NEW CASA STRATEGIES

1. Facility to do new Registration for Mobile Banking and Internet Banking for
the existing Customers through Online/Email.
2. Sending SMS to those Customers, whose accounts witness negligible or
no operation for 1 year or more, soliciting them to do regular banking with
us
3. Sending SMS to those Customers who left our bank by closing their
account, inviting them to re-start banking relationship with us.
4. Posting 4 Marketing Clerks to Regions for using them for marketing CASA
Products/Third Party Products & Services for their Region Branches.
5. Introduction of Door Step Banking particularly Cash Pick Up Service
6. Engaging Direct Selling Agents for marketing CASA Products
7. Introduction of New Savings Product Called TMB Happy Family having
exclusive features like Net-banking based on Common Family ID with a
facility to view and operate all family members accounts under Common
Family ID and operational flexibility with auto-transfer of funds among
family members accounts under Common Family ID for ATM Withdrawal/
Debit Card Purchases and Passing of Cheques under Clearing/ ECS Debits,
Family Health Insurance and Many Other add-on features etc.
8. Fixing realistic individual business targets for each individual staff
members in branches. Giving due consideration for target achievers in the
internal promotion.
9. Centralizing the task of issuance and dispatch of Cheque Books/Mobile
Banking -Pin Number /E-connect Pin Number /ATM cum Debit Cards for
entire branches at Chennai CPC directly to the Customers by Speed Post.
The time norms for issuing/sending to Customers are tentatively fixed as
under:
Nature of request

Date
of
Request
Expected time
for
escalated by Branch to Delivery
to
the
Date of Dispatch by Customer by Postman*
Speed Post*
Cheque Book
Third Day
Fifth Day
Insta ATM Cum Debit Second Day
Fourth Day
Card
Mobile Banking Pin
Do
Do
Internet Banking Pin
Do
Do
* Excluding Intervening Holiday.
Starting with, this new delivery system shall commence from 15.11.2014 for
New CASA Accounts. Thereafter this system will be adopted of the existing
accounts too. In case of return of post, CPC will send those posts to the
concerned Branches who in turn will deliver them to the Customers after
due verification of KYC and Address Proof.
10. Introduction of TMB Elite Priority Banking with the following features in
Metro Branches:

Relationship Managers to take care of your banking needs

Special Priority Banking Lounges for your banking transactions.
Photo affixed EMV Master Premium Card exclusively for you. (total
transaction limit of Rs.4.00 lakhs per day- Rs.2.00 lakh cash
withdrawal & Rs.2.00 lakh shopping limit)
50% discount on Safe deposit locker Rentals
1

 50% concessions in processing fees for retail loans.

Door Step Banking
Savings Account customers including NRIs, with an average
quarterly balance (AQB) of Rs.1,00,000/- and above (OR) Average
Quarterly Balance of Rs.50000/- in savings account plus a term
deposit of Rs.3.00 lakhs
11. Revisiting the existing SB Accounts Scheme with regard to minimum

balance and given add-on features. Scope for adding many value added
features/freebies will be explored.