09|2010

No

News and information

Value-adding brands | Innovation made by Wanzl
Leading trade shows | Store concepts
Hotel Service in the Middle East | E-Fulfilment

WWW Wanzl Worldwide

FOR OUR CUSTOMERS AND PARTNERS

China trades
On the way to becoming the largest
consumer market in the world

WWW Wanzl Worldwide

9 | 2010

No

16
04

Contents
2
3
4
8

04 Hotel Service

Contents | Legal
Editorial
Expert topic value-adding items
Made by Wanzl

4
3
38

01 Self-Service Systems
0 Consumerism! Whrl
1
14
Leading trade fairs
16
Cover story China:
Expo 2010
China trades
Wanzl as a partner

22

24
28
30
32

40

24

02 Displays
For our four-legged friends Nobby

Reaching for the sky Armani, Kempinski

Ramada Resort Aquaworld Budapest

05 Passenger Handling Services

A dynamic Africa

06 Logistics+Industry

2
4
46
48

E-Fulfilment shows strong growth X2 Computing

Pick to Light carts Inther
Top label Wolford

51
52

Preview
Addresses

03 Shopfitting
Food is everything ftex food
Store concepts Mercator
Pit stop F1
For bikers Farnham Honda

48

EDITION

Www Wanzl Worldwide

The customer magazine from Wanzl Metallwarenfabrik GmbH
Published by
Wanzl Metallwarenfabrik GmbH | Bubesheimer Strae 4
89340 Leipheim | Germany
Phone +49(0)8221/729-0 | Fax +49(0)8221/729-1000
info@wanzl.de | www.wanzl.com

Edited by
Wanzl-Marketing, PRESSE & mehr
Design and layout
LIQUIDAgentur fr Gestaltung, Augsburg
Translation
Matrix Communications AG
Photos:
Wanzl Metallwarenfabrik GmbH, Airports Company South Africa Limited, BMW Group, Coca-Cola GmbH, Emaar Properties PJSC,
Expedit a/s, Getty Images Inc. (Asia Images), Henkel AG & Co. KGaA, Honda Deutschland GmbH, Interzoo/NrnbergMesse GmbH,
INTHER Logistics Engineering B.V, iStockphoto LP, Kempinski AG, Knippers Helbig Advanced Engineering GmbH, Koelnmesse
International GmbH/Yovohagrafie/Milla & Partner GmbH, Mercator-H, d.o.o., Messe Dsseldorf GmbH, Nike Inc., Nobby Pet Shop
GmbH, Papesch Management und Marketing, Puma AG, Ramada Resort Aquaworld Budapest, Rudolf Whrl AG, Smeh d.o.o.,
Symonds Hydroclean Limited, Tianhong, Waitrose Limited, Wolford AG, X2 Computing Limited

Editorial

Editorial
Dear Reader,
It is time to look forward: The Ifo business climate indictaors continued
to improve in Q2 2010; particularly in Asia, where the indicator rose rapidly.
Experts assess the upcoming economic situation for the second half of 2010
as positive. In our company, too, the order backlog and expected business
confirm this prognosis. Retail dealers, in particular, have increased their investment readiness. The recovery of the global economy must now be supported
by corporate responsibility: quality production, environmental protection and
humane working conditions worldwide. Wanzl fully stands by this responsibility
and also sees a binding obligation to its customers, partners and employees.
In addition to markets in Europe, the Middle East and South America,
Wanzl's sights are, of course, also set on Asia. And especially on China, with
its prospering consumer market which will be the global leader in around ten
years' time. Wanzl has already been active in China's strongly expanding international and national trade for over a decade, with its own local branch. In
2007, the new 25,000 square-metre production plant opened, working to the
latest European quality standards. In a few months it will be time for the next
Wanzl commitment in China: our new surface coating facility will go into oper
ation. As with all Wanzl facilities, this latest investment in China will also be
subject to the highest quality requirements for perfect surface coating and
the strictest conditions to protect the environment and employees. Products
by Wanzl are always a guarantee and a promise for top-class quality worldwide. Learn more about this 'made by Wanzl' quality and innovation requirement in the current issue of Wanzl Worldwide, as well as about the activities
of the Wanzl business divisions Self-Service Systems, Displays, Shopfitting,
Hotel Service, Passenger Handling Services as well as Logistics+Industry.
You can experience this innovative strength 'live' at the new Wanzl
CreativeCenter. Wanzl bids you a warm welcome!

Enjoy the read!

Gottfried Wanzl

WWW Wanzl Worldwide

9 | 2010

No

A strong brand like BMW is

successfully built over decades.
STARS are the elixir of sporting
goods companies. They transport advertising messages, help drive sales and
strengthen the brand: Puma sponsors
Olympic champion Usain Bolt, the
fastest man in the world from Jamaica.

"Sheer driving pleasure"

The brand identity of BMW
The construction of a brand identity becomes visible in the
BMW brand example: the 'pleasure' company mission identifies the inner core of the brand, the words 'dynamic', 'challeng
ing' and 'cultivated' show what the BMW brand stands for.
The brand identity expresses the formative nature and char
acteristic attributes of a brand and explains what a brand
stands for. It defines the self-appreciation, the appearance
and the behaviour of the brand for its customers.* The cus
tomer benefits that the brand is supposed to achieve from
the perspective of the provider and the specific competencies
of the brand take centre stage.
* Source: Esch, F., Strategie und Technik der Markenfhrung, Munich, 2008, P. 81

Expert topic

Expert Topic

Value adding items

Added value through strong brands
Could you briefly introduce us to the brand topic?
Prof. Dr. Gerti Papesch: As long ago as in antiquity, manufac
turers branded their goods to show their origin and identity.
With increasing industrialisation, the branding of products
increased too, in order to make goods desirable compared to
unbranded products and to position them differently. In the
past few decades, the importance of brands has increased
significantly. Reasons for this increase in importance can,
for one, be found in market-related frameworks, such as the
growing product and brand diversity or in the increasing
exchangeability of products, for example. Enterprise objectives are also naturally affected by market growth, and the
increase of value.
So, an established brand means greater market success?
Studies substantiate the advantages of strong brands: they
have higher operating ratios than weaker brands, offer good
opportunities for growth as well as for capitalisation through
brand expansion and have high brand loyalty. Strong brands
are deeply anchored in the memory structures of consumers.

For example, Shell is a strong brand: merely

the sight of the stylised shell trademark
(which has been developed over more than a
century) is enough for the customer to link
this symbol to the Shell name. A brand is an
image of a product present in the psyche of
the customer. Brands are therefore benefit
bundles that are composed of functional prop
erties such as quality or origin, and symbolic
properties such as brand names or the char
acter of the brand. And the stronger the
functional and symbolic properties of a brand
differentiate themselves from competitors'
offers, the more distinct the brand becomes
and the more the brand value grows.

The emotional power of

the brand
In a blind test of the Coca-Cola and Pepsi
brands, the testers preferred
51% Pepsi
44% Coca-Cola
5% found one drink as good as the other.
The test results were completely different
with the presentation of the brand:
the testers preferred
65% Coca-Cola
23% Pepsi
12% found one drink as good as the other.
Source: Esch, F., Strategie und Technik der Markenfhrung,
2008, P.10

WWW Wanzl Worldwide

9 | 2010

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"In the 21th Century branding ultimately will be the only unique
differentiator between companies. Brand equity is now a key asset."
FORTUNE MAGAZINE

Can you substantiate an example of a

brand?
Let's take an arbitrary product such as
trainers: a normal pair of trainers from the
supermarket cost around 20 euros. A pair of
trainers by Puma, Nike or Asics cost around
five times as much. There are many possible
reasons for this, for example, the choice of
material, the processing or the ergonomics
but one reason is very clear: the targeted
branding over decades. The high value brand
has managed to build and maintain a stable,
long-term and enduring brand-customer relationship in order to increase the brand value.
The tasks of branding included the development of a brand identity are brand position
ing, the designing of the brand, as well as
the construction of brand awareness and
brand image.

What do you have to do to make a brand successful?

Defining brand identity is the foundation of branding: brand
identity creates the customer's trust in the brand, which leads
to customer and brand loyalty. BMW, for example, masters
these tasks perfectly. In order to allow brand identity to have
an outward effect, it has to be positioned. Positioning ensures
that the brand is both attractive and unique and that it is
significantly set apart from competitors' brands in the eyes of
consumers and is therefore preferable to them. Brand identity
and positioning create the framework for the design and firm
establishment of the brand in the form of brand names and
trademarks. Branding gives the brand its unmistakable look
and helps produce the desired associations with consumers
and to speed up the construction of brand recognition and
image. The best example is Coca-Cola. Instruments of mass
communication such as advertising, but also flagship stores
or brand lands help establish the brand. Successful brands
don't have customers, but have fans instead.

Expert topic

Strategy brand

The Wanzl brand through the ages

Mostly there are combinations of brand strategies in

companies, such as Henkel as an umbrella brand in the background and Persil as a single brand, for example. Henkel has
three globally active enterprise divisions: washing and cleaning
products, cosmetics/personal hygiene as well as Adhesive
Technologies with a total of around 90 single brands, such
as Pril, ATA, Schwarzkopf, Fa or Pattex.

Logo from the 1950s

 ogo from the 1970s: the textual logo with the shopping
L
trolley pictogram

 e new Wanzl logo fuses modernity with timelessness.

Th
Today, the brand stands for the seven business divisions of
Self-Service Systems, Displays, Shopfitting, Hotel Service,
Passenger Handling Services, Security Products and
Logistics+Industry.

What does that mean for branding in the 21st century?

Whether companies are facing the decision to introduce new
brands or to restructure existing brands, a suitable market
strategy has to be chosen. This offers three basic strategic
options: the single brand strategy, the family brand strategy
or the enterprise brand strategy. Which strategy a company
chooses depends on the calibre of the company, the needs
of the target group and the competitive environment. The
basic strategic options in their purest form are seldom used
in practice. Mostly there are strategic combinations such as
Henkel as an umbrella brand and Persil as a single brand, for
example, in order to satisfy the needs of the target group.
And it is to these needs that the branding ultimately has to
orientate itself in order to build strong and successful brands.

CV
Prof. Dr. Gerti Papesch studied economic
management theory and received a doctor
ate in commercial information technology.
During her job in the R&D department in an
international market research company and
as the marketing manager of a large supply
company in Bavaria, Germany she gained
experience in every aspect of marketing in
differing departments. She is the owner of
the consulting company Papesch Manage
ment and Marketing, and has been a pro
fessor in Media management at the Media
design Hochschule Munich, since 2009.

WWW Wanzl Worldwide

9 | 2010

No

THE CREATIVECENTER at the company headquarters in

Leipheim: the new world of Wanzl showcasing products from
all business divisions.
A FORUM geared towards communication and the
exchange of experiences.

Made by Wanzl

CreativeCenter
Designing the future together
Welcome to the new CreativeCenter, where Wanzl
resents all of its products and business divisions on three
p
levels: Self-Service Systems, Displays, Shopfitting, Hotel
Service, Passenger Handling Services, Security Products as
well as Logistics+Industry. The CreativeCenter is a multifunctional forum for communication with customers, business partners and professional associations. And the
CreativeCenter the new world of Wanzl offers the ideal
setting for conferences, seminars, training sessions and
trade meetings.

Made by Wanzl

New Wanzl magnifier fitted

on the shopping trolley
handle: With the help of the strong
magnification factor of the magnifier,
the customer can best find out the food
products ingredients from the goods
label. The new magnifier can be supplied
with all popular Wanzl shopping trolleys
with round tube handles and can also
be retrofitted to shopping trolleys that
have already been delivered. An inte
grated clip for pens and notepads also
simplifies the shopping experience for
the customer.
Stationary magnifier solu
tion with secure position at the PoS:
the new magnifier display by Wanzl with
a base or a wall fixing bracket. Ideal
for markets that would prefer a perma
nently installed magnifying solution.

Made by Wanzl

Look closer!
New magnifier solutions for
the small print
Due to the small font size, the small print on goods
labels is often difficult to read even for those with normal
vision. However, Wanzl now offers new, strong magnifier
solutions. Because responsible customers want to be in the
picture and have many questions, especially about food prod
ucts: best before date, ingredients, capacity and weight. One
glance at the legally required product declaration simplifies
the purchase decision and protects consumers. Particularly in
view of the growing number of people with allergies and the
consumer desire for products without artificial additives.

The magnifying glass, which be pulled out from its

housing, is completely protected against the weather and
any damage. The shopping trolleys with magnifiers are still
stackable to save space.
innovative the 'Promobox plus' handle unit with
advertising space and coin deposit system as well as the new
integrated magnifier for small print on product packaging.

Soon
There will be magnifier solutions from
Wanzl
for all popular Wanzl shopping trolleys with
round tube handles; subsequent installation
possible on request
for the 'Promobox plus' handle unit
for stationary positioning at the PoS, alter
natively available with base or wall bracket

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WWW Wanzl Worldwide

9 | 2010

No

The fashion and lifestyle world of U1

dominated by 1950s consumerism: the supermarket
character of the economic miracle era meets the modern
plastic shopping trolley 'Tango' and fashion trends of inter
national labels and designers of 2010.

01 S
 elf-Service Systems

page

1021

 Germany | Self-Service Systems

The innovative retail chain made its name with the

U1 concept store in the Whrl Haupthaus on the Ludwigsplatz
in Nuremberg with 3,500 square metres, making it Germany's
largest store for young fashion, shoes and accessories. Here
every 'in' brand for stylish outfits can be found from low budget to international jeans and fashionable brands.
U1 is no normal 'clothes shop', but a unique
fashion and lifestyle world, that sets stand
ards. Fashion, lifestyle and music mould together at U1 to
become an extraordinary store concept, which won the 'Store
of the Year' award in 2006. U1 belongs to the Whrl Group.

Self-Service Systems

Consumerism!
U1: revival of the fifties
The 1950s: Germany were football world champions,
Chancellor Adenauer integrated West Germany in the
Western community and the economic miracle began.
From the mid-1950s, private purchasing power increased
rapidly whilst living costs remained static. So, there was
more money left over for consumerism and the Germans
went on a real spending spree: furniture, cars, holidays,
electronic devices. Prosperity for all was the maxim of the
time anybody who works hard should be able to treat
themselves.
The U1 decoration team transported this zeitgeist into the
21st century: in Spring 2010, the 1950s style consumerism
lifestyle found its way into selected shop windows and special

instore areas of 30 U1 stores in Germany for

two months. The U1 decoration team led by
Philipp Ketterl had many great ideas. "The
consumerism of the 1950s was progressive
and aggressive. The comfortable prosperity
in the privacy of one's own home with canned
food, coffee filters, washing powder and hair
products from the supermarkets was mixed
with a rebellious youth culture." Jeans and
rock 'n' roll are inseparably linked to this era.
"It is exactly this attitude to life like James
Dean and Elvis Presley that we are projecting
in the U1 stores."

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WWW Wanzl Worldwide

9 | 2010

No

After the shopping trip, U1 customers can have

their nails done, buy tickets to a gig, get some cool stuff
for their place and then enjoy some delicious sushi. Shopping
becomes an event due to live acts with alternating DJs.

Because of trademark laws, the U1 decoration team outlined a new, unique range of goods of a supermarket designed
in 1950s style. And it was exactly at this time that self-service
found its feet and shopping trolleys began their triumphant
advance around the world.
In 2010, U1 decided on the current plastic shopping trolley
'Tango' by Wanzl. "We wanted to consciously create a modern
contrast to the design ideas of the 1950s", says Philipp
Ketterl. "The modern shape of the 'Tango' shopping trolley in
its sparkling ultramarine blue was simply perfect. Just as ideal
as the high basket volume of 220 litres, which offered a great
deal of space for the presentation of the current U1 fashion
wear." 185 'Tango' shopping trolleys by Wanzl presented in
45 of the U1 shop windows as well as the instore design idea
'1950s consumerism'. Hanging signs in 1950s style drew extra
attention to special offers. Every U1 store was also designed
according to a script precisely designed by decorative experts.
Fashion, lifestyle, music the 1950s idea was very well
received by the predominantly young U1 customers.

Consistent design: Matching the design of the U1 shop

windows and U1 areas instore, the www.u1-fashion.de website was also in 1950s style.
The 1950s style also CONTINUED instore: highly
visible hanging signs in a retro style inform customers of
current special offers. Plus the voluminous 'Tango' shopping
trolleys offer a great deal of space for the merchandise
presentation.

 Germany | Self-Service Systems

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WWW Wanzl Worldwide

SELF-SERVICE SYSTEMS

9 | 2010

No

Leading trade fairs

International meeting point for
supply and demand
Worldwide, the range of trade fairs is
huge: Today, nearly every industry has not
just one but several trade fairs on offer in
various trade exhibition centres. However,
there are only very few real leading trade
fairs. The question is, when can a trade fair
be described as a leading trade fair? If it has
the most visitors? If it achieves the greatest
media impact? No, it's not that simple. In the
trade fair industry, it is agreed that a trade
fair can only be classed as a leader if it simultaneously meets several criteria: It must be
the greatest of its kind in its trade fair topic
or market sector according to three criteria:
firstly, regarding the number of visitors and
exhibitors worldwide, secondly, regarding the
completeness of range and, thirdly, regarding
its degree of internationality. Leading trade
fairs are regarded as unique industry pioneers
and showcase industry trends, whereby
the internationally relevant supply must be
reflected by international demand.

Amongst the total of around 150 truly leading trade fairs

worldwide, approximately two thirds take place at German
trade fair centres. For example, the Dsseldorf Messe stages
40 trade fairs, of which 20 alone are the worldwide number 1
in their industry. The best example is EuroShop, The Global
Retail Fair. Since it first took place in 1966, EuroShop has
developed into a worldwide leader in trade fairs for capital
goods for the trade. It sets the standard in quality, diversity
and internationality. The continuing growth of EuroShop
during the last four decades can be primarily traced to the
fact that it has consistently adapted itself to the changing
needs of this trade. Its range has been constantly developed
and expanded. EuroShop is also an impressive further attes
tation to the trend that has seen trade fairs growing into
much more than their original function, of bringing together
supply and demand. Forums for ideas and opinions develop
from the trade fair marketing instrument. EuroShop is an
industry event that has become both a trend barometer and
a platform for innovation through the integration of new
themes, every three years.

 Germany | SELF-SERVICE SYSTEMS

Worldwide leading trade fairs are like the Olympic

Games: a real trial of strength for national and
international participants, at a certain time, place
and in direct competition.
HANS WERNER REINHARD, Deputy Managing Director of Messe Dsseldorf

LEADING TRADE FAIRS: For example, the Dsseldorf Trade

Fair stages 40 trade fairs, of which 20 alone are the worldwide
number 1 in their industry.
PIONEER: As a partner of international trade, Wanzl has
been taking part in the EuroShop trade fair since the beginning. As of 2011, with two trade fair stands: Self-service sys
tems and Shopfitting. The next issue of Wanzl Worldwide will
inform readers about Wanzl retail innovations prior to EuroShop.

Pioneering in trade

At the forefront

From 26 February to 2 March 2011,

EuroShop 2011, The Global Retail Fair,
takes place. The EuroShop umbrella brand
represents the following four areas:

As a trade fair centre, Germany is the worldwide number 1 for around two thirds of the
leading international leading trade fairs for
diverse industries. Some examples:

E
 uroConcept: Shopfitting, shop installation,
lighting technology, flooring, architecture
and store design as well as refrigeration
equipment and cooling devices
E
 uroSales: Visual marketing, merchandising
and PoS marketing
E
 uroCIS: IT and security engineering
E
 uroExpo: Trade fair construction, Design
and Event

Dsseldorf
EuroShop, The Global Retail Fair
interpack
Medica
Hanover
Industrial Automation
CeMAT
Munich
inter airport Europe
International Craft Trade Fair
Hamburg
INTERNORGA
Frankfurt
IAAFrankfurt Motor Show
Frankfurt Book Fair
Berlin
IFABerlin Radio Show
Leipzig
Interschutz
Nuremberg
Toys Trade Fair

www.euroshop.de

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WWW Wanzl Worldwide

9 | 2010

No

 Cover story China | Self-Service Systems

One of the main attractions of the EXPO 2010

is the EXPO Axis an approximately 1,000 metre-long, central
boulevard with the world's largest membrane construction:
it was developed by the architecture firm SBA and the
engineering firm Knippers Helbig Advanced Engineering.
Both companies come from Stuttgart.

Cover story

China
Expo 2010
"Better City, Better Life"
Since the start of May, the Expo 2010 in Shanghai has
dedicated itself to the urban challenges of the 21st century:
China has chosen "Better City, Better Life" as its main theme.
Because precisely in the Expo 2010 host country, the country
with the most megacities in the world, these challenges
become evident. Consequently, the Expo site, spanning more
than five square kilometres, is situated only around five kilometres south of Shanghai city centre.
One of the main attractions named Expo Axis is a
1,000 metre-long central boulevard. This leads to five theme
pavilions, which are dedicated to various aspects of urban de-
velopment: 'Urban Footprints', 'Urban Planet', 'Urban Dwellers',
'Urban Beings' and 'Urban Dreams'. A further central place of
interest is the Chinese Pavilion with 80,000 square metres of
exhibition space. Here the entrance hall, a connecting element
between the country pavilions of the participating states and
organisations, can be found.

Additionally, the Expo 2010 is a world

exhibition of superlatives: China is expect
ing up to 70 million visitors, including approx.
3.5 million guests from abroad. With around
240 participant states, including countries
such as Germany and its neighbour states
Switzerland, Austria, France and Poland as
well as international organisations such as the
Red Cross and the United Nations, the Expo
Shanghai has already reached world record
proportions. The Expo 2010 will be open until
the end of October.
www.expo.cn
Ticket service, hotel reservations and info
about Expo 2010:
http://en.expo2010.cn

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WWW Wanzl Worldwide

9 | 2010

No

HAIBAO is the mascot of the Expo

2010 in Shanghai. Its design originates
from the Chinese character for 'human
being'.
'balancity': The German pavilion is
a space sculpture that, which reflects a
balance between modernising and preserving, innovation and tradition, city
and nature, community and individuality,
work and leisure time. This information
is conveyed to the visitors via an eventful tour through typical urban spaces.

Cover story China | Self-Service Systems

Expo 2010: China shows visions

of urban life of the future.

Expo 2010 theme pavilions

'Urban Footprints'
This exhibit represents the growth of cities as the central
factor for progress.
'Urban Planet'
The 'Urban Planet' pavilion is dedicated to the urbanisation
process and connects Western ideas with the Chinese Feng
Shui tradition.
'Urban Dwellers'
The inhabitants of modern cities are in the spotlight:
the stories of six real families are told through video clips.
'Urban Beings'
Here an 'urban organism' is depicted, thematically shown as
the growth of the infrastructure in modern cities.
'Urban Dreams'
The focus is on a converted power station from the 20th
century: the Chinese artist Bu Hua developed a journey into
the future that combines tradition with modernity.

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WWW Wanzl Worldwide

9 | 2010

No

SOME 38% of the disposable income of Chinese customers

living in cities is spent on groceries.
CHAOSHIFA has been a satisfied customer of Wanzl China
for over four years. The retailer, headquartered in Beijing,
operates 70 outlets in China.

Cover story

China trades
On the way to becoming the largest
consumer market in the world
The Middle Kingdom is booming: completely unaffected
by recent economic upheaval, the Chinese retail industry continues to demonstrate growth rates in double figures, com
pared to previous years. Economists forecast an increase of
16% for 2010. The dramatic increase in household incomes
over the last decade an impressive 98% among the middle
classes and the decrease in private savings rates, especially
among the younger generation, are driving China's consumption. Average consumer spending per capita currently stands
at around EUR 70 a month, with a great deal of upward
potential. China has now launched an economic stimulus programme especially for farmers to purchase consumer goods.
The state pays the farmer 13% of the purchase price, in cash.
This incentive programme has been set up for a period of four
years to revive domestic demand. By 2020, the Chinese pro-

portion of worldwide consumption is set to

rise from the current 8% to 21%. This will
make China the joint largest consumer market in the world alongside the USA. Just like
consumption, expansion in retail is forging
ahead unabated. Carrefour is planning 20 new
stores this year, with similar progress expected by Walmart. The retailer CR Vanguard
from Shenzhen increased its presence in
China by 380 stores last year alone. And the
largest Chinese retailers Gome, Suning and
Bailian continue on their growth course.

"Our customers value shopping trolleys from Wanzl, and Tianhong,

too, is impressed by Wanzl trolleys, which perfectly complement a
high-quality shopping atmosphere."
LIU YAN, Deputy Manager for Purchasing and Operations, Tianhong

Cover story China | Self-Service Systems

TREATED SURFACES: The new Wanzl surface coating will go into operation in
China at the beginning of December. The facility offers the highest European quality
standards.
Tianhong is one of the leading local retailers in the Guangdong province and has
featured in the list of China's top 100 retailers since as early as 2001.
TRADING PARTNER Wanzl China based in Shanghai. The world exhibition
Expo 2010 is also taking place here.

"The Wanzl subsidiary in China is exemplary in

terms of quality manufacturing, environmental
protection and work conditions."
ERIC LAMBALLE, Subsidiary Manager of Wanzl China

Wanzl as a partner
Western quality standards new surface
treatments
As a partner of the national and international
retail sector, Wanzl has already enjoyed a local
presence for twelve years in the form of its
own subsidiary in Shanghai and is therefore
well acquainted with the market. In 2007,
the new, modern production plant, almost
25,000m2 in size, complete with adjoining
administrative complex, was opened in
Shanghai's Song Jiang industrial zone. The
vast company site measuring over 70,000m2
offers plenty of room for expansion.
The plant, with around 300 employees, is
EN ISO 9000-certified and works according
to total quality management principles. EN
ISO 14000 environmental certification is currently in preparation. The new Wanzl plant in
China is exemplary, offering optimal production and logistics processes, and the latest
work conditions according to Western stand

Customer opinions
ards. In addition, significant investments
have been made in occupational health and
safety and environmental protection.
After a project planning phase spanning
many years, Wanzl is set to put its new surface coating facility in China into operation at
the beginning of December. "This facility with
downstream powder coating works according
to European quality standards and was
designed and created in collaboration with
Taiwanese and German partners," reports
Eric Lamballe, Subsidiary Manager of Wanzl
China. A state-of-the-art waste water system
and the highly efficient vacuum distillation
plant with a throughput of 1,000 litres/hour
reliably guarantee compliance with extremely
low waste water limits. The surface treatment is designed for an annual capacity of
more than 450,000 shopping trolleys and
guarantees the impeccable Wanzl quality of
manufactured products.

High product quality, punctual delivery and

excellent after-sales service: these are the
values that the two Chinese retailers Tianhong
and Chaoshifa value particularly highly of their
partner Wanzl. Both companies have been
customers for around four years.
During that time, Wanzl has supplied
products including over 4,000 shopping trolleys with various basket volumes to Tianhong.
Current orders have been placed in 2010 by
the Tianhong stores in Beijing and Dongguan.
Chaoshifa has so far ordered over 3,000
shopping and transport trolleys. The most
recent Wanzl deliveries went to Chaoshifa
stores in Hanjiachuan, Zhangjiakou and
Chende.
Dairy Farm, one of Asia's leading retailers
and the market leader in Hong Kong, has been
a Wanzl customer for more than 15 years.
To date, Dairy Farm has ordered in excess of
45,000 shopping trolleys, with Wanzl China
supplying the retailer directly since 2007.
Dairy Farm sets great store by the price/
performance ratio, product diversity and
service offered by Wanzl.

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9 | 2010

No

NOBBY loved by our four-legged

friends and the target group pet
owners.

02 Displays

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Germany | Displays

A
 n overview of
POSsibility at Nobby
86 stand-alone displays
4 shop-in-shop systems,
each consisting of three
modules
Individual branding

WELL-PRESENTED: the POSsibility

display brings to the fore more than
90products from the Nobby StarSnack
range for dogs, cats and rodents at the
PoS. Wanzl created emotive branding
through logo placement, visualisation and
the selective use of colour. This innovative PoS presence complements the
benefits that Nobby offers: an outstand
ing price/performance ratio, attractive
packaging and solid product acceptance
by pet owners and their four-legged
friends.

Displays

For our four-legged friends

New PoS presence for Nobby
Our love of animals is booming. One of the best exam
ples of this affection are the Germans, with a third of house
holds owning one or more pets. The market catering to our
love of animals offers great potential, and is characterised by
the increasing importance of sophisticated merchandise
presentation and brand staging at the PoS. Nobby Pet Shop
GmbH, based in Bocholt in Germany, supplies the German
market for pet products and European wholesalers with more
than 6,000 products for dogs, cats, rodents and birds and is
well aware of the importance of creating the right presence at
the PoS. As such, Nobby is using the Wanzl POSsibility display
to continuously showcase more than 90 different snacks for
dogs, cats and rodents at secondary locations in the German
pet market. The displays are delivered fully stocked and can
be regularly refilled by Nobby employees as required. Melanie
Felix, CEO of Nobby, explains: "We selected POSsibility
because Wanzl developed the display to our precise wishes
and requirements. For us, the eye-catching display results in
targeted impulse buying, thereby increasing sales opportunities
and brand loyalty."
www.wanzl-displays.com

VARIABLE MODULAR PRINCIPLE:

Wanzl supplied four POSsibility shopin-shop systems, each 2.80 metres long
and consisting of three modules. Nobby
also ordered 86 POSsibility individual
displays for the stand-alone placement
of goods. This flexibility can meet the
spatial challenges of the retail trade.

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No

THE PRODUCT is the star wire tech places the focus

firmly on the products themselves.
FUN, FRESH AND DIFFERENT it's all about food in the
new ftex food concept.

03 Shopfitting

Page

2433

Denmark | Shopfitting

"Working together with ftex food, Expedit and Wanzl to create

a unique shopping atmosphere using the wire tech shop fitting
system from Wanzl was an exciting experience. The results speak
for themselves."
MICHAEL BECK, Key Account Manager, Expedit

www.expedit.dk

Shopfitting

Food is everything!
The Danes love ftex food
ftex food loves food with every ounce of its being!
It's all about food here. There are now six ftex food stores
in Denmark, each opening up a whole new world for gourmets and customers who appreciate high-quality food. The
fresh meat section, the bakery with its fresh crusty bread and
croissants, the exquisite choice of fine wines and the unique
scent of the fruit and vegetable section, with its extensive
range of hand-picked specialities from selected international
producers, all make shopping a special experience. Nowhere
else between Kattegat and Skagerrak can customers find this
level of quality combined with such product philosophy and
variety. And all at affordable prices. ftex food's mission is to
supply its customers with high-quality, fresh food for their
daily needs. Many Danish customers appreciate this promise,

after all, we are what we eat and drink. Dis

cerning food shoppers have questions and
want to try samples before they buy. To meet
this need, various events are held each Friday
afternoon, giving customers the opportunity
to meet their trusted butcher in person,
and sample seasonal fruit and vegetables.
They can also try the wines of the week in
the wine section. If customers have any
questions, the trained sales personnel are
bound to know the answers. >

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No

Wanzl supplied 200 anthracite DR shopping

trolleys to the ftex food store in Skring with 136 litres
of basket volume and the innovative Wanzl POWER COATING
surface technology. The Danish retailer then ordered a total of
around 1,000 further Wanzl shopping trolleys of this type for
its five new ftex food stores.

> There are now six ftex food stores in

Denmark. The 1,200 m2 store in Skring
was the first ftex food store to be equipped
with the wire tech shop fitting system,
installed nearly two years ago by Wanzl and
its subsidiary company Expedit. Wanzl and
Expedit, one of the largest providers of shop
solutions in Scandinavia, have now introduced the shop concepts in the five other ftex
food stores.
www.wanzl-ladenbau.com

"In brief: ftex food is exciting,

appealing and simply quite special."
LONE MADSEN, ftex food customer

ftex
The first ftex store was opened in 1960 in rhus and was
a vision of modernity. Never before had Denmark seen so
many product ranges all under one roof: high-quality groceries,
fresh produce such as fruit and vegetables and even clothing
and home textiles.
The store was just like the US supermarkets on which it
was based. The man behind ftex was Herman Salling. Salling
revolutionised the way people shopped in Denmark and came
up with the name ftex: a combination of the words fdevarer
(food) and textil (textiles). Salling's decision to open his first
store was a brave one he had a starting capital of just
800Danish Krone (EUR 107). But he who dares, wins: Just
one month after opening, turnover at the store reached an
impressive 4,000 Danish Krone (approx. EUR 537).
Today, it takes less than 10 seconds to generate this
amount at ftex. There are now 77 ftex stores and six ftex
food stores in Denmark. ftex belongs to the Dansk Super
marked Gruppen, Denmark's biggest retail chain.
www.foetex.dk
www.dsg.dk

Denmark | Shopfitting

FTEX FOOD AND WIRE TECH: Customers enter a surpris

ingly unique and spacious store. Time goes out of the window
when faced with so many different shopping experiences.

ACCORDING TO FTEX FOOD: The wire tech shop fitting system is completely
different from standard shop fitting concepts. wire tech creates a dynamic flow
through the store. Individual effects on their own are enough to attract customers'
attention. This makes wire tech ideal for shop-in-shop concepts with their own
eye-catching identity and function.

"ftex food is new and exclusive. This is reflected in the shopfitting equipment.
Our decision in favour of the flexible and stylish 'wire tech' shopfitting system from
Wanzl was based on the exclusive and elegant design as it underlines our image
and concept. Wanzls Danish subsidiary Expedit also proved to be the ideal partner
during implementation of the shop concept."
FRANK ARBERG, Shopfitting Manager, Dansk Supermarked Gruppen

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9 | 2010

No

In 2007, Mercator realised a completely new

store concept in its ika hyper market in Ljubljana on
its 5,800square metres with the 'wire tech' shopfitting
system by Wanzl as well as in cooperation with Smeh.

Shopfitting

Store concepts
Mercator is one of the largest and most successful
retail chains in south-eastern Europe and market
leader in Slovenia.
The retailer is also very active in Serbia, Croatia and
Bosnia-Herzegovina. And the commitment to south-eastern
Europe continues: in 2007, Mercator entered Montenegro,
followed by Bulgaria and Albania two years later. Mercator
invests primarily in large shopping centres in the capital cities
as well as in smaller regional markets.
Aleksandra Kocmut, Director of Sales Format Development
and Standardization Mercator on the store concepts of
Mercator.
Would you tell us more about the shopfitting concept of
Mercator?
Since Mercator opened its first shopping centres and hypermarkets, we have cultivated an intensive co-operation strategy
with manufacturers and suppliers of shopfitting solutions. We
continually work on attractive and enticing market concepts

for our customers. We have never been satisfied with ordinary instore ideas. We look for
the ideal solution and actively involve our
selves with our experience and know-how in
all the planning and development phases.
What does the Mercator strategy actually
look like?
We encourage our business partners to continually offer us new solutions and test them
out in practice. At the same time, Mercator
promotes standardisation processes in order
to pass on high quality as well as creative,
modern and functional solutions to various
store formats. Our newest formats highlight
energy-efficient and environmentally-friendly
solutions and the further development of

Slovenia | Shopfitting

The new Smeh logistics centre opened in Serbia in

the summer of 2009.
GOTTFRIED WANZL (left), Managing Partner of Wanzl, and
Toma Smeh, owner and Manager of Smeh, at the opening
of the Smeh logistics centre in Stara Pazova near the Serbian
capital Belgrade.

'wire tech' at ika: invitingly

open, the shopfitting system puts the
goods in the foreground. 'wire tech'
creates a lot of room for presentation,
emotions and inspiration with its flexi
bility, which can then be individually
tailored to every department.

technological processes. This commitment is paying off:

customers happily return to Mercator markets and enjoy the
pleasant atmosphere and great shopping experience.
Which Mercator shops have shown themselves to be
particularly innovative?
The renovation and extension of the ika hypermarket in
Ljubljana in 2007 with a new store concept implemented
here for the first time is most notable. The entire notion was
redesigned, and numerous innovative technologies and
energy-efficient solutions were realised. We had very little
time to implement all the ideas and additionally to our supplier,
we co-operated with an external consultancy agency. The
store in the Maxi Market passage in Ljubljana is also a design
we are proud of. Constant exchange of experience with
external consultants as well with our suppliers took place
here, and, because the entire building is listed, there was a
complete need for coordination with one another. But I have
to say: the end result of imaginative and visually attractive
design, combined with the technological solutions to the
latest standard in this Maxi Market represent a breakthrough
in store design in Slovenia. This is clear to see by the reactions
of our customers.
www.mercator.si

Service variety
Amongst other things, Wanzl offers the fol
lowing at the ika hypermarket in Ljubljana:
1,000 'Primo' shopping trolleys for trave
lators, 185 litre basket volume
8 'Primo' shopping trolleys with 'Comfort'
baby seat, 185 litre basket volume
35 'DR 22' child shopping trolleys
5 shopping trolleys for wheelchair users
12 'Fun Cabrio' shopping trolleys
Transport trolleys, order picking containers,
shelters, 'Ecoport' exit system, checkout
barriers

Expansive
In 1997, Toma Smeh founded Smeh d.o.o. in Ljubljana,
Slovenia. Within 13 years the regionally orientated retail chain
supplier became a healthy growing business with 25employ
ees. Smeh has been a successful Wanzl representative in
Slovenia since it was established. Meanwhile, its business
activities have extended to Croatia and Serbia. Today, Smeh
is considered an expert in the development and realisation of
instore concepts, taking into consideration regional charac
teristics and customer preferences. The special strength of
Smeh, working together with Wanzl as a shopfitting specialist,
is the optimum use of the floor space.
In June 2009 the latest important milestone was passed:
Smeh opened a new logistics centre with 1,200square metres
of storage space, office space and a show room in Stara
Pazova, Serbia. This investment has allowed Smeh to intensify
its business activities south-eastern Europe. At the same time,
the company is perceived and accepted as a 'local supplier' by
its trade customers in Slovenia, Croatia and Serbia.

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No

Shopfitting

Pit stop
F1: Polish Tabak Group goes drive-thru
Shop without leaving the car? Drive-thru like at
McDonalds! Use the microphone to order from the F1 team,
pay, accept your goods and off you go. The Polish Tabak Group,
owned by the Strapagiel family, has recently been investing
in this sales idea in Poland: The Formel F1 stop tu shop
shopping concept (rights-protected throughout Europe)
focuses on efficient drive-thru shopping with pit stops. Just
drive your car under the roof of the F1 shop, where you are
protected from all weather conditions. Stop at one of the Pit
Stops marked by display. Take a look at approximately 2,500
well-presented articles at various heights such as tobacco pro
ducts, spirits and groceries that have been arranged behind
large display windows on wire tech shelves made by Wanzl,
and place your order. Stop finally at the last Pit Stop of the
retail lane and pay. The F1 employee then places the pur
chased goods in the boot of your vehicle.

In 2009, the Tabak Group opened the first

F1 shop in Kalisz (Poland), open 24/7.
Additional F1 franchise locations are planned
in Gdask, Szczecin, Bydgoszcz, Toru,
Pozna, Warsaw, Wrocaw, Lublin, Leszno,
Ostrw Wielkopolski and Zakopane. The aver
age floor space for each site is approximately
300 square metres. The ideal location for an
F1 shop is in the direct vicinity of busy roads
within urban areas, with more than 15,000
inhabitants. Several logistics centres across
Poland are planned for daily deliveries to
future F1 shops.
www.sklepyf1.pl

Poland | SHOPFITTING

A DIFFERENT TYPE OF SHOPPING:

The new drive-thru concept has been
available in Poland since 2009 and is
rights-protected in the EU: F1stop tu
shop.

(13) EFFICIENT SHOPPING WITH DRIVE-THRU:

Drive into the F1 shop with your car. Order your articles at the
Pit Stops and they will be picked by the F1 team. Payment is
made at the last Pit Stop before the goods are handed over
to the customer.
PRESENTATION: For the F1 pilot shop in Kalisz, Wanzl
supplied shelves from the wire tech shopfitting system to
present approximately 2,500 products along a 30-metre long
stretch. In logistics, transport trolleys and order picking
containers, made by Wanzl, are used.

Formel F1 stop tu shop

Drive-thru shopping in the car
Shop concept with rights protection
in the EU
2009 opening of the pilot shop in Kalisz
In preparation: F1 shops in eleven further
Polish cities with more than 15,000 inhab
itants
Floor space: 300 square metres
Range of goods: 2,500 products

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In brief
Wanzl non-food shopfitting
solutions in use at Farnham
Honda:
'duo tech
fino tech
rima tech
cuna tech

9 | 2010

No

STRIKING the Corporate Identitytypical Honda red colours for the

shopfitting elements.
RAISING BIKERS HEARTBEATS:
non-food presentation of goods on fino
tech elements with glass shelves devel
oped specifically for the customer.

Great Britain | Shopfitting

FINO TECH with high load capacity.

DUO TECH FREESTANDING
UNITS: impressive displays for biker
accessories and textiles.
FARNHAM HONDA is a represent
ative retail showcase project for
non-food shopfitting solutions.

Shopfitting

For bikers
Non-Food: Farnham Honda showcase project
Working with motorcycle giants Honda, the Shopfit
ting team in the UK have achieved an important promo
tional breakthrough for the very latest Wanzl non-food
retail display systems. Ideally located close to London, the
Farnham Honda accessories outlet utilises duo tech, fino
tech, rima tech and cuna tech to create a modern, visually
exciting space for the display of high quality motorcycling
equipment and clothing. duo tech gondolas occupy the main
floor space, while fino tech is used for vertical elements, with
rima tech and cuna tech as horizontal display components.
Head of Shopfitting in the UK, Clive Jury said that the
installation of these state-of-the-art systems was an impor
tant breakthrough for the promotion of Wanzl non-food
retail solutions outside mainland Europe. This is a first for
these systems in the UK and we have already enjoyed a highly
positive response from major motorcycling and automotive
customers visiting the Farnham Honda site. Our ability to
deliver bespoke colour detail and modern, durable finishes to

complement and enhance corporate ID has

impressed our visitors. The Farnham location
has proved to be ideal because it is close to
the major London market and to Heathrow,
enabling visitors from further away a fly in,
fly out visit on the same day. Commencing
in April, we were able to design and deliver
and fit the entire Farnham Honda solution in
12weeks. This is a credit to the UK Shop
fitting team and is a further incentive to our
non-food retail customers to choose Wanzl
when a high quality, concept-to-completion
shopfitting solution is required all at a single
point of contact.

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No

Emaar Properties is the joint

stock company behind Burj Khalifa,
which at 828 metres is the world's
tallest building.

04 Hotel Service

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35

United Arab Emirates+KATAR | Hotel Service

Metres
850
800
750
700
650
600
550
500
450
400
350
300
250
200
150
100
50
Burj Khalifa
Dubai

One World
Trade Center
New York

Pentominium
Dubai

TAIPEI 101
Taipei

Petronas
Towers
Kuala Lumpur

Willis Tower
Chicago

Empire State
Building
New York

Burj Khalifa has reached unprecedented

heights: the 828-metre tower has surpassed every other
building in the world even those that are still being built,
such as the One World Trade Center in New York and the
Pentominium, also in Dubai (marked in brown). Other sky
scrapers look positively tiny in comparison with Burj Khalifa.

Hotel Service

Reaching for the sky

The Middle East is expanding on an epic scale
The penchant for superlatives in Dubai is still going
strong. The recently opened Burj Khalifa or Dubai Tower
has held a new record since the beginning of the year: at
828metres tall, it is the world's tallest skyscraper. On a clear
day, the top of the building can be seen from over a hundred
kilometres away. But this isn't the only record held by Burj
Khalifa and its dazzling metal and glass frontage: housing
both offices and accommodation, it has the highest number
of floors (over 160) and the highest occupied floor in the
world. The design of this mega tower was even a journey of
discovery for its architects, as chief architect Adrian Smith
from Skidmore, Owings & Merrill in the US confirms. Burj
Khalifa can hold up to 12,000 workers and residents.

More than 30 companies from Germany

were involved in the construction of this
record-breaking tower. For example, the
patented pumps originate from BadenWrttemberg and were used to deliver the
concrete to world-record heights within
20minutes. Wanzl is also one of the suppliers to Burj Khalifa: the Secure minibar
filling trolley is assisting the execution of
impeccable round-the-clock room service in
the world's first Armani Hotel. Open since
the spring, this designer venue is set
to become Dubai's most exclusive hotel >

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9 | 2010

No

The style of the Armani Hotel: muted colours, perfectly attuned lighting, elegant
furniture from the designer's own line and high-quality materials. The Burj Khalifa
contains 144 Armani Residences designed by Giorgio Armani. All of these private,
multi-million pound luxury apartments have already been sold.
BURJ KHALIFA: mega on the outside, stylish on the inside.

"I am thrilled to open the doors of the Armani

Hotel Dubai and invite my guests in to experience
my world." Top designer Giorgio Armani

>destination right within Burj Khalifa. The

hotel has 160 guest rooms and has been
designed down to the last detail by the
famous Italian designer Giorgio Armani, from
the furniture, materials and floor coverings
right down to the lights. Even the caps
worn by the bellboys have been exclusively
designed by the man himself. The tariff for
one night in a double room starts from
EUR500. The Armani Hotel in Dubai is the
first step towards an entire chain of hotels;
the next project is set to be on Milan's Via
Manzoni in the heart of the Quadrilatero
della Moda fashion district and the contracts
for a resort in Marrakech have already been
signed. Top international destinations are
next in line, with city hotels planned for New
York, Shanghai and London.
www.armanihotels.com

Kempinski Residences
& Suites Doha
Currently the tallest and most dominant building to adorn
the West Bay Skyline of Doha/Qatar, the Kempinski
Residences & Suites Doha, opened this May. Its 62 floors
house 370 suites. All of these come with a fully fitted kitchen
and a spectacular view of Doha's Pearl Island. One particular
exclusive: at the top of the skyscraper are two sky villas, each
with six bedrooms. Swimming pools, a fitness, sauna and
wellness area, restaurants and a business centre are of course
all located at Kempinski Doha. Kempinski first discovered what
Wanzl's Hotel Service division has to offer in France, and was
impressed. This led to a whole range of Wanzl products being
ordered for the Doha establishment, which is the first hotel
representing Europe's oldest luxury hotel chain in Qatar.
Among those selected was the Premium chambermaid trolley,
to ensure a well-functioning housekeeping service.
www.kempinski.com/en/doha

United Arab Emirates+KATAR | Hotel Service

The recently opened Kempinski Residences & Suites

Doha is located on the West Bay Skyline of the Qatar capital.
The emirate is seeking to become the cultural centre of the
Gulf. UNESCO pronounced Doha the Arab Capital of Culture
in 2010. The aim is to foster Arabic culture while maintaining
close co-operation between Arab states and other parts of
the world.

In brief
Wanzl supplied
Secure minibar filling
trolleys to the Armani
Hotel in Dubai
25 Premium ZP-9 Classic
chambermaid trolleys to
the Kempinski Residences
& Suites Doha, as well as
Lobby and Compact
luggage collection trolleys,
mobile containers, hand
carts, Slim clothes stands,
the Part Line 2000
guidance system and
other accessories.

Kuwait
iran
Persian Gulf

Bahrain
Qatar
Doha
Dubai
Abu Dhabi
Saudi Arabia

United Arab
Emirates
OMAN

The United Arab Emirates (UAE) and Qatar are among the world's
wealthiest countries in terms of per-capita income. They have the seventh-largest oil
deposit in the world. And Qatar, a small country with less than a million inhabitants
stretching 180 kilometres from north to south and 80 kilometres from east to west,
holds 15% of the world's oil reserves.

www.wanzl-hotel.com

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9 | 2010

No

Unique in Hungary and Cen

tral Europe the Ramada Resort
Aquaworld Budapest: under the huge
dome there are 3,300 square metres
of water.

Hotel Service

Ramada Resort Aquaworld

Budapest
Central Europe's largest indoor water
theme park with four-star hotel
The dome of the Aquaworld Budapest water park is a
record breaker: it has a diameter of 72 metres and a height
of five stories, creating 4,200 square metres of covered
area, so spacious it could accommodate an entire family of
blue whales. In other words: the Aquaworld dome is twice
as big as the dome of St. Stephen's Basilica, the patron
saint of Poland, in Esztergom. Or as big as 100 apartments.
15 of the total of 17 pools, with over 3,300 square metres
of water, are in operation all year round. The surfing pool,
unique in Hungary, even creates a guaranteed beach feeling in
the north of Budapest at the bridge head of the Pest, at the
Megyeri Bridge. Eleven slides including the Wideslide, which
offers enough space for three people to slide next to one
another, and the fast Onion slide offer a total of a kilometre
of sliding fun in the pool. Bathers can reach the huge slide
tower, from which there are six slides, either by stairs or via
the panoramic lift. The bravest can also jump from a 17metre
tall diving platform here. The integrated endless elevator
system continuously brings the required slide accessories,

"Innovation, motivation and satisfaction

these keywords shape our successful team."
RON SZAB, General Manager Ramada Resort Budapest

such as tyres, back to the start. Adventurous types can allow

themselves to be swept along a 180 metre mountain river
between boulders. The Aquaworld Budapest water theme

park, opened at the end of 2008, is unique in

Hungary and Central Europe and can hold up
to 1,800 bathers at once. The Aquaworld
President Katalin Pfandler was able to welcome the 100,000th visitor only ten weeks
after opening.
The four-star Superior Ramada Resort
Budapest, a wellness and conference hotel,
is attached with direct access to the Aqua
world Budapest water theme park. Just like
the water park, the hotel's services are also
unique to the Hungarian capital: 309 rooms,
suites and apartments with internet connection offer the ultimate in comfort with an
elegant ambience. The 48 two and three bed
room apartments in the attached apartment
building, including a children's playhouse that
is open all day, are ideal for guests enjoying a
longer stay. Families with children in particular
can feel at home here whilst at the same
time enjoying the advantages of a four-star
service. Childcare is taken care of and it's a
good job too, because the Oriental Spa and
Wellness World with the mandala bath, a
Haman bath, the Finnish sauna, steam bath
and numerous other sauna facilities is an
oasis of calm. Then there's the Beauty Farm
with its cosmetic treatments and massages.

 Hungary | Hotel Service

Overview

An oasis of calm and revitalisation: the Oriental

Spa and Wellness World with adjoining Beauty Farm.
Four-star luxury in the rooms in warm colours
and clear shapes.

R
 amada Resort Aquaworld
Budapest area:
8.6hectares
R
 amada Resort Aquaworld
Budapest floor area:
5.4hectares
A
 quaworld Budapest:
1,800 guests, hourly visitor
capacity; 5,500 guests,
daily visitor capacity
R
 amada Resort Budapest:
309 rooms, suites and
apartments with a capacity
of 838 guests
C
 onference centre with
space for up to
1,000 people
1
 ,000 parking spaces
250 employees

"Our philosophy is to offer local as well as foreign guests

experiences for every taste and every age. Whether they
be barefoot or in leather shoes."

Integrated in the hotel are also a fitness centre and the 'Aqua
Dental' practice for dental services of the highest standard.
The Ramada Resort Aquaworld Budapest stands for expe
rience and relaxation. At the same time, the 8.6 hectare
resort, built in two years at a total cost of 70 million euros,
is also an ideal business location: the conference room
with state-of-the-art technical equipment can accommodate
1,000 people. Around a further 500 people can be held in the
largest hall, which can be divided into 15 rooms of various
sizes with moveable walls as required. On the highest floor
of the hotel there is also a 200 person banquet hall for exclusive events. The view from the adjoining panoramic terrace
overlooking the Buda hills alone is well worth a look. Leisure
and business guests alike, depending on how they feel, can
choose between a buffet and an -la-carte restaurant. Both
Hungarian and International specialities are served. The internationally active Ramada International hotel chain, belonging
to the Wyndham Hotel Group, is the hotel operator. Wyndham
owns more than 63,000 hotels in over 100 countries on six
continents.
www.ramadaresortbudapest.hu
www.aqua-world.hu

Four-star service in the Ramada

Resort Budapest
Wanzl provides 15 'Premium Eco' chambermaid trolleys
for perfect housekeeping. The trolleys are equipped with
side-mounted modules for efficient waste separation. The
fifth wheel, attached under the centre of the trolley, guarantees full manoeuvrability and steering even when fully loaded
with minimal turning radius of the trolley. Therefore, the daily
housekeeping at the Ramada Resort Aquaworld Budapest
runs like clockwork.
Wanzl also provides:
Minibar filling trolleys
Luggage collection trolleys
H
 andcarts for transporting
laundry
Transport trolleys
E
 ntrance system for the
restaurant in the Wellness
area.

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9 | 2010

No

05 P
 assenger
Handling Services

Page

4041

South Africa | Passenger Handling Services

EURO-SPRINTER reliable luggage transportation for use

on escalators:
O.R. Tambo International Airport, Johannesburg: 3,600 trolleys
Cape Town International Airport: 2,200 trolleys
King Shaka International Airport, Durban: 1,800 trolleys
CAPE TOWN INTERNATIONAL is a Wanzl customer.
Over the past few months, Wanzl supplied 15 African airports
with luggage transport trolleys, as well as a ferry terminal in
Morocco.

In brief
More than 8,000 Wanzl Travel 300
and Travel 300 BL luggage transport
trolleys for
South Africa: Port Elizabeth
Tunisia: Tunis-Carthage, Djerba-Zarzis,
Sfax-Thyna, Tozeur-Nefta,
Tabarka 7 Novembre, Gafsa-Ksar
Morocco: Mohammed V, Casablanca;
Port de Tanger ferry terminal
Libya: Tripoli
Egypt: Sharm El Sheikh, Hurghada, Sohag
Algeria: Houari Boumediene, Algiers

NEW the main airport terminal in Cape Town.

Passenger Handling Services

A dynamic Africa
Airport service with Wanzl, the global market leader
Africa is a continent with great potential: its population exceeds one billion people. In the next 40 years, Africa's
population is set to more than double to 2.3 billion people.
According to a new study undertaken by the Hamburg Institute
of International Economics (HWWI) entitled Strategy 2030
Africa, Africa as an economic area has become the second
most dynamic in the world after south-east Asia. Average
economic growth is set to hit 4.7% this year, with work to
expand the infrastructure proceeding at lightning pace. Wanzl,
the global market leader for luggage transport trolleys, has
now expanded its position as the leading supplier of trolley
solutions to include the African continent. Wanzl delivered
7,600 Euro-Sprinter luggage transport trolleys, suitable for
use on escalators, to its long-standing customer ACSA the
operator of a total of 10 airports in South Africa to be
used in the Johannesburg, Durban and Cape Town airports
for the Football World Cup.

Port Elizabeth International was also equipped with 200 Travel 300 trolleys. What is
more, the latter's outstanding price/per
formance ratio won over numerous north-
African airports. Wanzl received the latest
major tender from Tunisian airports: a total
of 2,200 Travel 300 BL trolleys were
delivered to six Tunisian airports in June.
This means that Wanzl trolleys are ready for
use by passengers at almost every airport
in Tunisia, a favourite tourist destination of
many.
www.wanzl-airport.com

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No

WAITROSE will soon be introducing the new order picking

trolley in 30 key stores for home delivery of food products.
The trolleys offer 20% more picking capacity, leading to cost
reductions and increased efficiency.

06 Logistics+Industry

Page

4250

 Great Britain | Logistics+I ndustry

EQUALLY HIGH QUALITY FROM WANZL the shopping

trolleys at Waitrose.
AFTER SHOPPING IN THE STORE, customers can opt to
use the Waitrose Delivery.

Logistics+Industry

E-Fulfilment shows
strong growth
Cooperation for effective picking
Two of the retail industrys leading suppliers have
joined forces to develop a new generation of product picking
trolleys. X2 Computing, one of the UKs fastest growing suppliers of mobile computing solutions, has teamed up with,
one of the worlds largest manufacturers of high quality retail
equipment Wanzl, to offer a range of new custom-built picking
trolleys, with integrated IT solutions, to meet the individual
requirements of retail and warehouse operations. The new
trolleys are easier to use, provide increased additional picking
capacity and deliver significant cost savings and efficiencies
throughout the e-fulfilment process. Our commitment to
developing custom mobile computing solutions for these sectors has resulted in significant orders from some of the worlds

We are delighted to be working in partnership

with X2 Computing.
DOUG JEFFERY, Head of Logistics+Industry for Wanzl UK

largest home shopping operations in the UK,

USA, Portugal, Scandinavia and Australia,
commented Francis Davis, Managing Director
of X2 Computing. Integrating best-of-breed
computing technology with custom trolleys
designed by the X2 team and built by one of
the worlds most innovative manufacturers
will streamline the product picking process
and enable retailers to provide a faster and
more efficient customer service.

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No

WAITROSE, one of the largest supermarket chains in Great Britain is known

for high quality and the freshness and
variety of the products. That is why
Waitrose is appointed a 'royal supplier'
by Queen Elizabeth II. The 40,000 or so
Waitrose employees are co-owners of
the company.

THE WAITROSEDELIVER HOME SHOPPING SERVICE:

Ordered online, picked and off it goes to the free delivery
service
directly to the front door.
SERVICE: whether its groceries fresh on the table or
selected gifts.

The original concept for the trolleys was developed in

close partnership with a number of global retail brands.
They are now being used by Waitrose as part of its
WaitroseDeliver home shopping service in the UK. Each trolley
is equipped with an onboard scanner and a tablet PC powered
by a small, lightweight all-day battery solution. The battery,
tablet PC and scanner are easily removed for charging or
replacement enabling the trolleys to be safely stored outside
to maximise in-store retail floor space. This also enables the
trolleys to be used in smaller retail premises where space is at
a premium. X2 Computing and Wanzl Logistics+Industry have
also developed a range of custom modular charging solutions
housed in secure cabinets with the capacity to store and
charge multiple computers and batteries.

According to Wolfgang Kaup, Head of Logistics+Industry

for Wanzl GmbH and Doug Jeffery, Head of Logistics+
Industry for Wanzl UK: We are both delighted to be working
in partnership with X2 Computing to develop a new generation of picking trolleys to meet the increasing demand for
customised e-fulfilment solutions. The combined expertise of
two market-leading suppliers has resulted in a unique and
powerful solution that is scalable to high volume quality prod
uction standards. It will speed up the product picking process,
reduce error rates and deliver a lower cost of ownership.
This new generation of picking trolleys is designed and custombuilt from the ground up to customer specifications in a wide
range of different sizes and configurations. They feature a
number of innovations including an integrated braking system
and a fifth, central wheel that reduces steering forces by up
to 80% compared with traditional fixed wheel systems. This
results in a reduced turning circle and provides high levels of
manoeuvrability using one hand an important benefit when
the trolleys are fully loaded.
www.waitrosedeliver.com
www.wanzl-logistik-industrie.com

 Great Britain | Logistics+I ndustry

These unique and innovative computer-based picking trolleys will enable

X2Computing to maintain its position as a leading supplier of custom mobile
computing solutions to the retail and logistics customers. They will deliver
significant efficiencies and improved productivity throughout the e-fulfilment
sector, concluded Francis Davis.
FRANCIS DAVIS, Managing Director of X2 Computing

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No

INTHER achieves cost reductions for

its customers through improvements in
throughput, productivity, efficiency and
quality.

Logistics+Industry

NOORDHOFF UITGEVERS, the

largest education and schoolbook
publisher in the Netherlands, relies
on its partners Wanzl and INTHER
for logistics.

Interesting fact
Pick to Light carts: Order picking,
sorting and packing
Exercises for reading and writing,
historical themes presented clearly, learning
modules for environmental studies or geo
graphy: Noordhoff Uitgevers is the largest
education and schoolbook publisher in the
Netherlands. Over 400 employees use a
great deal of fun, creativity and profession
alism to create educational material for Dutch
primary and secondary schools. Noordhoff
Uitgevers is also involved in vocational train
ing, further education and higher education
with books, journals, supplementary digital
learning materials and other services. Millions
of items pass through the distribution centre
in Groningen each year. Since April 2010, nine
specially customised order picking carts from
Wanzl have been supporting efficient logistics
management at Noordhoff Uitgevers. Within
three months of the contract being signed
at the end of 2009, Wanzl developed a cart
solution tailored to the requirements and
wishes of Noordhoff Uitgevers.

In the second step, INTHER Logistics Engineering, which

has been a software specialist for the integration of auto
matic warehouse and order picking systems for the last
ten years, equipped the Wanzl order picking carts with the
INTHER LC automation software for Pick to Light carts.
"In order to exactly meet the individual requirements in each
case, INTHER develops the pick carts in a customer-specific
way", explains Mike Strijbos, INTHER Manager Project Depart
ment. The number of order picking positions per cart is
dependent on the order profile; for example at Noordhoff
Uitgevers it is twelve places per cart. For every one of these
twelve order picking positions, a Pick to Light module was
installed on the pick cart, which is powered by a battery integrated in the pick cart. Thanks to the static installation of
the Pick to Light modules on the pick carts, instead of on the
numerous storage spaces in the Noordhoff Uitgevers warehouse, significantly fewer modules were needed, and therefore substantial cost savings were made. A wireless RF
module was installed for the connection of the pick carts'
INTHER LC software to the Noordhoff Uitgevers Warehouse
Management System. This module works according to the
latest wireless network technology.

Netherlands | Logistics+I ndustry

"With the Pick to Light carts, numerous orders

can be simultaneously picked, sorted and
packaged. This significantly increases the effi
ciency of the order picking process."
(Pick and Pack philosophy)
WILLEM VERHALLE, INTHER Project Manager

Batch order picking at

Noordhoff Uitgevers twelve
orders are simultaneously processed.
The Pick to Light carts were developed
in cooperation with Wanzl and INTHER.
Every cart is equipped with four levels
and has space for twelve order picking
positions.
The orders already sorted
into cartons go from the Pick to Light
cart directly onto the conveyor belt
that saves time and money. Here, the
cartons are assessed, semi-automatically
sealed, labelled and shipped.

"We have customers whose order picking performance has

increased by up to 40% thanks to the use of Pick to Light
carts, and at the same time their rate of order picking errors
has fallen to 0.02%."
MIKE STRIJBOS, INTHER Manager Project Department

The order picking itself saves time, money and legwork:

incoming orders are grouped together according to identi
cal item positions, using IT. The picker then receives their
order batch and the associated pick cart. The first order picking
position is displayed on the central display of the pick cart
and then an employee goes to this position with the pick cart
and confirms the position or the item barcode with an RF
scanner. Then the Pick to Light modules on the pick cart light
up for the orders that require these items. At the same time,
respective display shows the required order picking quantity.
The employee picks the item quantity as shown on the display
and presses the switch on the Pick to Light module to confirm.
A great advantage of the Pick to Light Cart System is the
possibility to complete numerous orders at once (multi order
picking). "The integrated INTHER LC software calculates the
ideal batch for a Pick to Light cart on the basis of the ABC
sorting of items and on order priority. This procedure reduces
the walking distance in the warehouse enormously", says
INTHER Project Manager Willem Verhalle. The items picked
are immediately distributed across the various orders in the
pick cart. A further time saving is achieved during packaging
by directly order picking into the cartoned shipping container.
This all results in a system that simultaneously picks, sorts
and packages.

One Stop Shop

For more than ten years, INTHER Logistics
Engineering has specialised in software for
the integration of automatic warehousing
and order picking systems. Their own devel
opments include a voice recognition system
and order picking with Pick to Light and Sort
by Light systems, for example. Additionally,
INTHER also uses RF scanning and RFID integration. The automation system INTHER LC
is used in warehouses, logistics centres and
production facilities worldwide.
As an executive system integrator,
INTHER is therefore the one stop shop for its
customers and on hand for all matters relating
to logistical automation. Today, with subsidiaries in the Netherlands, Germany, Moldova
and the USA, INTHER operates in many
different types of business as a general contractor: logistics, retail/food, fashion, pharmaceuticals, cosmetics, books and magazines,
spare parts and multimedia.
www.inthergroup.com

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No

WOLFORD Luxury brand for 60 years.

Logistics+Industry

Top label
During its 60-year company history, Wolford has
established itself as a luxury brand in the premium
sector of the international fashion world.
The Wolford brand has been registered
as a protected trade mark since 1950. A
year before this, the industrialist Reinhold
Wolff from Vorarlberg and the retail entrepreneur Walter Palmers from Vienna had already
founded the company Wolff & Co. KG in
Bregenz, Lake Constance. With its own dye
works and moulding shop, the company
started manufacturing nylon stockings in the
same year that nylon was first introduced to
Europe. During the coming six decades, the
company developed from a leg and bodywear provider to an internationally acclaimed
premium brand with a product portfolio

covering your wardrobe from head to toe. Core areas are the
well-established product groups of legwear, ready-to-wear
and lingerie. Swimwear made from high-quality materials as
well as textile accessories and belts that draw attention
through exciting details also form part of the range. By the
1980s, Wolford was already implementing the ideas of international designers who caused a furore on the catwalks with
their creations. In the mid-1990s, the first design cooperations began, with Wolford meets Vivienne Westwood and
Wolford+Lagerfeld Gallery by Karl Lagerfeld. Further seasonal
co-brandings followed, such as with Kenzo, Emilio Pucci and
Valentino. Today, Wolford AG, which was floated on the stock
exchange in Vienna and Paris in 1995 with the LADY AKTIE
shares, has 14 subsidiaries worldwide and markets its

Austria | Logistics+I ndustry

roducts in around 65 countries using monobrand boutiques

p
and trade partners as well as online shops.
On its journey to becoming a luxury brand, Wolford proved
itself time and again a pioneer in the fashion world. As early
as 1953, the first double perlon stockings were introduced on
the market and, in the following years, production expanded
rapidly following the acquisition of circular knitting machines.
With the first seamless stockings, Fatal, Wolford caused a
furore in the fashion world. Even today, these stockings that
do not show under clinging clothes are one of the Wolford
bestsellers. To date, Wolford still works with circular knitting
machines, which guarantee unmistakable knitting competency.
Claiming to be a luxury brand is based among other things

on an uncompromising focus on quality

that is maintained throughout all areas of
the company, from material purchasing and
production right through to distribution,
says Holger Dahmen, CEO of Wolford AG,
to explain the consistent brand strategy.

THE HEADQUARTERS SHOP in

Bregenz: exclusive products with
luxury status. Wolford has a worldwide
network of boutiques in selected locations such as Paris, London, Geneva,
Hong Kong and Leipzig.
WOLFORD HEAD OFFICE
in Austria.
QUALITY PRODUCTION in the
Wolford dye works in Bregenz, Austria.

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9 | 2010

No

FEMININE: The current 2010/11 autumn/winter collection from Wolford draws on feminine accents with silhouette.

Wanzl transports

Wolford quality

Ready for loading: To support Wolford in

maintaining its high quality standards, Wanzl
delivered mobile containers to Bregenz in
February 2010 that were made-to-measure
specially to Wolford's requirements for the
transportation of textile products between
the individual finishing stages. Wanzl provided
the theft-proof Customized Solutions with a
rod construction for picking up textiles as
well as foil covers for protection against dirt
and dust.

Only the finest yarns in the world that pass

numerous quality tests find their way into
Wolford production. The final finishing of a
stocking requires up to 16 work processes, a
body up to 25 and a swimsuit even up to 45.
Knitting a stocking alone to Wolford quality
standards takes between four and fifteen
minutes. The following finishing of the foot
part requires 35 stitches per centimetre. Then
it goes for washing, followed by the dyeing
process. The end process is the precise prod
uct control with quality approval. Not until
then can they say: ready for international
dispatch!

Preview

Preview

Wanzl Worldwide No10

Topics in the next magazine
You the customers and partners of Wanzl will once
again receive points of interest, news and trivia in the next
Wanzl Worldwide magazine, which will be available in time
for EuroShop 2011. Topics include:

01 EuroShop 2011
Contacts, opportunities, perspectives: From 26 February to
2 March 2011, the international world of retail will meet in
Dsseldorf. With over 1,800 exhibitors from 50 countries and
more than 100,000 visitors worldwide.

01

02 'Konsument 2020'
What have been the most important consumer trends over
the course of time? Futurologist Matthias Horx gives
answers in the 'Konsument 2020' study.

03 Trade in Mesopotamia

02

This autumn, Carrefour will open its first shopping centre

in Iraq. The shopping mall offers space for over 350 outlets
as well as an ice rink and a bowling centre. Wanzl provides
the shopping trolleys.

04 Cuddling up in the cold

The ice hotel in Jukkasjrvi, Sweden is reminiscent of the
palace from the Hans Christian Andersen fairy tale 'The
Snow Queen': Every late autumn, when the extreme cold
weather grips Lapland, an ice hotel is built from 3,000 tonnes
of ice and 30,000 cubic metres of snow.

04

05 Order picking for Nike

Wanzl order picking trolleys have recently started being
used by Nike in China. Nike, one of the world's leading
manufacturers for sports equipment, is well-known for its
extensive collection of sports shoes.

05

03

51

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9 | 2010

No

09|2010

No

WWW Wanzl Worldwide | Contacts

Wanzl
Metallwarenfabrik GmbH
Bubesheimer Strasse 4
89340 Leipheim, Germany
P.O. Box 1129
89336 Leipheim, Germany
Phone +49(0)8221/729-0
Fax +49(0)8221/729-1000
info@wanzl.de
www.wanzl.com

Poland
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone +48(0)22/739 73 80
Fax +48(0)22/739 73 85
wanzl@wanzl.pl
www.wanzl.pl

Europe
Subsidiaries

Russia/Cis
OOO Wanzl Mawy Distribution
Altufyevskoye Chaussee 44
127566 Moscow
Phone +7 495/708 40 90
Fax +7 495/708 40 92
info@wanzl.ru
www.wanzl.ru

Austria
Wanzl Gesellschaft mbH
Deutschstrasse 12
1230 Vienna
Phone +43(0)1/616 25 46
Fax +43(0)1/616 25 46 20
wanzl@wanzl.at
www.wanzl.at

Slovak Republic
Wanzl SK, s.r.o.
Cukrovarsk 427
926 01 Sered
Phone +42 1/317 89 13 81
Fax +42 1/317 89 79 28
wanzl@wanzl.sk
www.wanzl.sk

Belgium/Luxembourg
Wanzl b.v.b.a.
Ambachtenlaan 36
Ambachtenlijke zone Haasrode
3001 Heverlee
Phone +32(0)16/40 28 30
Fax +32(0)16/40 01 69
wanzl@wanzl.be
www.wanzl.be

Spain
Wanzl Equipamiento
Comercial, S.L.
Poligono Industrial El Pla
c/Miquel Torell i Pags,
58 Nave 1
Apdo. de Correos 1485
08750 Molins de Rei
Barcelona
Phone +34(0)93/680 36 50
Fax +34(0)93/680 36 52
wanzl@wanzl.es
www.wanzl.es

Czech Republic
Wanzl spol s.r.o.
Okr. Olomouc
78347 Hnvotn 333
Phone +42(0)585/75 15 55
Fax +42(0)585/75 15 51
Prague:
Phone +42(0)244/09 07 44
Fax +42(0)244/09 07 40
obchod@wanzl.cz
www.wanzl.cz
France
Wanzl SAS
21, Rue Westrich
BP 30134
67603 Slstat Cedex
Phone +33(0)388 57 48 50
Fax +33(0)388 92 17 23
wanzl@wanzl.fr
Paris:
Phone +33(0)144 75 02 02
Fax +33(0)144 75 31 00
wanzl.paris@wanzl.fr
www.wanzl.fr
Great Britain
Wanzl Ltd.
Europa House Heathcote Lane
Warwick CV34 6SP
Phone +44(0)1926/45 19 51
Fax +44(0)1926/45 19 52
enquiries@wanzl.co.uk
www.wanzl.com
Hungary
Wanzl Magyarorszag KFT
Kunigunda u. 58
1037 Budapest III
Phone +36(0)1/387 37 92
Fax +36(0)1/437 08 50
wanzl@wanzl.hu
www.wanzl.hu
Italy
Wanzl Italia S.r.l.
Via Del Ferro no 8/10,
Localita Averolda
25039 Travagliato
Phone +39(0)30/686 39 49
Fax +39(0)30/686 45 22
wanzl@wanzl.it
www.wanzl.com
Netherlands
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ Oosterhout
Phone +31(0)162/42 22 50
Fax +31(0)162/45 46 50
info@wanzl.nl
www.wanzl.nl

Switzerland
Wanzl (Switzerland) AG
Industrie Hegi 2
9425 Thal
Phone +41(0)71/886 90 10
Fax +41(0)71/886 90 15
info@wanzl.ch
www.wanzl.ch
Ukraine
TzOV Wanzl-MAWY
Schovkovychna vul. 42-44
01601 Kiev
Phone +380 44/390 11 12
Fax +380 44/390 11 14
wanzl-mawy@wanzl.kiev.ua
www.wanzl-mawy.com.ua

Europe
Representatives
Bulgaria
Monitor (1) OOD
Gotse Delchev
45 Kostenski vodopad str.
en B Ap 1
1404 Sofia
Phone +359 (2) 952 33 31
Fax +359 (2) 952 26 92
info@monitor-1.com
Croatia
Smeh d.o.o.
Zagrebaka cesta 233
10000 Zagreb
Phone +3851/3882 668
Fax 3851/3882 674
info@smeh.hr
Cyprus
P.C. Orinos Ltd.
P.O. Box 21285
505 Nicosia
Phone +357(0)22/45 84 00
Fax +357(0)22/76 76 54
Denmark
Expedit a/s
Toftegaardsvej 4
P.O. Box 86
8370 Hadsten
Phone +45 87/61 22 00
Fax +45 87/61 23 00
expedit@expedit.dk
Estonia
Melton
Peterburi Tee 71
11415 Tallinn
Phone +372(0)6/20 50 51
Fax +372(0)6/20 50 52
melton@melton.ee

Finland
Expedit a/s filial i Finland
Mestarintie 8B
01730 Vantaa
Phone +358 207 43 36 40
Fax +358 207 43 36 49
expedit@expedit.fi
Greece
Voyatzoglou Systems S.A.
12 km Nat. Road, Athens, Lamia
14451 Metamorfosi
Phone +3(0)210/288 86 00
Phone +3(0)210/288 86 45
Fax +3(0)210/288 86 99
Iceland
Rmi (Ofnasmijan) ehf
Skemmuvegur 6
200 Kpavogur
Phone +354(0)1/511 11 06
Fax +354(0)1/511 11 10
maria@rymi.is
Latvia
Kompanija Vitrum
G. Astras 3a
1082 Riga
Phone +371(0)7/80 23 84
Fax +371(0)7/80 23 87
vitrum@vitrum.lv
Lithuania
UAB Husas
Pramones g. 141
2000 Vilnius
Phone +370 5/260 74 52
Fax +370 5/267 03 40
biuras@husas.lt
Macedonia
MAG Commerce
Str. Zelevo 3-3/9
1000 Skopje
Phone +389(0)2/307 65 93
Fax +389(0)2/307 65 93
Mobile +389(0)70 26 64 59
goran@magcommerce.com.mk
Malta
CRC Creative Refurbishing
Centre (Malta) Ltd.
Tilios Bldgs., St.Pauls street
Naxxar NXR 4016
Phone +356 21/41 94 00

+356 21/41 96 00
Fax +356 21/41 95 00
Mobile +356 99 47 94 00
info@crcmalta.com
www.crcmalta.com
Norway
Expedit Norge a/s
Hvamveien 4
2026 Skjetten
Phone +47 64 83 13 00
Fax +47 64 83 13 99
post@expedit.no
Portugal
Distrol
Av. Oscar Monteiro Torres,
37 A-C 1000-216 Lisbon
Phone +351(0)21/79 60 13 6-9
Fax +351(0)21/796 23 29
distrol_armetal@hotmail.com
Romania
Eurofit/Vozatyoglou Systems
Romania SRL
St. Viitorulu 199, sect. 2
Bucharest
Phone +40(0)21/212 39 90
Fax +40(0)21/212 39 64
Gabriel.B@Eurofit.ro
Serbia
Smeh d.o.o.
Lovaka 14
22300 Stara Pazova
Phone +381 22 363 637
Fax +381 22 363 980
info@smeh.co.rs
Slovenia
Smeh d.o.o. Gorjupova 13
1000 Ljubljana
Phone +386(0)1/244 08 00
Fax +386(0)1/244 08 10
info@smeh.si

Sweden
Expedit Sverige AB
Grdsfogdevgen 16
SE-168 66 Bromma
Phone +46 (0) 8 626 07 70
Fax +46 (0) 8 627 02 11
office@expedit.se
www.expedit.se

Chile
Porta Nuova S.A.
Santo Domingo, 4780
Quinta Normal
Santiago
Phone +56 (0) 2/392 74 01
Fax +56 (0) 2/773 21 47
sigridmaser@portanuova.cl

Turkey
CGE Magaza Ekipmanlari
PAZ.SAN.TIC.AS
Bursa Oranize Sanayi Bolgesi
Kahvereng Cadde No. 16
16159 Bursa
Phone +90(0)224/280 00 00
export@ucge.com

Dominican Republic/
Caribbean
CORTINOVA, S.A.
Edificio Martinez Burgos
Ave. Sarasota #24
Ensanche Bella Vista
Santo Domingo
Phone +1 809/537 77 00
Fax +1 809/537 79 00
Mobile +1 809/399 72 69
mariaemaldonado@hotmail.com
romartinezgon@hotmail.com

Overseas
Subsidiaries
Australia
Wanzl Australia Pty. Ltd.
97 Highbury Road
BURWOOD VIC 3125
Phone +61(0)3/98 08 22 99
Fax +61(0)3/98 08 22 66
info@wanzl.com.au
www.wanzl.com
China
Wanzl Commercial
Equipment (Shanghai) Co., Ltd.
No. 838 Shu Hai Rd,
Song Jiang Industrial Zone(East),
Shanghai 201611
Phone +86 (0) 21/6760 1558
Fax +86 (0) 21/6760 1658
wanzl@wanzl.com.cn
www.wanzl.com.cn
India
Wanzl India Pvt Ltd,
No. 714, Siddharth Towers
Near Sangam Press
Off Karve Road, Kothrud
Pune-411038
Phone +91(0)20/25459202
Fax +91(0)20/25459202
bhushan.deshpande@wanzl.in
www.wanzl.in
South Korea
Wanzl Korea Ltd.
317, Hyundai Parkville, 108,
Guro 5 Dong, Guro Gu
Seoul 152-843
Phone +82(0)2/877 14 31
Phone +82(0)2/877 14 03
Fax +82(0)2/877 14 32
info@wanzl.co.kr
www.wanzl.com
United Arab Emirates
Wanzl Middle East FZE
Gold & Diamond Park
Building 5, Office 110
P.O. Box 262007
Dubai, U.A.E.
Phone +971 (0) 4 341 95 55
Fax +971 (0) 4 341 95 95
info@shopfitting.ae
www.wanzl.com

Overseas
Representatives
Argentina
Fabrica de Envases
Automaticos S.A.
Avda. Andrs Roln 25 47
(1643) Beccar
Buenos Aires
Phone +54(0)11/47 43 84 05
Fax +54(0)11/47 42 21 37
feasa@feasa.com.ar
Australia
Brice Australia Pty. Ltd.
19 Evans Street
P. O. Box 228
Burwood, VIC 3125
Phone +61(0)3/98 88 71 25
Fax +61(0)3/98 88 79 09
LDaniel@briceaust.com.au

Ecuador
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58(0)2/129750935
Fax +58(0)2/129 75 0150
info@unikert.com.ve
El Salvador
Guatemala | Honduras
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de Mxico 53370
Phone +52 55/5358-6159
Fax +52 55/5358-5011
bgutierrez@blancmart.com.mx
Indonesia
PT. Celsius Jaya
Jl. Sunter Paradise II
Blok K No. 43
Jakarta 14350
Phone +62(0)21/640 43 13
Fax +62(0)21/640 43 14
celcius@indosat.net.id
Israel
R. Goldstein & Co. Ltd.
P.O. Box 136 | Kfar Chabad Post
60932 Moshav Safaria
Phone +972(0)3/960 79 18
Fax +972(0)3/960 79 21
amos1000@bezeqint.net
Japan
CEEV Cooperation Expectation
Emotion Viva|Takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81(0)798/ 46 68 02
Fax +81(0)798/ 46 68 05
Jordan
Abdin Industrial Est.
Mr. Firas Abdin
Bayader Wadi El-Seir,
Industrial St.
11814 Amman
Phone +962(0)6/586 55 36
Fax +962(0)6/586 37 07
headoffice@abdin.com.jo
Malaysia
Panmatex Trading Sdn.Bhd.
No.12, Jalan BK 1/12
Bandar Kinrara Industrial Park
Bandar Kinrara, Off 6 1/2Miles
Jalan Puchong
58200 Kuala Lumpur
Phone +60(0)3/80 75 80 08
Fax +60(0)3/80 75 90 09
panmatex@streamyx.com
Mexico
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de Mxico 53370
Phone +52 55/5358-6159
Fax +52 55/5358-5011
bgutierrez@blancmart.com.mx
New Zealand
NZ Retail Equipment Ltd
12 Ash Rd, Manukau City
P. O. Box 98916 SAMC
New Zealand
Phone +64(0)9/262 30 44
Fax +64(0)9/262 30 6

Peru
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58(0)2/129750935
Fax +58(0)2/129 75 0150
info@unikert.com.ve
Philippines
Target Display Co. Inc.
4th Floor, Ricogen
All Season Building
112 Aguirre Street
Legaspi Village
Makati City, Metro Manila
Phone +63(0)2/891 36 07
Fax +63(0)2/891 36 09
felix@targetdisplay.com
www.targetdisplay.com
Saudi Arabia
Packaging Equipment &
Supplies Co. Ltd. (Zultec)
P.O. Box 52721
21573 Jeddah
Phone +966(0)2/670 04 90
Fax +966(0)2/670 03 41
info@zultec.com
Singapore
John Chen (Pte) Ltd.
6 Little Road
Singapore 536984
Phone +65 62 85 21 22
Fax +65 62 85 30 68
jc.sgp@johnchen.com.sg
www.johnchen.com.sg
South Africa
Top Assist 13 (Pty) Ltd.
18C Eastry Road Claremont
Cape Town 7708
Phone +27 21/683 58 23
Fax +27 21/683 58 23
Mobile +27/828 24 06 43
gero@telkomsa.net
Taiwan
Willington Fabrications
Rm 603, Gold Stone Building
380 Lin Sheng North Road
Taipei 1045
Phone +886(0)2/25 11 5168
Fax +886(0)2/25 22 2521
willingt@ms9.hinet.net
Tunisia
Multiprotect+
P.O. Box 257
Cit Jamil Menzah 6
2091 Tunis
Phone +216(0)21/21 88 88
Fax +216(0)71/88 32 22
sslimi@multiprotectplus.com
sslimi@tunet.tn
Uruguay
Acondicionamiento
Integral S.A.
Juan D. Jackson 1202
Montevideo
Phone +598(0)2/400 14 14
Fax +598(0)2/408 66 23
danman@adinet.com.uy
Venezuela
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58(0)2/129750935
Fax +58(0)2/129 75 0150
info@unikert.com.ve
Additional contacts
Contact details of further
representatives can be
supplied upon request.