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TOM ATTEA

SENIOR COPYWRITER/CREATIVE EXEC – PHARMA, INTERACTIVE, AND GENERAL


FREELANCE OR FULL-TIME. CONTACT: CELL.917.647.4321 EMAIL.TATTEA@GMAIL.COM

Major agency experience: FCB Healtcare, Saatchi & Saatchi Medical, LoweMcAdams.
Winner of four Clios in one night, Gold and Silver Lions from Cannes, Gold Telly, Gold Mobius

EXPERIENCE

January 2010-Present – Freelance Copywriter, Pharma


Great recent experience in oncology and hematology. Wrote the Website, brochures, and sales letters for the first
free-standing intravenous treatment center in New York, which was founded by a clinical professor of oncology
and hematology at Weill Cornell Medical School. I also named the site: The Intravenous Treatment Center of New
York.

2007-January 2010 – Acting Vice President & Creative Director, Fonar MRI, Inventor of the MRI
Retained as a consultant, I created all advertising for in-house agency to introduce the world’s first Upright Multi-
Position MRI. Color spreads directed primarily to radiologists, neurosurgeons, orthopedic surgeons, as well as
primary care physicians. Ads ran in major medical journals, including JAMA, Radiology, Diagnostic Imaging, The
Journal of Neurosurgery and the Journal of the American Academy of Orthopedic Surgery. Wrote all DTC
advertising to introduce the Upright in all media. Wrote company Website at www.fonar.com, as well as wrote and
managed Google, Bing, and Yahoo Search Advertising.

2001-2006 – Managing Partner, Creative Director-Copy, Leapfrog Advertising


Strategy and copy in all media: TV, radio, print, Interactive. Introduced the first Stand-Up MRI and wrote the Nobel
Prize In Medicine advocacy ads about the award for the MRI. Created the turnaround campaign for The New
York Sun, New York’s first new broadsheet newspaper in 40 years, “Illuminate Your World”; took the paper from
declining circulation to “the fastest-growing daily in America.” They were so successful the publisher decided he
could stop advertising. (Gold Telly award, 2004.) Successfully restaged Huntington Learning Centers, one of the
nation’s leading supplemental educational franchises.

1999-2001 – Co-Creative Director, Cox Interactive


Strategies and tactics for numerous Interactive accounts (Gold Mobius, 2000, Best Internet Services Ad); also
Finn Air, The Stahl Laser Eye Center, Fresh Direct, and Walden Farms

1997-1999 – Creative Consultant, Major Advertising Agencies & Marketing Companies General Advertising,
Pharmaceutical (DTP, DTC, OTC), Direct, Interactive (frequent Website strategist/copywriter for Modem Media);
New Products (created Smirnoff Twist)

1990-1997-Tom Attea, Inc., Creative Director


Advertising and new product consulting. Created the advertising that successfully introduced Lifetime television
for women; conceived and wrote “The great store just next door” campaign for A & P supermarkets. Created
Waffle Crisp Cereal for Post, Lipton Recipe Secrets, Mars Ice Cream Bars, and Glenlivet French Oak Reserve

1988-1990-Lowe/Marschalk – Senior Copywriter/Creative Consultant and Member of the Board


Gray Poupon, Tab, Fresca, Sprite, Minute Maid, and Hi-C
1978-1988 – Young & Rubicam; Vice President & Associate Creative Director
Dr Pepper, Verizon, Time magazine, Excedrin, Jell-O, Gulf, Gallo

AWARDS
Gold Telly, 2004, Gold Mobius, 2001 (Best b2b Internet Services Ad), Gold and Silver Lions from Cannes, Clios,
along with awards from The Copy Club, The Art Directors Club, The One Show, The Andy, and The Effie

EDUCATION
M. A., English, Duquesne University
Doctor of Optometry, Pennsylvania College of Optometry
Composition and Orchestration, The Juilliard School

SELECTED PHARMACEUTICAL/MEDICAL DTP, DTC, OTC COPYWRITING

DTP

Intravenous Treatment Center of New York


Fonar Upright Multi-Position MRI
Allergy, Asmanex
Pain, Celebrex
Bowel Syndrome, Lotromin
Sinus, Sustiva, Nasonex
Thrombosis, new competitor to Cumadin

DTC

Intravenous Treatment Center of New York


Fonar Upright MRI
Braun Blood Pressure Meter
Braun Blood Sugar Monitor
Celebrex
Lotromin
Merck Manual
Stahl Eye Center for Laser Vision Correction

OTC

Excedrin
Bufferin (did The Intelligent Choice -- aspirin with stomach protection)
Band-Aid
Curad Kid Size
Curad Neon Strips
New cough cold caplet
Hemorrhoid treatment
Acetominophen plus caffeine pain reliever

333 Candee Avenue, Apt F2, Sayville, NY 11782 Cell: 917.647.4321 E-mail:tattea@gmail.com

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