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_____areoriginalworksofresearchorrawdatawithoutinterpretationthatrepresentanofficialopinionorposition.

Chooseoneanswer.

a.Secondarysources

b.Primarysources

c.Statisticalsources

d.Bibliographies

e.Indexes

Question2
Whichofthefollowingisanexampleofaprimarysourceofinformation?
Chooseoneanswer.

a.Censusdata

b.Newspaperarticles

c.Encyclopedias

d.Googlesearches

e.Internalsalesreports

Question3
Whichinformationsourcemaybeinterpretationsofasecondarysourcebutisgenerallyrepresentedbyindexes,bibliographies,and
Internetsearchengines?
Chooseoneanswer.

a.Secondary

b.Primary

c.Tertiary

d.Statistical

e.External

Question4
Whenresearchersconsidertheexplicitorhiddenagendaofaninformationsource,thesource's_____isunderevaluation.
Chooseoneanswer.

a.purpose

b.scope

c.authority

d.audience

e.format

Question5
WhichofthefollowingisNOTagoodreasonforusingsecondarydata?
Chooseoneanswer.
a.Dataonthepastcannotbecollectedtoday.
b.Evenifthedefinitionsofvariablesbeingstudiedarenotthesame,researchcanbemodifiedaccordingtosecondarydata
available.
c.Thetimeinvolvedinprimarydatacollectionmayrenderthestudyobsolete.
d.Authenticdatarequiredmayalreadyhavebeencollectedbyotheragencies.
Oneofthedisadvantagesofcomputerizedsearchesis
Chooseoneanswer.
a.Acomputersearchcancombinesubjectitemsindifferentwaysthanispossibleusingamanualsearch.

b.Computerizeddatabasesdonotcontainreferencestothemostrecentpublishedperiodicals.
c.Computersarehardformostpeopletouse.
d.Computerizedsearcheswillfindsourcesthatcontainthekeywordsbuteachsourcemaynotberelatedtothesubjectof
interest.
Question7
Whichofthefollowingisthefirststepinanexploratorystudy?
Chooseoneanswer.

a.Identifyingthetargetpopulation

b.Choosingasample

c.Interviewingexperts

d.Conductingaliteraturesearch

e.Writinginterviewquestions

Question8
Ananalysisofpastsalesdatashowsthattheaveragehouseholdpurchasesanewvacuumcleanerapproximatelyeverysevenyears.
Theextractionofthistypeofinformationisknownas_____.
Chooseoneanswer.

a.processanalysis

b.datamining

c.obtrusivemeasures

d.recordanalysis

e.traceevidence

Whichofthefollowingisaconcernwithdatamining?
Chooseoneanswer.
a.Thedatabasewascreatedforareasonthatmaynotbecompatiblewiththemanagementquestion
b.Itissecondarydata
c.Itprovidesthepotentialforextractingmeaningfulinformation
d.Itisastartingpointfordecisionbasedresearch
e.Itoffersreadilyavailabledata
Question10
Theprocessofstatingthebasicdilemmaandthendevelopingotherquestionsbyprogressivelybreakingdowntheoriginalquestion
intomorespecificonesiscalledthe_____.
Chooseoneanswer.

a.researchquestion

b.managementresearchquestionhierarchy

c.managementdilemma

d.managementquestion

e.investigativequestion

Whichofthefollowingquestionsisconsideredwhendiscussingthemanagementdilemma?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?

d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Question12
Whichofthefollowingquestionsisconsideredwhendetermininginvestigativequestions?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?
d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Question13
Whichofthefollowingquestionsisconsideredwhendevelopingmeasurementquestions?
Chooseoneanswer.
a.Howcanmanagementeliminatenegativesymptoms?
b.Whatdoesthemanagerneedtoknowtochoosethebestalternativefromtheavailablesourcesofaction?
c.Whatistherecommendedcourseofaction?
d.Whatsymptomscausemanagementconcern?
e.Whatshouldbeaskedorobservedtoobtaintheinformationthemanagerneeds?
Measurementquestionsarequestionsposedto_____.
Chooseoneanswer.

a.managers

b.researchers

c.fieldworkers

d.studyparticipants

e.pollsters

Question15
Researchdesignstrategyencompassesallofthecomponentsbelowexcept_____.
Chooseoneanswer.

a.datacollectiondesign

b.samplingdesign

c.instrumentdevelopment

d.dataanalysis

e.alloftheabovearepartofthedesignstrategy

Thegoalofaformalstudyisto_____.
Chooseoneanswer.

a.discoverfutureresearchtasks

b.expandunderstandingofatopic

c.testhypotheses

d.provideinsight

Question17

e.develophypotheses

Acausalstudyisonethat_____.
Chooseoneanswer.
a.attemptstocaptureapopulation'scharacteristicsbymakinginferencesfromasample'scharacteristicsandtestingresulting
hypotheses
b.emphasizesafullcontextualanalysisofafeweventsorconditionsandtheirinterrelations
c.discoversanswerstothequestionswho,what,when,where,orhowmuch
d.attemptstorevealwhyorhowonevariableproduceschangesinanother
e.providesrepeatedmeasuresoveranextendedperiodoftime
Question18
A(n)_____studyexplainswhathappenedtoameasuredvariableafterthefact.
Chooseoneanswer.

a.expostfacto

b.exploratory

c.experimental

d.statistical

e.causal

Question19
A(n)_____studyinvolvesmanipulationofoneormorevariablestodeterminetheeffectonanothervariable.
Chooseoneanswer.

a.expostfacto

b.exploratory

c.experimental

d.statistical

e.causal

Question20
Whichofthefollowingisatypeofmonitoringstudy?
Chooseoneanswer.

a.Telephoneinterview

b.Countingcarsinaparkinglot

c.Mallinterceptinterview

d.Emailsurvey

e.Alloftheabove

Longitudinalstudiesofcohortgroups_____.
Chooseoneanswer.

a.studythesamepeopleovertime

b.usepanelmembersasparticipants

c.studyattitudesatasinglepointintime

d.usedifferentparticipantsforeachsequencedmeasurement

e.occurunderactualenvironmentalconditions

Question22
Whichofthefollowingexploratorytechniquesisusedmostofteninbusinessresearch?
Chooseoneanswer.

a.Proxemics

b.Empathicresearch

c.Focusgroups

d.Streetethnography

e.Surveys

Whichofthefollowingisnotanobjectiveofexploratoryresearch?
Chooseoneanswer.

a.Expandunderstandingofmanagementdilemma

b.Gatherbackgroundinformation

c.Identifyinformationnecessaryforformulatinginvestigativequestions

d.Identifysourcesofmeasurementquestions

e.Alloftheabove

Question24
Discussionswiththosewhoareknowledgeableabouttheproblemoritspossiblesolutionsarecalled_____.
Chooseoneanswer.

a.brainstorming

b.experiencesurveys

c.focusgroups

d.experiments

e.projectiontechniques

Question25
Acorrelationreferstothe_____.
Chooseoneanswer.

a.estimatesoffrequencywithwhichacharacteristicappears

b.establishingofthedirectionofcausalitybetweentwovariables

c.describedcharacteristicsassociatedwithasubjectpopulation

d.relationshipbywhichtwoormorevariablescovary

e.estimationoftheproportionofapopulationwithcertaincharacteristics

26
Whichofthefollowingisnotatypeofevidenceusedtotestcausalhypotheses?
Chooseoneanswer.

a.CovariationbetweenvariablesAandB

b.Timeorderofevents

c.Alternativecauses

d.DispositionofvariableB

e.Alloftheabovecanbeusedtotestcausalhypotheses

Question27
Researchdesignsmaybeviewedasbeing
Chooseoneanswer.

a.Exploratoryorexperimental

b.Laboratoryorexpostfacto

c.Crosssectionalorcase

d.Descriptiveorcausal

e.Longitudinalorstatistical

Question28
Theinteractionsbetweentwosetsofvariablesmayreflectrelationshipsthatare
Chooseoneanswer.

a.Symmetrical

b.Reciprocal

c.Asymmetrical

d.Alloftheabove

Themajorrelationshipsofinteresttotheresearchanalystarethosewhichare
Chooseoneanswer.

a.Asymmetrical

b.Exclusive

c.Independent

d.Reciprocal

e.Symmetrical

Question30
Whichtypeofresearchincludesanarrayofinterpretativetechniqueswhichseektodescribe,decode,translate,andotherwisecometo
termswiththemeaningofcertainphenomena?
Chooseoneanswer.

a.Quantitative

b.Qualitative

c.Statistical

d.Descriptive

e.Causal

Whichtypeofresearchattemptsaprecisemeasurementofsomebehavior,knowledge,opinion,orattitude?
Chooseoneanswer.

a.Quantitative

b.Qualitative

c.Exploratory

d.Crosssectional

e.Longitudinal

Question32
Qualitativeresearchseeksto_____theorywhilequantitativeresearch_____it.
Chooseoneanswer.

a.examine,interprets

b.build,tests

c.test,understands

d.apply,builds

e.justify,applies

Question33
Whichofthefollowingistrueofquantitativeresearch?
Chooseoneanswer.

a.Itusesanonprobabilitysamplingmethod

b.Resultsaregeneralizable

c.Dataanalysisisongoingduringtheproject

d.Samplesizesaregenerallysmall

e.Itusesmultipledatacollectionmethods

Whichtypeofsamplingtechniqueinvolvesselectingresearchparticipantswithnoattemptatgeneratingastatisticallyrepresentative
sample?
Chooseoneanswer.

a.Probability

b.Nonprobability

c.Random

d.Systematic

e.Cluster

Question35
Whichtypeofnonprobabilitysamplingtechniqueinvolveschoosingparticipantsarbitrarilyfortheiruniquecharacteristics,
experiences,attitudes,orperceptions?
Chooseoneanswer.

a.Randomsampling

b.Purposivesampling

c.Conveniencesampling

d.Snowballsampling

e.Quotasampling

Snowballsamplingisanonprobabilitysamplingtechniqueinwhich_____.
Chooseoneanswer.
a.participantsarechosenarbitrarilyfortheiruniquecharacteristics,experiences,orattitudes
b.participantsarechosenandthenreferotherswithsimilarordifferentcharacteristics
c.researchersselectanyreadilyavailableindividualsasparticipants
d.researcherssystematicallyselectparticipantsfromasamplingframe
e.researcherschosereadilyavailableindividualsasparticipantsbutseektoensureagoodmixofdemographiccharacteristics
Question37
Whichtypeofnonprobabilitysamplingtechniqueismostusefulwhenindividualswiththedesiredcharacteristics,experiences,or
attitudesaredifficulttoidentifyorreach?
Chooseoneanswer.

a.Randomsampling

b.Purposivesampling

c.Conveniencesampling

d.Snowballsampling

Question38

e.Quotasampling

Janeisconductinginterviewsinordertodevelopacustomerprofileforherclient.Shecustomizeseachinterviewtoeachparticipant
anddoesnotaskspecificquestions.WhattypeofinterviewformatisJaneusing?
Chooseoneanswer.

a.Structured

b.Semistructured

c.Unstructured

d.Closedended

e.Directinterviewing

Question39
Whichofthefollowingistrueofstructuredinterviews?
Chooseoneanswer.

a.Permitsdirectcomparabilityofresponses

b.Encouragesvariationinquestions

c.Interviewerprobesmaybiasanswers

d.Responsesareclosedended

e.Alloftheabove

Whichtypeofinterviewrequirestheleastamountofskillandcreativityonthepartoftheinterviewer?
Chooseoneanswer.

a.Unstructured

b.Structured

c.Semistructured

d.Exploratory

e.Briefing

Whichofthefollowingchannelsofcommunicationwouldnotbeusedwhenconductinginterviews?
Chooseoneanswer.

a.Facetoface

b.Telephone

c.Chatroom

d.Mail

e.Instantmessaging

Whenusingthe_____projectivetechnique,participantsareaskedtowritethedialogforacartoonpicture.
Chooseoneanswer.

a.wordassociation

b.pictureassociation

c.thematicapperceptiontest

d.emptyballoons

e.laddering

Question43
Whenusing_____,participantsareaskedtorelatethepropertiesofonethingorpersonorbrandtoanother.
Chooseoneanswer.

a.imaginationexercises

b.pictureassociation

c.thethematicapperceptiontest

d.emptyballoons

e.laddering

Question44
Inastudyofattitudestowardbuyingfakegoods,participantsareaskedtocompletethissentence:"PeoplewhobuyfakeLouis
Vuittonhandbagsare..."Thisisanexampleofa(n)_____projectivetechnique.
Chooseoneanswer.

a.pictureassociation

b.emptyballoons

c.sentencecompletion

d.imaginationexercise

e.personification

Question45
Howmanyparticipantsaretypicallyinaminigroupinterview?
Chooseoneanswer.

a.2

b.3

c.2to6

d.6to10

e.Upto20

Whichstatementbelowbestreflectsthegeneralruleregardinghowmanygroupinterviewsshouldbeconductedforagivenresearch
project?
Chooseoneanswer.

a.Conductinterviewsuntilnonewinsightisgained

b.Useatleast3groupsforeverygeographicregioninvolved

c.Includegroupsofmenonly,womenonly,andmenandwomencombined

d.Themorehomogeneousthegroups,themoregroupsareneeded

e.Alloftheabovearetrue
Question47
Focusgroupsshouldnotbeusedwhen_____.
Chooseoneanswer.

a.facingahighriskdecision

b.stimulatingnewideasforproducts

c.obtaininggeneralbackgroundaboutatopic

d.uncoveringperceptionsaboutabrand

e.diagnosingproblems

Question48
Theobjectiveofa(n)_____istoobtainmultipleperspectivesofasingleorganization,situation,event,orprocessatapointintimeor
overaperiodoftime.
Chooseoneanswer.

a.lifehistory

b.oralhistory

c.casehistory

d.culturalhistory

e.semanticmap

Question49
Whichtypeofresearchisdesignedtoaddresscomplex,practicalproblemsusingbrainstorming,followedbysequentialtrialanderror
attemptsuntilthedesiredresultsareachieved?
Chooseoneanswer.

a.Casehistory

b.Actionresearch

c.Causalresearch

d.Groundedtheory

e.Ethnography

Question50
Whichtermbelowisusedtodescribethecombiningofseveralqualitativemethodsorcombiningqualitativewithquantitative
methods?
Chooseoneanswer.

a.Triangulation

b.Dyadicsupport

c.Interraterreliability

d.Projection

e.Componentsorts