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Data may be collected by two ways. It may either primary data or secondary data.
Researcher usually starts their investigation by examining secondary data to see
whether the problem can be partly or wholly solved without collecting costly
primary data.
Primary Data: The primary data are those which are collected afresh and for the
first time and thus happen to be original in nature. We can obtain primary data
either through observation or through direct communication with respondents in
one form or another or through personal interviews.
Primary data can be collected with following ways:
I.
II.
III.
IV.
V.
Secondary Data: Secondary data are those data which have already been
collected and analysis by some earlier agency for its own use and later the same
data are used by some different agency.
Sources of collecting Secondary data:
1. Internal Sources: These are within the organization.
2. External Sources: These are outside the organization.
1. Internal Sources of Secondary Data:
a) Sales Data:
b) Financial Data:
c) Transportation Data: