04/07/2015

DigitalIndia:LifeInAConnectedWorldCXOtoday.com

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We kept trying to save a particular characters

girlfriend in the name of Video games. Digital
camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStation
were unheard of and life was about scarcity and limited choices. Things already changed when
90s brought the economic liberalization. I coin that liberalization 1.0.
http://www.cxotoday.com/story/digitalindialifeinaconnectedworld/

INFRASTRUCTURE
TECHNOLOGY

DigitalIndia:LifeInAConnected
World

12

1980s and 90s were the decades when my

generation was growing up attuned to song
requests made on AIR by people from a nondescript town called Jhumri Tilaya
andLalitajis pearls of wisdom on which
washing powder made our clothes look whiter
or how a particular Scooter brand was creating
stronger images of stronger India as it was
hard to misson Sundaymorning television
along with Ramayana and Mahabharata.

..

Column

by Prateek N kumar, CEO-MD, NeoNicheJul 03, 2015

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04/07/2015

DigitalIndia:LifeInAConnectedWorldCXOtoday.com

And testimony to that was on Wednesday 1stJuly 2015,even a 15,000-capacity stadium in Delhi
seemed small for a venue when the Prime Minister launched the Digital India Week to
empower citizens with the use of IT.
What does it mean is a whole new world whereglobalization and technology advancement will
further shape the way we perceived and see things like never before. Which will give rise to a
whole new breed of Consumers. Consumption will no longer be about available choices but
getting what you want on your terms.
The campaign is as much an invitation to domestic and foreign companies as a promise to
improve systems, remove bureaucratic sloth and reduce red-tape that often delays processes
and decision-making, and encourage start-up enterprises.PM Modis promise of digital lockers
to store documents, e-Sign using Aadhaar, e-Hospital systems, National Scholarship Portal,
Centre of Excellence on Internet on Things (IoT) and a high-speed digital highway that aims
to make government services more efficient, easily accessible and hassle-free.
Whenever the government has trusted the industry, it has performedbut what is more exciting
about the initiative is thatThis will be a true step to connect villages with better infrastructure
and broadband at Gram Panchayat level . connecting the entire country which will create
opportunities of uniform communication to every citizen thereby creating a level playing field.

Research

My key takeaway from PMs announcements

1.e-Sign framework which will allow citizens add their digital signatures to documents online
using Aadhaar.
2.MyGov.in portal will become an online platform to engage citizens in governance through a
Discuss, act and share making the entire system collaborative and transparent.
3.Approach. Bharat Net program as a high-speed digital highway to connect all 250,000 gram
panchayats of country the worlds largest rural broadband project using optical fiber.

India's IT infrastructure spending to

reach $2.02 bn in 2015: Gartner

4.Broadband Highways as one of the pillars of Digital India to address the connectivity issues
while enabling and providing technologies facilitating delivery of services to citizens. Will help
in faster response to every governance call to action.
5.Centre of Excellence on Internet on Things (IoT), as a joint initiative of the government
agencies and private institutions such as Nasscom.
What it brings is a whole new India will emerge one which will not only match the world but
lead the world ..As digital marketer we would love to contribute and make it a reality after all
http://www.cxotoday.com/story/digitalindialifeinaconnectedworld/

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DigitalIndia:LifeInAConnectedWorldCXOtoday.com

its our bread and butter.

Any work in the area of digitization must be accompanied by more work on cyber security. The
PM himself spoke of bloodless wars that will fought in future in cyberspace with telling effect.
And to that effect more work is required both at R&D, Creating laws and companies having a
detailed IT policies.
Startup ecosystem will get a level playing field due to Growth Hacking and crowdsourcing but
even more out of SAS model of doing the business with least government and most
governance while large enterprises will be able to manage Big Data to bring cost efficient
relevant and customer services.
I would say the current Digital India initiative will lead to Liberalization 2.0 It would be all
about life in a connected world .

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Tags: Digital India, high-speed digital highway, Internet on Things, IoT, Aadhaar

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http://www.cxotoday.com/story/digitalindialifeinaconnectedworld/

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