SOULTREE PRODUCT AD REPORT

MARCH 18TH TO JUNE 15TH(90 DAYS)

Comparison of Sales and

Expenditure on a month-onmonth basis

Month-on-Month Sales and Expenditure (cumulative)

350000

25,000.00

The three month period shown here

is indicative of the fact that the sales
have risen drastically in the third
month owing to an increase in the ad
expenditure. Closer inspection of the
data reveals that mild deviations in the
expenditure is reflected in the sales
figure.

300000
20,000.00
250000

Google ads
introduced

15,000.00

Sales

Expenditure

200000

150000

10,000.00

COD

introduced

100000
5,000.00
50000

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

0.00

Days
First Month

Second Month

Third Month

First month expenditure

Second month expenditure

Third month expenditure

The sales figure in the second period

of 30 days is seen to flatten out initially
but quickly gains pace towards the
end when COD is introduced. The ad
spend around this period is seen to rise
because of the introduction of google
ads.
These two new additions led to a
massive growth in sales leading into
the third period with sales more than
twice the amount seen in the first and
second periods.

Comarison of ROI and

Expenditure

Expenditure and ROI

1,600.00

25.00

1,400.00

This graph gives a very clear picture

that ROI is correlated to the amount
spent on ads.

20.00
1,200.00

15.00

1,000.00
Once Expenditure is
boosted again, the ROI
increases again.

800.00

10.00

DIp in expenditure
leads to a fall in ROI

600.00

400.00
5.00

Ads paused

0.00

200.00

0.00
7 per. Mov. Avg. (expenditure)

7 per. Mov. Avg. (ROI)

A dip in ad expenditure leads to a deep

fall in ROI, where as once expenditure
is increased, we see ROI rise.
Ads were paused in the interval where
one sees a sharp fall in expenditure
leading to a sharp fall inb ROI as
expected. Once the ads are resumed,
the ROI shoots up again.

Expenditure and sales based

on day of week

Expenditure and Sales based on day of week

(Normalised graph for camparison)
1.05

We plot day wise sales and expenditure

over a course of 90 days.

The graph is normalised to bring all

the 3 figures on the same level and
should NOT be mistaken for the
actual values.

0.95

This plot shows a very strong trend

wherein customers mostly buy the
products towards the end of the week
with maximum on saturday.

0.9

0.85

0.8

0.75

0.7

0.65

0.6

Sun

Mon

Tue

Wed
Expenditure

Sales

Thu
Items Sold

Fri

Sat

Facebook and Google ad

expenditure compared to Sales

Sales compared to Facebook and Google ad expenditure

1400

We plot day wise facebook and google

ad expenditures and campare it to the
daily sales. Bubble sizes indicate sales.

1200

This plot shows to impact of Facebook

and Google ads on the sales. The plot
shows when google and facebook
ad expenditures are both high, the
sales are the highest. Even either one
is at a low and the other is high, still,
the outcome isnt that high when
compared to a balanced approach to
both.

1000

Facebook expenditure

800

600

400

200

-20

-200

20

40

60

Google Expenditure

80

100

120