus
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Account with JS Bank, you can avail the following
services absolutely free of charge:

Free Demand Draft and Pay Order
Issuance
By
maintaining
an
average
monthly
balance of PKR 250,000 in your Rupee

Plus Account, you can also get the following additional services
along with the ones listed above absolutely free:
Counter Cheques
Mail
Stop Payment
Cheque book Issuance (25 leaves)
Small Locker*
ATM Card Issuance**
Telex / Postage
Statement Issuance
Balance Certificate
Rupee Current Account

A non-profit bearing account, the Rupee Current Account is
primarily geared towards individuals and companies that have
a large turnover of cheques. There is no initial balance
requirement to open this account which offers the following
services free of charge upon maintaining an average monthly
balance of PKR 50,000:

Counter Cheques
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Retained Mail
Stop Payment
Small Locker*
ATM Card Issuance**
Telex / Postage
Statement Issuance
Balance Certificate
PLS Rupee Saving Account

The JS Bank PLS Saving Account is a Profit and Loss Sharing
account that empowers you to get good returns from your
savings with security and convenience. With this account you
can avail the following services absolutely free of charge:

In addition to this, by maintaining an average monthly balance

of PKR 100,000 in your PLS Saving Account, you can get the
following services along with the ones listed above absolutely
free:
Counter Cheques
Retained Mail
Stop Payment
Small Locker*
ATM Card Issuance**
Telex / Postage
Statement Issuance
Balance Certificate
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Rupee Basic Banking Account
Rupee account that can be opened with Rs 1,000/= as
minimum balance requirement. Ideal for salaried persons and
individuals with low transaction turnover need.
No transactional charges up to 2 deposit transactions & 2

checking withdrawals.
No minimum balance requirements.
No charges to maintain the account.
Country wide banking facility.
Rupee Fixed Deposits

Avail
Fixed
deposits
products
with
different
tenors
and
competitive rates. You can place your idle deposits available in

Current, Savings, Kamiyab or Rupee Plus
account and reap the benefit of optimum
return.
Various tenors
Disbursement of profit based upon your choice.
Foreign Currency Account

Current & Savings accounts in USD, Pound Stg, and Euro are
available.
Loans & Running Finance
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We offer Running finance & Loan facilities against Deposits and

Govt. of Pakistan securities to be used as collateral. A
dedicated Relationship officer will look after all your credit
needs.
Quick processing
Competitive rates
Western Union Home Remittance

Fast and reliable way for receiving money transfer from across
190 countries & territories worldwide.
No bank account needed.
Regular money transfer are usually available within

minutes for pick up by the recipient
Receive inward remittance from anywhere in the world.
Sale & Encashment of Govt. Of Pakistan Securities

We are authorized agents to sell and encash Govt. of Pakistan
securities (Defence saving certificates & Special savings
certificates.) Our account holders can avail this facility from our
any of the branches.
Countrywide Account Operation
You can operate your account from any of the branches of JS
Bank Limited. We have aggressive plans to expand our branch
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network giving our customers a wider branch network. (subject
to approval from Regulatory authorities.)
Deposit & withdraw cash
Issuance of Pay orders & Demand draft.
Statement of account printout
Tele-banking
Accessible via pin code a 24/7 phone banking facility for
balance inquiry from anywhere in Pakistan or overseas.
Obtain balances and details of the last five transactions.
Offers account statements via fax.
SWIFT transfer
State of the art foreign currency account funds transfer system.
From Pakistan to overseas and vice versa. Local regulations
apply.
State of the art SWIFT mode of payment, ensuring funds

transfer in shortest time.
Secure and efficient delivery system for inward and

outward payments
Utility Bills payment

Public can conveniently deposit Electricity, Sui gas & PTCL bills
at any of our bank's branches.
Hassle free
Comfortable environment
No need to maintain bank account
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Muhib-e-Watan
Designed specifically keeping in view the needs of the
beneficiaries of foreign remittance, the JS Bank Muhib-e-Watan
Account gives you great benefits and a better rate of return.
Features:
Great profits, paid in every month

Account tailored specially for remittance customers
Fast processing for Muhib-e-eWatan Account holders
Fast and easy account opening
Account opening with just PKR 5
Amount from any bank account may be transferred
In addition, avail the following benefits free of charge:
Issuance of cheque Book (25 leaves)

Issuance of JS Bank Visa Debit Card with Annual fee
Waiver
Pay order and demand draft
Telebanking
Returned Cheques
Bancassurance
JS Banks bancassurance products provide you great value on
your savings, not only in form of higher returns but also an in
built insurance coverage to protect costumer family from any
unforeseen events in life. They offer you unit-linked investment
and life assurance products in partnership with EFU Life
Assurance Ltd., the largest private sector life assurance
company in Pakistan. The products combine the benefits of
investment plans with life assurance, enablingyou to grow and
protect your wealth at the same time.JS Bank currently offers
the following bancassurance products.
Pehla Qadam
Roshan Kal
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9 to 5 Non-stop banking
We offer 9 to 5 non-stop banking services at our cash counters
(for Pak Rupee transactions only)
9:00 A.M to 5 P.M (Monday to Thursday)

9:00 A.M to 12:30 P.M & 3:00 P.M to 5:00 P.M (Friday)
9:00 A.M to 12:30 P.M (Saturday)
Service Standards
We have developed following standards for the delivery of our
products to our customers.
CUSTOMER SERVICES PRODUCTS
Opening of
Account /
Amendment in
Account
records.
Cheque book
issuance.
Account will be opened / amended on the same day

subject to fulfillment of our KYC requirements and
receipt of account opening form along with
documents before 2:30 PM (Mon Fri).
All cheque books are issued within 3 working Days
For Rupee Plus accounts closure is processed the
Closing of
account.
next day due to profit disbursement. Rest is

processed the same day, upon receipt of customers
request provided clearance is received from all the
departments.
ATM/Debit
Visa Debit Card Processed in 5 working days, subject
Card.
to receipt of request by 2:30 PM (Mon Fri).
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Delivery of
We dispatch the Account statement as per
Account
the following schedule.
Statement
Type of
Accounts:
Kamiyab
Business
Half-Yearly
Account
(whereby Balance is
Rs.10,000 and above)
Annually
(whereby Balance is less
than Rs.10,000)
Current Account
Half-Yearly
(whereby Balance is
Annually
than Rs.10,000)
Rupee Plus
Half-Yearly
Account
(whereby Balance is
Annually
than Rs.10,000)
FCY Current
Half-Yearly
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(whereby Balance is
Annually
than Rs.10,000)
FCY Savings
Half-Yearly
(whereby Balance is
Annually
than Rs.10,000)
Savings Account
Half-Yearly
(whereby Balance is
Annually
than Rs.10,000)
Stop payment
requests.
Executed instantly upon receipt of written request.
Issuance of
balance
certificate to
customers
Balance certificate is issued within thirty minutes.

Audit Report for Corporate customers within seven
days.( Irrespective when received)
and/or to Audit
Firm.
Fix Deposit
Setup.
Same Day Execution.
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Fix Deposit
Cancellation.
Payment of
Cash Cheques
Same Day Execution.

Within Five minutes after the instrument is presented
at the counter and depending upon the
denomination and amount,
Within Five minutes after the cash is presented at
Cash Receipt
the counter and depending upon the denomination

and amount.
Handling of
Check
Deposited for
clearing /
Within Five minutes of receipt of the cheque at the

teller counter.
Transfer
Issuance of
Pay
order/Draft by
The request of customer is executed within ten
Debit to
minutes of receipt of request at counter.
Customer
account.
Cancellation of
Pay order
Within ten minutes of request at our counter.
request.
We credit the proceeds same day provided purpose
Inward
Remittance.
of remittance is provided by beneficiary. In case it

pertains to the other bank client, payment is
executed on the day when purpose of remittance is
received.
Outward
remittance.
Marking of
Same day execution.

Banks request is executed same day.
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Lien on
Government
Securities
issued by us
and pledged to
other banks.
Complaint
Acknowledge
ment
Customers complaint is acknowledged via call/letter

within 1 business day.
The customer is informed about his/her complaint

Complaint
Resolution
status within 10 Business days. Incase customers

complaint / query is still under investigation, an
interim letter is sent to the customer with 10
Business days.
ASSET SERVICES
Issuance of EForm
Same day
Processing of
Advance
Same day subject to receipt of advance payment slip.
Payment
Processing of
Export Bills
sent on
Same day on receipt of documents.
collection.
Realization of
export
collection
document.
Issuance of
Same day on receipt in Nostro Statement or within

three days if held in Special Exporters Account on the
request of exporter as allowed by the SBP.
Same day subject to completion of all formalities.
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Guarantee.
Issuance of
amendment in Same day subject to completion of all formalities.
Guarantee.
Marking of
Lien on
Government
Securities
Request of marking of lien is sent to the issuing bank

next day.
pledged to us.
Implementatio
n of Limits.
Subject to receipt of completed executed documents

& marking of Lien by issuing office, Limits are
implemented on the same day.
Subject to receipt of Customer request & settlement
Release of
of all the outstanding, along with the approval from
Security.
Risk Management Unit, release of security is

executed same day.
Wealth Management
At JS Wealth Management, we strive to combine the best of
both worlds for you independent, personalized products and
services with our financial strength and resources to provide a
complete range of wealth-building solutions, most appropriate
to your individual needs.We appreciate that each investor is
unique. Not only do our clients have different goals and needs,
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the role that investing plays in their lives can be very different.
Some like total control over their investments whilst others like
to work closely alongside a trusted advisor when making their
strategic investment decisions. Then there are those that like
the day-to-day involvement, but dont want to deal with the
paperwork
associated
with
the
management
of
their
portfolios.Our Wealth Management Services are for individuals

looking to create, preserve and grow their wealth with the right
investment solutions customized by a team of professionals.
So, no matter where you are on your pathway to success, how
experienced an investor you are, or how involved in your
investment decisions you want to be, we have a service to suit
your needs.
As part of our Wealth Management Services, our product lines
are divided into the following:
1. Bancassurance
2. MutualFunds
Corporate Banking
Through its Corporate Banking Division, JS Bank delivers the
right financial solutions and corporate credit facilities tailored to
meet the needs of every type of business and industry. As a
specialist service provider, we understand the expectations of
our corporate customers, and provide tailor made products and
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services to meet their exact needs. The bank's operational
strategy is to see things from the customer's perspective and
deliver the highest quality of services and quick response to its
clients.
Our client-relationship teams have a thorough understanding of
our clients' business objectives and challenges. We've always
set out to help our corporate customers succeed by forging
strong working relationships with them from the outset
We assign a relationship team to each corporate customer. A
dedicated relationship manager who will have experience of
sophisticated corporate transactions and innovative financing
structures relevant to the corporate customer - someone with
expertise, ability to deliver and set high service standards.
Through this dedicated relationship team, customers can also
access all areas of the JS Group, enabling them to benefit from
a comprehensive package of banking/investment solutions.
Areas of expertise include Treasury, Asset Management,
Corporate Finance, Brokerage Services as well as Islamic
Banking for shariah-compliant banking services.
Foreign Currency Account
Government of Pakistan has introduced many important
reforms in Foreign Exchange Control in the country since
February, 1990, for the purpose of strengthening the Foreign
Exchange Reserves. One of these reforms relates to foreign
currency accounts, which can be opened in United States
Dollars, Pound Sterling, Euro and Japanese Yen in any of the
authorized branches of commercial banks throughout the
country. 12 Foreign currency accounts are opened, on proper
introduction and submission of required documents along with
an initial deposit prescribed from time to time. Rates of return
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on foreign currency deposits are subject to fluctuation as
determined
in
accordance
with
State
Bank
of
Pakistan
directives and will be paid on six monthly basis whereas the

return on term deposit/SNTD will be paid on maturity or as
prescribed by SBP. The bank shall have no responsibility for or
liability to the account holders for any diminution due to taxes
imposed or depreciation in the value of funds credited to the
account whether due to devaluation or fluctuation in the
exchange rate or otherwise.
Investment Banking
JS Banks investment banking group has been the pioneer of
numerous landmark transactions brought to the domestic
capital markets. The groups legacy dates back to the 90s
through a closely held partnership with the then eminent Bear
Stearns. More recently, the investment banking group has been
an advisor and arrange to:
Pakistans first ever local currency Islamic Sukuk
First ever subordinated TFC issue in Pakistan
First 10 year corporate bond
First TFC issue with a conversion option
First perpetual bond
First commercial paper
First floating rate TFC issue
With
precedence
of
both
volume
and
innovation
in
transactions, for some of the largest corporations in the

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country,
the
group
continues
to
offer
market-leading
investment banking and ancillary services as an integral part of

JS Bank. We have an impeccable track record of successfully
executing a wide array of large capital transactions, often
under challenging economic and time considerations.
JS Bank Treasury
In an exceedingly volatile & dynamic economic environment, JS
Banks Treasury has evolved as an active player in the Financial
Market. The Bank's client-centric treasury endeavors to partner
its customers in ensuring they use the financial markets to
optimize
their
risk
profile
and
enhance
value
to
their
stakeholders. The Treasury seeks to do this by becoming the

risk solutions provider of choice, offering quality treasury
products, and being the leader in product innovation. JS Bank
Ltd is a One Stop Solution to all your financial needs, whether
it pertains to Foreign Exchange, Fixed Income (GoP, Corporate
Debt), Mutual Funds & Money Market (Deposit or Loan)
transactions.
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MAJOR CUSTOMERS OF JS
Some of the major customers of JS are:
Educational Institutes
Agriculturists
Pakistan Telecommunication Private Limited
WAPDA
Government Organizations
DPS School Okara
Suffa School Okara
Competitors of JS Bank
Competitive Banks are as under:
Habib Bank Limited
United Bank Limited
Muslim
Commercial
Bank
Limited
Allied Bank Limited
JSCommercial Bank Limited
Soneri Bank Limited
Bank Al-Habib Limited
Bank Al-Falah Limited.
Standard Chartered Bank Limited
The Bank of Punjab
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Organization Structure
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Functions and Responsibilities of Various

Departments
ACCOUNT OPENING DEPARTMENT

The account opening department is the main department in
the banks.
Functions of Account Opening Department
Following functions are to be performed by account opening
department
Providing
account
opening
form
requirement of the customer
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to
the
Internship Report
Provide the information to the customer that what type of

requirements should be fulfilled in order to open the
account.
Check the form carefully
Stamping on the form.
Maintaining account opening register.
Pasting of form in the register.
Issuance of cheque books.
Issuance of letter of thanks to the customer.
Account Opening Procedure

A banker must have the following information about the
customer;
Customers Name
Contact number
CNIC number
Expiry date of CNIC
Nationality etc.
CASH DEPARTMENT
All the physical movements of cash in the bank are made through this
department. Normally cash department this is the most important department. It
deals with the physical movement of cash in a bank. Cash is either deposited by
customers in the bank or is withdrawn by them. It also has to balance the debit
side with credit side at the end of the day. It is very important department,
because the cash is the most liquid asset, extra care is taken in this department
and nobody is allowed to enter or leave the area freely.Performs following
functions;
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Receipts
Payments
Transfer of funds from one account to another account
Handling of ATM
Posting
Verification of signatures
CLEARING DEPARTMENT
All the bank which are the member of clearing house maintain accounts with
State Bank of Pakistan by debit and credit to which the clearing settlements are
made. If on a particular day, a bank delivers cheques and other negotiable
instruments worth more than the total amount of Cheque received by it that
banks accounts with State Bank of Pakistan will be credited with the differential
amount. If on the other hand the total amount of cheques and other negotiable
instruments draw on a certain bank by other bank is more than the total amount
receivable by it from other banks, then this banks account will be debited on
that day. The cheque delivered to the representatives of other banks for clearing
are called outward clearing, whereas cheques received from the representatives
of other banks for payment are called inward clearing.
Clearance & Remittance Department

The Remittance Department issues drafts, payment orders, traveler cheques etc.
Remittance means transfer of funds from one place to another place. Drafts are
issued for other cities while payment orders are issued for within a city purpose.
Remittances department
The function of remittance departments is to handle with the
following instruments:
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Pay Order
Demand Draft
Pay slip
Telegraphic Transfer
Payment of Remittances
Cancellation of pay order & demand draft
The remittance department deals with the transfer of money
from one place to another.
RULES AND REGULATIONS OF CLEARING
Timing:(Monday through Saturday)
i.
1st Clearing at 10:00 a.m.
ii.
2nd Clearing at 2.30 p.m.
Customer service center

Customer service Department perform the following duties
Give brief information about
different account to
customer
Account opening
Provide service to customer such as filling the forma
Issuing the cheque book
Issue Debit card and credit card
Locker record keeping
Computerize record keeping of utility bills and other
collection
Lockers Department
JSBL offers locker facility to its customers.The application form was filled by
the customer as well as specimen signature card (S.S) need to be filled. While
fulfilling the form, there are three options regarding the operating of locker,
these are
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Anyone can operate
Jointly
Either or survivor
In order to get a locker the bank gives two options
Rent
Purchase
Credit Department
It provides loans to various clients and has a major contribution in the bank's
profit and assets. Different types of loans are provided to the clients depending
on their needs and demands. Loan against property and Loan against assets etc
is provided. Such loan is given keeping in view the total income as well as
salary being drawn per month by the applicants.
I.T department
The computer has change the way of working now all the
departments of JS bank limited perform their duties in
computerize environment the duty of the I.T department is to
perform the following duties
Verification of N.I.C online for the purpose of account
opening
Computerize record keeping of Accounts
Generate report of daily transaction in the bank
Maintain the LAN and make the software and hardware
configuration
Auto finance Department

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Auto finance Department
offers us the most convenient and
affordable vehicle financing scheme to help us own our favorite

brand new car.
Product Features:
Borrower:
Resident Pakistani Nationals
Facility:
Term Financing
Financing
Limits:
Rs: 100,000/- to Rs: 50 Million
Repayment:
Monthly Installments
Markup Rates:
Competitive
Balloon
Payment:
Available
Minimum
Income:
Salaried:Rs:10,000/-,
Self Employed Businessman: Rs: 25,000/-
Charge / Fees:
As Per current Schedule of Charges
Auto Insurance:
Mandatory
Financing Tenor
Up to 5 years
Agriculture Department
The agriculture department Provide the different kind of loan
to the Kissan or former it include:
Tractor Finance
Livestock Development Finance
Farm Mechanization Finance
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Transport Finance
Human Resource Department

The responsibility of Human resource department is performing
the Account department due to short number of employee the
responsibilities
of
HR
department
is
share
to
account
department such as recruitment of internee.
Types of Securities
Common securities for the bankers advances are as under
Hypothecation
An agreement to give a charge to goods or documents of title without conferring
possession is called hypothecation. The ownership and possession is left with
the borrower.
Pledge
In the pledge the ownership remains with the pledger (borrower), but the
pledgee (bank) has the exclusive possession of property until the advance is
repaid in full, while in case of default the pledge has the power of sale after
giving due notice.
Mortgage
A mortgage is the transfer of an interest in specific immovable property for the
purpose of securing the payment of money advanced or to be advanced. The
mortgagor does not transfer the ownership of the property and the actual
possession of the property is also not transferred. Mortgagor transfers only
some of his rights as an owner e.g. He now cannot sell the property without the
consent of the mortgagee.
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Lien
Lien is the bankers right to withhold property until the claim on the property is
paid.
Types of Credit
Funded credit
Non-funded credit
Funded Credit
The type of credit against which funds are given is called funded credit.
JSBank, Limited makes numerous types of funds based advances to its
customers. A few of important advances are discussed below:
1)Running Finance
It is popularly known as overdraft. It is offered for working capital requirement
of the customer. This facility is normally issued against hypothecation of
immovable property. It is allowed to the borrower under a pre-sanctioned limit.
A current account is opened and the conduct of this account is kept under
review for a period of three to six months. The borrower can draw cheque on
his account maximally up to the amount of limit sanctioned to him. Repayment
in monthly installments is not required.
2)Cash Finance
It is also offered for the working capital requirement of the customer. This type
of finance is allowed to the borrower against the hypothecation or pledge of the
moveable property or stock of the borrower. In majority of cases this finance is
allowed against pledge of stock. The amount of finance is credited to
borrowers current account and he utilizes it for business purposes. Repayment
is not made by monthly installments. Adjustments are linked with delivery of
goods kept under banks pledge. Goods are dislodging when the payment is
done. Goods released are equivalent in value to the repayment amount and
remaining goods are stills kept in pledge with bank for further recovery.
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3)Term Finance
Term finance is offered to client for investment in any project or business. It is
issued for fixed time period. It is a loan account opened in the name of the
borrower. The amount of finance is credited to borrowers personal account by
debiting the Term Finance Account. The amount of Finance is disbursed in lump
sum. Partial transactions are not allowed in the Term Finance account. The
repayment of Term Finance is usually in installments and with other documents
a letter of installments is taken from the borrower at the time of disbursement.
By that letter, the borrower binds him to pay the installments at regular
intervals. Monthly repayment amount is calculated by dividing the principal
amount by time period plus mark-up.
4)Payments Against Documents

The Bank being the issuing Bank on the customer behalf of letter of credit pays
the advising Bank and debits the PAD Account till its payment by the customer.
Non-funded Credit
These are those types of facilities in which funds are not directly involved. The
bank provides only guarantee to third party on behalf of its customers.
Letter of credit:
Letter of credit issued by the Bank can broadly be classified as under:
Sight Letter of credit

The sight letter of credit calls for the draft to be drawn at sight. Documents
negotiated and received against sight are held as security till their retirement.
Usance Letter of Credit

Draft drawn under Usance is for a tenure specified in the letter of credit; usually
30, 60, 90 or 120 days. It is payable by the customer on due date.
Letter of Guarantee:
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Guarantee issued by the bank are classified under three broad categories.
Financial Guarantee
Bank is called upon to pay in the event of a breach of terms on the part of the
customer.
Performance Guarantee
The bank guarantees the due fulfillment of a contract undertaking by the
customer. The amount of guarantee is usually up to the extent of the value of the
contract.
Shipping Guarantee
Bank issues guarantee in favor of the shipping company to enable the importer
to obtain delivery of the goods without production of the Bill of Lading.
Structure of Finance Department

Account Department of any branch of bank is a major
department. It performs all the activities of accounting in bank.
This department is responsible to maintain the proper record of
account holders and other account of the branch. The finance
department at head office reconciles the data collected from
the branches. The uses this data to prepare the overall position
of the banks in terms of
Prepare Balance sheet

Income Statement
Sources and Uses of Funds
Cash Flow Statement
The department is also responsible to review the policies of

bank in terms of financial matters and give feedback to policy
makers. Their participation in policy making is encouraged by
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the bank management. In order to give suggestion in policy
making the department gathers feedback from the branch
level. The department is also responsible to publish the
financial position of bank in print and electronic media. The
information provided by bank is very important for investor
because they very much rely on this information in order to
invest in the bank. The depositors also feel secure if the
position of bank is positive.
Income and Expense:
The department also needs to calculate the revenues and
expenses, control expenditure and forecast profits every
month.
Budget:
Formulation of yearly budgets & targets in consultation with the
branch manager is also done by the accounts department.
Activity Checking:
Daily activity checking and monitoring is done by the accounts
department of the whole bank.
Storage of Records:
Accounts Department also has the duty to store vouchers and
system generated reports.
Payments:
The accounts department is responsible to pay vendors on behalf of the bank
with authorization from the branch manager. It also has to amortize large
payments and calculate depreciation of branch assets.
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Functions of Account Department

The main function of this department is to handle the cash, record the cash
transaction, summarizes all the bank transaction daily and sends the report to
head office.
Branch Credit Committee.

Area / Regional Office Credit Committee
Head Office Credit Committee.
Executive Committee
Board of Directors.
Role of financial managers in establishing relationship

This is a senior role and the Relationship Manager will manage a portfolio of
complex borrowing corporate clients as well as being the primary point of
contact for the banks relationships with the Hedge Fund Sector. The role will
report to the Head of Corporate Banking. The ideal candidate will maximize
opportunities to strengthen and leverage existing relationships as well as
continue to maintain and ensure high levels of customer satisfaction and
retention all the while generating new recommendations. The successful
candidate will be experienced in developing growth plans and expanding the
divisions borrowing and non-borrowing relationships within the hedge fund
sector. Strong working knowledge of commercial banking products, loan
agreements, security and other credit requirements, particularly with respect to
the mutual and hedge fund sectors is preferred.
Financial manger in establishing
relationship always gives priority of his
organization these benefits:
Maximization of profit.
Earnings per share maximization.
Increase of sale
Welfare
Reduce in cost
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Maximization of shareholders wealth.
Recruitment process
JSBL selection processes differ from position-to-position, and are

designed to effectively match an individuals knowledge, skills,
interests, and experiences to those needed for a particular position.
JSBL utilize a variety of methods and tools to help us determine your

skill level and motivations. Its recruitment process is designed to help us
identify and hire the very best people in the fairest manner possible. If
you want to work for JSBL, and have the right capabilities and
experience, its process will ensure that all candidates are provided with
equal opportunities to secure a position.
Rapid growth of the Bank in all areas of banking, JSBL hiring process
remains continuous.
JSBL hire for all entry level, mid-career and senior level positions by
applying various methods of recruitment.
Fresh graduates / entry level employees are required to pass through a

series of tests and interviews, whereas experienced professionals are
required to appear for interview one-on-one basis or a panel as per
discretion of the management.
Whether you are a fresh graduate or experienced professional, JSBL

assure you that you work experience with JS shall be mutually beneficial
enriching relationship providing you good growth opportunities.
Training and Development

JSBank recognizes its employees as the prime asset and the key contributors to
the performance of the Bank and places great emphasis on the attraction,
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development, motivation and retention of its employees. Human capital of the
Bank is given the highest value in the aim to achieve JSBL mission of being the
Bank of first choice. Accordingly, the Banks focus remains on employee
development coupled with improving the ambiance through regular reviews and
refinements of processes and work environment thereby ensuring its dynamism
and robustness and keeping the spirit of its key guiding principles and policies.
Therefore, employees professional development is one of the key elements of
our human resource strategy. To keep abreast with technological development
and other advancement, human capital enrichment through extensive in-house
and external training is indispensable. Training goals are determined in the light
of well defined training needs assessment (TNA) procedures as envisaged in the
overall strategic plan of the Bank. Training & development team of the Bank
continue its pursuit for quality training to the Banks staff in line with the
approved training policy. During each year, various training programs are
conducted for Bank employees through in-house training academies at Lahore
and Karachi, and external training facilities both local and international. JSBL
remain committed to provide ample opportunities for in-house and external
trainings that will enable our employees to improve their skills and professional
competence. These academies conduct workshops and operational skill
development clinics in the disciplines of domestic banking operations, IT, credit
& finance, international trade, risk management, service & attitude,
management & communication, and on other diverse subjects including series
of Leadership and Team development programs for senior management of the
Bank. These courses are conducted by professionally skilled qualified faculty
aided by industry experts.
Number of Employees
Number of Employees in Overall JS Bank
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Years
Number of Employees
2009
1200
2010
1255
2011
1473
2012
1715
2013
2082
Comments on the Organizational

Structure
Organization structure
The formal pattern of how people and jobs are grouped in an
organization
Departmentalization
The basis which jobs are grouped together
Chain of command
Is the continuous line of authority that extends from upper
organization level to the lowest level and clarifies who report to
whom?
Centralization and decentralization

Decision making is made by top level or low level
Span of control
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The number of subordinates a manager can direct efficiently
and effectively.
In my personal point of view the structure of JScommercial
bank limited is simple dynamic and centralize decision making
all the department is report to operational manager and then
he
report
to
branch
manager.
The
jobs
duties
and
responsibilities is divided by department but due to short

number of employee in the organization jobs responsibilities
are share between the employee
B
a
n
c
h
rr
pp
e
a
M
a
n
a
g
e
n
a
r
i
oo
M
a
n
a
e
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Centralize decision making make the distance between the top
level and lower level manager the jobs responsibilities and
divided by the department but these are share between the
employee due to short number of employee and all head of
each department report to the operational manger and who
next report to the branch manger. The main advantage of
centralize decision making is supervisor can judge and evaluate
the performance of each employee
My Training Departments in JS Bank

1.
2.
3.
4.
Customer Service
Account Department
Clearing Department
Cash Department
1-Customer Service
Customer service Department perform the following duties
customer
Account opening
Provide service to customer such as filling the forma
collection
customer
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It is the duty of customer service department that provide
the information about the product and service to their
customer according to their need JS provide different
account for their customer.
Account opening
Accounting opening procedure in JS Bank
Know you customer
The objective of knowing a customer is to have a fair idea
about the identity, financial resources, and general information
about the customer at the time when the relationship is
established. A banker must have following information about
the customer:
Customer name:
Enter complete name as mentioned in original ID card /other
business
documents.
Nature
of
business
/profession:
if
customer is of salaried class enter his employer name. If the

customer is a businessman, trader, sole proprietor, enter the
business name, for example Jamil Tradersetc.also enter the
customers title/position and address of the business/employer.
Address with P.O.BOX is not acceptable. Similarly remarks like
Private service, business are not acceptable, rather specify
what type of company/business the customer is associated with
for example Manager Philips Electrical Company.
Address:
Enter the complete business/residential address. With in the
brackets you may also provide prominent address identification
marks for ease of physically locating the address.
Contact Numbers:
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Enter home, official, mobile, fax number and e-mail address (if
available). Banker can verify the number by giving the
customer a courtesy call or by sending him a e-mail.
Other/ secondary/ mailing address:
Some customer may volunteer their parents or siblings
addressor second home address or a mailing address other
than a permanent address.
Existing/other bankers
Almost most all the bankers usually have a banking relationship
with another bank. In case of customer who does not have an
existing banking relationship, or does not want to disclose the
existing relationship, then it is strongly recommended that at
least for some time this particular account must be kept under
observation.
Source of Income
Now the state bank of Pakistan has also add the regulation that
to know about your customer source of income and it is
compulsory to the person who want to open their account in
the bank must show his source of income to the bank
When the account of the account holder is open it is the duty of
the customer service department is to issue the cheque book to
the customer also the previous account holder the procedure of
the issuing of the cheque book is that bank has different kind of
cheque book for different customer the bask has three types of
cheque book ten, twenty five and fifty pages bank charge a fee
for issuing the cheque book for example three hundred rupee is
charge for the fifty pages cheque book
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Provide service to customer such as filling the forma or Voucher
The task which is assigned to us is that provide service to
customer such as filling the voucher form it include
Filling the cheque book
Filling the voucher of student Fee of different School
and college
DHA
Filling the voucher To transfer the money in debit
credit card
It is also the duty of CD department to issue the debit and
credit to account holder which is requested to issue the debit
and credit card and provide pin code and other necessary and
also record of the transaction.
Customer service department is also record of the lockers on
register the name of the account key number signature and the
time to use the locker all these transactions are daily record on
the register
CHARGES
Lockers
Rent of locker (RS) p.a.
Large
2500
Medium
1500
Small
1000
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collection
It is also the duty of CS department and the task which is
assigned to us to computerize record keeping of the utility ills
and also record the Fee of Student which is paid during the day
2-Account Department
The most important department of the bank the main
responsibilities of the account department is
a) Budgeting
b) Reporting
c) Maintenance & depreciation of fixed assets
d) Miscellaneous functions
Account department is responsible for budgeting keeping
record of the revenue and expense all the transaction that are
take place in the bank and their physical prove [voucher] are
come to the account department next day these voucher are
also posted to computer and the computer generated report of
the daily transaction is created in IT department and then they
send to the account department to match or tell
computer
generated
report
and
their
voucher
transaction and save it as a physical record
to the
of
daily
that these
transaction are take place in the bank at following date.

Secondly account is responsible for budgeting and also record
daily expense incurred by the bank Account department work
as a backbone of the organization this department directly
report the operational manger and vice president Preparing the
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bank's annual accounts and coordinating external audit is also
a direct function of the finance division. Accounts department
maintains the record of all the assets and charges depreciation
on them. The bank normally uses the straight-line method to
compute the depreciation.
It is calculated on monthly basis and charged yearly. Bank not
only depreciates the existing assets but also the assets but also
the assets transferred in and transferred out.All the operations
performed in various departments of JSBL are computerized.
The functions are performed through the customized software.
In order to facilitate double-checking of all the transactions
done, every concerned official also passes vouchers and
cheques manually. At the day end all the vouchers passed by
various officers working in different departments are given to
Accounts Department. Furthermore the I.T. department also
prints a very bulky report of all the transactions / entries which
have been fed into the computer system of the branch that day.
When both of these things are at the desk of concerned officer,
he performs the job of tallying the daily activity report with all
the corresponding vouchers and cheques, in order to track
down any discrepancy.The reports generated by the accounts
department on a daily, weekly, monthly, bi-yearly and yearly
are written in a proper format. It is neither necessary nor
possible to get acquainted by all of these reports in a short
period of time. Some of the common reports are: Monthly Assets & Liabilities
Monthly Budget Review Report
Monthly Monitory Statement
Monthly Performance Review Report
Monthly fixed investment
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From these statements, five reports carry extreme importance.
The five reports are: Daily position of advances and deposits
Statement of affairs
Daily exchange position report
Fixed assets statement
Monthly review of performance.
The account department of JSBL has to record even the minor
expenses of the branch like tea for the staff, stationery for the
branch.
3-Clearing Department
MEANING OF CLEARING
The word clearing has been derived from the word Clear and
is defined as a system by which banks exchange cheques and
other negotiable instruments drawn on each other within a
specific area and thereby secure payment for their clients
through the Clearing House At specified time in an efficient
way.
1. Since clearing does not involve any cash etc. and all the
transaction take place through book entries, the number
of transaction can be unlimited.
2. No cash is needed as such the risk of robbery,
embezzlements and pilferage is totally eliminated.
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3. As major payments are made through clearing, the banks
came manage cash payments at the counters with a
minimum amount of cash in vaults.
4. A lot of time, cost and labor are saved.
5. Since it provides an extra service to the customer of
banks without any service charges or costs, more and
more people are inclined and attracted towards banking.
CLEARING HOUSE
It is a place where representatives of all banks sit together and
interchange their claims against each other with the help of
controlling staff of State Bank of Pakistan And where there is no
branch of State Bank of Pakistan the designated branch of
National Bank of Pakistan act as controlling member instead of
State Bank of Pakistan.
RULES AND REGULATIONS HAVE CLEARING HOUSE:
Timing:(Monday through Saturday)
Each
i.
1st Clearing at 10:00 a.m.
ii.
2nd Clearing at 2.30 p.m.
bank
will
send
competent
representative
to
exchange the cheques.

Each bank is required to insure that all cheques and other
negotiable
instruments
are
properly
stamped
and
suitably discharged
An objection memo must accompany each and every
cheque when return unpaid duly initialed.
Each bank is required to maintain sufficient funds in the

principal
account
with
SBP
to
obligations.
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.
OUTWARD CLEARING AT THE BRANCH:
The following points are to be taken into consideration while an
instrument is accepted at the counter to be presented in
outward clearing:
The name of the branch appears on its face where it is
drawn o.
It should be stale or post dated or without date.
Amount in words and figures does not differ.
Signature of the drawer appears on the face of the
instrument.
Instrument is not mutilated.
There should be no material alteration, if so, it should
be properly authenticated.
If order instrument suitably indorsed and the last
endorsees account being credited.
Endorsement is in accordance with the crossing if any.
The amount of the instrument is same as mentioned
on the paying-in-slip and counterfoil.
The title of the account on the paying-in-slip is that of
payee or endorsee (with the exception of bearer
cheque).
If an instrument is in order than our bank special crossing
stamp is affixed across the face of the instrument. Clearing
stamp is affixed on the face of the instruments, paying-in-slip
and counterfoil (The stamp is affixed in such a manner that half
appears on counterfoil and paying-in-slip). The instrument is
suitably discharged, where a bearer cheque does not require
any discharge and also an instrument in favor a bank not need
be discharged.
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The instrument along with pay-in-slip is retained while the
counterfoil is given to the customer duly signed. Then the
following steps are to be taken:
1. The particulars of the instrument and the pay-in-slip or
credit voucher are entered in the outward clearing
register.
2. Serial no. Is given to each voucher.
3. The
register
is
balanced;
the
credit
vouchers
are
balanced from the instruments and are released to the

respective departments against acknowledgement in the
register.
4. The instruments are arranged bank wise.
5. The schedules are prepared in triplicate, two copies which
are attached with the relevant instrument and the third is
kept as office copy.
6. The house page is prepared from schedules in triplicate.
7. The schedules and house pages are signed by the house
incharge with branch stamp.
8. The grand total of the house page is taken and agreed
with that of the outward clearing register.
9. The instrument along with duplicate schedule and house
page are sent to the main office.
However the amount is kept in float till final status of various
instruments is known from respective paying banks in second
dealing. The entry of the instrument returned unpaid is made in
Cheques returned Register. If the instrument is not to be
presented again in clearing then a covering memo is prepared.
The covering memo along with returned instrument and
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objection memo is sent to the customer who sent the same to
his account.
INWARD CLEARING OF THE BRANCH:
1. The particulars of the instruments are compared with the
list.
2. The instruments are detached and sort out department
wise.
3. The entry is made in the inward clearing register (serial
no. Instrument no. Account no. Is written).
4. The instruments are sent top the respective departments
5. The instruments are scrutinized in each respect before
honoring the same.
OUTWARD CHEQUES RETURNED UNPAID:

These are the cheque returned unpaid by us in inward clearing.
due to some objections.
INWARD CHEQUES RETAINED UNPAID:
These are the cheques retained unpaid to us which were lodged
by us in Outward Clearing.
4-
Cash Department
The cash department is the most important department of the

bank. It receives cash from customers and then deposits it into
the accounts of the customers and maintained their balances.
All physical movement of cash in the bank is made through the
cash department.
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Normally cash department performs following functions
Receipt
Payments
Act according to any standing instructions
Transfer of funds from one account to another
Handling of ATM
Verification of signatures
Posting
Handling of prize bond
The task which is assigned to me in the cash department is
that sort the rupees and exclude the affected or damage note
and make the bundle or copy [package] of note for example
1000*100=100000 make the copy of one lack secondly before
going customer to counter for payment write the detail of note
or currency back word on the voucher for example a customer
want to deposit 100000 rupees we write the detail of rupees on
backside of voucher such as
1000*100=100000
500*100=50000
100*500=50000
Total
=200000
Third the task which is assigned to me is that record the detail

of voucher on register voucher number rupee and also makes
the spread record of student fee voucher such as their roll
number amount and class
Deposit Cash In Customers Account
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When the customer want to deposit amount in his account at
opening of account or after that then he has to fill a deposit slip
that shows the amount and the account in which the cash will
be deposited. Then teller will receive amount and credit the
customers account that shows increase in customers bank
account.
Make Payments From Customers Account
When the customer draws a cheque on the bank to pay a
certain amount then teller will debit the customers account
that shows reduction in his account balance.
Cheque payment procedure
Cheque Encashment are made in four steps, these are:1. Receiving of Cheques
2. Verification of Signature
3. Computer Terminal Process
4. Payment of Cashs
Structure of Marketing Department

When I talk about the structure of marketing department in
JSBL it is very clear that the Auto financing department,
Agriculture department, Consumer finance department are the
marketing departments in JS bank.
Marketing Department in JS Bank
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Branch manger operational manger and business development
officer are partially involved in the marketing and get grant
from head office to promote their promotional activities such as
banner advertisement social marketing and public relation and
Customer service credit consumer finance and Agriculture are
internally involved in marketing.When I see at the branch in
Okara I see that the operational department follows the
marketing activities which is supervised by the operational
manager of JS bank limited. Operational manager and calls to
customers through telephone and personally meet with the
customers and apply the principle of customer relationship
management to attracts the customer. Mr. Faisal works as a
business development officer (BDO) and meet with clients to
convince them to open the account in JS bank and tell the
customers about the detail of different types of accounts.
The marketing departments of JS bank are
department,
auto
department
and
finance
department,
customers
services
agriculture
consumer
departments
finance
these
departments are practically engaged in the marketing of the

products and services that the JS bank offer to customers. The
marketing policies of the JS bank is keeping the track of the
latest development in the world and incorporating the latest
and the most modern equipment to make the banking
procedures simple and easy.
Marketing Operations
Before discussing marketing operation of JS

bank I want to clarify Marketing and the Marketing Department
are two different things. Marketing might best be defined as all
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organized efforts, activities and expenditures designed to, first,
acquire a customer and, second, maintain a customer. The
Marketing Department is a unit of organization, traditionally
charged with carrying out specific tasks that are deemed to be
"marketing" (such as advertising, market research). Marketing
involves a range of processes concerned with finding out what
consumers want, and then providing it for them. This involves
four key elements, which are referred to as the 4P's (the
marketing mix). A useful starting point therefore is to carry out
market research to find out about customer requirements in

relation to the 4Ps.
Marketing operation of JS bank is to identify the needs and

wants. And provide the right product and right price and right
place our Okara branch of JS bank is mainly focus on how to
aware the customer about the product and service and convert
their need into demand to aware the customer or target
audience the organization use different promotion scheme such
Advertisement banner internet and newspaper and convey
their message to target audience. JS bank use different
marketing strategies to avail the opportunity to full fill the
consumer demand and it lunch different kinds of scheme. JS
Bank is financing products of different companies, which would
benefit those people who can only afford to buy home
appliances on installments due to limited resources. In addition
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to this, bank has also signed agreements with other top
manufacturers of automobiles for financing of motorcycles to
the
general
public
at
most
competitive
management must continuously
rates.The
top
Focus on the Customer,
Monitor the Competition, Find & Direct outside Vendors, Create

New Ideas to attract customer and Set the Strategy, Plan the
Attack, and Execute To attract the customer
JS bank offer
different types of product and service according to customer

need Wants and expectation.
Marketing operation are performed by the employees working
in these departments like auto finance department, agriculture
department, consumer financing department and customer
service department. The target of this bank is to increase in the
deposit of the bank as compared to competitors. The employee
is very talented and knows the value of customer for example
in agriculture department the head and junior officer provide
detail about the agriculture products and they do marketing in
the shape of banners new ad and try to create the attraction of
the customer toward the organization and the auto finance
department the employees there providing information about
the auto financing and in the consumer financing department
the employee there are responsible to do the marketing
operations for consumer financing. The marketing operation is
done through the use of media like on TV people see the Ad of
different types of accounts the JS bank offer to its customers.
The main media the JS bank used for advertisement of their
products and services is the internet. The JS bank has very
attractive website any person can go on this website and
collect all the details about the products and services the JS
bank offer to its customers.
Function Of Marketing Department

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There are following function of marketing Department
Focus on the Customer
Monitor the Competition
Own the Brand
Find & Direct Outside Vendors.
Create New Ideas.
Communicate Internally.
Manage a Budget.
Understand the ROI.
Set the Strategy, Plan the Attack, and Execute.
Segmentation Strategy
JS bank segment their market geographical demographic
and Niche marketing JS bank belongs to Pakistan Army,
and the size of the this market is very small as compares
to other markets so the niche market for JS Bank is
Pakistan Army and there is competitor belong to this
segment .In geographical segment the JS bank divide their
segment religion and cities the most population of Pakistan
is Muslim so it offer both Islamic banking and commercial
banking for religious group it offer Islamic banking free of
interest rate and for secular group it offer the commercial
banking In demographic segment it divide the market into
age income education occupation and nationality.
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S
N
ei
cg
cg
m
h
e
n
t
M
a
rtrt
ki
eo
tn
JS bank offer different product for different segment and target
customer in demographic segment it divide the market into age
wise for example student 12-30 and retired or pensioner 40-65.
Target Marketing Strategy

The focus of marketing effort is people. The goal is to reach a
subset of the population who may be interested in your
particular product. That group of people is your target market.
The target market of JS bank is given below which is based on
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Objective of the organization which it want to achieve target
market of JS bank is
All Army related institution
Customer having deposit
Customer
who
wants
to
purchase vehicle
All
agriculture
related
communities
Customer desires different loan
School college and business industries
Financial invertors
Consumer having interested to purchase on leasing
Religious group interested in Islamic Banking
Group of people needs to get banking services such as
utility bills collector.
The term target market is used because that market is the

target at which you aim all your marketing efforts. The markets
you are trying to reach are people with common characteristics
that set them apart as a group. The more we know about a
target market, the more precisely we can develop our
marketing strategy. The reason you need to identify a target
market is because it makes strategies for designing, pricing,
distributing, promoting, positioning and improving our product,
service or idea easier, more effective, and more cost-effective.
Two important factor to consider when selecting a target
market segment are the Attractiveness of the segment and the
fit between the segment and firms objective Resources and
capabilities
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Product Planning, Development &

Management
In simple words product planning is making

decisions
needed
about
to
sell
the
a
features
business's
that
are
products,
services, or ideas. When any new product

is launched by the JS bank the planning
development and management of the product is perform on JS
bank head quarter Karachi and then scheme is lunched all
branches of JS bank each product is based on the customer
need wants and expectation. Before Lunching the new product
management will continuously observe the market need and
wants and plan for the product that can achieve the
organization goals and objective Companies must be constantly
modifying existing products and developing new ones; the
market place demands it how new is new? most new products
are modifications of or extensions to existing ones the
introduction of a new product is a strategic decision which
should be guided by the companys goals and a new product
introduction strategy when the organization think that there
product is not achieving organization goal then they decide to
create new product or to modify it.The management should
keep the following point when developing new product
new product is best developed through a series of six
stages:
The first two stages provide a focus for generating newproduct ideas and a basis for evaluating them.
The next three stages deal with ideas and are the least
expensive.
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must satisfy key financial criteria
must be compatible with environmental standards

must fit with the companys marketing structure
should also be compatible with production capabilities,
satisfy legal requirements, and fit with corporate goals
and objectives.
Product management is an organizational lifecycle function
within a company dealing with the planning or marketing of a
product or products at all stages of the product life cycle.
Product management (inbound focused) and product marketing
(outbound focused) are different yet complementary efforts
with the objective of maximizing sales revenues, market share,
and profit margins. The role of product management spans
many activities from strategic to tactical and varies based on
the organizational structure of the company each product has
life cycle introduction growth maturity and decline when a
product reach at maturity level management try to keep
maintain this level the branch manager of JS bank is tray to
manage
the
product
and
tray
to
provide
their
best
management to their customer and provide them good and

better environment when they see that product or service is
not filling customer need then they develop a new product or
modify it the key point is how to manage the product its
depend on management how the present their product to
customer to achieve their goal and objective.
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Positioning
In marketing, positioning has come to mean
the process by which marketers try to
create an image or identity in the minds of
their target market for its product, brand, or
organization. It is the 'relative competitive comparison' their
product occupies in a given market as perceived by the target
market. positioning is how you want to be known it must reflect
reality. How the company really is known. Or how it can
believably be known. JS Bank has strong positioning in the mind
of their customer or target market due to its product unique
attribute characteristic feature and superior service. Top
management always try to different their product and service
using different Promotion
scheme to communicate their
audience and create strong identity JSBL shorter, smarter

name, crisper new colors and fresh new look are an insight to
our views on banking. The aim to provide innovative financial
solutions to customers, with the security of knowing they are
dealing with one of the strongest financial institutions in the
country. New slogan reflects customer service philosophy and
provide them information through online and call center and
listen customer complaint and provide them For submitting an
online complaint regarding bank related issues (e.g. account,
credit card, debit card) A carefully crafted business positioning
strategy
can
be
used
as
guideline
for
judging
the
appropriateness of all marketing programs, especially for

promotion, advertising, and PR events. It will ensure that our
business image is consistent to your target buyers/end users
and help to build an enduring, memorable (and hopefully
unique) message to sell your business products.
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1 product = 1 marketing program = 1 positioning
statement
Positioning is based on idea that customer keep in mind the
positioning of JS bank toward the customer is that it is only
bank which provide convince and dynamic environment to their
customer each product of JSBL has its own positioning in the
mind of the customer and it has a strong identity in the mind of
customer. It is necessary to create a strong identify in the mind
of customer that product has some quality attribute that create
superior value in customer mind. JS Bank has strong positioning
in the mind of their customer or target market due to its
product unique attribute characteristic feature and superior
service. It has necessary to keep in the mind that each product
and service has its own positioning in the mind of customer.To
create strong positioning of organization and its product and
service the JSBL limited use different marketing strategies such
as advertisement sale promotion personal selling and publicity
to create the strong image and convey their message to
customer.
Pricing Strategy
Pricing is one of the four Ps of the
marketing mix. The other three aspects
are product, promotion, and place. Price is
the
only
revenue
generating
element
amongst the 4ps, the rest being cost centers.

JScommerical bank use different price strategy for different
products and service to Achive the organization Financial goals
for each product it use different strategy when any new product
is lunched by the JS commercial bank the top management of
the organization must the see the marketing objective Before
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selecting a suitable price for a product, the marketer is needed
to review the company's objectives.
The more clearer the
company's objectives the more easily to set a price.

Following are the possible pricing objectives
a) Survival
b) Maximum current profit,
c) Maximum market share,
d) Maximum market skimming,
e) Product quality leadership.
When the management set its marketing objective its position
in the market and the product nature where it is a innovative
product and create monopoly in the market when the top
management set its pricing objective then stage of setting the
price of the product come
Following are the steps in setting price for a product:
1. Selecting the pricing objectives;
2. Determining the consumers' demand;
3. Estimating costs;
4. analyzing the competitors' costs, prices and offers;
5. Selecting a pricing method;
6. Selecting the final price.
Distribution Strategy
Distribution or place is one of the four elements of marketing
mix. An organization or set of organizations
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process of making a product or service available for use or
consumption by a consumer or business user. JS has 210
branches through which it offers services to its clients. The
distribution channels are its employees who deal with customers
Distribution
strategy
of
banking
sector
is
different
from
consumer consumable product JS commercial bank use its own

distribution channel to promote their product when any product
is lunched by JS commercial bank to make the product available
to final user it is distributed to its all branches JS commercial
bank has one fifty branches where customer can avail product
and service and also gain information related to product and
service JS Bank has expanded into a nationwide presence of 150
branches. A shared network of online ATMs covering all major
cities in Pakistan supports the delivery channels for customer
service. Several advantages may be gained by the use of
selective distribution. JS commercial bank has its own outlet or
branches to promote their product the main advantage and
disadvantage of selective distribution strategy.
Advantage
Better market coverage than exclusive distribution
More
control
and
less
cost
than
intensive
distribution
Maximize control over service
Enhance products image & allow higher markups
Promotes loyalty, better forecasting
Disadvantages:
May not cover the market adequately
Difficult to select that can match your requirement

and goals
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Promotion Strategy
Promotion
is
form
of
corporate
communication that uses various methods to

reach a targeted audience with a certain
message
in
order
organizational
to
achieve
objectives.
specific
Nearly
all
organizations, whether for-profit or not-for-profit, in all types of

industries, must engage in some form of promotion.
Under the concept of Integrated Marketing Communication JS
Bank attempt to develop a unified promotional strategy
involving
the
coordination
of
many
different
types
of
promotional techniques. The objective of promotion strategy is

to getting customers to buy an organizations product and, in
most cases, to remain a loyal long-term customer.
The purpose and objectives for marketing promotions of
JS Bank may include the following:
Build Awareness
Create Interest.
Provide information
Stimulate Demand.
Reinforce the Brand
Promotional Strategies use by JS Bank

Advertising
The main source is used by JSBL is advertisement it involves
non-personal, mostly paid promotions often using mass media
outlets to deliver the marketers message. While historically
advertising has involved one-way communication with little
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feedback opportunity for the customer experiencing the
advertisement, the advent of computer technology and, in
particular, the Internet has increased the options that allow
customers to provide quick feedback.
Advertising in News Papers and Television is used as a
marketing tool by JSBL However it is often used when a new
product is introduced.
Bill Board
Another source used by JSBL to convey message is billboard the
main areas of urban era near the school/college airport and
high traffic areas the bill board are placed to convey message
Broachers:
The Bank publishes various brochures for the general guidance
of the customers. These include the Schedule of Bank Charges,
VISA Card Information, and Savings & Term Deposit Information
etc
Personal Selling
Personal selling is also a norm at the Bank. The branch has well
learned sales executives i.e., Business alumnae. Personal
selling is used both for attracting individual and corporate
clients
Internet
JS bank use internet as a promotion tool to convey the message
to the target audience all the information related to product
and service and the organization is available on the internet
www.jsbl.com
Social marketing
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JSBL has made generous contribution in the area of sport
culture poverty woman & child care health & medical science
human development and scientific research .
Public Relations
The most popular tool use by the banker and manger to
increase their deposit crate awareness and loyalty public
relation s also tool of promotion.
Publicity
This
type
of
promotion
uses
third-party
sources,
and
particularly the news media, to offer a favorable mention of the

marketers company or product without direct payment to the
publisher of the information. For example media cover any
Tournament that is sponsored by JSBL.
Structure of the Sales Department

When we talk about the structure of sale department in JS Bank
Limited the Auto financing department, Agriculture department,
Consumer
finance
and
credit
department
are
the
sale
departments of JS bank. They sell their product and service to

their customer.
Department Hierarchy
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There is no sprat sale department in JS bank limited Ravi Road

Okara each department sales its own product and service the
product and service sold by the department customer service
credit customer finance and auto finance department in
consumer consumable products companies like Lever Broth of
Pakistan there is only one sale department that sell the product
of the organization but in banking sector it is different each
department sell its product and services.
Sales Operations
The
sale
departments
departments
is
JS
perform
bank
the
Limited
sale
are
operation
the
auto
sale
finance
department, agriculture department and consumer finance

department is they first marketing of their products and
services and after that they sell their products to customers
each of these department are individually or separately
involved in the marketing and sell their product and service
customer
fianc.
customer
and
Department
provide
them
open
different
service
give
account
them
to
detail
information about their product and service when any customer

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want to open the account in the bank customer service work as
a sale department and sell the product and service issuing of
cheque book credit card and debit card is performed by the
customer
department.
All
these
department
work
as
uniformed to sell their product and service support and

promote each other product
The employees in auto finance
department personally meet with customers and tell all detail

about the interest rates of different cars and catch the
attention of the customer towards their product. The consumer
finance department head is also personally meet with business
class customers and tells all detail to customers about loaning
of the product and they also contact with customer through
telephone calls, give broachers to customers for selling of the
product.
The selling function is an important element of the overall
marketing process. In many instances, some component of the
Marketing Department is responsible for developing leads and
then turns them over to the Sales Department. Make sure that
planning and execution of plans is always coordinated, and that
all programs are integrated across both marketing and sales
efforts.
Functions Of Sales Department

The function of sale department is to sell the product and
service of the organization and the focus of a sales department
is to co ordinate sales activities to meet the customer demand
with appropriate supply. The next is to increase the sales
volume considering a particular period of time the sale
department
is
link
with
marketing
department
to
help
marketing department in meeting the sales volume fore castled

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Internship Report
by then. To give motivation by appropriate means to the sales
persons and to give appropriate training to them in carrying out
the sales activities successfully the sale department analyze
the demands of markets and study the consumer's psychology,
study market fluctuations, prepare sale budgets, explore new
markets and so on.Sales are the activities involved in providing
products
or
services
in
return
for
money
or
other
compensation. The marketing department generates potential

customers and, it can be beneficial for sales. The marketing
department's goal is to bring people to the sales team using
promotional techniques such as advertising, sales promotion,
publicity, and public relations. The function of sale department
is not to see the product and service to customer but also
satisfy other factor and provide them special attention because
the sale is performed by customer and it will be repeated if the
customer is satisfy.
In JSBL the marketing department is structured in a similar
fashion to the sales department and the managers of these
teams must coordinate efforts in order to drive profits and
business success. Driving more customers "through the door"
gives the sales department a better chance by ratio of selling
their product to the consumer. Sale department is back bone of
any organization No organization exists without the sale
department. After the procedure of the marketing these
departments give the product to customers finally. The main
and the most important function of the sale department are to
coordinate the sale activities. The operational manager and the
head of sale departments do the personal selling to sell their
products because lot of competitors in the market and they
meet personally with customers to convince the customers and
sell the products to customers. The marketing departments and
sale departments are linked with each other by developing a
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Internship Report
solid business plan to best position your products to the
consumers that will buy. Working in cooperation with your
business leaders Marketing and Sale Methodology helps to craft
a plan specific for business dynamics. Using Six Sigma tools
and proven marketing strategies, M and S Methodology will
help you succeed in todays competitive environment
The selling function is an important element of the overall
marketing process. Many organizations establish a separate
sales function, apart from other elements of the marketing
process. This is often a sound business strategy but can lead to
a gap between Sales and the other marketing elements. In JSBL
the marketing department and department are sale in many
instances; some component of the Marketing Department is
responsible for developing leads and then turns over to the
Sales Department. Sale department in JS bank are Auto
finance, credit consumer finance that sell the product and
service to the consumer The operational manager and the head
of sale departments do the personal selling to sell their
products to large business user.The employees in auto finance
department personally meet with customers and tell all detail
about the interest rates of different cars and catch the
attention of the customer towards their product. The consumer
finance department head is also personally meet with business
class customers and tells all detail to customers about loaning
of the product and they also contact with customer through
telephone calls, give broachers to customers for selling of the
product.
Types of Selling
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Internship Report
Selling is art and science both. The selling of a product is
different from service. The most of selling of JS bank product is
through the operational manager and branch manager directly
contact to consumer convey the message to the customer and
convince consumer to purchase the product .Personal selling,
however, is far more costly than advertising and is generally
used only when its high expenditure can
be justified. Two other forms of personal selling that are not

used with high-end products are door-to-door selling and home
demonstration parties
The operational manager and the head of sale departments do
the personal selling to sell their products because lot of
competitors in the market and they meet personally with
customers to convince the customers and sell the products to
customers
Sales Return Procedures

The sale return procedure is if the customer wants to close his
account in the bank if any customer want to close the customer
and sale return procedure is he writes application in his own
writing and with the signature of operational manager and the
account of customer is closed in the bank.
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Internship Report
If the customer is want to sell the product like car and tractor or
any other service such like processing fee it is not returnable
bank charge fee for their service that is not returnable for
example bank charge eight rupees to every customer who pay
utilities bill in JS bank and that is not returnable another
example bank charge three hundred rupees fee to Transfer the
money from one place to another that is not returnable the
consumer not directly sell the product and service to another
consumer products and services such like to close the account
make through the bank
Customer Service Department

Customer Service Department is the provision of to customers
before, during and after a purchase. Customer service is a
series of activities designed to enhance the level of customer
satisfaction that is, the feeling that a product or service has
met the customer expectation.
Process Of Developing Relations With

Customer
Customer service department is develop a series of activities

designed to enhance the level of customer satisfaction to make
the long term relation with customer is necessary to Make long
term relation with them the long term relation is based on the
product service quality a feature provide by the bank to their
customer to make the long term relationship with customer
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Internship Report
management of JS bank limited apply the principle of customer
relationship management some of them as follow
Keep Constant Communication with Customers
Respond Quickly to their Needs
Satisfaction not only on product but also on other
aspects
Avoid Irritations
Make Products Available
Render Advice
Give Special Attention
Protect Customers Rights
Be Visible
Provide good and dynamic environment
Make Customers Part of the Organization
The relation between the organization and customer is based
on satisfaction the demand of the product come through
customer if the customer is satisfy it will repeat their purchase
if customer is not satisfy than it will switch to another
substituteIf a customer is lost, not only is that particular
transaction lost, but perhaps all future transactions throughout
the life of that customer. it is necessary for the organization to
keep satisfy the customer and make long term relation with
them long term relation is based on services offered by
customer and the attitude of the customer toward the
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Internship Report
organization to create a good image in the mind of customer it
is necessary Keep Constant Communication with Customers,
Respond Quickly to their Needs Satisfaction not only on product
but also on other aspects Avoid Irritations and Make Products
Available Give Special Attention
and dont mislead the
customer give him brief introduction of their product and be

visible Provide good and dynamic environment and consider as
Part of the Organization.
Techniques Of Retaining The

Customer
It is fact that acquiring a new customer is five time better than
to satisfy your exising customer because customer is the king
we are there for customer and we cant surveive in this world if
we ignore our customer Managing demand means managing
customers because A demand comes from new customers and
repeat customers. Today, besides making efforts to attract new
customers, marketers are going all out to retain and build
relationships with existing customers. It costs five times as
much to attract a new customer as it does to keep a current
customer satisfied. Because of changing demographics, a slowgrowth
economy,
more
sophisticated
competitors,
and
overcapacity in many industries, many markets and market

shares are shrinking. The key to successful customer retention
is superior customer value and satisfaction. To retain the
customer it is necessary for the organization is to keep satisfy
the customer provide them service understand need and want
and react according to their need not satisfy product and
service but also other factor the attraction of the customer and
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Internship Report
the organization depend own how the organization give him
special attention are the organization consider customer as a
part of the organization customer service department play
important role in this categories because the most of the
attraction of the customer in JSBL
is customer service
department JSBL provide them special attention and good and

dynamic environment if the customer has any complaint
related JSBL it can register their complaint online are toll free
and the management not only solve their problem but give it
back because demand comes from customer and repeated the
customer JSBL is treat customer as king give special attention
to customer then customer notional satisfy but become regular
customer to loyal customer This relationship must provide
value to both parties. If a customer is lost, not only is that
particular transaction lost, but perhaps all future transactions
throughout the life of that customer.
Techniques Of Attracting New

Customers
To attract a new customer is communicate the customer about
product and service It is always important for every company to
always be acquiring new customers since the main idea to
make profit each month. The goal with each business usually is
make more of a profit each year than the previous years. The
strategy used by JSBL for acquiring new customers Advertising
is one of the most important methods used to constantly be
acquiring
new
customers.
JSBL
used
different
kinds
of
promotion scheme to convey the message and acquire the new

customer advertisement bill board social marketing personal
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Internship Report
selling publicity and public relation are important toot to
communicate the customer and acquire the new customer. To
attract the new customer JSBL use different technique create
new product and service according to customer need and
expectation.
Now the trend of banking is change the banks tray to create
new dynamic environment and provide convince service to
attract the customer completion is so strong each organization
tray to take competitive edge and dominant to other JSBL has
capture many customer due to good environment and convince
service as compare to competitor such like national bank of
Pakistan the focus of the organization is toward the customer
JSBL want to expand their business world wide and want to
create a strong image in the mind of consumer customer
generate the revenue and revenue is blood of organization to
attract the new customer JSBL continuously communicate the
target audience and communicate their
message about
product and service and the special feature of product and

service to purchase the product and try to create the demand.
customer service department to handle

difficult customer
Assume the customer is telling the truth.
Let the customer talk
Always listen without interruption or comments
Be empathic
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Internship Report
Understanding
Solution
Follow-up
Take steps to fix the problem(s) that caused the problem

in the first place.
Critical Analysis
During the eight week of the internship the weakness which I
observe in JS bank is that short number of employee and
branches there is only one branch of JS bank in district okara
the bank has only fifteen employees. There is no job training to
the employee the behavior of the employee is not so good
toward the customer because the staff is not technical trained
and due to short number of employee the responsibilities of the
employee is share between the department therefore they
cannot perform their duties well. The decision making is
centralize and that create the distance between higher and
lower level and create stress on employee. During the
internship I fell that there is a bridge between educational and
professional life The thinks that we read and observer now has
implemented practically it is necessary for us to show our skills
the
task
and
assignment
which
is
assigned
us
during
educational life is very helpful in professional life and show us

the new way of innovation and success. JS bank has different
product that is running successfully it is not possible give a
brief detail of JS products which are running successfully some
of them given as follow with reason of success.
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Internship Report
Current account
Saving account
Kamyab Business Account
Rupee Plus Account
Debit card
ATM card
Credit card
JS current account is design for those customer who are involve
in business they can take unlimited number of transaction in a
day in banking hour and saving account is design for those
customer such like retire officer pensioner disable person the
can deposit their money in saving account and get monthly
profit.
JS bank has different product for their target customer each has
its own demand but due to high inflation the state bank of
Pakistan has increase the interest rate to control the supply of
money due to increase in interest rate credit ,auto finance and
consumer fianc is affected because the interest is high people
avoid to get the loan these brand.
Are affected due to interest rate each particular product has its
own market and demand the product which cannot fulfill
customer need and expectation will fail if we ignore customer
need we cannot survive in this world there is no product of JS
bank is failure but these product that is mention above will
badly effect due to inflation and high interest rate. In my point
of view the future perspective of JS bank Ravi Road Okara is
wonderful and outstanding it provide superior value to their
customer the customer are loyal and JS bank provide 24/7
twenty four hours and seven days service of ATM and charge a
nominal fee as compare to the competitor. One thinks which
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Internship Report
make it superior and better to competitor it has fully automated
operation if we see other bank suck like National bank of
Pakistan the procedure to receipt or payment to bank is very
difficult and time consuming. Because the use old and
traditional
method
and
JS
bank
use
new
computerize
technology. The environment of JS bank is good dynamic and

attractive as compare to other banks in our area Okara the
main target customer of JS bank is former and Agricultural and
it is only the bank which target the particular customer the
business volume of our branch is 350 million.
JS bank aware their target audiences about their new and
existing product through different media the staff work
together as a team together every one and achieve more that
create motivation and synergy the staff is highly qualified. JS
bank also provide the online banking for their customer to get
the account information bills collection money transfer these
qualities make it stronger against their competitor the future
perspective of JS bank is bright and it will open new ways of
success.
SWOT Analysis Of JS Bank

SWOT analysis indicating towards the organizations strengths,
weaknesses, opportunities and threat SWOT analysis is very
important for the management in retaining the strength,
overcoming the weaknesses, capitalizing market opportunities,
and aware to threat and overcoming it. During eight weeks of
my stay at JS Bank, Ravi Road Okara, I have come across the
following SWOT analysis of the bank.
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Internship Report
St rength
Financial Strength
Leading
Weakness
Lower number of Branches

Short number of employee
Low job specialization
Low job satisfaction
Centralization
public image
Weak customer handling
Automatic
operationOnlineBanking
Good
dynamic
Inside recruitment no merit
Lack of training faculties
environment
Full day banking
ATM network
Electronic Banking
private
sector
bank
Ethical
concern
and
Opportune
Threat
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Internship Report
Promote Islamic Banking

A
large
amount
of
foreign
investment
is
attracted
Steady
increase
Customer Deposits
Open branches in rural
Areas
Technological
Improvements
Use ATM as a credit card
in
Page 105
High charges
Strong competition
Legal regulation
Higher expenses
Economic Environment
High rate of inflation
Less experienced Staf
Internship Report
PEST analysis
PEST analysis of any organization is important factors that
affect the industry and influence the economic and the sector.
PEST stands for Political, Economic, and Socio cultural and
technological factors. The PEST analysis is a tool to analyze the
forces that effect the organization and those factors can
influence the industry.
Political
Economical
Socio cultural
Technological
Political Factors
Government policies affect the banking sector. Sometimes
looking into the political advantage of a particular party, the
Government declares some measures to their benefits like
waiver of short-term agricultural loans, to attract the farmers
vote. By doing so the profits of the bank get affected. Various
banks in the corporative sector are open and run by the
politicians.
They
exploit
these
banks
for
their
benefits.
Sometimes the government appoints various chairmen of the

banks. Various polices are framed by the SBP looking at the
present situation of the country for better control over the
banks.
Economic Factors
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Internship Report
Banking is as old as authentic history and the modern
commercial banking are traceable to ancient times; banking
has existed in one form or the other from time to time. Every
year SBP declares its 6 monthly policy and accordingly the
various measures and rates are implemented which has an
impact on the banking sector. Also the Union budget affected
the banking sector to boost the economy by giving certain
concessions or facilities.
If in the Budget savings are encouraged, then more deposits
will be attracted towards the banks and in turn they can lend
more, the money to the agricultural sector and industrial
sector, therefore, booming the economy. If the FDI limits are
relaxed, then more FDI are brought in banking channels, like
GDP, Low Interest Rates, Inflation Rates, savings accounts, and
agriculture credit.
Socio Cultural Factors
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Internship Report
Socio culture factors also affect the business. They show in
which people behave in country. Socio culture factors also
affect the business. They show in which people behave in
country. Socio-cultural factors like taboos, customs, traditions,
tastes, preferences, buying and consumption habit of people,
their language, beliefs and values affect the business. Banking
industry is also operates under this social environment and it is
also effect by this factor.
These factor are changing continuously peoples life style, their
behavior, consumption pattern etc. is changing and also
creating opportunities and threat for banking industry. There is
some socio-culture factors that affect banking in analyzed like:
shift towards nuclear family, change in life style, population,
and literacy rate etc.
Technological Factors
Technology plays a very important role in banks internal
control mechanisms as well as services offered by them. It has
in fact given new dimensions to the banks as well as services
that cater to and the banks are enthusiastically adopting new
technological innovations for devising new products and
services. Like ATM, IT services & Mobile bank, core banking
solutions etc.
Conclusion & Suggestion

Page 108
Internship Report
Conclusion
JS Bank Limited is concentrated on achieving its financial targets, JS
Bank did not lose sight of the future and its challenges. It continue to invest
in its man power training and up-gradation of I.T. infrastructure. Although in the
short run this will result in an increase in Its administrative and capital
expenditure but in the long run will increase Its efficiency in terms of real cost
reduction and increased product offering. In future It will invest heavily into
I.T.to bring further improvement in its service standards and also to reduce our
transaction costs.JS Bank future envisions expansion in terms of geography,
clientele and products. JS Banks management is setting our eyes towards
excelling amongst banks of the South Asian Region and would like to improve
even further on its rankings both domestically and regionally. Its investment
in technology and human resource will continue to prepare them for
the future c h a l l e n g e s . C u s t o m e r w i l l b e t h e c e n t r e o f i t s f o c u s
t o b e c o m e t h e B a n k o f c h o i c e f o r customers. JS Bank will continue
to redesign,
SUGGESTIONS
Increase number of Branches and employee
It is necessary for JScommercial bank to increase number of branches and
increase number of employee in their branches otherwise bank can face
difficulty if any employee is turnover and there is only twenty eight employees
in whole the branch of the JScommercial bank Rahim-yar -khan
Flexible Policies
The bank should be adopting flexible policies, especially in the areas of the
recruitment, promotions, evaluation of the employees otherwise the high
turnover observed in the bank will continue to create problems for the bank now
and in the future.
Job security
The employees in the organization should be insured job security so that there is
no pressure on the employees while performing their tasks.
Permanent Hiring
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Internship Report
The fresh hiring should be made permanent so that they are secured of their
future. Further the allowances and perquisites attached with the permanent jobs
will also increase the motivation level of the employees.
Job Training Programs

The bank should place emphasis on the organization of effective training and
development programs for its new as well as existing employees so that these
are gradually updated regarding the recent developments in the field of banking
Perquisites and Allowances

The number of allowances and perquisites for the employees should be
increased to ensure that they put their body and soul in the jobs assigned to
them.
Revival of the Charges

The rates for the various charges provided by the bank should be brought down
a bit, as it would result in increase in the number of customers of the bank.
Adoption of Effective technology

The current unbind system used by the bank is very slow in processing so my
view is that the bank should try to adopt some other but more effective form of
technology in order to provide comfort to the customers as well as the staff.
Decentralize Decision making
Decentralization management rather than centralized management it would
result in i
The higher authorities should form team-based improvement in uplifting the
morale of the employees. They will be more motivated and involved in all their
operations resulting in overall effectiveness of the organization.
If JS commercial bank limited follow these guideline it can create strong
identify in the market and achieve new ways of success and bank can also
achieve their objective vision and mission my conclusion and recommendation
is based on my finding which I gather during internship period personnel
observation and data which I gather both primary source and secondary source
JS commercial banks has to overcome their weakness and avail the opportunity
to create a strong image world wide.
Page 110
Internship Report
If I Am The Manager
A manager is a person tasked with overseeing one or

more
employees
or
departments
to
ensure
these
employees or departments carry out assigned duties as

required. Depending on the size of the company there
might be a single, dual or triple management layer
involved.
If I am the manager of the bank, first of all
I shall improve the physical infrastructure of the branches
I shall try to arrange some training programs for the

employees to keep them updated.
I shall focus on the recovery of bad debts.
I shall try my level best to recover the past mistakes such

as the weaknesses of the organization.
I shall make the customer aware of banks products which

are available to them.
I shall make the communication system better between

the employees and different branches.
I shall offer bonuses & allowances for the efficient

employees.
I shall try to ensure gender equality in the bank.
I shall try to make such an arrangements to offer as much

to the internees as possible so that they can learn the
different modes of work in an organization when they get
the job.
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Internship Report
I shall revise and improve the incentives and pay scale of

officers
I shall agree to promote the job rotation and other

activities which are helpful in making the employees of
the organization the best employees in the organization
Some type of blender did by the employees of the

organization that is not good for the image of the
organization I will try to save the image of organization
from deterioration by such employees.
I shall arrange a system to understand and share the

problems of my employees because a happy and tension
free employee is the asset of an organization.
I shall raise voice to make decisions at local level by

keeping in view the local traditions and credentials.
I shall maintain such a system that will help employees

and customers to maintain self respect of each other.
I shall make transparent checking and evaluation system

for employees to make them punctual as well as
decreasing their absenteeism rate in bank.
As the manager is the leader of the whole branch so

being a manager I shall try my level best to lead as well
as motivate my team as bitterly as possible and making
those strong and effective policies which gives the bank
profit as well as which are consumer friendly.
I shall focus on customer relation management as well as

on managing the problem of staff.
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Internship Report
I shall develop flexibility to deal with uncertainty and

instability.
I shall attract fresh graduate so that latest knowledge can

be utilized which is necessary today to meet the complex
demand of customer as well as to gain the competitive
advantage.
BIBLIOGRAPHY
Internet sources
For the analysis and the brief history of the JS, his
financial Statements, I attain data by using internet
from different websites, in which,
Web sites
www.jsbl.com
www.google.com
www.wikipedia.com
www.merapakistan.com
Page 113
Internship Report
www.globalbanking.com
News papers
BANKING JOURNAL
www.dawn.com
www.nation.com.pk
JS Financial Statements 2011, 2012, 2013
Page 114

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Internship Report

Whose endless support and kindness is beyond expression and

professionalism have always inspired us and helped us

Assistant Relationship Manager

Agriculture Loaning Officer

In MBA the internship program is very compulsory for regular

internship and secondary source I read news paper article text

departments during the internship I collect data about the main

I also collect data about the

function of sale department and see how the sale department

operation online banking and the weakness which is affecting

Internship Completion Letter

40.Customer Service Department

45.SWOT Analysis Of JS Bank

Commercial Banking in Pakistan

Commercial Banks have constituted the most important part of

Commercial Bank of Pakistan Limited) has been denationalized

JS Bank is a majority-owned subsidiary of Jahangir Siddiqui &

JS Bank is a majority-owned subsidiary of Jahangir Siddiqui &

Pakistan. JS Bank Limited has been formed after the merger

operations in Pakistan as a fully scheduled bank on December

commenced operations in Pakistan as a fully scheduled

Nature of the Organization

JSBL is private sector bank and is categorize in commercial

corporations or large businesses. Commercial banking may also

It provides deposit banking services.

It provides credit and financing facilities.

Securities Bonds and Certificates etc.

R EPe BG rxg oer iGoas c iurn do psteu i ovn/pH fet H & a e d Ca dh i e f

connection each student of this particular course is required to

organization and their functioning

To enhance my learning experience by application of

fundamental concepts previously learned.

To observe, analyze and interpret the relevant data

competently and in a useful manner.

To develop my interpersonal communication

Business volume of JS Bank Okara Branch

Overall Business Volume

Profit(Loss)Before Tax 501371

Profit (Loss) After Tax

Products & Services

produced. The economic or commercial meaning of product

Free Online Inter-city Funds Transfer

Additionally, by maintaining an average monthly balance of

above absolutely free:

Rupee Plus Account

Free Online Inter-city Funds Transfer

balance of PKR 250,000 in your Rupee

Rupee Current Account

Free Online Inter-city Funds Transfer

Collection Cheque (Local)

PLS Rupee Saving Account

Free Online Inter-city Funds Transfer

In addition to this, by maintaining an average monthly balance

No transactional charges up to 2 deposit transactions & 2

No minimum balance requirements.

No charges to maintain the account.

Country wide banking facility.

Rupee Fixed Deposits

competitive rates. You can place your idle deposits available in

Disbursement of profit based upon your choice.

Foreign Currency Account