2nd Annual

IL

DISTRIBUTION
& RETAIL 2009

---The Oil Distribution & Retail Market under the New Circumstances

www.oil-retail.com

June 11-12, 2009 InterContinental Hotel, Beijing, China

No.1 Event in Oil Downstream Sector in China.

A FOREMOST GATEWAY TO EMERGING PETROLEUM
DOWNSTREAM MARKETS
Organized by

Associate Sponsors

Endorsers

Presenting Sponsor

Media Partners

Exhibition Sponsor
For more information,
please
call: +86 21 52360030
or
fax: +86 21 52360029

International Petroleum Economics Monthly (IPE)

Oil Distribution & Retail 2009
With the support of key authorities, the 2nd Annual Oil Distribution & Retail 2009
will be convened on the 11th - 12th of June 2009 in Beijing, China. This event is jointly
organized by International Petroleum Economics Monthly and Global Leaders
Institute.
With the furthering of economic globalization, emerging markets like China and
India have brought Asian economy a great surge, which becomes a significant
force accelerating the increase of global petroleum supply and demand. In face
of tremendous market potentials, international oil giants speed up to expand
their business into Asian emerging markets after their large-scale restructuring
and business integration.
Oil distribution and retail is the last important process achieving the success of
petroleum industry value chain. Facing the gradually opening market and fierce
competition, many farseeing leaders and experts in this industry are focusing on
the tough problems such as how to decrease market risks under strongly
fluctuating oil prices and the constantly changing oil markets, how to utilize
advanced facilities and modern information technologies to improve enterprise
business management and enhance enterprise developing foundation, how to
optimize resources allocation, rationally plan marketing network layout and
realize optimum logistic operations as well as how to advance services into
facilitation and diversification and promote international competitiveness
effectively.
As one of the most potential developing countries, the Peoples Republic of
China is actively promoting its market-oriented reform process of its oil
products market. On Jan. 1st, 2009, China will implement its new oil tax reform
plan. Therefore, we decide to hold 2nd Annual Oil Distribution & Retail 2009
in Beijing, China, making our efforts to forge this international face-to-face
networking platform for elites in this field. This conference will mainly discuss
the Asian refined oil demand and supply, the refined oil pricing reforms, the
innovation and development of service station management, the establishment
of modern information systems and the improvement of supervision systems,
optimum packages of refined oil logistic operations as well as the development
of non-fuel business , etc.
We sincerely invite you to participate in this international conference. This high-level
event will provide you chances to communicate with leaders, senior government
officials and authorities in global refined oil industry as well as allow participants to
gain valuable insight into new frontiers of Asian oil distribution and retail industry.

Dec. 23, 2008

2nd Annual

IL DISTRIBUTION & RETAIL 2009

Featured Global Industry Leaders with

Oil Distribution & Retail 2008:
Wang Xiaochuan
Deputy
Director,Department of
Commercial Reform
and Development
Ministry of Commerce
of Peoples Republic
of China

Wang Zhongying
Director of Renwable
Energy Development
Center
Energy Research
Institute, NDRC, China

Abdullatif Al-Houti
Managing Director
International
Marketing
Kuwait Petroleum
Corporation

John Paisie
Partner & Head of
Downstream
PFC Energy

Wang Xudong
Director General,
Management Research
Institute of Oil
Marketing&Oil Stations
CNPC Managers
Training Institute

Odilia Dauzacker
Managing Director
Asia Pacific
Petrobras Singapore
Private Ltd.

Andrew Robinson
GVR Global Payment
System Director
Veeder-Root

Lee Young King

Director of Wholesale
Dept, Marketing
Division
Chinese Petroleum
Corporation

Hao Guoqiang
General Manager
Sinopec-Senmei
(Fujian) Petroleum
Marketing Co., Ltd.

Huw Carey
Petroleum &
Convenience Industry
Manager
Torex

Yang Yong
Global Services
Manager
SAP China

Deng Yusong
Director, Intergrated
Research Center of
Market Economics
Institute
Development
Reseach Center of
the State Council

Brian Durkin
Vice President
McDonald's (China)
Co., Ltd.

John Boundry
Executive Chairman
UPP PetroTechnik

Thomas Andersson
Chief Executive Officer
Kungsrs Plast AB

Jon Eivind St
Manager of Energy
Department
Future Trends
International

e
t
B
a
re

The 1st Annual Oil

Distribution & Retail
2008 was the most exciting event
in oil downstream sector in Asia in
2008. Over 150 industry executives
representing over 70 companies and
20 different countries attended the
meeting in Beijing. We pressed
issues in Oil Distribution & Retail
2008 including:

Opportunities and
Challenges in an Open
Refined Oil Distribution and
Retail Market

Refined oil market retail

business strategy analysis &
technical solutions

Share the experience in

world's refined oil market

Providing best services to

refined oil retail

s
t
i
f
e
n

Gain access to over 30 leading oil

downstream industry speakers & panelists
Make contact with over 180 industry
Executives
Obtain the latest information in oil
distribution & retail industry

www.oil-retail.com

IL DISTRIBUTION & RETAIL 2009

PREVIOUS ATTENDEES INCLUDE

McDonalds(China)Co., Ltd Ministry of

Commerce of P.R. ChinaOdfjell Terminals
Asia Oil Gas Net Oman Oil Marketing
Company Petrobras PetroChina North Sales
CompanyPetroChina Jinzhou Company
Petroleum Africa Petroleum Business News
PetroTechnik Petrovietnam PFC Energy
Platts Reuters SAIC Group SAP
Saudi Aramco Sino Co., Ltd. Saudi
Petroleum Ltd. Shell Sinopec Consulting
LtdSinochem-Gree CorporationSinochem
Sinopec-Senmei (Fujian) Petroleum Company
SYSTOM Electronics Co., LtdTokheimHengshan Torex Veeder-Root Wincor
Nixdorf Xiamen Rongxing Xinhua Financial
News Xinhua News Agency

Industry% of delegates

20.63%
15.08%
11.90%
9.52%
7.94% 7.79%

7.94%

Others

3.17%

Energy Consulting Companies

2.38%
Technology & Facilities Vendors

Non-oil Business Service Providers

IT/Software Providers

6.35%

Investment Banks

7.30%

Oil & Gas Corporations

Argus Bizware Software Solutions Ltd.

China Chamber of Commerce of Metals Minerals
& Chemicals Importers & Exporters China
Chemical Daily Chinese Energy Investment Net
Chinese Petroleum CorporationChina
National Aviation Fuel Group Corporation
CIPPE CNPC Managers Training Institute
CPPEI CTCI Development Reseach Center
of the State Council DHL Dow Jones
Newswires Durapipe UK Eirad Group
Energy research Insitute, China National
Development and Reform Commission
ExxonMobil(China) Petroleum&Petrochemical
Co., Ltd. Future Trends International
Gilbarco China Gilbarco Veeder-Root
Guangzhou Ji Feng Intelligence Consulting Co.,
Ltd. Honeywell Interfax International
Petroleum Economics Iran Embassy China
KPS Kuwait Petroleum Corporation
International Marketing

PREVIOUS ATTENDEE BREAKDOWN

Petrol Station Engineering,

Equipment & Technology Service Providers

2nd Annual

Jobtitles% of Delegates

Others, 26%

CEO,Chairman,
President, VP,
13%
Managing
Director, General
Manager, 16%

Engineering,
Technical
Director, 15%

Manager,
Director, 30%

Thanks to all of our sponsors

in Oil Distribution & Retail 2008

www.oil-retail.com

CONFERENCE DETAILS
Dear Colleagues,
Welcome to the industry flagship event - 2nd Annual Oil
Distribution & Retail 2009.
Join and network with 180+ top-level decision-makers from
government authorities, IOCs, NOCs, petroleum wholesale
vendors, equipments & facilities vendors, third-party
logistics companies, financial organizations, law firms
worldwide at the Oil D&R 2009 for 2009s most informative
and best attended event to brainstorm cutting-edge ideas,
share vital industry experiences and develop pioneering
strategies on the worlds fastest growing oil downstream
market.
Welcome to Beijing to know more about the greatest
market!
Sincerely,
Michael Yuan
Group Manager
Oil&Gas Group
Global Leaders Institute

What's in it for you?

Two-day studies covering a range of issues including
newest policies, industry trends, international
cooperation perspective, marketing strategic
tendency, investment opportunities& risk
management
Special non-fuel business track, the latest
development trends in Chinese gas stations
180+ world-renowned industry experts offer you
best opportunity to reach out to who's who in Asia
16+ hours of networking opportunities for potential
cooperation
Free access to an exclusive innovative tech, forefront
points of view and evolving trends
Pre-conference VIP Meeting
Multi-discipline exhibition showcasing the latest
solutions, technologies, equipments and service

Organizers
International Petroleum Economics Monthly (IPE): As the only famous oil
and gas journal ranking among the China Periodical Listing, INTERNATIONAL
PETROLEUM ECONOMICS Monthly (IPE) is sponsored by the Petroleum
Economics Commission of the Chinese Petroleum Society, Petroleum Economics
and Technology Research Center of CNPC, PetroChina Planning & Engineering
Institute.
www.petroecon.com.cn
Global Leaders Institute: is the world's leading provider of business
information. It creates, produces and manages high-level international
summits catered for key industries, which focus on high end-market around
the world.
www.globaleaders.com

www.oil-retail.com

Who will be there?

NOCs & IOCs
Refined Oil Wholesale & Retail Company
IT/Software Providers
Petrol Station Engineering &Equipment Providers
Petrol Station Technology Service Company
Oil Products Logistics Base Project& Equipment
Providers
Oil Products Storage & Distribution Companies
Third Party Petrochemical Logistics Service
Providers
Petrol Station Management Smart Card Providers
Convenience Store Operators
E-commerce Providers
Energy Consulting Company
Investing Banks & Stockjobbers
Non-Oil Business Companies
Insurance &Risk Management Company
Law Offices
Satellite & Telecommunication Providers
Environment, Safety& Health Consulting Company
Research & Academic Organizations
Others

Who will benefit?

Chairman/CEO/President/ Executive Director
Chief Representative
Downstream President/ Vice President/ General
Manager
Business Strategy/Development Vice President
Refined Oil Market Business Development Director
Refined Oil Wholesale & Retail General Manager
Director of Business Development
Petrol Station General Manager
Oil Products Logistics President/ Vice President
Logistics Project Director
Petrol Station Operations Director
Petrol Station Equipment Provider President/
General Manager
IT Director
Oil& Gas/Energy Consultant
Oil& Gas/Energy Lawyer
Investment/ Securities Analyst
Environment, Health & Safety Advisers
Others

Day One
0810 Morning Coffee & Registration
0815 Pre-conference VIP Meeting
0900 Opening Remarks
PANEL 1: The Current Supply & Demand Outlook of Oil
Distribution and Retail Market
0915 The Current Situation & Future Prospects of China's
Oil Distribution & Retail Market
The current development state of the domestic oil
distribution & retail market
The problems encountered by after the market was
opened
The future prospects
Wang Xiaochuan, Deputy Director
Department of Commercial Reform and Development,
Ministry of Commerce of P.R.C.
0945 The Impact of Crude Oil Price Fluctuations on
Domestic Refined Oil Prices & Consumer Demand
The short-term forecast of international crude oil
prices
Straighten out domestic refined oil prices
The interaction between fluctuations in oil prices and
consumer demand
Tian Jinghui, Deputy General manager
Petrochina Sales Co., Ltd.
1015 The Impact of Fuel tax reform on China's Refined
Oil Market
The significance of the fuel tax reform
The impact on the consumer market structure
The symbol of getting into line with the international
market
Deng Yusong, Director, Integrated Research Center of
Market Economics Institute
Development Research Center of the State Council

June 11, 2009

PANEL 2: Optimize Each Link of the Value Chain through

Technological Innovation & Promote the Development of
the Industry
1400 CNOOCs Development Strategy for Entering
Domestic Oil Distribution & Retail Market
CNOOCs upstream and downstream integration
strategy
Active cooperation and rapid expansion of the oil
products sales network
Integrate oil products business & improve the
companys value chain
CNOOC Petrochemical Co., Ltd.
1430 How to Design a Successful Petrol Station
Maximizing brand potential and therefore ultimately
revenue generation from fuel and non fuel sales
Creating modern, differentiating consumer led designs
Constructing practical, cost effective designs that enable
a brand reimage to be managed and implemented
effectively
David Davis, Partner
Minale Redgoodss
1500 The Economic & Social Benefits from the Promotion
of Vapour Recovery Technology
The importance of vapour recovery system
Promote vapour recovery system and improve the
industry norm
The economic and social benefits brought about by
vapour recovery system
Gilbarco Veeder-Root
1530 Afternoon Refreshment - Networking Break
1600 To Be Announced
Carl Clump, CEO
Retail Decisions Ltd

1045 Morning Refreshment - Networking Break

1100 Oil Marketing Network Construction and Brand
Management Strategies
The importance of improving sales networks
Build core competitiveness of enterprises
Brand management, the soul of a company
Mohamed Khalifa Turki Al-Sobai, Vice-Chairman &
Managing Director
Qatar Fuel-WOQOD
1130 The Current Supply & Demand Situation & the
Future Demands for the Main Consumers in Asia-Pacific
Region
Seize market opportunities in China & India
Whats the future of the traditional consumer market
Find consumer demand of emerging market
Zulkifli Bin Mohd Alias, CEO
Petronas China
1200 Luncheon

1630 Opportunities & Challenges of Oil Storage

Operators in China
Provide professional oil products storage services
The active impact and role of oil storage operators
1700 Future Development Direction of Gas Station -Automation, Informatization & Self-service
Automatic drive-thru system, improve efficiency and
retail profits
The refueling experiences in self-service gas station in
Europe and U.S
The prospects of self-service gas stations in China
1730 End of Day One
1800-1900 Cocktail Party

Day Two
PANEL 3: Opening up & Cooperation, Sharing Excellent
Market Experiences
0900 The Influence of Financial Crisis on Domestic Oil
Distribution & Retail Industry and Sinopec's Coping
Strategies
Improve sales network and overall management
The integrated business strategy of oil refining, retail &
distribution
Actively seek foreign cooperation and integrate market
resources
China Petroleum & Chemical Co., Ltd.

June 12, 2009

Track
NON-FUEL BUSINESS, THE BEST PRACTICE TO MAINTAIN GAS
STATIONS PROFITS & MARKET ADVANTAGES
0900 Non-Fuel Business - New Development Trends &
Profit Growth Point of Chinas Gas Stations
The current development of China's non-fuel business
Break the development bottleneck and seek new profit
growth
The related oversea industrial experiences
Wang Xudong, Director General, Management Research
Institute of Oil Marketing & Petrol Station
CNPC Managers Training Institute

0930 Pertaminas Downstream Business Development

Strategies & Its Influences on Asia-Pacific Market
The structure change of Indonesias distribution & retail
market
Controlling refined oil sales network at home
Competing and developing together with foreign oil
companies
Gusrizal, Senior Vice President for Distribution
Pertamina

0930 New Development Opportunities of Drive-Thru

Restaurants in China
Enrich the services in domestic gas stations
Increasing domestic vehicle population boosts the
development of drive-through restaurants
Promote corporate brand culture and change the
spending habits of domestic consumers

1000 Morning Refreshment - Networking Break

1000 Networking Break

1030 Competition or Cooperation, How Do IOCs Get

Involved into the Rapid Development of Asia-Pacific
Market
Operation localization of international oil companies
Integrate regional resources & achieve common
development
Raise brand awareness & actively get involved into
market development in this region
Essam Al-Marzouq, COO
Kuwait Petroleum International

1030 The Difference in Non-fuel Business Development

between Chinese & Foreign Service Stations
The role of non-fuel business in service stations
Different problems in management & operation
Actively dealing with the development problems

1100 The Regional characteristics & Development

Patterns of the Domestic Market
The development situation of different local markets
Develop different cooperation modes accordiong to
market characteristics
Emphasis on both overall co-ordination and regional
development
Hao Guoqiang, General Manager
Sinopec-Senmei (Fujian) Petroleum Marketing Co., Ltd.
1130 Retail Excellence: Aspiration or Imperative?
Size: a source of strength or of future weakness?
Building resilience: how to win when margins fall?
Delivering a great customer experience: everywhere, all
the time
Laurence Alberts, Partner & Managing Director
The Boston Consulting Group
1200 End of the Conference
* Please get notified that this is a draft conference program.
Therefore, it will be updated periodically and speakers
names and titles will be subjected to possible changes when
necessary.

1100 The Advanced Experiences of UKs Service Stations

in Setting up Non-fuel Business
The considerations of setting up non-fuel business:
location, business environment, consumer groups, etc
Identify non-fuel services focus to prevent blind
construction
Create great services with unique brand characteristics
1130 Panel Discussion: The Diversification of Non-Fuel
Business in China's Service Stations
The diversification of business operation and service
content
Value the service feedbacks and customer loyalty
Offer special service & develop new non-fuel business
to meet customers demand
Moderator
Wang Xudong, Director General, Management Research
Institute of Oil Marketing & Petrol Station
CNPC Managers Training Institute
Panelists
(Welcome global leading Oil Companies & non-fuel
business operators to join the panel discussion.)

1200 End of the Conference

2nd Annual

IL

REGISTRATION FORM
Register Now
Four Easy Ways!

Fax: 86-21-5236 0029;

Telephone: 86-21-5236 0030/32;

Email: michael_yuan@globaleaders.com;

Website: www.oil-retail.com

Delegate 1 Name

Job Title

Company
Direct Tel

E-mail
Mobile

Fax

Delegate 2 Name

Job Title

Company
Direct Tel

E-mail
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Fax

Delegate 3 Name

Job Title

Company
Direct Tel

DISTRIBUTION
& RETAIL 2009

Venue

E-mail
Mobile

Fax

Full Mailing Address

City/State/Zip Code

Authorizing Manager

Signature

Date

(This contract is invalid without a signature)

InterContinental Hotel Beijing

11 Financial Street, XiCheng
Beijing, 100034 China
Front Desk: 086-10-58525888
Fax: 086-10-58525999

Date
June 11-12, 2009

PLEASE SELECT YOUR EARLY BIRD PACKAGE

Packages
Non-fuel Business Track
2-Day Conference

Expires 15/03/09(USD)

Standard Price(USD)

$ 695 per person

$ 795 per person

$ 1695 per person (Save $200)

$ 1895 per person

GROUP REGISTRATION
Group Registration: Book 3+ seats - SAVE 10%, Book 6+ seats - SAVE 15%, Book 9+ seats - SAVE 20%, Book 12+ seats SAVE 25%, Book 15+ seats - SAVE 30%.
To register a group booking or to enquire for more information please call: + 86-21-5236 0030 or e-mail:
michael_yuan@globaleaders.com or fax: + 86-21-5236 0029
Yes, we need to book _______ seats for our group!

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PAYMENT TERMS: Payment is due immediately upon receipt of this registration form if you pay by credit card or three working days after your
receipt of payment notification. It includes lunches, cocktail, refreshments, and conference materials. Your place at the event is not secure until
payment has been received and is subject to cancellation if no payment has been received by the start of the event.
PROGRAMME CHANGE POLICY: Please note the speakers and topics were confirmed at the time of publishing; however, circumstances beyond
the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and topics.
SIMULTANEOUS TRANSLATION (from Mandarin to English and vice versa) for the entire two-day event will be provided by a professional team
of translators;
CANCELLATION POLICY: Should you be unable to attend, a substitute is always welcome at no extra charge. Any cancellation that is received
before the 1st of March 2009 will bear 50% of the full liability. Cancellation received after the 1st of March 2009 will bear the full liability of the
total conference fee.