LOGO PERUSAHAAN

PT Astra

MODUL
MARKETING PLAN
Disajikan tanggal .

2015
DOSEN :
RAHMAT HIDAYAT SE.,
MM
BOBY H. S SE., MM
LENI Cahyani S.sos.i.
MM

Alamat Perusahaan..

LOGO PERUSAHAAN

(nama pembuat) /(NPM/NIM)

Alamat.
Jln.
Telp. ..

PT ..
MARKETING PLAN
Disajikan tanggal :.

Marketing Plan PT. Tanggal . Bulan..20.

Page 2

Table of Contents
Marketing Plan Summary
Your Business
Market Overview
Marketing Objectives
Marketing Strategy
Action Steps
Background Analysis
Business Overview
Vision Statement
Mission Statement
Business Objectives
Products/Services
Financial Analysis
S.W.O.T Analysis
S.W.O.T activity sheet
Market Overview
Your market
Your Customer/clients
Your Competitors
Your Marketing
Marketing Objectives
Marketing Strategy
1. Product/Service
2. Pricing
3. Positioning (Place)
4. Promotion
5. People
6. Process
7. Physical Environment
8. Productivity
Marketing & Sales activity
Your Finances
Marketing Budget 2014
Organizational Implications
Contingencies
Monitoring/measurement activities
Supporting documentation
Glossary

Marketing Plan Summary

Marketing Plan PT. Tanggal . Bulan..20.

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01
02
02
03
04
05
06
07
01
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37

Business name

Marketing Plan PT. Tanggal . Bulan..20.

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Business structure

Business location

Date established

Marketing Plan PT. Tanggal . Bulan..20.

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Business Owner :

Owner/s experience :

Vision statement:

Mission statement:
Marketing Plan PT. Tanggal . Bulan..20.

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Business objectives :
Short Term:
Goal/Objective

Description

By when

Description

By when

Long Term:
Goal/Objective

Products and Services :

Marketing Plan PT. Tanggal . Bulan..20.

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Product/Service

Description

Financial Analysis:

Part 1 Sales Analysis

Marketing Plan PT. Tanggal . Bulan..20.

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No
1

Pendapatan

Jumlah

2
-

Part 2 Profitability Analysis

Profitability setiap SBU (satuan Bisnis Unit)

Besarnya profit untuk setiap tahun pada masing satuan bisnis unit yang ada ada dilingkungan
.. adalah sebagai berikut :
Uraian

Pendapatan

Beban

Laba

S.W.O.T. analysis
Marketing Plan PT. Tanggal . Bulan..20.

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Strengths:
1
2
3
4
5
6
7
8
9
10

Weaknesses:
1
2
3
4
5
6
7
8
9

Opportunities:
1
2
3
4
5
6
7
8

Threats:
1
2
3
4

Marketing Plan PT. Tanggal . Bulan..20.

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S.W.O.T. activity sheet

S.W.O.T. weakness/threat

Activity to address weakness/threat

Completion date

Market Overview
Market research and environmental/industry analysis.

Potensi pasar :

Marketing Plan PT. Tanggal . Bulan..20.

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Target market:

Customer profile:

Marketing Plan PT. Tanggal . Bulan..20.

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Competitor analysis :

Competitor profile:

Marketing Plan PT. Tanggal . Bulan..20.

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Marketing Objectives :
Objective

Specific

Measurable

Achievable

Realistic

Marketing Plan PT. Tanggal . Bulan..20.

Timely

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Marketing Strategy:
No
1
2
3
4
5
6
7
8

8 PS
Product
Pricing
Position/Place
Promotion
People
Process
Physical
Evidence
Productivity

STRATEGI

MarketingObjectives
Goals/objectives:

Marketing Plan PT. Tanggal . Bulan..20.

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Marketing Strategy
Monitoring/measurement activities

Organizational Implications

Contingencies

Marketing Plan PT. Tanggal . Bulan..20.

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Monitoring/measurement activities

Supporting documentation

Marketing Plan PT. Tanggal . Bulan..20.

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Glossary

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