MR.

VORAS STRATEGY REGARDING MAJOR

COMPONENTOF MARKETING MIX WOULD BE

MARKETING RESEARCH
Mr. Vora has started a company without much research. In comparison to
Ganesh FlourMills, Vora & company had got lesser time for marketing research
at the time of goingnationally after the introduction of the company, so this
company has less knowledge withthe prevailing market condition than Ganesh
Flour Mills.

SUGGESTION
It is suggested that the company should have more marketing research with
theongoing business locally and nationally to become more acquainted with the
prevailingmarket condition. Also the company should increase its product
quality.

PACKAGING
Companys product caring the picture of a smiling girl which is less attractive
to the targetconsumer, as the product had appeal to many housewives.

SUGGESTION
It is suggested that the company should use the picture of a housewife
alongwith the existing picture for making the product more attractive to the
target consumer. Alsothe company should make the tin more attractive.

DISTRIBUTION CHANNEL
AGENT

SALESMAN
SUBDISTRIBUTO
R

RETAILER

SALESMAN
SUBDISTRIBUTO
R

RETAILER

SALESMAN
SUBDISTRIBUTO
R

RETAILER

SUGGESTION
Distribution channel as above is almost good. For more cooperation and
bettersluggishness among the sub agents / distributors Mr. Vora should
communicate his directionsto agents / distributors directly, instead of
communicate through e-mail or any other mode of communication. Mr. Vora
should encourage them and offer them incentives for increase insales volume.

PRICING
Sr.no.

Name of
company

Vora and
company

Ganesh
flour mills

1
2

Seling price
Less
commission and
discounts
Net Realization

81
17

93
14

64

79

In comparison to ganesh flour mills the selling price of vora and

company is much lower.so the company can increase the price of its
product closer to that of ganesh flour mill.It can be increase upto rs. 90
per case. /resulting,it can grab the market in Northern India having lower
price.

BREAKDOWN OF UNIT COST

SR.NO.
1
2
3
4
5

PARTICULARS
MATERIAL
PACKING TINS
OTHER PACKING MATERIALS
DIRECT LABOUR
RAILWAY FREIGHT

Total overhead costs Rs. 50

COST(Rs.)
24.12
21.60
4.00
5.40
4.80

ADVERTISING
In advertising agents have urged Mr. Vora to advertise blossom oats. He
undertook advertising in the major cities in which he had sales
representation. After spending rs. 4000 there was no increase in
sales,so he ceased all the advertisement.

CONCLUSION
Mr. Vora has started a company without much research. His brand of
BLOSSOM QUICK OATS is fairing very badly in the market. Its only
competition is Ganesh mills champion oats. Both these companies
started production after the exit of quaker oats of America. However,
they have not been able to capture the mrket as they expected. Mr. Vora
approached the SSI consultant to find out the next best thing to be
done.Question that needs to be asked is,what are Mr. Vora palns? It has
been identified from careful analysis of the fact present to us that his
short term plan is to make profit and stop the immediate loss of money.