Press release

McDelivery, McDonalds Home Delivery Service launched in Chennai

Chennai, October 30, 2014: Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south
India operations of McDonalds and a subsidiary of Westlife Development Limited, a company listed on the Bombay
Stock Exchange (BSE: 505533). Aiming at providing convenience, McDonalds announced the commencement of its
Home Delivery Service in Chennai today.
McDelivery service, a global brand extension was successful launched in 2005 in India. Delivery model is an
important part of our business in the country given the demographics and gaps in infrastructure which lead to high
demand in ordering food at home. Customer convenience and service are highly critical factors in driving growth in
any industry and key impetus is on product and service innovation and customer satisfaction. McDonalds has taken
this thought very seriously and has offered various touch points for Chennaities to reach - from petrol pumps to
kiosk to drive thru and now home delivery.
After an overwhelming response to the launch of McDonalds restaurants in Chennai way back in 2008, the brand is
further set to pamper its patrons with its successful delivery service. With the launch of McDelivery, customers
craving for McDonalds iconic menu items will now be able to order in their favourite food & beverages and savour
these in the comfort of their homes.
Commenting on the McDelivery launch, Mr. Ranjith Paliath, Vice President - Business Operations, McDonald's India
(West & South) said, "Convenience is the key to McDonalds business models and formats. At McDonalds we aim to

offer convenience of location to our customers and make their favourite meal available to them when and where they
need. We are constantly on the lookout for new ways to meet the needs of our customers and stay relevant to their
evolving lifestyle. Home delivery in India is driven by many factors, such as poor infrastructure, increasing road
traffic, favourable demographics, changing food habits, urbanization, more working professionals with hectic
schedules and rising disposable incomes are helping to fuel the growth.
He further added, I feel proud to inform you that our McDelivery service is available at over 100 restaurants in the

West & South region. Be it breakfast in the comfort of your own home or a meal in the office, we will be happy to
deliver any of McDonalds menu choices you like."
McDelivery in Chennai provides customers with a user-friendly ordering experience. Currently, the home delivery
service is available at 3 of our restaurants - Kilapuk, Arcot Road and Ashok Nagar and we are looking to add few

more by end of 2014. Keeping in mind McDonald's commitment to quality, our McDelivery service will be done in
defined areas of a 7 minutes radius at peak traffic from the nearest restaurant. The mapping of the delivery area is
such that even during peak hours customers receive orders that are hot and fresh without compromising on the food
taste. The service is available seven days a week and there is no minimum order cap, while there is a delivery charge
of Rs. 25/- applied to every order.
Customers can order from the menu through various platforms such as by dialing in on our McDelivery number
o44-6600 0666 or can choose to order online via www.mcdelivery.co.in (webpage also available in Tamil) or place
the order through our McDelivery Mobile App which is currently available on Android, Windows & Blackberry.
India is one of the few countries where McDonald's provides home delivery service. This service is available in
Mumbai, Pune, Gujarat, Bangalore, Hyderabad and now in Chennai enabling patrons of golden arches to enjoy their
favourite meals in the comfort of their home.

About the company:

Hardcastle Restaurants Pvt. Ltd. (HRPL) is a subsidiary of BSE listed Westlife Development Limited (BSE: 505533),
which focuses on putting up and operating Quick Service Restaurants (QSR) in India. HRPL is a McDonalds
franchisee with rights to own and operate McDonalds restaurants in Indias west and south markets. HRPL has been
a franchisee in this part of India since its inception in 1996.
HRPL serves approximately 175 million customers, annually, at its 189 (as of June 30, 2014) McDonalds restaurants in
20 cities across the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of
Madhya Pradesh, and provides direct employment to over 7,500 employees.
McDonalds operates through various formats and brand extensions including standalone restaurants, drive-thrus,
24/7, McDelivery, Web and Mobile ordering, Breakfasts and dessert Kiosks. The menu features Burgers, Finger Foods,
Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonalds Restaurant feature inhouse McCaf.
The pillars of the McDonald's system Quality, Service, Cleanliness and Value are evident at each of the
restaurants where HRPL operates. More details are available on the website: www.mcdonaldsindia.com
For any further information kindly contact:
McDonalds India (West & South)
Archana Mohta
D: +91 22 4913 5088
M: +91 9833 758 933
E: archana.mohta@mcdonaldsindia.com

Torque Communications
Neha Pathan
D +91 022 40227513
M: 09619994716
E: neha@torquemail.com