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your brand is your business;

your business is your brand

thats why...

we are a synergetic consultancy


Managers
Copywriters
Designers
Planners

Stylists
Photographers

Trainers

Strategists

Brand-blooded folks, with Design in our DNA


Always hungry for out of the league creative work

Business
Coaches

what matters to us
We believe
A brand that captures your mind gains
behaviour.
A brand that captures your heart gains
commitment.

We aim at creating
brands that capture
hearts.

BEHAVIOUR

COMMITMENT

we design
Corporate identity

Internal communication

Brand development

Advertising & media


Environment & experience

Impactful Communication Solutions


To make relationships stronger
To facilitate your business

We understand your business concerns and provide maximum convenience


with a time saving approach so other aspects of your business are not diluted

we help capture hearts


By...

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Making a desirable first impression



Influencing with engaging conversations

Living up to the positive associations

Inspiring transformation in market & commitment in customer

our methodology
differentiation
promise

relevance

Category trends

Future readiness

IMPRESSION

COMMITMENT

CONVERSATION

TRANSFORMATION

consistency

access

ASSOCIATION

delivery

responsibility

personalization

adaptability
approachability

simply put, we give direction and shape to

brands

that your customers, employees

& all stakeholders will

love

our offerings: an overview


Brand Strategy to connect between business
goals and desired value perceptions

Brand Experience to build positive associations


and recall

Audit and Opportunity Analysis


Business-Brand Roadmap
Strategy development and Articulation

Brand Identity and Communication to reach


and engage internal and external audiences


Brand Visual Identity


Brand Communication Properties
Guidelines for Effectiveness and Usage

Packaging Visual and Structure design


Retail branding and Spatial design
Corporate Environment, Exhibition and Event design

Marketing and Communications to inspire


transformation in both markets and customers



Marketing Plan with Marketing Mix


Advertising Strategy and Creatives
Photography and Styling
PR and Image Management

Brand Architecture to streamline, segment and


integrate business offerings


Customer and offering Segmentation


Alignment of product brands, sub brands with master brand
Visual Expression of the product/ service/ offering

our offerings in brand experience


PACKAGING

Identity and Graphic elements on Product- Design with

usage guidelines of colours, typeface, printing specifications



Complete Pack design- Product Branding, Packaging

Graphics and content planning

Packaging Design System- System design across variants,
extensions

Additional elements on existing packaging- Mnemonics,

Sign posting

Implementation support- Structure and material

recommendations, Substrate suggestions and print

specifications with vendor contact

Launching, Refreshing or Enhancing


Brands/ Products/ Services
SPACES

Brand Experience Strategy- Brand strategy translating to

Spatial and User Experience, User Journey and Opportunities


Retail/ Spatial Identity- Identity as used in space, version/
extension of master brand
Retail/ Spatial Visual Language- Colours, Typefaces,
Graphics, Image Style
Retail/ Spatial Applications- Fascia, Wall graphics, Signage
System, Uniforms, Packaging, POSM
Retail/ Spatial Implementation Guidelines- Graphics
usage, Signage and Material specifications
Retail/ Spatial Design Implementation support with
vendor contact

core team experience

SHREYAS BANGAD
Creator & Director

ROCHANA DEB
Principal: Brand Strategy & Experience Design

10 years of rich experience in diverse domains- FMCG, Real Estate,


Banking, Automotive, Healthcare
Past- worked with Indian Express Group, Pratisaad, Elephant, Nandan
Buildcon & Kumar Properties
Major Brand Experience and Communication worked for- Coca Cola,
John Deere, Suzlon, Axis Bank, Atlas Copco, Sakaal Media Group, TVS
Motor Company, Venkys, Haldirams, Nirlep, Greaves Cotton

15 years of professional experience in working with Global FMCGs,


Corporates,Business Organizations and Social groups for International
and National brands across a variety of domains with over a 100
projects which have reached national and international markets and
audiences
Past- Principal, Communication Design at Elephant
Major Brands created/ transformed on behalf of Elephant- Good
Knight, Nirlep, Britannia, Venkys, Persistent, Praj Industries, Bharat
Benz, Commonwealth Youth Games Pune 2008, Pune City, Makers

core team experience

SHANTANU BISWAS
Creative Head: Graphics & Communication Design

SAYALI SHENDE
Senior Copywriter & Corporate Trainer

16+ years of professional experience in working with Global


FMCGs, Corporates,Business Organizations and Social groups for
International and National brands across a variety of domains
Past- Design Lead, Communication Design at Elephant
Major Brands worked with on behalf of Elephant- Suzlon, TCS,
Panchshil Reality, Piramal Group, HUL, P&G and Bilcare

Over 10 years of experience with corporate and academic institutes in


the USA and India. Has facilitate highly effective training programmes
for Credit Suisse, Avaya, L&T, HSBC, NTPC, Bank of Maharashtra, LG,
Siemens covering
Team dynamics and Collaboration

Branding, Sales and Marketing

Cross cultural Communication

Goal setting, Corporate Grooming

Customer Relationship Management

Business Communication Labs

clients who made our work matter

our work and impact...

The Infinite Life Fitness Group wanted to launch a new brand with plans of going national, to provide fitness solutions for customers from 8-80 years which would motivate, educate and empower
them to develop a truly healthy way of life. Brand Matterz created Urbounce as The Ultimate Fitness Destination that helps attain Boundless Happiness.
The Urbounce identity Connects you to the new you. It is a stimulating reflection of the Brands ambition to enhance quality of fitness for all stakeholders and customers, and provide the bridge to
a healthier and happier life for each individual.
The Branding, communication and the gymnasium space have come together to portray a contemporary, joyous and stylish image of the Brand, and engage Urbounces diverse gamut of customers.

our work and impact...

Yashada, an upcoming real estate brand in Pune has the ambition to become a recognized brand nationally. Yashada wanted the rebranding exercise to create a new wave in the real estate industry,
connect with their expanding spectrum of customers including NRIs and acquire credibility for financial institutional backing and investment. Brand Matterz infused novelty and fresh energy into the
Yashada brand while saluting their existing collaborations and long standing relationships.
The Yashada identity is about Progress in Partnership by being the source of bonding to create opportunities for growth and fulfillment.
The Branding, communication and workspace have come together to portray a contemporary and evolutionary image of the Company, and the multi-faceted impact Yashada aims to have, through its
contribution to society.

our work and impact...

Brand/Product Creation for Nilons


Work scope: Naming, Packaging Strategy & Design, Retail POSM

our work and impact...

Experience Centre Concept, Design and Implementation for Voyage to the Stars by Cloud 9, an upcoming hi-tech residential landmark in Pune
Branding and Signage for the Cloud 9 Estate
(Project in progress)

our work and impact...

Advertising and Marketing Communication for various Real estate projects

how we will work with you

1. PLANNING

2. PROTOTYPE

3. IMPLEMENTATION


Plan & Discuss the Creative Directions

in developing communication solution

Describe Media evaluation and

Selection techniques

Review of the Process, Team and
Outcome

Discussion of Project Need &


Success Factors with Client
Commercials
Framework Development
Ideation
Identifying the right Tools and Techniques
Team Integration based on skill sets
required, Division of responsibilities

Project Milestones
Delivery
Monitoring and modification Mechanism
if required

IF YOU THINK IT MATTERS


Contact Us Shreyas Bangad, Creator & Director
+91 98817 42720
connect@brandmatterz.com