Beruflich Dokumente
Kultur Dokumente
Major agency experience: FCB Healtcare, Saatchi & Saatchi Medical, LoweMcAdams.
Winner of four Clios in one night, Gold and Silver Lions from Cannes, Gold Telly, Gold Mobius
EXPERIENCE
2007-January 2010 – Acting Vice President & Creative Director, Fonar MRI, Inventor of the MRI
Retained as a consultant, I created all advertising for in-house agency to introduce the world’s first Upright Multi-
Position MRI. Color spreads directed primarily to radiologists, neurosurgeons, orthopedic surgeons, as well as
primary care physicians. Ads ran in major medical journals, including JAMA, Radiology, Diagnostic Imaging, The
Journal of Neurosurgery and the Journal of the American Academy of Orthopedic Surgery. Wrote all DTC
advertising to introduce the Upright in all media. Wrote company Website at www.fonar.com, as well as wrote and
managed Google, Bing, and Yahoo Search Advertising.
1997-1999 – Creative Consultant, Major Advertising Agencies & Marketing Companies General Advertising,
Pharmaceutical (DTP, DTC, OTC), Direct, Interactive (frequent Website strategist/copywriter for Modem Media);
New Products (created Smirnoff Twist)
AWARDS
Gold Telly, 2004, Gold Mobius, 2001 (Best b2b Internet Services Ad), Gold and Silver Lions from Cannes, Clios,
along with awards from The Copy Club, The Art Directors Club, The One Show, The Andy, and The Effie
EDUCATION
M. A., English, Duquesne University
Doctor of Optometry, Pennsylvania College of Optometry
Composition and Orchestration, The Juilliard School
DTP
DTC
OTC
Excedrin
Bufferin (did The Intelligent Choice -- aspirin with stomach protection)
Band-Aid
Curad Kid Size
Curad Neon Strips
New cough cold caplet
Hemorrhoid treatment
Acetominophen plus caffeine pain reliever
333 Candee Avenue, Apt F2, Sayville, NY 11782 Cell: 917.647.4321 E-mail:tattea@gmail.com