Beruflich Dokumente
Kultur Dokumente
July 2015
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ZAG News
Volume 14, Issue:3
www.zaggift.com
July 2015
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The Sandy Creek Mining Company, Inc. is the wholesale builder and supplier of mining equipment and
products used in panning operations at tourist attractions across the USA and around the world. We
have provided quality equipment, products, and service since 1991.
Sandy Creek Mining Co. was born out of a demand for hands on family activities that are fun,
educational, and affordable. Panning for gemstones and fossils has become a popular activity at many
caves, zoos, museums, aquariums, and agritourism destinations because of its hands on educational
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Gravity Graphics specializes in water based inks, custom color pallet on garment dyed apparel using whimsical, one of a kind designs for the whole family.
Providing screen print and embroidery for all ages. With a team of talented artists, screen printers and production staff, we can
do ANY custom job for a new zoo baby or exhibit.
Our shoulder to shoulder designs with namedrops across the shoulders and animal icon below are extremely popular. Dont see
an animal you need, dont hesitate to ask and we will hand draw one especially for you!
Please view our website at www.liveslow.net
Visit us at the upcoming tradeshows:
Surf Expo in Orlando, FL- September 10-12
Booth # 2618
Las Vegas Souvenir and Resort Gift Show- September 16-19
Booth # 1148
Grand Strand Gift and Resort Merchandise Show-Myrtle Beach, SC- December 6-9
Booth # 1909
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In addition to the new giant sloth we also introduced a jumbo cockatoo, a jumbo dolphin, jumbo hyacinth and scarlet Macaws, a
jumbo rhino and a jumbo red panda.
Contact your sales executive today to order your Wild Republic jumbo plush for great dcor and for extra sales.
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July 2015
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Presidents Message
Summer is officially here, and the temperatures are rising.
How is your business affected by the hot weather? Does your clientele change? Do you have a heavy
vacationer business, or do the locals still drive your business? These are some questions to ask yourself
this time of year. Here in Texas we have had a cooler than normal Spring and a very wet May. We are
now seeing a larger percentage of day trippers and travelers. Maybe you have noticed an upturn in your
souvenir and branded categories in your assortment, we certainly have. People are buying items to
remind them of their trip - - drinkware, keychains, Ts and hats. Knowing the demographics of your
shoppers as the seasons change can help you with buying decisions and merchandising. Summer school
and camp groups still can make your toy assortment successful as well.
Also, think about your staffing this time of yearare you busy in the cooler mornings and slow down in
the afternoon? If you are at a zoo do some of the more sensitive animals get put up earlier? Does this
affect your traffic? Any savings in payroll can help your bottom line this season.
Of course, as Buyers we all begin to think about Fall once the calendar flips to July. Trade show season will soon be upon us, and
we will have to make buying decisions for next Spring. A strong finish to the Summer season can help empty stockrooms and free
up dollars. SO push for those extra sales.
We are excited about getting together once again for our Board Meeting in August. Denise and the staff at Southwicks Zoo in Mendon Mass are hosting us, and we will be having lively discussion as always. I invite all ZAG members to email me with any issues
you would like to see your Board address next month. Remember we work for YOU and want your feedback.
As always contact me at:
michaeld@cameronparkzoo.com
and follow me on Twitter and Instagram at: @davisplan
I need your ideas to make ZAG the most effective vehicle possible to help you succeed.
Happy Selling and Stay Cool!
Sincerely,
Michael Davis
Our Mission
ZAG is a collection
of merchandise buyers for zoos, aquariums and other wildlife-related institutions and attractions.
The goals of ZAG
are to increase and improve communication between buyers, and to raise awareness and professionalism of the field within the zoo and aquarium industry.
Board of Directors
Michael Davis (TX) - President
Tommy Brown (MO) - V. President
Theresa Danneffel (MI) - Treasurer
Missy Rosevear (PA) - Secretary
Laurie Vanderwal (AR)
Denise Lamoureux (MA)
Brent Walter (WI)
Robin Miller (FL)
Yvonne Miles (CA)
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Member Spotlight!
Member Spotlight: Vicki Lantz The Lazy L Safari Park Cape Girardeau, MO
www.lazylsafari.com
1.Tell us about your facility and your role there? What are the highlights in your job?
We have a walk-thru zoo located in Cape Girardeau, Missouri which is between St. Louis and Memphis off Interstate 55. We are a
family run business and have been in the exotic animal business for over 40 years. We opened Lazy L Safari Park in June 2010 and
have been growing our attendance and exhibits every year. My role is Zoo Director, Office Manager/Bookkeeper, Marketing Director, Educational Programs Director, and Gift Shop Manager. When you are a family run business you have to take on more than
one role, of course. I also help my husband and sons with the animal chores (bottle feeding, etc.). I just love what I get to do every
day. I grew up on a drive-thru animal park and have taken everything I learned with that family run business and applied it to our
walk-thru zoo and adapted to the current agritourism trend.
2.What type of retail operation do have?
Our Safari Gift Shop is located near the entrance to the zoo. The admission booth cashier also works out of this building so that
on slower days, one person can run the whole show. However, business has picked up the last couple of years so on weekends and
special events we usually have extra help in the gift shop to wait on customers and answer the phones. Our gift shop is only a
20x16 area, but we have a lot of merchandise in that small space. Our yearly attendance has quadrupled every year since we
opened in 2010. We hope to expand our gift shop/admission booth building into a larger building in the near future. That will
leave the original gift shop building to be used as an Educational / Birthday Party Room.
3.What are some of the favorite items that you carry in your store and where do you get them?
The Safari Gift Shop at Lazy L Safari Park features animal print purses & bags, cosmetic bags, scarves, bandanas, photo frames,
animal pictures, gifts, jewelry, etc. Plus, we sell many childrens items including hand-crafted items, puzzles, educational products,
animal related toys, and plush animals, as well as Lazy L Safari Park T-Shirts in various colors. Everybodys favorite items though
are the peacock feathers, ostrich, emu, rhea eggs, and porcupine quills. The porcupine quills are actually one of our best sellers
especially to school groups. We purchase from a variety of companies such as The Mountain, Wild Republic, Rhode Island Novelty,
DM Merchandise, Fiesta Toys, Unipak, Oriental Trading, and more. One product line that we plan on expanding this year is our
souvenir products, such as mugs, etc. featuring our Lazy L Safari Park logo and name. (Visit our Safari Gift Shop page on our website at www.lazylsafari.com/giftshop.html)
.
4.How did you hear about ZAG and why did you join?
I heard about ZAG through the ZAA Newsletter (we are a member of ZAA) and signed up right away. I joined to get more information on new merchandise to sell in the gift shop. I also like to network with other gift shop managers and gather new ideas for
displays, etc.
5.Do you visit trade shows? If yes, which ones. If not for trade shows, how do you find great buys for your store?
The only trade show I have ever attended is the St. Louis Gift Show which is held twice a year. Ive only been twice. I did meet a
salesperson the first time I attended and that helped a lot with expanding the gift shop merchandise product lines. I had just been
selling very small, inexpensive items at that time (the first year) and expanding into new, higher priced, and larger products really
helped our gift shop sales over the next few years.
6.Finally, any tips or insights you can share with other ZAG members that have been profitable or exciting for you?
Our gift shop is a work in process and we definitely have plans to keep expanding, both in product lines and merchandise space, in
the near future. One thing we did last year was we added some shelving displays above all the other merchandise to showcase
some of our products. People really noticed this and it helped to increase the sale of those products. This year, we are going to
rearrange the entire gift shop. There are two reasons for this endeavor - 1) we need to be able to access another admission booth
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www.youtube.com/watch?v=eP153wCi1W4
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Call to Candidates!!!
Once again we have openings on the ZAG board. If you would like to serve on the
board and can do the following:
1. Commit to working on ZAG work 5 hours a week.
2. Attend 2 yearly meetings.
3. Assist with Trade Show Partner events that host ZAG, Inc.
4. Serve on committees for the betterment of the zoo & aquarium buying industry.
5. Attend ZAG Week held at the November Tennessee trade shows.
Please reply to the Call to Candidates email that you recently received from ZAG Board
President Michael Davis or download an application from zaggift.com.
You have until August 7th, 2015 to send in you applications!
Pest Control
Missy Rosevear
Director of Guest Services, Lehigh Valley Zoo
Controlling pests in and around our retail establishments is a challenge we all face, and one that impacts
our bottom line. This can occur through rodents damaging stock, or yellow jacket wasps causing annoyance to our guests who are trying to enjoy a sno-cone during their visit. Having a concrete, year-round
plan to exterminate or dissuade pests is often necessary. Most times, taking steps toward prevention is
the key to eliminating the problem in the first place. Here are a few tips to keep you and your guests happy.
1.
2.
3.
4.
5.
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7.
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July 2015
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Hot Reads!
Staying informed and up to date on our industry and its trends is a vital part of our jobs. I
suggest taking advantage of the periodicals available (usually with FREE subscriptions for
Buyers) dealing with the gift shop business. I make it a point to read Souvenirs, Gifts and
Novelties, Museums & More, Independent Retailer and EDplay each month. As summer
vacations approach Id also like to recommend the book Fish! By Stephen Lundin. I read it
a few years ago, and still apply the techniques to managing Zootique @ Cameron Park
Zoo. Its a quick, interesting read. I think youd enjoy it!
Please take a look at the summary below (courtesy of Nexus Publishing)
Michael Davis
FISH! by Stephen Lundin
Heres a great love story with a powerful workplace message. Its a really easy read and one I encourage all my clients to get in
to. It teaches the steps to take to learn to love what you do, and make your workplace an energetic, enthusiastic and wonderful
place to be.
The Theme - Work Made Fun Gets Done!
The key characters Mary Jane Ramirez, a manager from First Guarantee Financial, and Lonnie, a fishmonger from Seattles world
famous Pike Place Fish Market, teach us how to transform a toxic energy dump into a workplace that adds value, productivity
and profit to the company, creating happier workers, employers, and customers!
1. Choose your attitude.
Following the sudden death of her husband, Mary Jane had to take a position on the dreaded 3rd floor of First Guarantee Financial because of the salary raise and benefits it would provide her, as she was now a single parent.
The challenge was to transform this toxic energy dump into a unit that the rest of the company could work with effectively.
They were the butt of all company jokes, where phone calls would go unanswered, and people could be counted on to rush to
the elevators at 4.30 every day.
Mary Jane stumbled upon the Pike Place Fish Market one day during lunch. She immediately noticed the energy, enthusiasm, and
interaction the market fishmongers and customers had. She made friends with Lonnie, who promised to help teach her staff the
secrets of the success of the Fish market.
Lesson 1: There is always a choice about the way you do your work, even if there is no choice about the work itself. We can
choose the attitude we bring to our work.
Wisdom from the Pike Place Fish Market:
Have the courage to change.
Never fear the risk of failure. The risk of doing nothing is greater than the risk of acting.
Leave your own indelible mark on the world. Respect your creative urges. Your choices are as authentic as you are.
Never stop learning and growing.
You have within yourself more resources of energy, talent, and strength than you think.
Concrete steps to take: Call a meeting and speak from the heart, find a message that communicates choosing your attitude in a
way that everyone will understand and personalize. Provide motivation, and persist with faith.
Life Is Too Precious To Be Passing Through To Retirement.
At the Pike Place Fish Market, a character named Wolf had been on the road to a career as a professional race car driver. Following a serious accident he wallowed in self-pity and his girlfriend left him and friends stopped calling. He realized he had an important choice to make - live fully, or let life slip away in a series of missed opportunities.
2. Play! You can be serious about your work without taking yourself too seriously.
In Lonnies words This is a real business which is run to make a profit. This business pays a lot of salaries, and we take the business seriously, but we discovered we could be serious about business and still have fun with the way we conduct business. We
have a lot of pride in what we do and the way we do it. And we have become world famous.
3. Make someones day. Create great memories.
The playful way we do our work allows us to find creative ways to engage our customers. Find ways to respectfully include them
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Unlimited Networking
Opportunities!
Dont Forget to Check if
you are Eligible for the
ZAG Travel Scholarship
Check zaggift.com for details
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July 2015
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GREEN CORNER