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The agency leads the ranking of Iberoamerican agencies in the Festival
June 30, 2015 | Miami, FL

The Cannes Lions International Festival of Creativity was held last week and DDB
Spain, part of Omnicom Group (NYSE OMC), earned16 Lions across several
categories. The agency celebrated seven gold, six silver and three bronze Lions for
NGO No Somos Delitos (We Are Not Crime)s Holograms for Freedom campaign in
the following categories: outdoor, promo and activation, branded content, cyber,
design, direct, media, and PR. Cannes Lions is the world's biggest annual awards show
and festival for professionals in the creative communications industry.
DDB Spain leads the ranking of Iberoamerican agencies in Cannes Lions this year. The
agency is part of DDB Latinas region, which gathers all Latin markets around the globe
(U.S. Hispanic + Latin America + Spain). DDB Latina collected a total of 25 lions during
the Cannes week while DDB as a network picked up 78 Lions in total, including a Film
Craft Grand Prix for adam&eveDDB for the John Lewis Monty the Penguin campaign.
This is the perfect example of using creativity to connect with human nature. DDB
Spain did a great job showcasing how technology and creativity can be applied to a
human insight, commented Juan Carlos Ortiz, DDB Latinas Chief Executive Officer
and Creative Chairman of DDB Americas.
"Holograms for Freedom was the most awarded campaign in Cannes 2015. Almost
everything has already been told about this idea. I would just like to add my personal
recognition for DDB. I am very proud to work in an agency that inspires us to do
amazing risky things such as this, said Jose Maria Roca, Chief Creative Officer of DDB
DDB Latina was the first network in integrating the Latin markets around the world (US Hispanic, Latin America & Spain)
with the main objective of consolidating and highlighting the creativity, passion, and thinking of the Latin culture to the
In response to its vision of Influencia, in 2009 DDB Latina evolves its operational model to Triplas, where Planners,
Creatives and Digitals incorporate their knowledge from the beginning of the strategic thinking and process to produce
their Creativity: Ideas that influence.

DDB Latina or the United Region with presence in 29 offices in 22 countries, including the Caribbean, its part of DDB
worldwide (with more than 200 offices in more than 90 countries), both are part of the Omnicom Group Inc. (OMC).
DDB Worldwide ( is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

Angela Henao
PR Director | DDB Latina
2601 South Bayshore Dr. 4th | Coconut Grove Miami FL 33133
O: +1 305.341.2563 | M: +1 305. 793. 2495