ROSHNI PATEL

Address

1212 North Wells

Apt 1405
Chicago IL 60610

CAREER SUMMARY

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Contact

roshni04@gmail.com
+1 765 490 0676

EDUCATION

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Detail-oriented individual with innate analytical abilities and ten

years of client-facing work experience in CPG, Retail, Education,
Entertainment, and Hospitality. Recognized for excellence in
analysis, reporting, organization, and project management. With
an advanced degree in Predictive Analytics, strives to lead eorts
that exceed client operational goals through data analysis.

DePaul University, Chicago IL

Master of Science, Predictive Analytics
GPA: 3.97 / 4.00
Illinois Institute of Technology, Chicago IL
Graduate Management Certcate, Business Analytics
GPA: 3.83 / 4.00

PROFESSIONAL EXPERIENCE

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Nielsen
Manager, Marketing Analytics

2012 - Current

Clients: Nestl, WhiteWave Foods

Measure marketing and trade ROI through log-linear regression models
Analyze $14M marketing budget for Nestl brands and evaluate short-term
marketing eectiveness
Present strategic insights to Brand Directors to guide annual marketing budget
Provided recommendation to reduce Nestl USAs marketing spend by $50M while
maintaining YOY sales by optimizing its multi-brand portfolio and engineering cross
vertical marketing mix models
Execute price and promotion analyses to derive future pricing strategies
Develop and test P&P and regression model specications to address clients key
business questions and issues
Lead weekly meetings with Brand and Insights Managers to share signicant
ndings and ensure analysis is meeting project expectations
Collaborate with internal teams to identify process eciencies

Senior Manager, Retail Consulting & Analytics

Clients: Walmart, Sams Club
Executed P&L analysis that predicted a $60M loss in sales by changing store hours
Identied root causes of stagnant sales and delivered recommendation to mitigate
2% loss in Business Memberships to Sams Club SVPs
Conducted ANOVA study to standardize inventory management technology
Executed a drivers study to identify revenue drivers and merchandising opportunities
Maintained 1,000+ variable database used to conduct ongoing store-level analyses

Morningstar, Inc.
Data Quality Assurance Intern

2011 - 2012

Used Google Analytics to target clients for premium subscription service upgrades
Conducted front-end testing on web-based equity and credit research content
Collaborated with divisional leaders to ensure data accuracy of Morningstar ratings
Collected and veried nancial data on global equities for company research reports
Produced content for quarterly data reports distributed to all clients

2006 - 2009

Choice Hotels
Assistant Manager

2004 - 2006

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The International Academy of Television Arts & Sciences

Coordinator, Membership & Events

Analytical & Reporting Tools

SAS 9.2
SQL Assistant
Google Analytics
R
SPSS
SharePoint
Cognos
GIS
Software
Microsoft Oce
Adobe Creative Suite
Operating Systems
Windows
Mac OS X
UNIX

HOBBIES & INTERESTS

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Reading
Trivia Games
Board Games
Poker

Crossword Puzzles
Documentaries
Proofreading
Correcting others mistakes

Boxing
Pilates
Running
Billiards

Classical/Folk Indian Dance

Yoga
Bowling (striving for a perfect 300)
Ping Pong

Traveling
Cooking
Fashion
Gardening

Health & Wellness

Organizing
Wine
Philosophy

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Intl Academy
of Television

TECHNICAL SKILLS

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Nielsen

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Institute
of Design

2011 - Current

Morningstar

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2004 - 2010

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Client Management

2009 - 2010

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Illinois Institute of Technology, Institute of Design

Graduate Admission Coordinator

Choice
Hotels

Indiana University, Bloomington IN

Bachelor of Science, Business
Major in Marketing, Minor in Psychology
GPA: 3.10 / 4.00

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Analytical Rigor